TURBO-CHARGE YOUR WEB LISTING!

advertising RATECARD 2009

The web continues to rapidly increase in importance as a travel research tool. Jasons Business Traveller Accommodation Directory
Jasons Features, Hot Deals, and e-letters are like full page print ads on the web.

BUSINESS
All prices exclude GST. All rates are non-commission bearing
Use them to gain your unfair share of Jasons large and growing web traffic. Print Print only web listings (per annum) web only
Regional Page Build Serious Business Double page and half page template $4900 Pictorial listing in "Business Accommodation" $795

TRAVELLER
180mm deep x 253mm wide  • 150 word description with dynamic map locator
Features & Hot Deals with our Business Full page and half page template
180mm deep x 114mm wide
$3340

• Up to four images • Business Travel amenities List
• Website link and link to booking engine • Level 3 search ranking 
Stand out from your competitors across your Traveller E-letter Half page and half page template $2380 Power listing in "Business Accommodation"
• 150 word description with dynamic map locator
$1395
region. When people are doing business in your 87mm deep x 114mm wide
• Jasons Business Traveller E-letter directly targets • Up to eight images plus slideshow
town, make sure they see you first. the business travel decision-makers in New Half page template $1490 • Video listing (client-supplied video)
Zealand’s small to medium size enterprises. LOGO - supply at 300dpi in CMYK • Business Travel amenities List
• Your ad rotates through the town and regional pages
• Jasons Business Traveller E-letter is delivered
IMAGE - supply at 300dpi in CMYK • Website link and link to booking engine n e w z e a l a n d a c c o m m o d at i o n d i r e c t o r y 2 0 0 9
where your property is located. Web users can click Business Services special listing $450 • Level 2 search ranking 
straight through to your listing. quarterly to over 20,000+ subscribers. It is the
perfect opportunity to reach this valuable market.
For non-accommodation clients targeting business travellers Commission-Free online Booking Facility a c c o m m o d at i o n | conferences | event venues
• If you have a special hot offer for Jasons users, you Up to 60 words plus 1 image maximum size 38mm x 38mm • Instant Commission-Free bookings on Jasons.com and holidayguide.co.nz
can have a 150 word description of that deal added • To advertise in Jasons Business Traveller, you need National full page (no template) $3340 - Up to 25 rooms $300
to your regular listing. a specific hot actionable offer. As part of the price, 200mm deep x 135mm wide (plus 5mm bleed each edge) - 25 rooms plus $450
• You will receive monthly email reports detailing we’ll supplement your Business Traveller ad with a Duplicate listing in other info categories (eg Hotels, Motels) $155
views and clicks on your feature. 90 day Hot Deal – meaning top ranking for your Additional print items: Virtual Video $390
property on the relevant search pages. Preferred print placement plus 25%
• PLUS you will have top Dynamic audio visual
ranking on your relevant local Activity Booking Grid $300
and regional search pages for
the period of your Feature. $ 590 (Plus GST) Per edition
($250 if a Hot Deal is pre-purchased)
web ‘super profile’ options (per 3 months):
Features and Hot Deals

350
Rotating feature of your property or Hot Deal plus level 1 ranking
$ (Plus GST) - Front Pages & Country Pages $1200
Per 3 months - Regional & Local Pages $350
Make 110,000+ people Jasons Explore! E-letter turbo-charge option

Front Page Features a personal offer with Profile your Hot Deal to Jasons Explore! subscribers (Hot Deal sold separately) $550

