What is Research Methodology?

Methodology includes a philosophically coherent collection of theories, concepts or ideas

as they relate to a particular discipline or field of inquiry.

Methodology refers to more than a simple set of methods; rather it refers to the rationale
and the philosophical assumptions that underlie a particular study relative to the scientific
method. This is why scholarly literature often includes a section on the methodology of
the researchers. This section does more than outline the researchers’ methods (as in, “We
conducted a survey of 50 people over a two-week period and subjected the results to
statistical analysis”, etc.); it might explain what the researchers’ ontological or
epistemological views are.

Another key (though arguably imprecise) usage for methodology does not refer to
research or to the specific analysis techniques. This often refers to anything and
everything that can be encapsulated for a discipline or a series of processes, activities and
tasks. Examples of this are found in software development, project management and
business process fields. This use of the term is typified by the outline who, what, where,

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when, and why. In the documentation of the processes that make up the discipline that is
being supported by “this” methodology that is where we would find the "methods" or
processes. The processes themselves are only part of the methodology along with the
identification and usage of the standards, policies, rules, etc.

Researchers acknowledge the need for rigor, logic, and coherence in their methodologies,
which are subject to peer review.

What is Research Design?

Research design can be thought of as the structure of research -- it is the "glue" that holds
all of the elements in a research project together. We often describe a design using a
concise notation that enables us to summarize a complex design structure efficiently.
What are the "elements" that a design includes? They are:

• Observations or Measures

These are symbolized by an 'O' in design notation. An O can refer to a single measure
(e.g., a measure of body weight), a single instrument with multiple items (e.g., a 10-item
self-esteem scale), a complex multi-part instrument (e.g., a survey), or a whole battery of
tests or measures given out on one occasion. If you need to distinguish among specific
measures, you can use subscripts with the O, as in O1, O2, and so on.

• Treatments or Programs

These are symbolized with an 'X' in design notations. The X can refer to a simple
intervention (e.g., a one-time surgical technique) or to a complex hodgepodge program
(e.g., an employment training program). Usually, a no-treatment control or comparison
group has no symbol for the treatment (some researchers use X+ and X- to indicate the
treatment and control respectively). As with observations, you can use subscripts to
distinguish different programs or program variations.

• Groups

Each group in a design is given its own line in the design structure. If the design notation
has three lines, there are three groups in the design.

• Assignment to Group

Assignment to group is designated by a letter at the beginning of each line (i.e., group)
that describes how the group was assigned. The major types of assignment are:

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• R = random assignment
• N = nonequivalent groups
• C = assignment by cutoff
• Time = Time moves from left to right. Elements
that are listed on the left occur before elements that are
listed on the right.

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 RESEARCH METHODOLOGY

Data is collected through:

1) Primary Data
2) Secondary Data

1) Primary Data:

It is collected through survey technique by forming a

Systematically drafted questionnaire. Questionnaire is used as an
Instrument in Gathering and collecting the primary data. The
questionnaire prepared contains relevant that are both close ended
and open ended.

2) Secondary data:

This data is collected through newspaper's, books, magazines and also with
help of internet.

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 Research Methodology

 Research methodology is the way to systematically solve the research

problem.

 The method used for the research is Descriptive Research, to find out the
objectives. In descriptive research I used the primary and secondary data,
Sample Design for primary data have been collected through Probability
sampling. In which I have used convenient sampling and for secondary data
gone through Internet, Library, Magazine, News Paper etc.

 Data Collection Method: - Data have been collected through Market survey.

 Data Collection Instrument: - Well prepared structured questionnaires was

used in this study, which includes questions to get information based on the
objective of the research process.
.
 Sample Size: - Sample size of 100 Respondent taken.

 Total number of Samples Rejected = 00

 Total number of Samples Accepted = 100

 Location: - Pune City.

 People of different age group from different economic background were

asked
to fill the questionnaire.

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 Objectives

1. To study the factor that affects the buying decision of the consumer.

2. To find out the consumer satisfaction level with vehicle performance and
after sales services

3. To study the consumer perception regarding the price of Hero Honda Passion and
Bajaj Discover.

4. To find out which bike is more preferred between the two.

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 Introduction

Two-wheeler industry in India

The feeling of freedom and being one with the nature comes only from riding a two
wheeler. Indians prefer the two wheelers because of their small manageable size, low
maintaieance, pricing and easy loan repayments.
Indian streets are full of people of all age groups riding a two wheeler.
The growth of the two wheelers sector was noteworthy in the past few years. The scooter
and the scoterette share in the Indian two wheeler market is 13.4%.
The motorcycles in India constitute for 81.5% of the total Indian two-wheeler market.
India is the second largest producer and manufacturer of two-wheelers in the world.
Indian two-wheeler industry has got spectacular growth in the last few years. Indian two-
wheeler industry had a small beginning in the early 50’s.
Bikes are a major segment of Indian two-wheeler industry. Indian companies are the
largest two-wheeler producer in the world.
Hero Honda and Bajaj are two of the Indian companies that top the list of the world
companies manufacturing two-wheelers.
There are many two wheeler producers in India. Major producers are Hero Honda Motors
Ltd(HHML), Bajaj Auto Ltd(Bajaj Auto), TVS Motor company Ltd(TVS).The other key
players in the two-wheeler industry are Kinetic Motor company Ltd(KMCL),Kinetic
Engineering Ltd(KEL),LML Ltd (LML),Yamaha Motors India Ltd (Yamaha), Royal
Enfield Ltd (REL) and Honda Motorcycle & Scooter India Ltd(HMSI).
The two-wheelers manufacturers in India at present are doing a good business.

