Oct-Dec ’10

Newsletter

Investing to Improve Lives

Withemployees
P&G the inauguration of itsenthusiastically
participate Ariel Plant at Port Qasim,
in the P&G strengthens
Company’s community
its commitment to touch and improve lives of more Pakistanis, in more
programs enabling Pakistani children to Live, Learn and Thrive.
parts of the country, more completely.

Assalam o Alaikum,
For almost two decades, P&G
has worked towards improv-
ing the quality of life of Paki-
stani consumers. This quarter
marked a significant milestone
in P&G’s history in Pakistan
as we recently inaugurated
a state-of-the-art Ariel Plant
at Port Qasim. P&G’s globally
acclaimed laundry detergent
Ariel, serving Pakistani con-
sumers since 1998, will now
be manufactured in Pakistan.
P&G’s global leaders, Vice
Chairman Global Operations,
Werner Geissler and Vice
Chairman Global Household
Care, Dimitri Panayotopoulos
together with the Acting Gov-
ernor of Sindh, Nisar Ahmed
Khuhro and US Ambassador
to Pakistan, Cameron Munter
graced the inauguration
ceremony to celebrate this
momentous occasion.
P&G recently also inaugurated
the P&G-HELP pre-primary
school in the Port Qasim area,
in partnership with the NGO,
Health Education Literacy
Program (HELP). Similarly, on
the global front, at the Clinton
Global Initiative (CGI), P&G
announced its new goal of
saving one life every hour.
Our brands have continued
to remain close to Pakistani
consumers through various
initiatives such as the Safe-
guard Global Handwashing
Day celebrations, Pantene-
sponsored Bridal Couture
Week and participation in
the Dawn All About Life-
styles exhibition.
With the start of the new Assalam o Alaikum,
year, I am pleased to intro-
I am absolutely delighted to be
duce my successor, Mr. Faisal
leading the P&G business in
Sabzwari, the new Country
Pakistan. Our well-established
Manager of P&G Pakistan.
brands are being relied upon
Faisal has worked in sev-
by Pakistanis, thus fulfilling our
eral P&G locations including
purpose to touch and improve
Pakistan and is a shining
more consumers’ lives more
example of our promote-
completely. We have developed
from-within culture. I am
an outstanding organization
confident that under his
here which is increasingly
leadership, the talented
setting new standards of excel-
team of P&G Pakistan will
lence not just in Pakistan, but
continue to live its purpose
across the globe. I convey my
of touching and improving
special thanks to Qaisar for his
lives of Pakistanis.
inspiring leadership.
My warm regards to you and
We are posed for record
a very Happy New Year!
growth and I am looking for-
Qaisar Shareef ward to the coming years in
Pakistan.
Best Regards,
Country Manager Faisal Sabzwari
P&G Pakistan