and Hot Deals Jasons Explore!
• Well-targeted E-newsletters are a proven method of
Stand out from your competitors across the country. building web traffic.
Ensure your listing is front-of-mind and front-of-site. • Jasons Explore! is our regular e-letter targeting the
leisure traveller with valuable actionable travel
• Your ad rotates through the Jasons New Zealand information for NZ, the South Pacific & Australia.
country page, and through the ongoing New Zealand • Jasons Explore! is set out on a monthly schedule,
feature on the Jasons.com worldwide home page. with additional special editions prior to specific
These pages are the top real estate of any website.
travel events (eg Easter, Valentines Day).
• If you have a special hot offer for Jasons users, you • Jasons Explore! is emailed directly to 110,000+ New
can have a 150 word description of that deal added Zealand and global travellers. Advertising in it boosts
to your regular listing. client listing visits by an average of 100%
• You will receive monthly email reports detailing for that month.
views and clicks on your feature. • To advertise in Jasons Explore! you
need a specific hot actionable offer.
• PLUS you will have top ranking
on your relevant local and • Top ranking for your property on
regional search pages for the the relevant search pages.
period of your Feature.
890
$
1200
(Plus GST) Per edition
$ (Plus GST)
($550 if a Hot Deal is pre-purchased)
Per 3 months
Jasons Search Pages Rankings
10% combo discount applies to print & web listing combination bookings
5% additional discount for payment at time of contract
Publication specifications 2009 edition
print circulation 55,000 copies (minimum).
deadlines for 2009 edition Space: 12 December 2008 Copy: 10 days from contract date.
payment options STANDARD TERMS: 25% deposit with balance due in month of publication.
FLEXI-PLAN: Pay six equal monthly instalments via automatic payment or direct debit;
commencing 20th of the month following contract signing.
CASH DISCOUNT: Pay full amount by cash, credit card or cheque at point of signing
and receive a further 5% discount from contracted rate.
print publishing details Published annually. Copy for listings is typeset to the publisher’s standard format.
For policy/house style visit www.jasons.com/advertising.
Cover printed on 250gsm gloss art stock; text printed on 90gsm gloss art stock.
Printed sheetfold, perfect bound to 135mm wide to 200mm deep.
print publication date 20 March 2009. . . . b r i n g i n g b u s i n e s s DIRECT t o y o u r d o o r
Proof forms All advertisements are proofed once at no charge. A charge of $50 will apply to each additional proof.
supplied art
> Smart new contemporary design
If supplying art please check with our production department for specifications or visit www.jasons.com/advertising.
web listings publication date Publication commences 20 March 2009. Listings available prior to 1 March at a pro-rata monthly cost.
> Strong focus on convention and meeting venues
about jasons
Jasons is the largest travel publisher in New Zealand, Australia and the South Pacific with 76 print guides > Targeted distribution in domestic airports nationwide
produced annually and 130,000+ web pages constantly being updated.

Use this guide to determine where your listing will rank on the relevant* search results pages:
Jasons is a New Zealand owned business that has provided marketing services to the tourism industry for > Exclusive distribution through New Zealand Koru Lounges
the last 41 years. The company is publicly listed on the New Zealand Stock Exchange NZAX Board.
Level One Clients with Active Hot Deals or Features Jasons has won numerous New Zealand Tourism Awards and is the only major travel publisher to have its and Sydney/Brisbane/Melbourne Koru Lounges
Level Two Clients with Power Listings print run, circulation and online activity independently audited.

BT001 09/08
Level Three Clients with Pictorial Listings > Commission-free online bookings
*Relevant search pages are user-searched pages that match the client’s location and type of property.
Notes: Within each ranking level, properties appear randomly. Jasons Travel Media Ltd
Users can choose to re-rank their search listings alphabetically or by geographic region, at which point the above rankings will not apply. PO Box 9390, Newmarket, Auckland 1149, New Zealand
phone +64 9 912 8400 fax +64 9 912 8401 email sales@jasons.com
 Business Traveller
Jasons Business Traveller - Simplifying Business Travel Print & web combo options 2009
Jasons Business Traveller 2009 double page display, 1/2 PAGE
TEMPLATE, power listing
FULL page display, 1/2 PAGE
TEMPLATE, power listing
• Brand new 2009 design ensures faster access to important information
through its clean, structured format
Marketing the Jasons Brand
P RINT