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Company Profile:

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading
Corporation Private Limited. It started off by selling imported two- and three-wheelers in
India. In 1959, it obtained license from the Government of India to manufacture two- and
three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In
1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985,
it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell
500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicles
and produced and sold 1 million vehicles in a year.
Bajaj has grown operations in 50 countries by creating a line of value-for-money bikes
targeted to the different preferences of entry-level buyer.
Bajaj Auto is a major Indian automobile manufacturer. It is India's second largest two
wheeler manufacturer and the world's 4th largest two- and three-wheeler maker. It is
based in Pune, Maharashtra, with plants in Akurdi and Chakan (Pune), Waluj (near
Aurangabad) and Pantnagar in Uttaranchal. Bajaj Auto makes and exports motor
scooters, motorcycles and the auto rickshaw.
The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946.
Over the last decade, the company has successfully changed its image from a scooter
manufacturer to a two wheeler manufacturer. Its product range encompasses scooterettes,
scooters and motorcycles. Its real growth in numbers has come in the last four years after
successful introduction of a few models in the motorcycle segment.

Rays of recovery - Bajaj Auto December sales up by 85%:

Bajaj Auto Ltd said that in December 2009, 220429 two wheelers sold in registered 85%
growth in sales over December 2008, when it sold 119215 units.

A company release said that Motorcycle sales were increased from 118510 units in
December 2008 to 219920 units in December 2009.

For the April to December 2009 period, Bajaj Auto's total motorcycle sales were

8
increased 17% at 1794359 units, against 1534149 units in the corresponding period in
2008.

The release added that in December, 2009 Bajaj launched the all new Pulsar 135 LS with
the purpose of scaling Pulsar to be a million units per year brand.

Bajaj Auto's three wheeler sales also went up by 17% with the company selling 244,655
units during April-December 2009 compared to 209,699 units in December 2008.

The company also continued strong growth from export market. Export for the company
increased 9 per cent to 676,531 during April to December 2009 from 620880 in same
period last year.

Bajaj Sales grow 83% due to Discover 100cc:

Riding on the back of its recently-launched 100cc Discover, Bajaj Auto Ltd, the
country’s second largest two-wheeler maker, registered a growth of 83.2% in two-
wheeler sales in November at 2,42,648 units as compared to 1,32,421 units during the
same month last year. The company’s total motorcycle sales, which constitutes over 99%
of its total two-wheeler figures, surged 84.1% last month at 2,42,390 units vis-à-vis
1,31,681 units in November last year, the company said in a statement.
Bajaj attributed the jump in its monthly sales to its newly-launched 100cc Discover DTS-
Si and the Pulsar. The company sold 94,265 units of its new 100cc Discover DTS-Si and
50,153 units of the Pulsar.
Analysts attribute the robust double-digit growth in the domestic market to a very low
base last year when Bajaj’s sales had declined drastically as a result of which the
company had slipped from its decades old number two position to the number four slot
behind its arch rival TVS Motors and Honda Motorcycle and Scooter India in November
last year.
Overseas, the company registered its best ever export figures in November with total
exports from the country going up 46.2% at 98,521 units as compared to 67,397 units a
year ago.
While the November numbers are in continuation to the high double-digit sales in
September and October, which were festival months, the company’s total two-wheeler
sales in the first eight months (April-November) of the current financial year grew by
11% at 15,78,523 units as compared to 14,15,639 units in the corresponding period in
2008-09.

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Bajaj Auto Ltd Interest in various sectors:

10
Global Bajaj

• Bajaj is present in over 50 countries all over the globe.

• Dominant presence in Africa and Latin America with increasing market share every
year.
• Market leader in 2-wheelers in Sri Lanka, Bangladesh, Colombia and Central
America.
• 772,519 units exported in 2008-09, an increase of over 25% over the previous year
• Largest exporter of three wheelers in the world: 139,056 units exported in 2008-09.