P&G recognized for Diversity P&G announces its

and Excellence
This quarter P&G was among eight leading companies recognized
by Diversity-Inc a publication aimed at celebrating and recognizing
best-in-class companies which lead diversity efforts globally. P&G’s
Chairman of the Board, President and Chief Executive Officer, Bob
McDonald attended the gala awards dinner held in Washington,
D.C. to receive the award.
P&G also received a perfect rating in the 2010 edition of the
Corporate Equality Index by the Human Rights Campaign
Foundation. The Index report released each fall provides an
in-depth analysis and rating of large U.S. employers and their
policies regarding diversity.
Additionally, Working Mother Media (WMM) magazine named
P&G as one of the 2010 Working Mother 100 Best Companies
in view of its training and development programs, flexibility and
improved work-life effectiveness, commitment to health and
wellness and the company’s continued commitment to diversity
and inclusion.
“Being recognized for global cultural
competence is very exciting because cultural
diversity is an important part of our Purpose.
Our employee population must reflect the
diversity of our markets and consumers.”
– Bob McDonald, Chairman of the Board, President and
Chief Executive Officer, P&G
commitment to Save One Life
Every Hour
Bob McDonald, P&G Chairman of the Board, President and Chief
Executive Officer, joined former US President Bill Clinton for the
opening of the Clinton Global Initiative (CGI) this quarter, to
announce P&G’s goal of saving one life every hour. In attendance
at this non-partisan event were 67 heads of state and more than a
thousand world leaders. In order to reach this goal, P&G Children’s
Safe Drinking Water (CSDW) program will have to provide 2
billion liters of clean water every year which is equal to 200 million
packets of PUR, P&G’s water purifying sachets. President Clinton
announced the commitment and praised the cost efficiency of the
CSDW program stating that a dime a day to stay alive was not a
bad deal. Bob McDonald explained the ways
in which the goal could be achieved. He
said, “We think it’s good business as well
as good philanthropy.” He explained
that it’s good business because of the
motivating impact on P&G employees
and the opportunity to grow our
relationships with so many important
stakeholders.
Pantene joins Bridal Couture
Week to spread glitz and glamour
Pantene was the main sponsor of the first
ever Bridal Couture Week (BCW) held in
Lahore. Spearheaded by Style 360, the
event brought together leading designers
of the country on a single platform. The
initiative provided international as well
as local designers with an opportunity
to display their latest collections. Bridal
Couture Week aimed at creating awareness
of the latest trends and providing the much
needed visibility to the booming bridal
couture industry in Pakistan.
The Bridal Couture Week featured
collections from seasoned designers and
several local celebrities participated in the
event. The final day of
Bridal Couture Week
began with Shahzad
Raza, renowned stylist
and Pantene brand
ambassador, displaying
the latest hair trends
for the season. Shahzad
Raza has played a pivotal role in taking have for superior hair-care.
styling to a new level in the country.
Pantene has a long standing partnership Leading media personalities, journalists,
with Shahzad Raza and is committed to celebrities and buyers from across the
bringing to consumers not only the latest in country attended Bridal Couture Week.
hair-care but also in fashion and style. The Due to the overwhelming response
new Pantene, an upgraded formula with received, a second edition is being
improved packaging, is the latest must- scheduled in Karachi in 2011.

“Participation in BCW was a first-of-its-kind initiative by Pantene in

recognition of the important role weddings play in Pakistani girls’ lives.
This platform allowed Pantene to showcase its commitment to the
wedding industry in Pakistan – it brought together top wedding dress
designers, jewellery makers and hairstylists from across Pakistan to help
Pakistani girls bring their dream weddings to life.”
– Bushra Iqbal, Brand Manager Pantene, P&G Pakistan

Safeguard fights germs for a

healthy Pakistan
Living up to its purpose of spreading
hygiene awareness across the country,
Safeguard launched a new initiative as
part of its mission to enable the healthy
development of Pakistani children.
Pakistani children to
live life to its fullest by
inculcating regular hand
washing habits into their
lifestyle.

According to experts, learning in children In celebration of the

is faster through hands-on experience
versus listening. Children are able to
retain 75% of all learning while doing
things themselves which means that their
hands are exposed to various germs
during these activities. Keeping
children away from such
activities for fear of germs
is not suitable for their
development. Therefore,
Safeguard has embarked
on a mission to enable
Global Handwashing
Day this year, Safeguard
partnered with Metro
Cash & Carry to create the world’s largest
Safeguard Soap display. The display,
weighing over 46 tons, stood
29 feet tall and 47.5 feet in
length and width. It was
set up in a carnival setting,
where children participated
in various learning
activities.
Through such initiatives Safeguard aims
to drive the importance of handwashing
with soap in order to lead a healthy life.
This year Safeguard’s School Education
Program with Infectious Diseases Society
of Pakistan (IDSP) and Pakistan Medical
Association (PMA), has educated 2.7
million school children in over 90 cities of
Pakistan about the importance of regular
handwashing.
P&G brands shine at “All About
Lifestyles”
All About Lifestyles is one of Pakistan’s
leading exhibitions. This year close to
200 brands participated in the exhibition
held at Expo Center in Karachi. Like past
years, P&G brands participated, providing
education as well as entertainment to
consumers at its stalls. Safeguard engaged
its consumers with legendary Commander
Safeguard animations and games. Pantene
offered visitors free hair checks and hair
washes and Ariel, P&G’s detergent brand,
hosted its ’one-wash’ challenge. Pampers
provided free check-ups for babies and
highlighted important facts about
maternal and neo-natal health. The
highlights of the event involved
mega lucky draws with items such
as washing machines, baby cots and
cricket kits being awarded to the
winners.
The event attracted approximately
300,000 people and provided an
important platform for consumers
to interact with P&G brands in an
engaging manner.