We are investing significantly in marketing the Jasons brand through 2009,

• Stong focus on convention and meeting venues to ensure top-drawer exposure for our advertisers
• Nationwide information • Annual six-figure investment in TV advertising.
• Major annual six-figure investment in online CPC advertising, targeting
• Audited print run of 55,000 (New Zealand Audit Bureau of Circulations) domestic and international travellers visiting NZ.
• Continued investment in maintaining and growing organic SEO performance.
Distribution
Distribution - Jasons
- Jasons Business
Business Traveller
Traveller Top 5 Distributors of Jasons Business Traveller • Increased cross-promotion between print and web, with Jasons logo and web
Source: Jasons Distribution Database 1. Auckland Domestic Airport address prominent on all 6 million copies of the 76 Jasons print guides across
2. Christchurch Airport i-SITE Visitor Centre New Zealand, Australia and the Pacific.
31% Transport
3. Wellington Airport • Completing the rollout of highly-visual branding on Jasons sales and
25% Accommodation 4. Jasons Travel Media Brisbane Full page
distribution vehicle fleet and VisitorPoint brochure racks across New Zealand.
Double page with half page
23% End User 5. Air New Zealand Koru Lounge
• Order forms, newsletter sign-ups and advertisements are placed in niche with half page template template
13% Visitor Information Centres business magazines.
5% Industry Related
Other Targeted Distribution through:
• High profile New Zealand business magazines
• In 2008 Jasons Business Traveller was sent out with leading business
journals; NZ Business and Unlimited Magazine. Similar distribution will
$5665 Power listing $4260 Power listing
2% Things To Do • Copies sent direct to SME companies be undertaken in 2009. plus GST plus GST
1% Other • Exclusive distribution to Koru lounges, NZ and Australia
+

half page display, 1/2 PAGE 1/2 PAGE TEMPLATE,

TEMPLATE, power listing power listing
The ALL-NEW Jasons.com New Zealand’s End-to-End
- setting new standards online Print Distribution Network
Since launching in Spring 2007, the ALL-NEW Jasons.com has experienced tremendous THE JASONS DIFFERENCE
traffic growth, and is now delivering in excess of 620,000 results for New Zealand
clients in the last year*. New features include: Jasons five-stage distribution plan is exclusively
WE B

Jasons Fast-Find Destination Searches available to Jasons customers through our

accommodation directories: Half Page
Travellers use our fast-find search tool, ‘toplinks’ or flashmaps to quickly search their destinations in a
Template
minimum of clicks, arriving at your listing faster. 1 All Jasons products are available for ordering online before
New generation SEO-Optimisation delivers your results immediately travellers leave home
Jasons works hard to ensure appropriate Jasons search pages are well-placed on search-engine indices. 2 Eye-catching display stands at key international airports
Travellers searching on common keywords make just one click through to relevant information. and other transport hubs
Commission-free Instant Bookings 3 Rimu display stands and other displays at every major Half page
Use our commission-free booking service and receive instant bookings on www.jasons.com, www.holidayguide.co.nz and your own information centre nationwide with half page template
website completely free of any additional charges or commissions.
$3395 $2595
4 1900 VisitorPoint brochure display racks in accommodation Power listing
properties and other outlets nationwide Power listing
My Jasons and My Places
Our new interactive section where travellers can save and manage their favourite listings and plan their trips. 5 All distribution points are serviced and refreshed on daily plus GST plus GST
Streaming Video ONLINE VIDEO and weekly schedules by Jasons own nationwide team of
print distributors Note: Motel Directory clients who have already purchased a web listing in 2008 do not need to purchase another web listing
Allow your customers to visualise themselves at your place. We load and play your videos free of charge when you purchase a
with Business Traveller. Your existing listing continues until 31 August 2009. We will cross-reference you to the Business
power listing.
Accommodation section for that period at no charge when you purchase your Business Traveller print advertisement.
* Website and booking referrals, email enquiries, phone number lookups