School of

Business

2011
School of Business
Sunway School of Business is committed to international academic standards and
encourages students to reach their potential. The business and management studies
will equip you with the necessary skills to shape a business and management career.
Our focus is to prepare students for ethical business leadership in an evolving global
economy. To enhance learning, our faculty uses a variety of teaching methods,
including case analysis, group projects, field trips, guest speakers and classroom
discussions.

We focus on academic excellence. We know that employability of our graduates is important

and therefore, we work closely with the business community to provide quality internship and
employment opportunities.
Sunway School of Business is committed to quality teaching and learning experiences so as to
become a trusted and preferred educational provider of business and management studies.
Sunway University is an elite Tier 5 member in the 2009 MQA Rating System for Malaysian
Higher Education Institutions (SETARA’09) that measures quality of teaching and learning at
the undergraduate level in universities and university colleges in Malaysia. It is another way of
recognising our excellent academics and graduates.

International Academic Standards • Quality Teaching

• International Recognition • Job Relevant Skills
Why Study at Sunway
School of Business?
• Close Ties With Industry and Professional Bodies
“Sunway” is a well-known brand name in the market with strong and varied corporate links. In addition,
corporate and industry leaders are invited as guest speakers to deliver first-hand knowledge and real-
world experiences to students.
Sunway School of Business degree programmes are recognised by professional bodies such as the
Association of Chartered Certified Accountants (ACCA), the Institute of Chartered Accountants in England
and Wales (ICAEW), and The Malaysian Institute of Chartered Secretaries and Administrators (MAICSA).

• Tan Sri Jeffrey Cheah Distinguished Speakers’ Series

Sunway University hosts the “Distinguished Speakers’ Series”, whereby outstanding academicians and
business leaders are invited to share their knowledge, experience and recent research findings in the
area of business and other disciplines. Some of the past speakers include well-known personalities like
Professor Wang Gungwu, Professor Lim Chong Yah, Tan Sri Dr. Augustine Ong, Professor Sir David Williams
and Sir Christian Bonington.

• Wholesome Education
Education at Sunway University is not only confined to classroom teaching. We are committed to
providing wholesome education with opportunities for students to participate in diverse extracurricular
activities to enhance their learning and develop their potential, including the development of both the
IQ (intelligent quotient) and EQ (emotional quotient) of students.

• Internship Attachment with Established Business Organisations

Students will have opportunities for internship with well-known multinational firms and international
accounting firms.

Programmes Offered
BSc (Hons) Accounting and Finance
This programme aims to provide its graduates with a recognised qualification in accounting and finance
that prepares them to be contributing professionals in the accounting and financial industry.

BSc (Hons) Business Management

This programme is specially designed to provide students with a broad-based knowledge and cutting-
edge skills for managing business in a fast-changing world. Liberal arts and science subjects are
incorporated into the programme to provide students with a comprehensive business education.

BSc (Hons) Business Studies

This programme provides in-depth knowledge of various fields of business such as accounting, finance,
economics, marketing and management so that graduates are ready to contribute to the effectiveness and
efficiency of a business organisation.

Diploma in Business Administration

This programme prepares students to face the challenges of the globalised business world. Students gain
experience and knowledge of theoretical and practical aspects of business subjects which will prepare
them to either join the work force or to further their studies upon graduation.
Meet Our Lecturers
EXPERIENCED • DYNAMIC • DEDICATED

Dr. Cheah You Sum

Ewe Soo Yeong Head (Academic) -
Lecturer Department of Business
and Marketing

Izian Idris
Lecturer
 “ It is the supreme art of the teacher to awaken
joy in creative expression and knowledge.”
Albert Einstein

Nagiah Ramasamy Paul Linus Andrews

Head (Academic) - Head - Department of Law
Department of
Management and Economics

Dr. Choy Tuck Yun

Senior Lecturer

Dr. Joyce Nga Koe Hwee

Senior Lecturer
 A Tradition of Sucess

BSc (Hons) Accounting and Finance consists of subjects that help improve communication skills through numerous presentations, and
work-based learning exposes students to actual working environment. I’ve become a skilful, knowledgeable and experienced gradu-
ate through it.

