Professional Documents
Culture Documents
Yes No
4. How many different key segments (leisure, business, religious, sports, etc) does
your organization market to? What area you are specialized on tick that apply ?
• Accomodation
• F&B
• Transportation
• Attractions
• Cultural Products
• Travel trade
• Tourism services
5. Does your organization engage in market research to study consumer needs and
wants?
Yes, occasionally
Yes, monthly
Yes, annually
No
Yes No
If yes, what kind of printed marketing materials, give options
give options
10. Which of the following mediums does the company use for advertising and
promotion? (Tick all that apply)
• TV
• Radio
• Newspaper
• Brochures
• Leaflets
• Magazines
• Direct mail
• Internet
• Other
11. What promotions have you found work best for your operation?
19. How hopeful you are from the Nepal year 2011?
o Very positive
o Somewhat positive
o positive
o neutral
o negative
o somewhat negative
o very negative
20. How effective do you think are the promotional campaigns undertaking by the
industry and NTB for Nepal year 2011?
Yes No
13. What sales promotional plans your company have for the Nepal Year 2011?
OPTION
23. Which promotional campaign do you think is more effective to attract the
clients?
Online
Exibitions
Word of mouth
Public relation
16. How often does your organization provide educational programs to the public,
private, and other sectors of the market to reinforce the image of Nepal's
destinations?
17. Does your organization market to travellers for activities and events both in the
peak and off season?
Yes No
12. Does your organization evaluate the advertising and promotional plans?
14. what are the top three geo area your guest mainly tend to come from ?
o South asian
o Asia pacific
o Middle East
o Western European
o Eastern European
o North American
o South American
o Australian
o African
28. What specific promotions would you like to access but are too small to access
on your own? Example. Trade shows, publications, etc.
What specific geographic target markets would you like to access but do not have
the capabilities or experties to do so on your own?
o South asian
o Asia pacific
o Middle East
o Western European
o Eastern European
o North American
o South American
o Australian
o African
15. Identify the top 3 client types your business provides products/services for.
Families
Youth
Couples
Seniors
FIT
GIT
Other
18. How far in advance do customers tend to book your services? Please indicate
percentages for each applicable:
• Prior 12 months
• Prior 8 months
• Prior 5 months
• Prior 3 months
• prior 1 months
• prior 2 weeks
• same week
21. Do you agree that the promotional campaigns like Nepal Year should be held
frequently to promote the industry and build the Nepal's brand as one of the best
tourist destinations?
Yes no
24. Do you think the region is adequately represneted ,by the option you have
chosen above, to customers as a destination?
Yes no
27. Do the industry has off seasons which you think could expand on with additional
business and product development? Mult choise
Yes no , If yes what strategy woulkd you consider to enpand your business during
off pick season
OPTions
o Adventure tourism
o Eco tourism
o Agricultural tourism
o Driving tours
o Other
31. What are THE KEY BUSINESS ISSUES THAT YOU CONSIDER A CHALLENGE IN
FUTURE ?
Open ended