Muhammad Asif

Contact Detail:
CAREER OBJECTIVE
11 Canal Park Gulberg II,
Lahore
As a qualified and experienced professional I intend to be part of a dynamic organization,
Mob: to add value with my skills, experience, ideas and passion for growth.
+92-0300-5273643

Email: ACEDEMIC ACHIEVEMENTS

aseemalik@hotmail.com
malikaseef@yahoo.com
 Masters of Business Administration (Marketing) in March 2003 from Preston
Institute of Management Sciences & Technology –Karachi (PIMSAT)
 Bsc. (Hons) Agriculture (Horticulture) four years degree programme in 2000 from
Bahauddin Zakariya University, Multan.
 Intermediate (F.Sc. Pre-Medical) in 1996 from Board of Intermediate & Secondary
Education, Multan.
 Matriculation in 1993 from Board of Intermediate & Secondary Education, Multan.

PROFESSIONAL TRAINING COURSES

 Participated in Train the trainer (TOT) workshop on SPS, Global GAP and supply
chain of horti-products organized by PHDEC and WTO Cell Govt. of the Punjab
from April 14-15, 2009.
 Participated in Lead Auditor Course on “ISO 22000:2005” of international
standard for food safety management organized by PHDEC from September 10
- 14, 2007.
 Participated and conducted Mango Export Coaching Program, organized by
PHDEC and ASLP Project from June4-5, 2009.
 Participated in training course on “Export Procedure and Supply Chain
Management of Horticulture Products” organized by Pakistan Horticulture
Development and Export Company (PHDEC) from May 09-16, 2009.
 Training course on “Project Preparation & Appraisal (PPA)” at Pakistan Institute of
Development and Economics (PIDE) at Islamabad from November28-
December10, 2005.
 Completed training course on “Import and Export Management” from Skill
Development Council and Pakistan Knitwesr Training Institute from 9th April to
June, 2009.
 Participated in short training course on National IPM (Integrated Pest
Management) Program of NARC at Quetta from 23-25 November, 2005.
 Participated in Training workshop on ”Teaching Methodology” from March 19-24,
2007 at Lasbela University of Agriculture Water and Marine Sciences (LUAWMS),
Uthal, Balochistan.
 Participated in training course on Vegetable Poly Tunnel Farming, offered by Agri-
Business Support Fund & University of Agriculture Faisalabad from Dec.14-19,
2009.

1
WORK EXPERIENCE: Total – 9 Years

(4 Yrs Horticulture Export Development, 1.5 Yrs University, 1.5 Yrs Horti. Business, 2 Yrs Sales of Agri. Products)

1. PAKISTAN HORTICULTURE DEVELOPMENT AND EXPORT COMPANY (PHDEC)

www.phdec.org.pk (Ministry of Commerce, Govt. of Pakistan ) April 2007 to Present

I got opportunities to work in Supply Chain and Business Development Departments and
gained diversified experience related to horticulture sector and delivered following job
responsibilities effectively and efficiently for two departments of PHDEC.

Assistant Manager Business Development (October, 2009 - to date)

A. Performing following responsibilities in Business Development Department for

PHDEC.

 To prepare business/project proposals, PC-1, TORs, concept papers, feasibilities

studies for various horticulture investment potential products/areas;
 To provide technical and professional input in the preparation and implementation
of projects & future plans with respect to develop horticulture industry and to
enhance exports;
 To identify different projects related to horticulture sector includes fresh, value
added products;
 To attract investors for investment in identified horticulture sector and trade policy
projects;

Achievements

During work in Business development department achieved following targets:

 Developed following feasibilities, PC-1 and concept papers:

 Worked on PC-1 of Cool Chain System under National Trade Corridor Project;
 Developed feasibility on mango & Kninnow processing facilities.
 Developed feasibility study on dates processing plant for different locations of
Pakistan includes D.I. Khan, Turabt and Khairpur.
 Tunnel vegetables production of cucumber, tomato, bitter gourd, melons,
peppers etc.
 PC-1 of floriculture Development cum Common facility Center-Pattoki, Lahore;
 Worked with Punjab Board of Investment & Trade (PBIT) to create awareness about
potential for investment in agriculture/horticulture sector among business community
of Pakistan and participated as presenter/resource person to expose investment
potential in agriculture/horticulture in eight chamber of commerce and Industries of
Punjab;
 Developed floriculture association/cooperative in Pattoki-Lahore through mutual
coordination of floriculture stakeholders.

B. Worked as an Assistant Manager Technical/Supply Chain and performed

following responsibilities in Supply Chain/Technical Department for PHDEC
(April,2007-Sep.2009):

 Developed best practice supply chains of Horti-products (fruit, floriculture, vegetables

2
 & herbs) and create linkage among exporters and growers;
 Coordination & facilitation of exporters for export marketing and promotion of Horti-
products to participate international Horti-Trade Shows;
 Coordination with field offices for receiving monthly, quarterly and annual reports as
per annual programme;
 Communicated effectively with the concerned departments, agencies, etc. as per
guidelines of PHDEC;
 Created awareness and arranged training workshops on international compliance;
HACCP, ISO: 22000:2005, Global GAP, WTO, SPS, and BRC for exporters,
growers, processors and Govt. organizations;
 Developed technical material as per guidelines of PHDEC;
 Facilitated visitors at head office and provide information regarding horticulture
sector.