P&G University Challenge returns to campuses

P&G hosted the second edition of its
University Challenge this quarter at leading
universities across Pakistan. The initiative
aimed at providing university students with
a unique opportunity to learn how P&G
touches and improves the lives of consum-
ers through its brands. The program has
become a key initiative in P&G’s efforts to
reach out to university students in order to
help in their transition into the professional
world.
The campaign was divided into three
distinct competitions, each of which
catered to a diverse set of skills. The Busi-
ness Launch Competition (BLC) provided
students with a direct insight into the chal-
lenging world of business management,
as they worked in teams to launch global
P&G brands in Pakistan. The Battle of the
Bands (BoB) provided a platform for musi-
cians to showcase their talent while the
University Champions League (UCL) was
an adrenaline packed football competi-
tion that brought together some of the
best university level teams from across the
country.
The P&G University Challenge concluded
successfully. The finale of the Business
Launch Competition featured senior P&G
leadership as part of the judging panel
while Entity Paradigm (EP) judged the
Battle of the Bands. Through engaging
initiatives such as the University Challenge,
P&G continues to encourage and support
the development of talent in Pakistan.

“With the second edition of the P&G University Challenge, P&G continues to
provide a platform for students to discover the opportunities that await them in
their professional lives.”
- Shehzeen Rehman,Country Human Resource Manager, P&G Pakistan
P&G inaugurates Ariel
Plant at Port Qasim
P&G inaugurated its state-of-the-art
plant at Port Qasim in December to
manufacture its premium detergent
brand, Ariel, in Pakistan. The
inauguration ceremony was held in the
presence of Acting Governor Sindh, Nisar
Ahmed Khuhro and US Ambassador to
Pakistan, Cameron Munter.
The ceremony was also attended by
global and regional P&G executives,
including Werner Geissler, Vice
Chairman, P&G Global Operations;
Dimitri Panayotopoulos, Vice Chairman,
P&G Global Household Care; Laurent
Philippe, Group President, Central Eastern
Europe, Middle East & Africa and senior
management from the P&G regional and
Pakistan offices.
addition, resulting in
significant supplier
base development over
the next ten years. It
has realized extensive
local skill development
with over 70 Pakistanis
given more than 4,000
hours of international training in several
P&G locations and technical centers.
The plant had invested in developing
local supplier base capability even before
startup; currently 40% of the raw and
packing material cost is sourced within
Pakistan.
The Ariel plant is based on cutting edge
technology comparable to the best
P&G plants in the world to ensure high
quality local production of Ariel. Since
its launch in Pakistan in 1998, Ariel has
been touching and improving the lives of
Pakistani consumers through premium
quality product offerings and social cause
projects. The new Ariel plant will produce
Ariel formulation called Prozim - cleaning
clothes better in one wash versus two
washes of ordinary detergent.

This new investment in Pakistan stems This milestone investment by P&G is a

from P&G’s purpose-inspired growth reflection of the Company’s long-term
strategy to touch and improve lives of commitment to Pakistan, now and for
more consumers in more parts of the generations to come.
world, more completely. P&G has been To celebrate the opening of the plant and
in Pakistan for only two decades and in the launch of locally produced Ariel in the
this short time, it has launched several market, the world’s largest Ariel display
premium quality brands to serve Pakistani was also setup at Metro Cash and Carry
consumers. This landmark investment in Karachi. The display comprised 50,000
is expected to create about 3,500 direct packs of Ariel and stood 65 feet high
and indirect jobs in the country in with a total display area of 6,500 square
addition to opportunities for local value feet, attracting many visitors.

