WHITNEY RHOADS

55 Tealwood Drive, St. Louis, Missouri 63141

(314) 989 0570
whitneyjo63@yahoo.com

EXECUTIVE MANAGER
Focus of Interest: Medical and Healthcare Management
BRANCH MANAGEMENT |ACCOUNT MANAGEMENT | PRODUCT DEVELOPMENT | MARKETING | PRESEN
TATION SKILLS
- Enthusiastic, creative, and performance-driven professional, with extens
ive background in spa management as well as in achieving goals through lead gene
ration, promotions, sales management, and branding within the beauty industry
- Expert at communicating with managing directors / upper management, bran
d managers, vendors, distributors, customer service agents, and marketing organi
zations
- Highly adept at promoting campaign management, production preparation, w
ith strong record of achievement in sales, client relations, and market penetrat
ion, maximizing bottom-line results
AREAS OF EXPERTISE
- Medical Spa Management
- Public Speaking and Motivation
- Makeup and Esthetics Administration
- Relationship / Team Building
- Marketing Research and Management
- Negotiation and Closing Skills
- Marketing and Product Campaign Strategies
- Special Event Coordination

PROFESSIONAL EXPERIENCE

St. Louis Cosmetic Surgery Medical Spa, Chesterfield, MO

Medical Spa Manager / Medical Esthetician Nov 2006-Present
Manage 10 person medical staff owned and combined with surgery practice of plast
ic surgeons. Enhance and launch new marketing strategies utilizing knowledge wit
h Nextech and Millennium software as well as PowerPoint, Excel, and QuickBooks.
Upgraded the quality, delivery, and pricing of patient treatments that increased
procedure value per hour and net income by 97%. Streamlined ordering and sales
tracking systems. Instituted continuous training on business strategies, product
use, and physician grade treatments. Improved performance review process. Initi
ated patient satisfaction survey. Assess patient’s condition and treat with facials,
Thermage®, chemical peels, medical microdermabrasions and light-based laser hair r
emoval.
Key Accomplishment:
- Conducted diagnostic analysis and formulated business plan resulting in
23% reduction in expenses
Creve Coeur, MO
Freelance Makeup Artist May 2000-Nov 2006
Established strong client base and consistently booked for weddings and special
occasion makeup.
Key Accomplishment:
- Expertly served as Laura Mercier and MAC Cosmetics makeup artist; featur
ed in Harper’s Bazaar and St. Louis publications Achieve and Bridal Magazine
Studio Branca and Day Spa, Creve Coeur, MO
Manager/Esthetician/Makeup Artist Sep 1994-May 2000
Effectively functioned as member of the management team that created and initiat
ed the first spa and esthetic department for the salon; contributed in maximizin
g space by managing the design process, improving menu of services and pricing t
o enhance spa marketing. Created a strategic affinity program that achieved its
first annual goal of improving customer retention and referrals. Coached staff o
f 25 to set and achieve financial goals. Trained and educated as Aveda Purefessi
onal.
Key Accomplishment:
- Participated and presented at Aveda’s Annual Congress Training Convention in
Minneapolis, Minnesota
Thomas Temporaries, San Diego, CA
Branch Manager Jun 1993-May 1994
Administered 1994 branch budget and developed monthly marketing plan tactics to
overcome budget and improve marketing programs.
Key Accomplishment:
- Successfully doubled total hours billed for the branch in six months by
increasing existing business, obtaining back business of former clients and impr
oving retention of new clients

EARLIER CAREER

Mary Kay Cosmetics Inc., Vista, CA

Independent Team Manager 1992-1993
California State Representative Assemblywoman Tricia Hunter Vista, CA
Field Representative 1991-1992
Oceanside Chamber of Commerce, Oceanside, CA
General Manager 1988-1992
First National Bank of North County, Carlsbad, CA
Business Development Representative 1987-1988
Bullocks, Carlsbad, CA
Department Manager 1985-1987

EDUCATION AND LICENSES

Master in Health Administration, Expected Graduation: 2010
University of Phoenix, Online Campus
Bachelor of Business Administration
University of San Diego, San Diego, CA
Class E- Esthetician,
License No. 10857 State of Missouri
Class CA- Hairdressing and Manicuring,
License No. 107692 State of Missouri
U.S. Chamber of Commerce
Institute for Organization Management Graduate