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Bajaj Discover 100cc:

Bajaj Auto Limited launched the Bajaj Discover 100cc DTS-i on July 27, 2009.
It’s never easy to understand Bajaj and its strategy in particular. After exiting from the
100cc segment in 2007, Bajaj rediscovers the 100cc segment with the launch of discovers
100cc. First let’s understand what’s the need for Bajaj to re-enter this segment. Though
the market share of 100cc bikes has declined from 80% from years before to 65% now.
The decline is not as fast as Bajaj expected. Bajaj has a meagre 9% market share in this
segment while it’s a market leader in 125cc+ segment. Also the fact that the Hero Honda
does well amidst recession is just because of its blooming sales of its 100cc bikes in the
rural market. Bajaj is revamping its portfolio and has already launched nearly half a
dozen bikes in 2009. The new strategy is already doing magic in sales of Bajaj Auto. As
part of the new plan, Bajaj has come up with Discover 100cc to take on the Hero Honda’s
evergreen splendor and passion variants.

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 It inherits the proven discover styling. The jadoo bike is sturdy and retains the appeal
even after in the market for years. The low slung yet muscular styling makes the discover
a perfect sibling to pulsar. The opt prism headlamps with twin pilot lamps on the sides
are housed in broad fairing. Crowning the fairing is a tinted visor. The side profile is
almost the same as 125cc discover except the bike’s contemporary all black styling. The
biggest changes are in the rear. Bajaj which mastered the art of using LED now offers a
100cc bike with it. The three step tail lamp cluster looks gorgeous but seems to be
borrowed from Suzuki’s GS150R. Overall proportion is good and would lure a 100cc
customer

It comes with the Bajaj’s much touted DTS-Si 2.0 engine (remember Pentium I, II, III,
IV). Baja intends to follow the processor makers to give its customers advanced
technology. The Digital Twin Spark – Swirl Induction engine gets pent roof combustion
chamber and polycot piston for improved combustion and better fuel efficiency. The
100cc engine generates 7.7PS of peak power at 7500rpm. According to Baja, Discover
100cc returns a mileage between 78 and 80kmpl. According to ARAI – IDC (Indian
Driving Cycle), discover returns a fuel efficiency figure of 89kmpl. Under standard
condition, fuel efficiency is expected to be around 125kmpl higher than the XCD
109kmpl. Baja is yet to get the ARAI figures under standard conditions.

Baja will promote this bike as a long distance bike and is going to do series of outdoor
promotional activities. Rediscover India with Discover 100cc would be the message of
the campaign. Baja will take the customers from cities to suburbs to highlight the mileage
of the bike. It is typically commut-ish with flat seats and the rear grab rail on the same
level of the fuel tank. The handlebar is wide and easy to hold. Discover 100cc uses
telescopic forks at the front and gas charged nitrox suspension at the rear. Ride quality is
superb with nitrox suspension and softer seats soaking up the road shocks and bumps
well. The 1305mm wheel based bike uses drum brake at the front and the rear. But
unlike the the XCD, it offers a sturdy and stable feel. The tubular dual cradle structure
and the rectangular, box section swing arm. At the rear offers a nimble character.

Discover comes loaded with segment first features like twin pilot lamps, wider rear tyre,
gas charged rear suspension, LED tail lamps and maintenance free battery. Electric start
with auto choke and alloy wheels are standard fitments. Twin pod instrument panel is
simple with standard speedo, fuel gauge and other warning lamps.

Colors Available:
Black Green

Black Blue

Flame Red

Black Magnepa

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Technical Specification

14
Engine
Type Single cylinder, 4 stroke, air cooled
Displacement 94.38 cc

Compression
9.8 : 01
ratio
Max. Power
7.7 @ 7500
(Ps @ RPM)
Max. Torque
7.85 @ 5000
(Nm @ RPM)
Transmission
Clutch Wet multiplate
No. of gear 5
Gear shift
All down
pattern
Suspension
Front Telescopic, wheel travel 130 mm
Rear Nitrox, wheel travel 110 mm
Brakes
Front Drum, 130 mm
Rear Drum, 110 mm
Tyre
Front 2.75 X 17" (Unidirectional)
Rear 3.00 X 17" (Unidirectional)
Fuel Tank
Fuel tank
8 liter full (2.3 liter reserve)
capacity
Chassis
Type Single down tube
Electrical
Battery 12V, 5Ah
Head lamp 35 / 35 W
Tail / stop
LED type
lamp
Horn type &
DC / one
no.
Dimensions
Length 2040 mm
Width 760 mm
Height 1087 mm
Wheel base 1305 mm
Ground
Clearance
162 mm Company
Kerb weight 115 kg Profile:

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Hero Honda Motors Limited, based in Delhi, India is a joint venture between the Hero
Group of India and Honda of Japan. It has been referred to as the world's biggest
manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1.3 million
motorbikes in a single year. During the fiscal year 2008-09, the company has sold 3.28
million bikes and the net profit of the company stood at Rs. 1281.7 Crore, up 32% from
the previous fiscal year.