Achievements

During work in Supply Chain/Technical Department accomplished following tasks:

 Worked with core groups of different Horti-Products which comprised of academia,

research institutions, Govt. Agriculture departments, growers, intermediaries and
Exporters and other facilitators. Monthly meetings were conducted in the production
areas of the Punjab to solve issues to streamline the supply chain of focused
products. The objectives of the core group are to accelerate the export by adopting
best practices according to global markets requirements and to create coordination
among horti-stakeholders. These core groups are:

 Mango core groups (Multan & Rahim yar Khan)

 Floriculture Core group/Association (Pattoki/Lahore)
 Potato core group/Potato Okara Society (Okara)

 Developed TORs to out source the studies and project for execution.
 Executed a project of Ministry of Food, Agriculture (MINFA) “Production of
Medicinal Herbs in Collaboration with Private Sector (PMHPS)” in Pakistan and
accomplished following objectives of the project:

 Mapping/Clustering of medicinal plants in term of product range and

geographical dispersion and introduction of GACP and organic protocols to
stakeholders;
 Improve collection, field handling and post harvest practices and introduction of
HACCP protocols and certifications of processing industries to ensure produce
quality and safety;
 Build capacity of the stakeholders especially producers and traders through
training, technical assistance. Improve access to improved technology
adopting FFS;
 Identification of potential markets including import markets, conduct market
promotion and enlarge share in the export market;
 Promotional campaign of value added including processed products.
 Worked with Punjab-WTO Cell to conduct TOT training workshop on Global GAP,
SPS for mango, citrus, vegetables and floriculture and performed the responsibilities
of facilitator to organized the workshop;
 Worked with Australia Pakistan Sector Linkages Programme (ASLP) “Mango Supply
Chain Management” to improve the quality from harvest to ultimate consumers and
performed the responsibilities of facilitator and coordinator to accomplish the
activities of the project.
 Worked with Cabi South Asia on “Kinnow Value Chain” to identify Knowledge gaps

3
 and ICT prevalence in the chain and conducted a survey and collected desired
information from the players of kinnow industry of Pakistan.

2. LASBELA UNIVERSITY OF AGRICULTURE WATER AND MARINE SCIENCES (LUAWMS)

Sep., 2005- April, 2007

Assistant Director Projects/Farms (BPS-17)

Worked as a founder team member in the establishment of university and got opportunities
to work for all major departments of the university. Responsibilities included:
 Delivered lectures in BS. Economic/Business & BS. Agriculture classes in the
university
 Prepared PC-1’s and implementation of different Projects related to construction and
farm management
 Managed Administration of the university
 Planed and maintained the venue in terms of Landscaping and Gardening of
LUAWMS

3. ENVIRO-GREEN (SELF-EMPLOYED) May, 2004-August, 2005

Managing Director
Established and maintained own business company in Islamabad related to Landscaping,
vegetables, flower seeds, cut-flowers & pesticides.

4. VICTORIA CHEMICALS MULTAN Feb. 2002- April, 2004

Technical Sales Officer
Following tasks have performed:
 Managed the supply of products to different dealers and farmers
 Visited farmer’s farms and furnished information regarding crop improvement and
products
COMPUTER SKILLS
 Ms Excel – Currently use Ms Excel extensively for project preparation.
 Ms Power Point – Currently working on in-house and developed different
presentations.
 Ms Word – Extensive use for management reporting on Ms Word up to the required
high standard.
 Ms Project – Extensive use for projects/tasks management
 Outlook Express– Extensive use for official communication.

ADDITIONAL INFORMATION

Father’s Name: Haji Shabir Hussain

N.I.C. No.: 36304-4870355-5
Marital Status: Married
Date of Birth 15-03-1977
Nationality: Pakistani
Domicile: Multan (Punjab)
Languages: English (fluent), Urdu(fluent), Saraeki (fluent), Punjabi (fluent)
ORGANIZATIONAL SKILLS
 Problem solving skills.
 Organizing and planning skills.
 Communication and networking skills.
 Negotiation and influencing skills.

4
  Leadership Skills.
 Written and verbal communication skills.
 Exceptionally strong teamwork skills.
 Project Management skills.

KNOWLEDGE & PERSONAL ATTRIBUTES

 International Business Acumen related to Horticulture.
 A broad knowledge of horticulture industry from production to export markets.
 A broad knowledge of business development, horticulture supply chain management
& feasibilities development.
 A broad knowledge of new university and business establishment.
 Ability to work on my own initiative and maintain a flexible approach to dealing with a
changing environment.

INTEREST
Show keen interest in business news particularly about emerging market economies (India,
China, Pakistan, Russia etc) related to horticulture sector. Enjoy playing sport (badminton,
cricket). Passion of traveling and exploring new cultures & locations.

REFERENCE

1. Mr. Amjad Saleem

Chief WTO Cell
Agriculture Department
Email: wtocell_agri@yahoo.com
Room # 152, 2nd floor agriculture house
21 Davis Road, Lahore
Tel: 042-99203504

2 Mr. Syed Saquib Mohyuddin

Chief Executive Officer
Business Support Fund, Ministry of Finance
Email: saquib.mohyuddin@bsf.org.pk
Tel: 042-99268150-53, Mob: 03015597797

3 Dr. Babar Ehsan

Chief Operating Officer
Punjab Agri-Marketing Company (PAMCO),
Govt. of Punjab
12-D, Model Town, Lahore
Email: babar@pamco.bz
Tel: 042 9923 2401, Mob: 03005166696