Jet Chan Yung Mun

Graduate of Sunway School of Business, BSc (Hons) Accounting & Finance
Recipient of the Chancellors Scholarship
President of Student Council 2008

The teaching style by highly professional lecturers who are always willing to direct and guide us is enlightening; the practical
experience we obtained not only ensures we get knowledge from textbooks but also real experience from corporations outside the
campus.

Juliana Wu Hai Lin

Graduate of Sunway School of Business, BSc (Hons) Business Management
Currently an analyst at the Hongkong branch of Euroclear Bank.
 We have a proud tradition of being the stepping stone to success.
Many of our graduates have successfully moved on to further their studies
at renowned universities or pursue rewarding careers of their choice.

The course focuses on shaping
all-rounded individuals developing
leadership, communication and
time management skills. As part of
the scholarship, I participated in a
study visit to Lancaster University
which inspired me and changed
the way I see the world.
Chan Jinn Yep
Graduate of Sunway
School of Business,
BSc (Hons) Business Management
Recipient of the
Chancellors Scholarship
Currently an International
Marketing Trainee with Jotun Paints
(SEAsia & China).
Picking from the long list,
I must highlight that this
intensive intellectual development
programme inculcates the
confidence to present ideas clearly
in writing as well as on the podium,
which are key survival tools in facing
the challenging business world.
Daniel Chuah Yew Aik
Graduate of Sunway
School of Business,
BSc (Hons) Business Management
Currently a Medical
Representative at AstraZeneca.
School of Business has opened
new opportunities for me in the
working arena. My greatest
personal gains are confidence
while addressing different
audience at different levels,
and how to cultivate an eye for
the ‘bigger picture’ while planning
on a top level scale.
Sally Wu Shin Yi
Graduate of Sunway
School of Business,
BSc (Hons) Business Management
Currently a Media Sales
Executive at Gloco Sdn. Bhd.
Worldwide Connections:
University Partner
Success is a culmination of teamwork and strong partnerships.
We have long been in alliance with some of the most accomplished
institutions of higher learning to ensure that our students get the
best in education.

Lancaster University
Sunway University is in partnership with Lancaster University, UK, a world-class
institution of higher learning which has consistently maintained its high rankings
over the years in numerous reputable league tables.

E
PL
M
Established by Royal Charter in 1964, Lancaster University enjoys a world-class reputation

SA
as a centre for excellence in teaching, scholarship and research. The institution is
currently ranked as a top 10 UK university in the Times Good University Guide 2011, 8th
in the Independent’s Complete University Guide 2011, 6th in the Guardian University
Guide 2011 and Top 200 in Times Higher Education World University Rankings 2010 Business Management

– 2011.

Lancaster University is also a member of the prestigious N8 Group which consists of

eight of the most research intensive universities in northern England. The institution
continues to sustain its reputation for teaching and research excellence both nationally
and internationally by bringing universities, businesses and communities together. An
E
PL

example of this is the InfoLab21 at Lancaster University, which is an award-winning

M
SA

international centre of excellence for research in information and communication

technologies and has a successful history of working with Microsoft, BT Labs, Orange,
Cisco, Nokia and Ford. Additionally, the Lancaster University Management School
(LUMS) is a triple-accredited, world-ranked management school, consistently among
the UK’s top five. Business Management

The degree programmes developed and conducted at Sunway University are

validated by Lancaster University, UK. Our students who successfully complete these
undergraduate programmes will be awarded two certificates, making them graduates
of both Sunway University and Lancaster University.

photographed by Jill Jennings

 Education Pathway

Sunway Postgraduate
Professional Examinations Employment Opportunities Programmes
ICAEW/ACCA/MAICSA/CIM MSc in Money, Banking & Finance
MSc in Management

BSc (Hons) BSc (Hons) BSc (Hons)

Accounting & Finance Business Management Business Studies

Advanced entry into year 2 of BSc (Hons) Business Studies.

Sunway Foundation in Arts Subject to meeting entry requirements.

A-Level/Australian Matriculation/Canadian
Matriculation/Monash University Foundation Year/ Diploma in
STPM/UEC or equivalent Business Administration
(1 year) (2 years 4 months)

SPM/O-Level/Equivalent

Academic Year Structure

Each academic year is made up of 2
long semesters (14 weeks) and 1 short
semester (7 weeks).
During the year, there will be several mid-
semester and end-of-semester breaks.