The company's most popular model is the Hero Honda's Splendor, which is the world's
largest-selling motorcycle, selling more than one million units per year.
“Hero” is the brand name used by the Munjal brothers for their flagship company Hero
Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was
established in 1984 as the Hero Honda company, India.This company was referred to
Ashdeep singh (Badal) from CIIS college.

During the 1980s, the company introduced motorcycles that were popular in India for
their fuel economy and low cost. A popular advertising campaign based on the slogan
'Fill it - Shut it - Forget it' that emphasized the motorcycle's fuel efficiency helped the
company grow at a double-digit pace since inception.
Hero Honda has three manufacturing facilities based at Dharuhera and Gurgaon in
Haryana and at Haridwar in Uttarakhand. These plants together are capable of churning
out 3.9 million bikes per year. Hero Honda's has a large sales and service network with
over 3,000 dealerships and service points across India. Hero Honda's customer loyalty
program, the Hero Honda Passport Program, claims to be one of the largest programs of
its kind in the world with over 3 million members.
The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at
108

The Hero Honda story began with a simple vision – the vision of a mobile and an
empowered India, powered by Hero Honda. This vision was driven by Hero Honda’s
commitment to customer, quality and excellence, and while doing so, maintains the
highest standards of ethics and societal responsibilities. Twenty five years and 25 million
two wheelers later, Hero Honda is closer to fulfilling this dream. This vision is the
driving force behind everything that we do at Hero Honda. We understood that the fastest
way to turn that dream into a reality is by remaining focused on that vision.

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There were many unknowns but we kept faith, and today, Hero Honda has been the
largest two wheeler company in the world for eight consecutive years. Our growth has
kept compounding. The company crossed the ten million unit milestone over a 19-year
span. In the new millennium, Hero Honda has scaled this to 15 million units in just five
years! In fact, during the year in review, Hero Honda sold more two wheelers than the
second, third and fourth placed Two-wheeler Company put together. With Hero Honda,
the domestic two wheeler market was able to show positive growth during the year in
review. Without Hero Honda, the domestic market would have actually shrunk.
Over the course of two and a half decades, and three successive joint venture agreements
later, both partners have fine-tuned and perfected their roles as joint venture partners.
What the two partners did was something quite basic. They simply stuck to their
respective strengths. As one of the world's technology leaders in the automotive sector,
Honda has been able to consistently provide technical know-how, design specifications
and R&D innovations. This has led to the development of world class, value - for- money
motorcycles and scooters for the Indian market. On its part, the Hero Group has taken on
the singular and onerous responsibility of creating world-class manufacturing facilities
with robust processes, building the supply chain, setting up an extensive distribution
networks and providing insights into the mind of the Indian customer. Since both partners
continue to focus on their respective strengths, they have been able to complement each
other. In the process, Hero Honda is recognized today as one of the most successful joint
ventures in the world. It is therefore no surprise that there are more Hero Honda bikes on
this country's roads than the total population of some European countries
put together!

The company's meteoric growth in the two-wheeler market in India stems from an
intrinsic ability to reach out and come closer to its customers, with every passing year.
Hero Honda's bikes are sold and serviced through a network of over 3500 customer touch
points, comprising a mix of dealers, service centers and stockiest located across rural and
urban India. Hero Honda has built two world-class manufacturing facilities at Dharuhera
and Gurgaon in Haryana, and its third and most sophisticated plant at Haridwar has just
completed a full year of operations. It is difficult to imagine that all this has happened in
the span of just two and a half decades!
The best is yet to come. During the year in review, Hero Honda powered its way in a
market that, for all practical purposes, was feeling the full effects of the economic
slowdown in India. With an economic recovery now clearly on the cards, Hero Honda is
all set to ride into another summit. As Brijmohan Lall Munjal, the Chairman, Hero Honda
Motors succinctly puts it, "We pioneered India's two wheeler industry, we've steered it
through difficult times; now it is our responsibility to set the pace again.''

Hero Honda’s Mission:

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Hero Honda’s mission is to strive for synergy between technology, systems and human
resources, to produce products and services that meet the quality, performance and price
aspirations of its customers. At the same time maintain the highest standards of ethics and
social responsibilities.

This mission is what drives Hero Honda to new heights in excellence and helps the
organization forge a unique and mutually beneficial relationship with all its stake holders.

Hero Honda’s Mandate:

Hero Honda is a world leader because of its excellent manpower, proven management,
extensive dealer network, efficient supply chain and world-class products with cutting
edge technology from Honda Motor Company, Japan. The teamwork and commitment
are manifested in the highest level of customer satisfaction, and this goes a long way
towards reinforcing its leadership status.

Hero Honda’s Sale Up 23.7% in June 2009:

Hero Honda, with sales of more than 300,000 two-wheelers per month,
is still the world’s largest two-wheeler manufacturer in volume terms.

Hero Honda has reported a 23.7% hike in its sales during June 2009, at 365,734 units, as
against 295,675 units in June last year. The company has sold more than 300,000 two-
wheelers in every single month during 2009, which must certainly be a world record of
sorts.