“The establishment of this state-of-the-art Ariel plant in Pakistan is indeed

a landmark event. It is a moment of great pride for us that P&G’s globally
renowned, premier laundry brand Ariel will now be manufactured in Pakistan.”
– Nisar Ahmed Khuhro, Acting Governor Sindh, Pakistan

“This plant has been designed to integrate the latest sustainability

innovations, technological equipment and e-systems to minimize
impact on environment. The Ariel plant is a zero effluent facility,
completely recycling waste water for industrial use.”
- Dimitri Panayotopoulos, Vice Chairman, Global Household Care, P&G

“P&G’s purpose-inspired growth strategy enables us to reach the underserved

and unserved consumers with increased presence in emerging and developing
markets. We are hopeful that in times to come Pakistan will offer us an even
stronger platform to live our Company purpose of touching and improving
lives of consumers, now and for generations to come.“
- Werner Geissler, Vice Chairman, Global Operations, P&G
Hub Plant & CSDW strengthen efforts to
save more lives
The P&G PUR Plant at HUB, Balochistan,
in collaboration with the Children’s
Safe Drinking Water (CSDW) program
continues to save lives in Pakistan and
all over the world. PUR is P&G’s water
purifying technology and a single sachet
of PUR can provide up to 10 liters of
clean drinking water.
Given the growing demand for PUR, the
company has expanded the production
capacity of the plant at Hub and as a
result, tripled its production from last
year. The increased production has
enhanced the program for emergencies
and natural disasters around the world.
Earlier this year, P&G distributed more
than 350 million liters of safe drinking
water worldwide and more than 200
million liters to the flood affected people
in Pakistan.
P&G remains on track to meet the goal
of providing 1 billion liters of clean
drinking water this year and 4 billion
liters by 2012. To date, P&G has provided
2.5 billion liters of clean drinking water,
helping avert an estimated 101 million
days of illness and saving over 13,000
lives. The P&G Hub plant, through its
PUR production facility, is enabling
new CSDW programs in Namibia and
Rwanda, in addition to providing relief to
the flood affected people in Pakistan.

P&G invests in a brighter future

for Port Qasim children
P&G Port Qasim Plant, in collaboration
with its NGO partner Health Education
Literacy Programme (HELP), established its
first school in the vicinity of Port Qasim,
enrolling 100 children from the
community. The inauguration
ceremony of the school,
held in November 2010,
was graced by Mir Afsar
Din Talpur, Director
General Planning and
Development, Port Qasim
Authority (PQA), senior P&G
Port Qasim Plant management
and HELP officials.
The P&G-HELP school aims to
provide pre-primary education to the
underprivileged children of the local
community. The inauguration of the
school received a very warm welcome
from the residents who are keen
to give their children quality
education.
The opening of the school is
another step in the series of
social community efforts by P&G
under its Live, Learn and Thrive (LLT)
corporate cause. P&G LLT programs
aim to serve local communities where
P&G operates with opportunities for a
better quality of life. Keeping in view the
country’s needs in the areas of health
and education, P&G Pakistan over the
past two decades, has been involved in
many community projects in the field of
education, health and hygiene awareness.
To date P&G community development
programs have helped improve the lives of
over 19 million Pakistani mothers, children
and young girls.

“P&G prides itself in being a socially responsible company which focuses on

improving lives wherever it operates. Our first P&G-HELP school in the area will
provide education to the deserving children of the community and also create job
opportunities.”
– Sherif Gomaa, Port Qasim Plant Manager, P&G Pakistan
Concept & Design by CMC

To learn more about P&G:

Visit us online at: www.pg.com.pk
E-mail us at: consumerservicepk.im@pg.com
Read our Annual Report: www.pg.com/investors/annualreports.html