ERIKA VAN HOVE

8967 Altair Drive * Sandy, UT 84093

ev58009a@westpost.net * 801-566-0680

Effective marketing professional with experience in marketing communications, pr

oduct and market management, event management, market research, and business dev
elopment. Demonstrated ability to exceed performance expectations while building
rapport, leading teams, and smoothly managing complex projects. Successful in c
ompletion of corporate objectives while focusing on maintaining commitment, cons
ensus and communication among stakeholders and clients.
Experience in diverse industries: mining, food, foodservice, real estate service
s, research services, insurance, nonprofit.
Core competencies include:
* Project Management
* New Product Development
* Event Management
* Team Leadership
* Market Research/Data Analysis
* Writing/Editing/Presentations
* Graphic Design/Collateral
* Website Management
* Business Development
* Client Relations
* Sales Achievement
* MS Office

PROFESSIONAL EXPERIENCE
Marketing Analyst / Consultant to Graymont
Graymont, Salt Lake City, UT
2005-2009
Developed and managed new-to-the-company marketing services to be delivered from
the expanding Marketing Department of this third largest North American lime co
mpany. Managed advertising and promotions, website (http://www.graymont.com), ev
ents, trade show booth, marketing services suppliers. Produced maps, volume fore
casting tools, industry databases and segment trend research reports.
* Designed and produced numerous ads and collateral pieces with new cohesive "br
anded" graphic design.
* Managed corporate website of over 200 pages; wrote press releases and new cont
ent.
* Coordinated seminar for construction professionals (http://www.graymont.com/re
leases_06_28_06.shtml)
resulting in an anticipated product usage increase of at least 25% and the cemen
ting of relationship
with customer/co-host.
* Conducted extensive data analysis of flue gas desulfurization activity in all
US coal fired power plants to develop a proprietary lime usage forecasting tool
based on EPA emission data.
* Managed photography program involving the coordination of six photographers. P
roduced extensive photographic library consisting of aerial views and in-plant a
ctivity at 15 locations plus product photo files.
* Conducted and presented results of investigation regarding future use of an ad
agency for corporate marketing and advertising initiatives with an emphasis on
branding. Researched a variety of advertising agencies representing unique servi
ce models and philosophies. Provided recommendations and a framework for discuss
ion and decision making.

Account Executive
Summit Accommodators, Sandy, UT
2004
Sole employee of new regional division of 1031 Exchange business. Functioned as
sales representative, continuing education class manager, marketing communicatio
ns and graphics coordinator. Developed relationships with Real Estate offices an
d individual Realtors as well as the investment community to promote services of
the company. Wrote promotional materials. Established event standards and proce
dures.
* Exceeded first year sales expectations by 50%.
* Managed CE classes averaging five per month with 20 - 50 Realtors in attendanc
e per class.
Membership Director
Sandy Area Chamber of Commerce, Sandy, UT
2003
Provided Chamber membership opportunities to local business owners. Member liais
on to Board of Directors.
* Exceeded sales quota; new memberships accounted for 15% of total after 6 month
s.
* Executed two large scale membership drives motivating and utilizing teams of v
olunteers.
* Facilitated/managed Chamber networking functions at three weekly meetings and
frequent special events.
Registered Representative / Producer
New York Life Insurance, Salt Lake City, UT
2002-2003
Provided customized financial products to individuals and businesses using clien
t focused consultative sales techniques. Maintained superior customer service, a
dvocacy, support and follow through.
* As new agent, achieved corporate recognition for sales performance.
* Outstanding performance secured early participation in New York Life's advance
d week-long corporate training event.
Analyst/Project Manager
Paria Group, Orem, UT (NOW PGM)
2002
Managed data collection projects for this market research field service. Respect
ed for ability to learn new techniques and software applications while enhancing
company's reputation in market research industry.
* Established professional relationships with four new clients resulting in patt
ern of repeat business with each.
* Identified problem in complex study containing client errors and rescued it, s
alvaging study and client's reputation.
EXPERIENCE PRIOR TO 2000:
Marketing Consultant
Salt Lake City, UT / White Rock, B.C., Canada / Portland, OR
Conducted specialty marketing and market research projects for US and Canadian b
ased clients, primarily small businesses.
* Industries researched: telephone services, recreation/gaming, recycling, indus
trial painting, hospitality, nonprofit.
* Conducted two major opinion surveys for local church; studied hospitality, mis
sion, ministries and facility expansion. Results provided consensus for new miss
ion statement and ministerial direction and solid framework for architectural de
sign of new facility.
* Assisted local business with advertising, target marketing and general consult
ing.

Product Manager
Lamb Weston, Portland OR
Managed product line, new product development and two market segments for this m
ajor supplier of frozen potato and dough products to the foodservice industry.
* Expanded product line from five to thirteen items allowing for market expansio
n.
* Introduced expanded product line to new segment, sales of new items accounted
for 20% of product category in two years.
* Instigated and managed product improvement program resulting in R&D fix of for
mulation problem.
* Managed market investigation of a dozen concept niche products for new segment
, resulting in development of several.
* Wrote and successfully executed marketing plans for two market segments.
* Published company confidential market report/sales guidebook for entering new
market segment.
* Managed all phases of new product development for three major chain customers.
* Compiled and coordinated production of comprehensive sales aids literature pac
kage consisting of twenty new pieces for unique market segment.
* Trade show team leader and manager of company's participation in numerous conf
erences.
Market Analyst
Lamb Weston, Portland, OR
Consumer and market analyst responsible for research on all Lamb Weston products
and markets.
* Integral team member of Corporate ID Study group, results produced broad chang
es in creative style and increased understanding of corporate image.
* Designed and performed numerous consumer product taste tests and focus groups.
* Established credibility of supplier-sponsored research to LW customers.
* Instituted new statistical techniques, research procedures and documentation s
tandards.
Project Administrator
The Pillsbury Company, Minneapolis, MN
National execution of consumer tests for all Pillsbury Food Divisions.
* Mastered project management, test design, questionnaire design, scaling, senso
ry evaluation, field execution, test documentation, test product management, mor
e.

EDUCATION

Bachelor of Arts:
University of Wisconsin
Madison, WI

Post Graduate Business Coursework:

University of Minnesota, Minneapolis, MN
Portland State University, Portland, OR
College of Dupage, Wheaton, IL