Michael Crozier

1141 Adams Street

Hollywood, FL 33019
hollywoodmike0722@yahoo.com
954-696-7765
Career Summary
A dynamic, visionary, creative results-oriented marketing leader with a proven r
ecord of delivering revenues and results that consistently exceed expectations.
Innovations I introduce cut costs, build productivity, increase customer retenti
on, enhance branding and generate record profits. Expert in advertising, brandin
g, cost control, creative direction, direct marketing, e-commerce, marketing res
earch & trend analysis, multicultural marketing, public relations, sales promoti
on, training, and strategic planning.
Director of Marketing and Creative Services 2006 - 2010  
Fluent Agency
Deerfield Beach, FL
(Agency no longer in business)
My dynamic, revenue and goals-oriented, visionary leadership in strategi
c planning, branding, research & development, customer relationship management,
creative execution, internet marketing, digital video production and campaign im
plementation produced record-setting results for our clients and profits for the
agency.
Through my innovative, customer-focused leadership of marketing and crea
tive departments with a staff of 20 professionals, we created and executed marke
ting campaigns that directly increased annual revenue by over 36% each year.
As part of my aggressive strategy to produce higher revenues and adverti
sing response rates, I developed search behavior models for creative development
and media placement. Based on historical and current market performance data, d
emographics and unique agency insights based on experience integrated with appli
ed psychological principles, these models produced results that far exceeded fo
recasts.
PPC (Pay Per Click) advertising campaigns developed under my creative di
rection consistently produced conversion rates up to 1500% higher than the indu
stry averages. These campaigns directly produced record revenues for our company
and our clients.
I developed and executed customer retention programs that dramatically i
ncreased the customer retention rate to over 95%.
My innovative market segmentation policy enabled the company and our cli
ents to dominate dozens of new, highly profitable markets resulting in record r
evenues.
Clients included automotive, banking, business and consumer products, co
smetics, entertainment, e-commerce, health & fitness, financial, hospitality, mu
ltilevel marketing, real estate, travel and telecommunications companies.
Key Clients: AIG, AT&T, CitiBank, Coastal Vacations, Direct TV, Emerald
Passport, Goldman Sachs, NY Life, Proctor & Gamble, YTB.
Executive Director of Marketing & Creative Services 2005 - 2006 
NDSG Advertising
Fort Lauderdale, FL
(Agency closed 2006)
As the marketing leader on the top management team, my vision, insight
and execution-oriented management of marketing, creative, technology and sales
operations increased new client acquisition by over 400%, customer retention by
212% and revenues by 136%. Innovations in customer service and employee training
I initiated dramatically produced measurable results as well.
My dynamic leadership and management of strategic planning and execution
, branding and creative execution consistently produced high-impact web sites,di
gital videos, interactive presentations, print and on-line advertising, collater
al material and special event promotions that far exceeded client expectations.
I initiated comprehensive, motivational corporate and marketing training progra
ms that increased employee retention by over 215% and immediately produced measu
rable increases in employee productivity and morale.
The web-based CRM (customer relationship management) and
Sales Management programs I designed and executed directly produced a 98.8% cust
omer retention rate and significantly increased productivity.
Community and event marketing programs I initiated and executed became i
ntegral parts of agency and client branding programs that built awareness and r
evenues. I forged and maintained strong strategic partner and VAR relationships
throughout Broward, Miami-Dade and Palm Beach Counties that greatly reduced ag
ency costs and increased revenues.
Key clients included companies in the arts and entertainment, business p
roducts and services, consumer goods, financial, government and municipal, legal
and telecommunication sectors.
Executive Director of Marketing and Communications 2000 -2005 
Abarta Media - Abarta Media Interactive
Miami, Florida
As marketing officer for a major privately-held international media comp
any my strategic marketing, communications and branding leadership produced reco
rd revenues for our global network of over 60 regional, home design, travel and
lifestyle publications.
The corporate and product marketing strategies and campaigns executed u
nder my leadership built brand a solid brand image and increased revenue by an
average of over 90% each year.
My realm of responsibility grew to encompass all marketing activities in
cluding advertising, branding, community relations, customer service, design, di
rect marketing, distribution, event marketing, research, product development, pu
blic relations, training and web marketing.
Under my leadership, new customer acquisition increased 315%, customer r
etention increased to over 96% while sales staff turnover decreased by 112%. I i
nitiated a web-based competitive ad tracking and CRM program with acquisition, r
etention and win-back modules that played a major role in producing these result
s.
Business plans I developed and executed enabled the company to successfu
lly launch over 12 new products. I also launched new products, brand extensions
that increased revenue 430% over a 5 year period. My strategy included repositio
ning low revenue products resulting in a an average increase in sales of 70% the
first year.
To cut costs and increase efficiencies, I created a web based program fo
r the budgeting, management, execution of community and trade events in over 20
markets.
Published WHERE magazine (the world's leading visitor magazine) and over
60 other hotel and travel publications.
Parent company sold operating units and dissolved my division.
Director of Marketing Communications and Creative Services
1995
-2000 
UJA Federation
New York, NY
As a key leader in the executive marketing team, I directed marketing co
mmunications and creative departments of the world's most successful human servi
ce and philanthropic organization.
Under my leadership, my department developed strategic plans and execute
d advertising, collateral materials, direct marketing, public relations, special
events and web sites that built the organization's global image and produced ov
er $200 million in revenue per year.
 In a highly regionalized environment, I effectively integrated marketing
communications with global and local development efforts.
I played a key role in a major organization and developed graphic stand
ards and identity guidelines, along with the first Internet site.
As marketing liaison to CEOs, presidents and top level executives in the
advertising, banking, entertainment, fashion, investment, legal and travel indu
stries Worked closely with major private and corporate donors on major developm
ent programs and high-profile community events.
As a key member of the executive communications team, I developed on-goi
ng public relations campaigns including media kits, position papers, press relea
ses, speeches, and talking points.
During the ongoing civil unrest in the middle east, I instituted effective crisi
s management communications and programs dealing with cutbacks in government fun
ding and social problems domestically as well as disaster, economic uncertainty,
political instability, terrorism, war, and other crisis situations overseas.
Relocated to take new position in Florida
Executive Vice President & Partner 1992 - 1995
 
