Michael L.

Martin
15654 Sugarridge Court
Chesterfield, MO 63017
314.422.5651
mm571216@westpost.net
Objective
To serve in an executive-level marketing and communications position where I can
utilize my 17 years of experience in a progressive and forward-thinking environ
ment.
Communications & Business Attributes
* Innovative business strategist
* Brand management expert
* Seasoned writer, editor and publisher
* Team leader and mentor
* Project and implementation manager
* Client relationship manager
* Event and logistics administrator
* Speech writer and coach
* Public speaker
* Proficient Microsoft Office and Mac user
* Web, content management system, and social media specialist
Experience
Publisher, TED Magazine 1997 - Present
National Association of Electrical Distributors
St. Louis, MO
Over the last 12 years I have been promoted four times and currently serve the a
ssociation as one of four executive-level managers. Responsibilities include pu
blishing, communications, and contributing to the overall strategic direction of
the association.
Primary Responsibilities:
* Oversee, write, approve, and publish a monthly magazine, two websites, five t
argeted electronic newsletters, all marketing promotions and social media
* Direct and grow magazine advertising, event, and sponsorship revenue, with re
sponsibility for one-third of the association's total budget
* Manage a staff of four internal employees, seven external field sales executi
ves, and numerous publishing and web vendors
* Raise visibility of the supply channel through public speaking and serving as
an industry expert
* Create and maintain a professional and reputable brand
* Discover new and innovative ways to market magazine products and services
* Provide education for electrical distributors on profitability, business proc
ess, and new products
Significant Achievements:
* Established a new magazine brand complete with logo, new digital edition, web
site design and content management, as well as new social media elements
* Increased profitability of print and online publications by an average of six
percent annually
* Created, branded, and managed an annual national economic summit event and pr
inted supplement
* Raised awareness of marketing excellence through the production of a national
marketing awards and event program, increasing the number of entries annually b
y an average of eight percent
Account Planner 1996 - 1997
Conferon
St. Louis, MO
Primary Responsibilities:
* Consulted with associations and businesses to plan conferences ranging from 2
00-8,000 attendees
* Oversaw and implemented production of general sessions at large-scale events
* Managed event logistics, contracts, speaker needs, entertainment and session
production
* Analyzed client budgets, promotional materials, and post-event evaluation, pr
oviding direction for future events

Meeting Planner 1995 - 1996

Optimist International
St. Louis,MO
Primary Responsibilities:
* Planned and produced city-wide conventions of 3,000-5,000 and an internationa
l youth golf tournament
* Oversaw logistics for tradeshow, general sessions, and a series of 50 consecu
tive sessions
* Wrote materials for marketing brochures, tradeshow booth participation, and m
agazine promotion
* Responsible for communication of staff event assignments and responsibilities

Convention Services Manager 1993 - 1995

The Lodge of Four Seasons
Lake Ozark, MO
Primary Responsibilities:
* Managed client conference needs including logistics, recreation, and entertai
nment
* Provided direction and communicated all conference needs to every department
of the resort
* Revamped all event marketing materials
* Collaborated with management team to improve company image
* Progressed from an intern position through two promotions and served as inter
im director of the department

Education
Bachelor of Arts, Communications
Emphasis in Business Administration
Truman State University

Professional Development
* Member, American Society of Business Publications Editors (ASBPE)
* Member, Missouri Association of Publications (MAP)
* Member, American Society of Association Executives (ASAE)
* Member, Society of National Association of Publications (SNAP)
* Member, American Society of Association Executives (ASAE)
* Multiple publishing, editorial, and design awards from ASBPE, MAP, and TABPI
(Trade, Association and Business Publications International)
References available upon request