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CRAIG P.

CAMPBELL
1655 Flatbush Avenue, Apt. A802, Brooklyn, NY 11210 * Mobile: (718) 812.7006 * E
mail: cc503d60@westpost.net

SENIOR LEVEL MANAGEMENT


Financial Management Executive listed in "Cambridge Who's Who" with experience i
n telecommunications, financial services, manufacturing, sports & entertainment,
not-for-profit, and public accounting. Expertise backed by MBA from Columbia U
niversity.
CORE COMPETENCIES
Global Consolidation/Reporting* Financial Planning/Reporting * Trend & Performan
ce Analysis * Strategic Planning Administration Budget Control * Cost Reduction
* Project Management * Information Systems
SIGNIFICANT ACHIEVEMENTS
* Initiated a new financial system for the Bedford Stuyvesant Restoration Corpor
ation, resulting in a $20,000 saving in system costs (versus updating the curren
t system) and a $4,000 saving per annum in maintenance costs.
* Designed and established format for Merrill Lynch Capital Markets Group's same
day revenue estimate web-site, which allowed senior management to get a same-da
y benchmark of the group's activity (a 50% saving in time from the previous meth
od).
* Improved Cellfish Media's cash management procedures by initiating a monthly b
ank reconciliation process, and assisting in the safeguarding of cash placed in
investment accounts (i.e., transferring funds from a money market account to a l
ower risk Treasury bill account).
* Discovered a multi-million dollar financial fraud in an audit of one of Contin
ental Grain's pork processing plants, resulting in the sale of the plant and an
annual saving of approximately $4 million for the firm.
PROFESSIONAL EXPERIENCE
CELLFISH MEDIA LLC
Corporate Controller (2007-Present)
Report directly to Corporate CEO. Responsible for managing the daily operatio
ns of the Corporate Finance Group, with duties that include:
* Acting as key liaison between the Company and the Financial Auditors and Tax A
ccountants;
* Drafting and monitoring internal accounting control procedures;
* Preparing monthly Board of Directors presentation, including analysis of globa
l results;
* Presenting monthly results to and discussing business trends with the Corporat
ion's investors;
* Managing month-end close process;
* Managing cash balances;
* Preparing monthly U.S. financial statements; and
* Consolidating financial statements of domestic and non-domestic entities, incl
uding verifying the accuracy of elimination entries.

THE BEDFORD STUYVESANT RESTORATION CORPORATION


Consultant - Chief Financial Officer (2002-2007)
* Performed all Financial CFO and Controller duties, including reviewing the Gen
eral Ledger, generating financial reports, initiating and monitoring the budget
process, developing and implementing cash management strategies, developing fina
ncing strategies, and allocating Corporate Overhead expenses.
* Developed policies and procedures to ensure timely and accurate reporting of f
inancial data.
* Presented financial results to the Board of Directors, and analyzed results fo
r the Board.
* Prepared financial analyses for presentations to investing institutions and fu
nding organizations.

Craig P. Campbell, Resume Page Two


MERRILL LYNCH & CO., INC.
Vice President-Corporate Institutional Client Group Financial Planning & Analysi
s (1998-2002)
* Established a regional reporting process to assist senior management in their
strategic decision-making, as well as satisfying regulatory reporting requiremen
ts.
* Consolidated, analyzed and reported on the capital markets financial results b
y region.
* Assisted global and regional financial management in resolving regional report
ing issues.
* Developed specifications for a regional reporting web-site, including financia
l statement format and security controls
Vice-President - Merrill Lynch Strategic Business Evaluation Group (1997-1998)
* Developed specifications for and maintained global capital markets management
reporting web-site.
* Performed variance analysis of various expense items (e.g., allocated and attr
ibuted net interest)
* Trained, developed, and supervised associates.
* Determined and analyzed key industry results and trends affecting Merrill Lync
h.
* Analyzed and reported on the differences in financial results between Merrill
Lynch and its competitors.
* Reviewed and supervised trend analyses performed by interns and Merrill Lynch
Rotational Program Associates for quarterly trend reports and special projects.
* Trained assistants in updating and preparing trend analysis charts.
PREVIOUS RELEVANT EXPERIENCE
From 1992 to 1997, I held a variety of senior positions for Merrill Lynch, inclu
ding AVP - Strategic Business Evaluation Group; Associate Manager - Strategic Bu
siness Evaluation Group; and Senior Internal Auditor.
CONTINENTAL GRAIN COMPANY, New York, NY
Senior-Internal Audit (1991-1992)
* Evaluated the adequacy and effectiveness of internal accounting controls and o
perating procedures in detecting fraud or financial statement defalcations at Co
ntinental Grain's national processing plants.
* Evaluated the accuracy of the financial records maintained by Continental Grai
n's wheat and grain subsidiary located in Geneva, Switzerland.
VIACOM, INC., New York, NY
Supervisor-Internal Audit (1988-1990)
* Planned and supervised audits of business units within the Publishing and Ente
rtainment Divisions.
* Determined the adequacy of controls to monitor costs for Madison Square Garden
's $275 million renovation project.
DELOITTE & TOUCHE, New York, NY
Audit Senior (1984-1988)
* Planned and supervised audits of reinsurance and not-for-profit companies.
* Consulted and advised client management for various not-for-profit clients of
the application of current and pending accounting issues.
* Reviewed and computed tax accrual for reinsurance client and reviewed tax retu
rns for not-for-profit clients.
AFFILIATIONS/SOCIETIES
Cambridge Who's Who, 2007
EDUCATION/LICENSES
MBA, Finance & Management, Columbia University, 1997
BBA, Accounting, Bernard M. Baruch College, 1984
CPA, New York State, 1986