Hero Honda, which currently has market share of close to 60% in the Indian two-wheeler
market, sold close to 1.2 million two-wheelers during April-June this year, a 25%
increase over the 900,000 units it sold in the yea-ago period.

‘Our strategy has been driven by innovation in every sphere of our activity – building a
robust product portfolio across categories, exploring new markets, aggressively
expanding the network and continuing to invest in brand building activities,’ said Anil
Dua, senior vice-president (sales & marketing),Hero Honda.

KEY MILESTONES OF HERO HONDA

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1983 Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan
signed
Shareholders Agreement signed
1984 Hero Honda Motors Ltd. incorporated
1985 First motorcycle "CD 100" rolled out
1987 100,000th motorcycle produced
1989 New motorcycle model - "Sleek" introduced
1991 New motorcycle model - "CD 100 SS" introduced500, 000th
motorcycle produced.
1992 Raman Munjal Vidya Mandir inaugurated - A School in the memory
of founder Managing Director, Mr. Raman Kant Munjal
1994 New motorcycle model - "Splendor" introduced
1,000,000th motorcycle produced
1997 New motorcycle model - "Street" introduced
Hero Honda's 2nd manufacturing plant at Gurgaon inaugurated
1998 2,000,000th motorcycle produced
1999 New motorcycle model - "CBZ" introduced.
Environment Management System of Dharuhera Plant certified with
ISO-14001 by DNV Holland.
Raman Munjal Memorial Hospital inaugurated - A Hospital in the
memory of founder Managing Director, Mr. Raman Kant Munjal
2000 4,000,000th motorcycle produced.
Environment Management System of Gurgaon Plant certified ISO-
14001 by DNV Holland.
Splendor declared 'World No. 1' - largest selling single two-wheeler
model.
"Hero Honda Passport Programme" - CRM Programme launched
2001 New motorcycle model - "Passion" introduced
One million production in one single year
New motorcycle model - "Joy" introduced
5,000,000th motorcycle produced
2002 New motorcycle model - "Dawn" introduced.
New motorcycle model - "Ambition" introduced.
Appointed Virender Sehwag, Mohammad Kaif, Yuvraj Singh,
Harbhajan Singh and Zaheer Khan as Brand Ambassadors
Becomes the first Indian Company to cross the cumulative 7 million
2003 sales mark
Splendor has emerged as the World's largest selling model for the third
calendar year in a row (2000, 2001, and 2002)
New motorcycle model - "CD Dawn" introduced.
New motorcycle model - "Splendor +" introduced
New motorcycle model - "Passion Plus" introduced
New motorcycle model - "Karizma" introduced
2004 New motorcycle model - "Ambition 135" introduced.

Hero Honda became the World No. 1 Company for the third

19
 consecutive year.

Crossed sales of over 2 million units in a single year, a global record.

Splendor - World's largest selling motorcycle crossed the 5 million

mark

New motorcycle model - "CBZ*" introduced

Joint Technical Agreement renewed.

Total sales crossed a record of 10 million motorcycles
2005 Hero Honda is the World No. 1 for the 4th year in a row

New motorcycle model - "Super Splendor" introduced

New motorcycle model - "CD Deluxe" introduced

New motorcycle model - "Glamour" introduced

New motorcycle model - "Achiever" introduced

First Scooter model from Hero Honda - "Pleasure" introduced

2006 Hero Honda is the World No. 1 for the 5th year in a row

15 million production milestone achieved

2007 Hero Honda is the World No. 1 for the 6th year in a row

New 'Splendor NXG' launched

New 'CD Deluxe' launched

New 'Passion Plus' launched

New motorcycle model 'Hunk' launched

20 million production milestone achieved

2008 Hero Honda Haridwar Plant inauguration

New 'Pleasure' launched

Splendor NXG lauched with power start feature

New motorcycle model 'Passion Pro' launched

New 'CBZ Xtreme' launched

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 25 million production milestone achieved

CD Deluxe lauched with power start feature

New 'Glamour' launched

New 'Glamour Fi' launched

2009 Hunk' (Limited Edition) launched.

Splendor completed 11 million production landmarks.

New motorcycle model 'Karizma - ZMR' launched.

Silver jubilee celebrations

Hero Honda Passion Plus:

21
Passion plus is a make from Hero Honda which keeps a beautiful look with its basic
design as the sticker design keeps changing to live up to the changing trend. Hero Honda
engineers have worked well on the design to lend a sizzling look from every angle.
Passion comes in six variants of multicolor designs from which anyone can select as the
most preferred one. Hero Honda rightly claims passion plus as the 'Whole new world of
style'. Passion possesses the standard engine as the other siblings from Hero Honda and
there is hardly any change in the performance of the engine. It is a new wine in the old
bottle. The striking figures of the bike are all black engine, alloy wheels and body colored
hand grips. The black engine treatment is in sync with the overall look of the bike.
Passion comes to the standard of those who are passionate for a cool looking bike with
great mileage. And no doubt, it has served them substantially with great confidence. Still
Hero Honda Passion holds good in the market owing to its reliability and fuel efficiency.