Teaching & Assessment

The School of Business adopts various
teaching and assessment strategies
to enhance students’ learning. These
strategies adopt work based oriented
approach where theories are discussed
in relation to what students will face in
the real world. Teaching and learning
involve lectures, tutorials, discussions,
presentations and practical computer
laboratory classes. Assessments consist
of project, assignment, case study, report
writing, presentation, test and written
examination.
BSc (Hons)
Accounting
and Finance

KPT/JPS (KA7818/A7818) 06/12

A qualification
beyond numbers
BSc (Hons)
Accounting and Finance

What is this programme about? Find out if you’re suitable for

• Prepares students to be contributing professionals in the accounting and
BSc (Hons) Accounting & Finance
financial industry. Good at numbers
• Recognised qualification in Accounting and Finance. Analytical
• Pathway to The Institute of Chartered Accountants in England and Wales Have ambitions to work up towards
(ICAEW).
being consultants
• The ONLY Accounting and Finance degree in the Malaysian Private
Want to become a member of
education sector to be given provisional exemption in 8 papers* by
The Institute of Chartered Accountants
the Institute of Chartered Accountants in England and Wales (ICAEW).
Graduates of this degree programme will be given the maximum 9 subject in England and Wales (ICAEW)
exemptions from The Association of Chartered Certified Accountants Focused and meticulous
(ACCA).
• Our students are given opportunities to ‘intern’ with international
accounting firms and corporations, and upon graduation may be given
employment opportunities with them.
Students will be given 6-8 subject exemptions from The Malaysian Institute
of Chartered Secretaries and Administrators (MAICSA)**.
* Students must score 50% and above in the degree subjects to qualify for exemption.
** subject to MAICSA approval
Career Prospects
• Internal & External Auditor • Financial Planning Academic Calendar
• Tax Consultant • Investment Banking Intakes
• Financial Analyst • Money Management March, August
• Fund Manager • Private Equity
• Commercial Banking • Real Estate Duration
• Corporate Finance
3 Years

Entry Requirements
Academic Requirements

STPM Average B- or CGPA 2.67 (Minimum 3 principals)

A-Level CDD (Minimum 14 points)
Australian Matriculation ATAR 65
Canadian Matriculation 65%
MUFY 230
Sunway Foundation in Arts 65%
UEC Maximum 22 points on 5 subjects (excluding Chinese & non-academic subjects)
Other Qualifications Any other qualifications will be considered on a case-by-case basis.

English Language Requirements

TOEFL 550 paper-based, 213 computer-based, 80 Internet-based

IELTS 6.0
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English
Intensive English Programme Pass Level 4 with 65% minimum

Programme Structure
Year 1 Year 2 Year 3

BAB 1101 Accountant in Business
BAB 1102 Business Law
BAB 1103 Accounting Information System
BAB 1104 Principles of Accounting
BAB 1105 Business Statistics
BMB 1202 Foundations in Business
BMB 1203 Introductory Economics
BMB 1204 Principles and Practice
of Management
UCS 1000 Study Skills
UCS 1001 English for Business and
Management Studies
BAB 2201 Management Accounting
BAB 2202 Company Law
BAB 2203 Financial Management
BAB 2204 Financial Accounting
BAB 2205 Malaysian Taxation System
BAB 2206 The Basics of Audit
BAB 2207 Banking and Finance
BAB 2208 Work-based Learning
BMB 2202 Research Methods in Business
UCS 2001 Communication Skills
BAB 3201 Business Strategy
BAB 3202 Audit and Assurance
BAB 3203 Financial and Corporate Reporting 1
- Group Accounting
BAB 3204 Financial and Corporate Reporting 2
- Accounting Standards
BAB 3205 Advanced Taxation
BAB 3206 Strategic Financial Management
BAB 3207 Investment Management
BAB 3208 Corporate Finance
BAB 3209 Advanced Management Accounting
BAB 3210 Business Ethics and Social
Responsibility
UCS 3001 Leadership

As per Malaysian Qualifications Agency (MQA) requirements, all Malaysian students must pass a module each in Malaysian Studies, Moral Studies (non-Muslims)/Islamic
Studies (Muslims) and Bahasa Kebangsaan (exempted if a credit in Bahasa Melayu has been obtained at SPM level).

