LAURENCE W.

BRADY
30 Jean Lane, Hartsdale, New York 10530
646.957.2291
lbrady46@aol.com

PROFILE
Highly analytical, dependable and goal-driven Senior Sales and Marketing Executi
ve with stellar experience in increasing production, reducing operating cost and
improving product quality. Consistently thrives on challenges and excel under e
xtreme pressure through creative problem solving and out-of-the-box thinking app
roach. Confident and straight-forward leader and competitive team builder comple
mented with exceptional interpersonal and communication skills. Known as a busi
ness catalyst and thorough planner; able to generate win-win solutions and commu
nicate effectively across all levels of the organization. Excellent career trac
k for handling and completing multiple projects, fulfilling priorities and under
standing competing agendas, while consistently driving increase in business oppo
rtunities, relationships and profits.

KEY STRENGTHS
- Sales Leadership
- Territory Management
- New Business Development
- Strategic and Tactical Business Planning
- Full P&L Management
- Distributor Management
- Staff Coaching & Mentoring
- Organizational Development
- Financial Planning / Analysis
- Budget Administration
- Market Initiatives
- New Product Launch
- Change Agent
- Category Management

PROFESSIONAL EXPERIENCE
Diageo North America (Diageo PLC Subsidiary) ~ Norwalk, CT
Worldâ⠬⠢s leader in premium adult beverages, with annual of $18B in global revenues.
Vice President/General Sales Manager, Northeast, Diageo Chateau & Estates Wines
2005-Present
Coordinate the strategic execution of sound business plans for the Northeastern
markets, which consist of the following states: New York, Connecticut, New Jerse
y, Massachusetts, Rhode Island, New Hampshire, Vermont, Maine, Maryland, Delawar
e and District of Columbia. Serve as core member of the Diageo NA Diversity Coun
cil and representative of DC&E Wines. Provide leadership and direction to a team
of 20 managers responsible for handling the distribution network of 25 wholesal
ers throughout the Northeast Region. Assume full P&L responsibility for the $150
M Net Sales Value, which includes development and execution of Annual Operating
Plan.
- Transformed the countryâ⠬⠢s underperforming region to #1 ranking in FY2008 and F
09. Significantly increased revenue growth by 12% and championed the Golden Bar
award for Distributor of the Year.
- Successfully lead the Diageo Chateau and Estates during the acquisition
of two major state wholesaler and subsequent reorganizations in New York and Mas
sachusetts. Heightened route to market and promoted 8% revenue increase.
General Sales Manager, West Key & Venture States, Diageo Chateau & Estates Wine
s 2003-2005
Oversaw the development and execution of sales strategy for DC&E wines in 27 sta
tes and more than 70 wholesalers. (Key States: Washington, Oregon, Arizona, NZ,
Colorado, Minnesota, Missouri -Venture States Montana, Idaho, Utah, Wyoming, Iow
a, Alaska, West Virginia, Alabama, Arkansas, Hawaii, Kansas, Kentucky, Mississip
pi, North Dakota, Nebraska, New Mexico, Oklahoma, South Dakota, Tennessee and Wi
sconsin). Handled $51M revenue base which include the development and execution
of Annual Operating Plan.
- Streamlined traditional practices of the management team and other perso
nnel. Instrumental for achieving the nationâ⠬⠢s leading 20% growth in FY 2004 while Vent
Markets achieved 8% improvement.
- Independently managed the West/Venture region to 700,000 depletions, 2 G
olden Bars and 10 nominations.
PFP Credit Union Services ~ New York, NY
A privately-held insurance agency that specialized in marketing for credit union
s that include providing life and health insurance products for members nationwi
de with present policies in force exceeding $1B.
Assistant Vice President /Director of Sales Operations 1998-2003
Administered $5M operational budget and $50M in sales revenue; developed and man
aged a team of 3 sales managers and 35 sales representatives; and spearheaded th
e group to a double digit sales growth from 1998 to 2003. Accurately handled new
business development, field sales operations, strategic planning, key account m
anagement, staff development and client / customer relations.
- Built customer-based programs that include consultative sales, rapport b
uilding, trade shows and special events. Attained the most improved level of sal
es staff and grew sales revenue by 12% in one year with no additional payroll co
sts; formulated client programs and consultative principles that heightened sale
s access, which generated $1.2MM in new business revenue.
- Synchronized functions of key account management teams in sales presenta
tions to key groups. Redeveloped the entire sales staff. Generated 400% sales i
ncrease from existing and new accounts, and grew new business sales staff from 5
to 16 within an 18-month period.

EARLIER CAREER
Bacardi USA ~ Coral Gables, FL
Regional Sales Manager 1995-1998
District Sales Manager 1993-1995
Anheuser-Busch ~ New York, NY
Sales Representative 1991-1993
Sales Merchandiser 1990-1991

EDUCATION
Master of Business Administration, with focus on Marketing and Finance
Adelphi University, Garden City, NY (1998)
Bachelor of Arts in Marketing Management
Hofstra University, Hempstead, NY (1990)

PROFESSIONAL DEVELOPMENT
Licensed Life and Health Insurance for New York State
AD Banker Insurance Certification School
Speakeasy-Talk so People Listen (an executive public speaking seminar)

PROFESSIONAL AFFILIATIONS
National Black MBA Association