Engine
The Hero Honda Passion Plus is an improved version of the Passion. The Passion Plus is
prepared with a four-stroke, air-cooled, single cylinder engine that produces a piston
dislocation of 97.2cc with the maximum power of 7.5 PS @ 8000 rpm. It maintains a
commendable speed of 85kph with the fair fuel economy.

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Design and Comfort
The tubular double cradle frame along with its 9 new two-tone body colors and two tone
front fenders highlight its style statement to bike lovers. To count a few more styling
features, this bike is equipped with body color rear view mirror; aluminum die cast rear
grip, heat protector on the muffler, and new dials in the instrument panel, new multi-
reflector headlight and winkers. Its luggage space with locking facility, lockable seat and
helmet holder are the important features for rider's convenience. Comfort of the journey
is well defined by the arrangement of adjustable rear cushion, wide and spacious seat and
broad rear tyre.

Ride and Handling

Passion Plus is a reliable bike for normal domestic use and also middle level long run. It
gives a good mileage, which is a prime concern for the Indian bikers in view of the
existing road conditions. In terms of maintenance, if ridden with care, a timely change of
oil is enough. It is almost maintenance free. It also has a provision for start when in gears.
The Passion Plus comes with the good braking system and the suspension functionality is
supported by telescopic hydraulic forks at the front and swing arm with adjustable
hydraulic dampers at the rear. Its wider wheel base ensures foolproof safety to the rider.
Safety is further taken care by the arrangement of several lighting fittings like position
lamp, side reflector, headlight with halogen lamp, multi reflector winker and others.

Hero Honda Passion Features:

• Power Start
• Stylish Visor with black tinted windscreen & clear-lens
indicator
• Front Disc (Option)
• High Performance & fuel efficient engine
• Stylish New Generation Graphics
• Bright Red Rear Cushion Spring
• Contemporary Body Colored Rear Grop

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Hero Honda Passion Colors:

• Vibrant Blue
• Black with Sports Red
• Leaf Green Metallic
• Force Silver
• Black with Frost Blue
• Sports Red

Market Share of Different Companies

24
 Other, 1%
Lml, 4%
Kinetic, 4%
Hero Honda
Yamaha, 4%
Bajaj
HondaMotor Hero Honda, TVS
cycles, 6% 38% HondaMotorcycles
TVS, 21% Yamaha
Bajaj, 22% Kinetic
Lml
Other

Comparison of Sales of Hero Honda and Bajaj

25
YEAR HERO HONDA BAJAJ

SEP 2008 3,85,262 2,18,494

SEP 2009 4,01,290 2,49,795

OCT 2008 3,52,449 1,63,850

OCT 2009 3,54,156 2,49,681

NOV 2008 2,89,426 1,32,421

NOV 2009 3,81,378 2,42,390

DEC 2008 2,15,931 1,19,215

DEC 2009 3,75,358 2,20,429

26
Hero Honda Passion Technical Specifications:

27
Engine
Type Air-cooled, 4-stroke single cylinder
OHC
Displacement (cc) 97.2 cc
Maximum Power 5.4 kW (7.8 Ps) @ 7500 rpm
Maximum Torque 0.82 Kg-m (8.04 N-m) @ 4500 rpm
Starting Self & Kick Start
Bore x Stroke 50.0 x 49.5 mm
Compression Ratio 9.0 :1
Ignition DC – Digital CDI with TCIS – Throttle
Controlled Ignition System
Engine Oil Grade SAE 10 W 30 SJ Grade (JASO MA
Grade)

Transmission:
Clutch Multiplate Wet
Gear Box 4 Speed Constant Mesh

Chassis:
Type Tubular Double Cradle

Dimensions:
Wheelbase (mm) 1235
Length (mm) 1980
Width (mm) 725
Height (mm) 1075
Ground Clearance (mm) 165
Kerb Weight (Kgs) 116 (Kick) / 119 (Self)

Suspension:
Front Telescopic Hydraulic Shock
Absorbers
Rear Swing Arm with 5 step adjustable
Hydraulic Shock Absorbers

Brakes:
Front Drum Internal Expanding Shoe Type (130
mm)
Front Disc 240mm Dia Disc
Rear Internal Expanding Shoe Type (110
mm)

Wheels:
Rim Size Front 18 x 1.60, Alloy / Spoke Wheel
Rim Size Rear 18 x 1.60, Alloy / Spoke Wheel

Tyres:
Front 2.75 x 18 – 42 P / 4 PR
Rear 3.00 x 18 – 52 P / 6 PR

Electrical:
Battery 12 V – 2.5 Ah (Kick) / 12 V – 5 Ah
(Self)
Alternator 120 W
Head Lamp 2835W / 35W – Halogen Bulb
Trapezoidal, Multi Focal Reflector
Tail / Stop Lamp Multi Reflector - 5 / 10 W
Indicators Multi Reflector Clear Lens with Amber
Bulb – 10W x 4 nos
29
 Price in Pune:

Price Ex-Showroom On-Road

Caste Wheel 44839 50077
Spoke Wheel 42819 48969

Technical Comparison between

Passion and Discover

30
 Passion Discover
Engine
Air-cooled, 4- Single
stroke single cylinder, 4
Type
cylinder OHC stroke, air
cooled
Displacement 97.2 cc 94.38 cc
Compression 9.8 : 01 9.0 :1
ratio
5.4 kW (7.8 Ps)
7.7 @ 7500
Maximum Power @ 7500 rpm
0.82 Kg-m (8.04
Maximum Torque N-m) @ 4500 7.85 @ 5000
rpm

Transmission

Clutch
Multiplate Multiple wet
Wet
No. of gear 4 5
Gear shift All down All Up
pattern
Suspension
Telescopic Telescopic,
Front Hydraulic Shock wheel travel
Absorbers 130 mm
Swing Arm with
5 step
Nitrox, wheel
Rear adjustable
travel 110 mm
Hydraulic Shock
Absorbers
Brakes
Internal
Drum, 130
Front Expanding Shoe
mm
Type (130 mm)
Internal
Drum, 110
Rear Expanding Shoe
mm
Type (110 mm)
Front Disc 240mm Dia Disc Not available

Tyre
Front 2.75 x 18 2.75 X 17"
Rear 3.00 x 18
3.00 X 17"

Dimensions
Wheelbase (mm) 1235 2040 mm
Length (mm) 1980 760 mm
Width (mm) 725 1087 mm
Height (mm) 1075 1305 mm
Ground 165
162 mm
Clearance (mm)
Kerb Weight 116 (Kick) / 119
115 kg
(Kgs) (Self)
Fuel Tank
Capacity 10.3 Ltrs 8 liter
Reserve 1.8 Ltrs 2.3 liter
Electrics
12 V – 2.5 Ah
Battery (Kick) / 12 V – 5 12V, 5Ah
Ah (Self)
Head lamp 35W / 35W 35 / 35 W
Multi Reflector -
Tail / stop lamp LED type
5 / 10 W
Horn type & DC/one31
DC / one
no.
Chassis
Type Tubular Double Single down
Cradle tube
Graphical Representation

1) Chart showing the company preferred while purchasing a bike.

a) Bajaj
b) Hero Honda
c) Other

Company Preferd

Other
10%
Hero Honda
Bajaj
Hero Bajaj
30%
Honda Other
60%

32
2) Chart showing the bike preferred in Hero Honda in 100cc segment.
a) Passion
b) Splendor
c) Glamour

Bikes's Preferd in Hero Honda in

100cc

Spelndor
30% Spelndor
Passion Glamour
60% Glamour Passion
10%

33
3) Chart showing the bike prefer in Bajaj in 100cc segment.
a) Discover
b) CT 100
c) Platina

Bike's Preferd in Bajaj in

100cc

CT 100
10%
Platina
Platina
40%
Discover
CT 100
Discover
50%

34
 4) Chart showing the customer satisfaction level with regard to the
after sales service provided.
a) Satisfied.
b) Dissatisfied.

90 Satisfied, 85

80

70 Satisfied, 65

60
50
%
40 Dissatisfied, Satisfied
35 Dissatisfied
30
20 Dissatisfied,
15
10
0
Bajaj Hero Honda
Company Name

35
 5) Chart showing the purpose for which the bike is used.
a) Office purpose.
b) Personal use.
c) Joy purpose.
d) Other Purpose.

Purpose Of the Bike Used

50 5050
40
30 30
%
20 20 20 Passion
10 10 10 10 Discover
0
Office Personal Joy Other
Purpse

East

F 3rd

Qtr

36
6) Factor which influenced the customer while purchasing the
bike.
a) Fuel Economy
b) Looks
c) Price

50 50
45
40 40 40
35
30 30
% 25
20 2020
15
10 Passion
5 Discover
0
Fuel Price
Economy

37
 7) Chart showing the rating of the bike according to the
maintenance.

a) Cheap
b) Average
c) Expensive

60 60

50 50

40 40

Cheap
% 30
Average
20 20 Expensive
20

10 10

0
Passion Discover

38
8) Chart showing the availability of the spare parts.