KPT/JPS (KA7818/A7818) 06/12

BSc (Hons)
Business
Management

JPT/BPP (U)(R/340/6/0009/A6489) 10/15

Holistic & comprehensive
approach to a
business education
BSc (Hons)
Business Management

What is this programme about? Find out if you’re suitable for

• Broad-based knowledge and cutting-edge skills for
BSc(Hons) Business Management
managing business in a fast-changing world. Entrepreneur minded
• Regional and global perspectives of business management. Enjoys business deals and comfortable dealing
• Builds leadership and communication skills. with Top Managements
• Develops intellectual ability, good values, ethics and Able to take risks and challenges
governance to manage business. Likes to strategise and gives directions
• Prepares students to manage business locally and globally, Has leadership qualities
to take on management roles later on, or becoming an Is good working in a team
Entrepreneur, managing a business of their own.
• Liberal arts and science subjects are taught to provide
students with wholesome business education.
• Students are required to attend an internship programme to
apply theory into the business world.
Students are given 6-8 subject exemptions from The
Malaysian Institute of Chartered Secretaries and Administrators
(MAICSA)*.
*subject to MAICSA approval
Career Prospects Academic Calendar
• Business Consultant Intakes
• Entrepreneurship March, August
• General Management
• Non-Profit Organisation Management Duration
• Strategic Planning 3 Years

Entry Requirements
Academic Requirements

STPM Average B- or CGPA 2.67 (Minimum 2 principals)

A-Level BC/CDD (Minimum 14 points)
Australian Matriculation ATAR 65
Canadian Matriculation 65%
MUFY 230
Sunway Foundation in Arts 65%
UEC Maximum 22 points on 5 subjects (excluding Chinese & non-academic subjects)
Other Qualifications Any other qualifications will be considered on a case-by-case basis.

English Language Requirements

TOEFL 550 paper-based, 213 computer-based, 80 Internet-based

IELTS 6.0
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English.
Intensive English Programme Pass Level 4 with 65% minimum

Programme Structure

Year 1 Year 2 Year 3

BMB 1201 Principles of Accounting
BMB 1202 Foundations of Business
BMB 1203 Introductory Economics
BMB 1204 Principles and Practice of
Management
BMB 1205 Business Statistics
BMB 1206 Business Computing
BMB 1401 History and Philosophy of
Science
BMB 1402 Life and Literature in a
Changing World
UCS 1000 Study Skills
UCS 1001 English for Business and
Management Studies
BMB 2201 Business Law
BMB 2202 Research Methods in Business
BMB 2203 Entrepreneurship
BMB 2204 Managerial Economics
BMB 2205 Operations Management
BMB 2206 Marketing Management
BMB 2207 Financial Management
BMB 2208 Human Resource
Management
BMB 2209 Quantitative Business Analysis
BMB 2401 Scientific Ideas and Innovation
BMB 2402 Political Economy of Southeast
Asia and East Asia
UCS 2001 Communication Skills
BMB 3201 Contemporary Regional Issues
BMB 3202 Business Ethics and Social
Responsibility
BMB 3203 New Business Development
BMB 3204 Business Strategy
BMB 3205 Business and Community
Project
BMB 3206 Internship
BMB 3207 Managing Change
BMB 3208 Introduction to International
Business
UCS 3001 Leadership

As per Malaysian Qualifications Agency (MQA) requirements, all Malaysian students must pass a module each in Malaysian Studies, Moral Studies (non-Muslims)/Islamic
Studies (Muslims) and Bahasa Kebangsaan (exempted if a credit in Bahasa Melayu has been obtained at SPM level).

KPT/JPS (KA6489/A6489) 04/11

BSc (Hons)
Business Studies

JPT/BPP (U)(R/340/6/0017/A5978) 05/15

Learning to do business
with a focus on marketing
BSc (Hons)
Business Studies

What is this programme about? Find out if you’re suitable for

• This programme focuses more on marketing. BSc (Hons) Business Studies
• The Marketing specialisation includes subjects in Services Marketing,
Target oriented
Direct Marketing, International Marketing, Marketing Planning and
Ability to predict market and
Control.
consumer trends
• Provides solid foundation in various challenges faced by various
Good with utilising resources
businesses globally.
Able to cope with stress and deadlines
• Prepares students for a career in business and marketing, covering
Good team player
major areas of business in accounting, finance, human resources and
Good problem-solving skills and data-mining
economics.
Able to develop and design new products
• Students develop skills in analysis and planning, learn to solve business
and services
and marketing related problems through marketing research and tools.
• Provides the necessary intellectual underpinning for the theory and
practice of business and marketing.
• Students are required to take an independent study (Research Project) in
final year to apply their knowledge into real working situations.

