Andrea W.

Lucas
381 Angier Ct. Atlanta, GA 30312
Email: al4d5b68@westpost.net
Cell: (404) 245-5538
SENIOR MARKETING EXECUTIVE
Strategic leader with a successful record of translating strategy into measurabl
e results and a documented record of driving short and long-term business and pr
oduct growth for global and small businesses. Extensive background managing cons
umer, business and military sectors with a unique mixture of creative, analytica
l and technical skills while maximizing overall profit. Recognized team player w
ith strong consultative, project management and communication skills with extens
ive experience in driving direct reports and team to unsurpassed performance. S
pecialties Include:
* P&L Management * Leadership & Team Builder * Product Development
* Strategic Planning * New Business Start Up * Operations
* Advertising & Promotions * Government and Military * Segment Management
PROFFESIONAL EXPERIENCE
JOHNSON R&D/EXCELLATRON SOLID STATE, LLC| ATLANTA, GA 2007 - 2
010
VICE PRESIDENT, STRATEGIC MARKETING
Industry: Privately Held energy storage group in drilling, electronics, automoti
ve, medical devices, and military
Executive Team Member: Responsible for strategic planning and implementation, co
mmercial and government business development, contract negotiations, client mana
gement and relations, long range marketing plan and business plan for VC Funding
. Successfully secured major media placements on virtually zero-based budget.
Fundraising: Grants, Congressional Funding, and Development Contracts. Raised o
ver $3.5MM in funding including SBIR Grants, Congressional Earmarks (2009, 2010)
; Product development contracts +$450K with Halliburton.
Corporate Strategy & Development: Identified and tracked key trends in targeted
industries. Crafted strategic marketing and PR plans for new product launch.
TRIANA INDUSTRIES, INC | HUNTSVILLE, VP of Administration
2004 - 2007
Industry: Privately Held Tier 1 Automotive Equipment Supplier.
Executive Board Team Member: Led team in managing integration, strategic directi
on and financial oversight of multiple companies. Lead HR, Accounting, IT, and
executive management for two OEM manufacturers.
Launched Start Up Company: Created the business plan, design, facility selection
and set-up, hiring and operational management in less than 4 months. Responsibl
e for the ongoing operational and administrative leadership of organization incl
uding reporting and key customer relationships
Performance Management and Improvement System: Redesigned and implemented perfor
mance management system based upon quantitative objectives to eliminate under-pe
rformers and reward over-achievement
Financial Management: Managed day-to-day cash management, obtained bank financin
g process and line of credit, and led implementation of manufacturing/accounting
system for full data integration
BELLSOUTH TELECOMMUNICATIONS| Atlanta, GA, OPERATIONS DIRECTOR 1998 -2004
Compensation Plan Management: Developed and managed performance-based Rep incent
ive and management leveraged plan resulting in a 100+% increase on average produ
cts sold per call. Conducted qualitative and quantitative market research to en
sure the effectiveness and success of the plan. Directly negotiated Union approv
al of program.
Operational Balance Scorecard: Created reporting system to track, report and ma
nage 4000 Rep and 200 Managers performance rolled up to overall company performa
nce on a daily to annual basis.
Awards and Recognition Programs: Created and managed the on-going and annual pr
ograms for the Consumer call centers to drive on-going and overall performance.
New Product Launch: Appointed to lead cross-division project team responsible fo
r launching Long Distance and integrating Wireless into the Consumer Operations
Channel.
SEGMENTATION MARKETING DIRECTOR
Strategic Leadership: Appointed Team Member of Consumer Market Corporate Strate
gic Quarterly Business Review
Segmentation Strategic Plans and Analysis: Developed plans for the Work at Home,
Hispanic, African American, and Credit Challenged segments resulting in develop
ment of targeted services and product offerings to facility ease of access to co
mpany services and increased products sales
Primary Research: Effectively utilized research to provide key information for p
ositioning, messaging and product offering recommendations for advertising, publ
ic relations, channel services, and new product development:
Launched a specialty call center for the Work at Home segment
Created affinity marketing plan with church groups to increase penetration in Af
rican American community
Created the Consumer Customer Advisory Board for direct and ongoing feedback of
products and promotions
JOHNSON & JOHNSON VISION PRODUCTS, INC.| Jacksonville, FL, PRODUCT DIRECTOR
1995 -1998
Full P&L responsibility: Managed P&L for ACUVUE accounting for 67% of sales wit
h $290 MM in sales, $22MM advertising, and total marketing budget of $45MM.
Consumer and Professional Marketing: Developed and executed marketing strategies
and programs targeted to both the consumer and doctors. Managed multiple agenci
es for consumer, professional, promotional, event marketing and PR. Conducted c
linical product studies utilized in journal articles, advertising, direct mails,
etc.
Product Improvement and Re-launch: Differentiated flagship brand with product e
nhancements resulting in +25% of competitive wearers stating they'd definitely/p
robably switch. Consumer Ad campaign exceeded competitive ASI scores with 72% c
ompetitive wearers intro to UV via campaign. Reversed 18-month decline in market
share
National PR/Event Marketing Campaign: Coordinated in 25 key markets and Public R
elations campaign resulted in news pickup of 7 times higher than average story o
ver 140 stories including CNN and all major news
Strategic Long Term Planning: Team member working with McKinsey & Company to id
entify a recommendation in pricing, consumer and channel marketing to the Presid
ent and Company Group Chairman.
1997 Johnson & Johnson Achievement Award recipient.
CIBA VISION CORPORATIONS| Atlanta, GA PRODUCT MANAGER
1992 - 1995
Multi-task Management: Managed 28 SKU's with $125MM in sales and 56% of company
profit.
Effective Forecasting and Planning: Full P&L responsibility including forecastin
g, pricing, COGS, A&SP spending.
Advertising and Collateral Development: Consumer print and promotional campaigns
, and sales materials.
Presidential Leadership Teams: Appointed to President's Council to develop and m
onitor Ciba Vision's diversity initiative and to the President's Quality Council
overseeing Sales and Marketing activities.
Promoted from New Products Associate Product Manager: Developed objectives, stra
tegies and tactics for advertising, consumer, professional and P.R. Executed sal
es calls to major accounts including Wal-Mart. Launched new product in three mon
ths following FDA approval two months ahead of schedule. Executed a Direct-to-Co
nsumer campaign increased sales by 18%.
THE PILLSBURY COMPANY | Minneapolis, MN
1990 - 1992
ASSOCIATE PRODUCT MANAGER
Brand Management: $105 MM sales; 7 MM cases; and $18 MM profit
Trade Promotions: Executed consumer and trade promotions, forecasting, market r
esearch, P.R campaign.
National Advertising: Developed a high impact national TV and print campaign inc
reasing trial and usage.
Pricing Analysis: Identified new pricing and promotion strategy driving a 125% i
ncrease in SKU volume. Increased overall volume of the brand by 35% over prior
year through innovative differentiation and pricing
New Product and Line Extensions: Developed and introduced 3 line extensions and
2 new products.
Promoted from Marketing Assistant in 11 months.
EDUCATION
MBA - Marketing, Atlanta University | Atlanta, GA
August 1990
Beta Gamma Sigma Honorary Society, Alpha Mu Alpha Honorary Society, Graduate Sta
tistics and Production Teaching Assistant
BACHELOR OF INDUSTRIAL ENGINEERING, Georgia Institute of Technology | Atlanta, G
A June 1987
GTAAA Officer, Dean Assistant, Sorority Officer, Alumni Volunteer