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INTRODUCTION
For example, if a firm’s credit sales are Rs. 30 lakhs per day and customers, on
an average, take 45 days to make payment, then the firms average investment in
accounts receivable is : Rs. 30 lakhs x 45 = 1,350 lakhs.
The volume of credit sales is a function of the firm’s total sales and the
percentage of credit sales to total sales. Total sales depend upon the market
size, firm’s market share, quality of the product, intensity of competition,
economic conditions etc. The financial manager has hardly any control over
these variables.
There is only one way in which the financial manager can affect the volume of
credit sales and collection period and consequently investment in accounts
receivable. That is through the change in credit policy. The term credit policy is
sued to refer to the combinations of three decision variables :
Efficient receivables management has always been at the top of the wish list for
many companies. That may be even more true today as traditional past-due or
dunning notices seem to have less impact upon a customer’s willingness to settle
outstanding invoices. Many companies are instead choosing individual
management of accounts in important customer segments.
The brunt of this decision usually falls upon receivables management employees,
who have the unenviable – often impossible – task of processing an ever-
increasing receivables balance as fast as possible. For some companies,
proactive management of overdue or outstanding invoices is simply not feasible.
The results for the creditor are fatal: reduced working capital, a deteriorating cash
flow, an escalating risk of losses, and outsized costs and effort for receivables
management.
PRIMARY OBJECTIVES :
SECONDARY OBJECTIVES :