Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name: Jamie O’Sullivan Levels: Basic / Competent / Advanced / never done

Research AUDIT Evidence AUDIT DATE Evidence AUDIT Evidence

Method DATE ONE TWO DATE
/Technique THREE
primary research
interviews Competent Competent 11/05/2011 Competent
I had an interview with Mr i filmed interviews i filmed interviews
Wilkinson my head master that we had with that we had with the
5/10/2010 about how the school
14/02/2011
the Redbridge Redbridge CVS
recycle CVS people people
questionnaires Advanced Advanced 11/05/2011 Advanced
5/10/2010 Gave out questionnaires in Gave out Gave out
ict when trying to find out questionnaires in questionnaires in ICT
what the public would want
14/02/2011 ICT when trying to when trying to find
find out what the out what the public
public would want. would want.
focus groups 5/10/2010 Never done Never done 11/05/2011 Never done
14/02/2011
photography 5/10/2010 Basic 14/02/2011 Competent 11/05/2011 Competent
I have done this in P.E when In unit 2 we took In unit 2 we took
looking at the perfect photos of actors photos of actors in
position for hitting shots in in different lights different lights
badminton before filming a before filming a
short advert short advert
filming Never done 14/02/2011 Never done 11/05/2011 Never done

5/10/2010

recording and other 5/10/2010 Competent 14/02/2011 Competent 11/05/2011 Competent

forms of observation
secondary research
I have done this on a trip to Done this in unit 2
south end where we were when on the recci
looking at the amount of trip when we had
traffic different recordings
around London
Done this in unit 2
when on the recci trip
when we had
different recordings
around London

ratings / circulation Never done 14/02/2011 Competent 11/05/2011 Competent

figures/ Hits/ Box I did this in unit one I did this in unit one
Office when looking at when looking at sales
5/10/2010 sales figures for figures for Xbox
Xbox games games
− audience and 5/10/2010 Competent 14/02/2011 Competent 11/05/2011 Competent
market profiles I have done this in English Done this in unit Done this in unit one
when finding out target one when looking when looking at
audience for a book at target audiences target audiences for
for games and why games and why
they are aimed at
them.
− information about Never done 14/02/2011 Competent 11/05/2011 Competent
events, places and When working out Done this in unit one
people who to interview when looking at
5/10/2010 from the Redbridge target audiences for
CVS and when games and why
 talking about a the
location on the
recci trip.
identifying likely 5/10/2010 Never done 14/02/2011 Competent 11/05/2011 Competent
sources I covered this when I covered this when
working out what working out what
5/10/2010 source to use out of source to use out of
the sources given the sources given in
in the brief in unit the brief in unittwo
one and in unit 3
identifying and Competent 14/02/2011 Competent 11/05/2011 Competent
following-up leads 5/10/2010 In media when talking to the In media when In media when talking
people from anxiety care talking to the to the people from
people from anxiety anxiety care
care
sifting, collating and Competent 14/02/2011 Competent 11/05/2011 Competent
storing the Done this ict when sorting Making are blog Making are blog
information obtained from information which stores which stores
5/10/2010 information information

quantitative
research

quantitative research Basic 14/02/2011 Basic 11/05/2011 Competent

5/10/2010 Done in ict when finding out Not covered any when getting results
how many people would be more from a questionnaire
at a fun fair I was organising back in unit 3

qualitative research

qualitative research Competent 14/02/2011 Competent 11/05/2011 Competent

Done in ict when trying to Researching the Researching the
get feedback on logo and games consoles games consoles and
products that I had made I beach coming in unit
5/10/2010 have also done this in 3
drama when getting
feedback on my
 performance simile I have
also done this in P.E when
getting feedback on a skill I
had done
researching the
content for a
production
• identify accurately 5/10/2010 Never done 14/02/2011 Competent 11/05/2011 Competent
what you need to When I was making When I was making
find out my Redbridge CVS my Redbridge CVS
videos I had to videos I had to work
work out what we out what we wanted
wanted

• identify how and 5/10/2010 Never done 14/02/2011 Competent 11/05/2011 Competent
where you are likely when working out when working out
to get the necessary what you had to do what you had to do
information from the brief from the brief

• recognise and Never done 14/02/2011 Competent 11/05/2011 Competent

follow-up information When I was making When I was making
trails when they my Redbridge CVS my Redbridge CVS
present videos and we were videos and we were
themselves and keep 5/10/2010 following up are following up are
records of this information information
activity

• record the Basic 14/02/2011 Competent 11/05/2011 Competent

information obtained 5/10/2010 Done this in ict when When I was making When I was making
accurately receiving feedback and my Redbridge CVS my Redbridge CVS
information from videos and I videos and I recorded
questionnaires recorded and kept and kept all the
all the information I information I
recived
• collate (that is, sift Never done 14/02/2011 Basic 11/05/2011 Basic
through, analyse, Done in unit one Done in unit one
evaluate and when looking at when looking at
5/10/2010
organise) the games games
information obtained

• store the 5/10/2010 Competent 14/02/2011 Advance 11/05/2011 Advance

information so that it Done this in P.E when Done this in unit Done this in unit
is easily accessed storing documents and file one and two when one ,two and three
from the internet when doing making file on the when making file on
my as local course work computer and the computer and
having a filing having a filing system
system for all my for all my papers
papers
researching a
media product

• what the audience Basic 14/02/2011 Basic 11/05/2011 Basic

(or market) is for the 5/10/2010 Done this in product design Done in unit one Done in unit one
product and making a dvd cover when looking at when looking at
games games

• how large that Never done 14/02/2011 Basic 11/05/2011 Basic

audience (or market) Done in unit one Done in unit one
is when looking at when looking at
5/10/2010 games games

• what an audience Never done 14/02/2011 Basic 11/05/2011 Basic

thinks of a product 5/10/2010 Done in unit one Done in unit one
when looking at when looking at
games games
• how the product 5/10/2010 Never done 14/02/2011 Basic 11/05/2011 Basic
compares to other Done in unit one Done in unit one
similar products when looking at when looking at
games games