c


(BSE: 500180, NSE: HDFCBANK, NYSE: HDB, NASDAQ: HDB) is a major

Indian financial services company based inIndia, incorporated in August 1994, after the Reserve Bank of
India allowed establishing private sector banks. The Bank was promoted by the Housing Development
Finance Corporation, a premier housing finance company (set up in 1977) of India. HDFC Bank has
1,725 branches and over 5,000 ATMs, in 780 cities in India, and all branches of the bank are linked on an
[3]
online real-time basis. As of 30 September 2008 the bank had total assets of Rs.1006.82 billion. For the
fiscal year 2008-09, the bank has reported net profit of 2,244.9 crore (US$498.37 million), up 41% from
the previous fiscal. Total annual earnings of the bank increased by 58% reaching at
[4]
19,622.8 crore (US$4.36 billion) in 2008-09.

It is one of the Big Four banks of India, along with State Bank of India, ICICI Bank and Punjab National
Bank²its main competitors.

HDFC Bank was incorporated in 1994 by Housing Development Finance Corporation Limited (HDFC),
India's largest housing finance company. It was among the first companies to receive an 'in principle'
approval from the Reserve Bank of India (RBI) to set up a bank in the private sector. The Bank started
operations as a scheduled commercial bank in January 1995 under the RBI's liberalisation policies.

Times Bank Limited (owned by Bennett, Coleman & Co. / Times Group) was merged with HDFC Bank
Ltd., in 2000. This was the first merger of two private banks in India. Shareholders of Times Bank
received 1 share of HDFC Bank for every 5.75 shares of Times Bank.

In 2008 HDFC Bank acquired Centurion Bank of Punjab taking its total branches to more than 1,000. The
amalgamated bank emerged with a base of about Rs. 1,22,000 crore and net advances of about
Rs.89,000 crore. The balance sheet size of the combined entity is more than Rs. 1,63,000 crore.

[edit]Business focus

HDFC Bank deals with three key business segments. - Wholesale Banking Services, Retail Banking
Services, Treasury. It has entered the banking consortia of over 50 corporates for providing working
capital finance, trade services, corporate finance and merchant banking. It is also providing sophisticated
product structures in areas of foreign exchange and derivatives, money markets and debt trading and
equity research.
[edit]  

Blue-chip manufacturing companies in the Indian corp to small & mid-sized corporates and agri-based
businesses. For these customers, the Bank provides a wide range of commercial and transactional
banking services, including working capital finance, trade services, transactional services, cash
management, etc. The bank is also a leading provider of for its to corporate customers, mutual funds,
stock exchange members and banks.
[edit]_   

The objective of the Retail Bank is to provide its target market customers a full range of financial products
and banking services, giving the customer a one-stop window for all his/her banking requirements. The
products are backed by world-class service and delivered to customers through the growing branch
network, as well as through alternative delivery channels like ATMs, Phone Banking, NetBanking and
Mobile Banking. HDFC Bank was the first bank in India to launch an International Debit Card in
association with VISA (VISA Electron) and issues the Mastercard Maestro debit card as well. The Bank
launched its credit card business in late 2001. By March 2009, the bank had a total card base (debit and
credit cards) of over 13 million. The Bank is also one of the leading players in the ³merchant acquiring´
business with over 70,000 Point-of-sale (POS) terminals for debit / credit cards acceptance at merchant
establishments. The Bank is well positioned as a leader in various net based B2C opportunities including
a wide range of internet banking services for Fixed Deposits, Loans, Bill Payments, etc.
[edit]

Within this business, the bank has three main product areas - Foreign Exchange and Derivatives, Local
Currency Money Market & Debt Securities, and Equities. These services are provided through the bank's
Treasury team. To comply with statutory reserve requirements, the bank is required to hold 25% of its
deposits in government securities. The Treasury business is responsible for managing the returns and
market risk on this investment portfolio. this is all about HDFC.

?


  Public


  BSE: 500180

NSE: HDFCBANK

NYSE: HDB

NASDAQ: HDB


 Banking

Financial services
   August 1994



 Mumbai, India


 
 Worldwide

   Aditya Puri (MD)


 Finance and insurance

Investment Banking

Commercial Banking

Retail Banking

Private Banking

Asset Management

Mortgages

Credit Cards[1]

 $4.476 billion (2010)[2]



 $545 million (2010)[2]

   $53.670 billion (2010)[2]

   $6.787 billion (2010)[2]

   51,888 (2010)[2]

 HDFCBank.com