Carib AD-COM International
New York, NY
As Founding Partner of a full service agency providing advertising, mark
eting and public relations for small Caribbean hotels and tourist marketers, I d
irected all strategic planning, creative development, media, research, client se
rvice, direct marketing and new business.
By integrating on-line/ toll-free hotel reservations and information ser
vice integrated with agency’s customer service and direct marketing operations, I le
d the agency to profitability within the first 6 months of operations
Clients included Palm Island Resort and Villas, Dive St.Vincent, Petit B
yahaut, Coconut Beach Hotel, Southern Palms Hotel, Cobblers Cove Resort, Palm Co
urt Villas, St. Vincent Tourist Board & other clients.
Partnership and Agency Dissolved
Vice President  1986 -1992
Young & Rubicam Advertising
New York, NY
Under my vision and leadership, I consolidated several diverse agency op
erating units into a new, highly profitable, full-service unit operating at over
140% billable time during its first year.
I created award winning advertising and collateral campaigns in all medi
a. and provided creative leadership for new business teams that won over $160 mi
llion. Through strong relationship building with key client executives, I mainta
ined a client retention rate of 100%.
By integrating TV production, interactive media and initiating a change
to Macintosh based design and other new technologies, I increased profits the f
irst year by over 78%.
As a reward for my performance I was elected an Equity partner and membe
r of the executive committee.
Major clients included AT&T, Black & Decker, Chase, ChemBank, Citizen Wa
tch, Cross & Brown Real Estate Developers, Diners Club, First Brands, Hertz, Hol
iday Inn, Holland America Cruise Lines, HBO, IBM, Kraft Foods, Marriott, Met Lif
e & Casualty, NYNEX, New York City Mission Society, New York Telephone, Perrier,
Prestone, Proctor & Gamble, Showtime, Starrett Realty Developers, STP, TWA, T
rump, and The US Postal Service
Associate Creative Director 1984 - 1986 
Carrafiello & Diehl Advertising
New York, NY
As a manager of an interdisciplinary marketing team, I directed brand a
nd creative development for American Cyanamid, Centrum Vitamins, Combat Roach Ki
ller, Equabalance Moisturizer, Fiber Trim, Lederle Labs, Pine Sol, San Soucis Co
smetics, Shulton, Stress Tabs, Surpass Deodorant, Tampax, Vicks and other consum
er products and helped produce double-digit profit growth each year.
I lead six new product launches including Combat Roach Killer. conducted consume
r research, moderated focus groups and made extensive new business presentations
.
Creative Supervisor 1978 - 1984 
Ogilvy & Mather Direct Advertising
New York, NY
As leader of the agency's top creative group, I provided conceptual and
strategic direction in developing campaigns for American Express, All American S
ports, AT&T, Avon, Ballet News, Bantam Books, Burpee Seeds, Cessna, ChemLawn, Ci
nemax, The Economist, Golden Nugget Casinos ,Golden West Airlines, Hertz, Huggie
s, IDS, Marriott, Monaco Tourist Board, Nationwide Life, New York City Ballet, N
orwegian Cruise Lines, Opera News,Peugeot,Planned Parenthood, Save The Children
Foundation, Schwinn, Sears, Smith Barney, Standard Poor, Showtime, TIAA-CREF, TW
A, Total Gym Systems, The US Golf Association,The United Way, The Vanguard Group
of Investment Companies, Vermont Castings and other clients.
I was chosen by top agency management to head a newly formed multicultu
ral marketing group where I conducted cross-cultural research, developed cultura
lly-sensitive marketing plans and advertising campaigns, and made major presenta
tions that won over $20 million in new business.
Another of my major accomplishments was creating TWA's frequent flyer pr
ogram-one of the first in the airline industry.
Director of Advertising 1973- 1978 
Loews Hotels
New York, NY
As head of an internal advertising department and in-house agency, I had
responsibility for the development and execution of all internal and external c
ommunications including advertising, direct marketing, marketing communications,
meeting and incentive planner promotions, public relations, sales promotion, s
ales training, travel agent programs and promotions as well as video, television
and radio campaigns.
I successfully launched six new resorts including Loews Monte Carlo Hote
l & Casino in Monaco.
 
Education
Binghamton University -BA degree
Baruch College - Completed MBA Program in Marketing
Pacific Institute - Innovation and Change Management Facilitator Certification
Awards
Echo Awards for Marketing Campaign Effectiveness
CLIO Awards for TV Creative Excellence
Caples Awards for Direct Marketing Campaign Excellence
Hotel Sales & Marketing Association Awards for Excellence
Travel Weekly Awards for Campaign Excellence
Other award listings available upon request
Professional Memberships and Affiliations
American Association of Advertising Agencies
Art Directors Club of New York
American Marketing Association
Aventura Marketing Council
Beacon Council
Direct Marketing Association
Caribbean Hotel Association
CRMA -City and Regional Magazine Association
CTO - Caribbean Travel Organization
Charleston Concierge Association
Charlotte Concierge Association
Dallas Concierge Association
Fort Lauderdale Advertising Federation
Greater Miami Convention & Visitors Bureau
Hotel Sales and Marketing Association
Miami Advertising Federation
Miami Beach Concierge Association
Other affiliations available upon request