90
80
80
70
70
60
Readily Available
50
%

40 Not Readily
30 availabe
30
20
20
10
0
Passion Discover

39
 9) Chart showing the rating of the spare part prices.

a) Cheap
b) Average
c) Costly

50 50

45
40 40 40

35
30 30
Cheap
% 25
Average
20 20 20
High
15
10
5
0
Passion Discover

40
10) Chart showing the customers view of the look of the bike.
A) Simple
b) Macho

60

50

40

30 Simple
Macho

20

10

0
Pasion Discover

41
11) Chart showing the satisfaction of the customers with their bike.
a) Satisfied
b) Dissatisfied

42
 90 90

80

70 70

60

50
% Satisied
40 Dis-Satisfied
30 30

20

10 10

0
Passion Discover

Finding and Observations

 Customers of all age group prefer Hero Honda Passion

 According to the survey students prefer more Hero Honda Passion.

 Customers who used Bajaj Scoters earlier prefer Bajaj Discover.

 Bajaj company bikes have higher maintenance as compared to other bikes.

 The features shown in the discover are not up to the mark as they show
variations.

 Resale value of Bajaj Discover is very less as compared to Passion.

 It is found that Mileage is the main factor which influences to a

43
 consumer in his buying decision, and after the Mileage next preference
goes to Price, people gives same weight age to Power and style and after
that they are being influenced by Advertisements and Service
It is also found that consumer’s decision is influenced more by mileage
rather than price.

 By this research we come to know that almost 95% people are satisfied
with their bikes performance and it’s after sales services.

Suggestions

 Bajaj should focus on its advertisement and mileage to increase

its market share.

 Company should also focus on its after sales service as well as the
performance of the bikes.

 Bajaj should also give some offers with their different models.
This will help in increasing the market share of the Bajaj
company.

 The company should also launch some cheaper models so that the
students can buy more. This will be beneficial for both i.e. the company
and the consumers.

 Since in the female bike category, TVS is the market leader with a total
market share of 43%. Hero-Honda has a total market share of 35%.
Therefore it is recommended that Hero-Honda should put some more

44
 efforts so that it can become the market leader in both the sectors.

 Hero-Honda is maintaining a good customer loyalty. Therefore company

should also focus on innovations and newer technologies. This will help
the company to capture more and more market and earn more and more
profits.

Conclusion

 People prefer two wheelers because of their small

Manageable size, low maintenance, pricing and easy loan repayments.

 According to the survey about 70% of the total customers prefer Hero Honda
Passion.

 In spite of global competition and various challenges faced by the company it has
come up with various models to compete with other companies.

 As compared to Bajaj Discover, Hero Honda Passion’s is preferred more.

 Hero Honda has always maintained its standard, so the customer’s satisfaction
percentage is large.

 Customer perception about hero Honda Passion is good and they are
Satisfied with the bike performance, price, sales & service and style.

45
  We found that hero Honda lead with 48% of market share. And the main embed
behind the purchase is performance of bike.

Questionnaire

I) Name:

II) Age:

III) Gender:

(Please tick if applicable)

IV) Which bike do you have now?

a) Passion ( )
b) Discover ( )

46
V) Which company bike did you have before?
a) Hero Honda ( )
b) Bajaj ( )
c) Other ( )

VI) Is this your first bike?

d) Yes
e) No

VI) Which bike do you own presently?

1) Hero Honda ( )

2) Bajaj ( )

VII) If Hero Honda (please tick if applicable)

a) Splendor ( )

b) Passion ( )

c) CD Dawn ( )

d) Glamour ( )

VIII) If Bajaj (please tick if applicable)

a) Platina ( )

b) CT 100 ( )

c) Discover ( )

47
IX) Are you satisfied with the service provided while delivery?

a) Yes

b) No

X) Factor which influenced you while purchasing the bike?

a) Fuel economy

b) Looks

c) Price

XI) Rate the Bike according to its performance.

(1) (2) (3) (4) (5) (6) (7) (8) (9) (10)

XII) How much is your daily traveling?

XIII) Are you satisfied with your bikes after sales service?

a) Yes

b) No

XIV) Rate your bike on the basis of safety and comfort level.
[1 being the highly safe and comfortable and 5 being the least
safe and comfortable]
__________________________________________
12345

48
XV) How are the prices spare parts?
a) Cheap
b) Average
c) Costly

XVI) How is the bike for Maintenance?

a) Cheap

b) Average

c) Expensive

XVII) Are spare parts readily available?

a) Yes

b) No

XVIII) Are you satisfied with the bike?

a) Yes

b) No

49
 Bibliography

Bibliography (from Greek βιβλιογραφία, bibliographia, literally "book writing"), as a

practice, is the academic study of books as physical, cultural objects; in this sense, it is
also known as bibliology (from Greek -λογία, -logia). On the whole, bibliography is not
concerned with the literary content of books, but rather the "bookness" of books.

A bibliography, the product of the practice of bibliography, is a systematic list of books

and other works such as journal articles. Bibliographies range from "works cited" lists at
the end of books and articles to complete, independent publications. As separate works,
they may be in bound volumes such as those shown on the right or computerised
bibliographic databases. A library catalog, while not referred to as a bibliography, is
bibliographic in nature.

www.herohonda.com
www.bajajauto.com
www.google.com

50
Photos

51
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