6749 S. Westnedge Ave. Ste. K.

#298 (616)560-8486
Portage, MI. jl54f04e@westpost.net
49002

JERRY LORD

Objective

Utilize proven sales, business and communication skills in a sales and or market
ing capacity offering continued growth.
Summary

Over 32 years successful business experience encompassing sales, financial and b

roadcasting careers. Held positions of increasing responsibility with proven tra
ck record of accomplishments. Successful sales experience in the non-profit sec
tor, television and radio broadcast industry, outdoor advertising industry and t
he telecom industry.
Experience
2008- 2010 Membership Development Group/YMCA Nationwide
Account Executive
Personal Closing rate of 40%. Increased membership at Wooster, OH
YMCA by 33%. Implemented direct sales approach as part of MDG's
exclusive contract with YMCA National.
2006- 2008 WWMT News Channel 3 Kalamazoo, MI
Account Executive
Achieved number "1" position in 2007 for developing new, local direct revenue.
Earned recognition as "Salesperson of The Month" for six consecutive months from
July 2007 - December 2007 for achieving the highest billable revenue each month
for new, local direct sales.

2004- 2006 TDS Metrocom Kalamazoo, MI

Senior Account Executive
Promoted from Account Representative to Senior Account Executive in 12 months as
a result of achieving 120% of quota. Developed and initiated team sales concep
t in Kalamazoo sales office to better manage the sales funnel and work flow. In
creased sales through drawing on the strengths of the individual sales people to
contribute to the teams overall increase in quota.

1993- 2004 Adams Outdoor Advertising Kalamazoo, MI

Senior Account Executive
Salesperson of the year 1995 and 1998.
Received Outdoor Advertising Association of America's top award for best sales s
uccess story in 1999.
1990- 1993 107.7/ WRKR-FM Kalamazoo,
MI
Account Executive
Increased sales 150% from 1991 - 1992.
Top billing A.E. in 1993

1983- 1990 KOEL-FM - WKFR-FM- WRKR-FM Kalamazoo, MI Mor

ning Drive Time Personality
Consistently dominated #1 Market share adults 25 - 54.

1981- 1983 Gould, Inc. St. Paul, MN

Supervisor of General Accounting
Financial and fixed asset accounting and supervised three employees.
1978- 1981 George A. Hormel & Co. Austin, MN
Distribution Plant Accounting Manager, Corporate Office Accounts Payable Manage
r, Corporate Internal Auditor
1987- 1990 Meijer, Inc. Grand Rapids, MI
Related Public Speaking/Public Relations Experience
M. C. for Meijer Community Parties/45 events reaching 50,000 + people annually.

Education
1974- 1978 University of Wisconsin-Platteville Platteville, WI
B.S. Accounting/Minor Business Administration.
Graduated 3.35/4.0 Dean's List