You will learn

• How to evaluate contemporary theories, gather evidence, develop,
argue and present ideas in a coherent and effective manner.
• Applying tools and techniques used by industry to interpret data and
undertake business and marketing analysis.
• Develop an understanding of the importance and impact of a range of
contemporary and pervasive global business and marketing issues.
• Develop skills of being effective business and marketing leaders.
• Demonstrate professionalism and social and ethical considerations in
managing organisations.
• Apply skills and principles of lifelong learning in academic and career
development.
Career Prospects
• Advertising Account Executive • Recruitment Consultant
Academic Calendar
• Banker, Retail/Investment/Commercial • Retail Manager Intakes
• Buyer, Industrial/Retail • Sales Executive  March, August
• Distribution/Logistics Manager • Stockbroker
• Management Consultant • Business Development Manager Duration
• Marketing Executive • Supply Chain Manager
3 Years
• Market Research Executive • Key Accounts Manager

Entry Requirements
Academic Requirements

STPM Average C+ or CGPA 2.33 (Minimum 2 principals)

A-Level CD/DDE (Minimum 10 points)
Australian Matriculation ATAR 60
Canadian Matriculation 60%
MUFY 225
Sunway Foundation in Arts 60%
UEC Maximum 24 points on 5 subjects (excluding Chinese and non-academic subjects)
Other Qualifications Any other qualifications will be considered on a case-by-case basis.

Sunway University Diploma in Business Administration graduates may enrol into Year 2 of the BSc (Hons) Business Studies, subject
to meeting entry requirements.

English Language Requirements

TOEFL 550 paper-based, 213 computer-based, 80 Internet-based

IELTS 6.0
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English.
Intensive English Programme Pass Level 4 with 65% minimum

Programme Structure

Year 1 Year 2 Year 3

BMB 1101 Business Statistics
BMB 1102 Computer Applications for
Business
BMB 1204 Principles and Practice of
Management
BMB 1207 Principles of Microeconomics
BMB 1208 Principles of Macroeconomics
BMB 1209 Principles of Marketing
BMB 1210 Organisational Behaviour
BMB 1211 Principles of Financial
Accounting
BMB 2201 Business Law
UCS 1000 Study Skills
UCS 1001 English for Business and
Management Studies
BMB 2202 Research Methods in Business
BMB 2203 Entrepreneurship
BMB 2205 Operations Management
BMB 2206 Marketing Management
BMB 2207 Financial Management
BMB 2208 Human Resource Management
BMB 2210 Consumer Behaviour
BMB 2211 Quantitative Methods for
Decision- Making
BMB 2301 Information System for Business
BMB 2302 Cost and Management
Accounting
BMB 2304 Advertising and Promotions
BMB 2305 Marketing Research
UCS 2001 Communication Skills
BMB 3208 Introduction to International
Business
BMB 3209 Research Project
BMB 3210 Internship
BMB 3301 Electronic Commerce
BMB 3303 International Marketing
BMB 3304 International Economics
BMB 3305 Direct Marketing
BMB 3307 Marketing Planning
and Control
BMB 3310 Services Marketing
UCS 3001 Leadership

As per Malaysian Qualifications Agency (MQA) requirements, all Malaysian students must pass a module each in Malaysian Studies, Moral Studies (non-Muslims)/Islamic
Studies (Muslims) and Bahasa Kebangsaan (exempted if a credit in Bahasa Melayu has been obtained at SPM level).

KPT/JPS (KA5978/A5978) 05/11

Diploma in
Business
Administration

JPT/BPP (U)(KR10787/A5446) 08/14

Solid foundation to
all aspects of business
Diploma in
Business Administration

What is this programme about? Find out if you’re suitable for

• A strong foundation business programme covering all aspects of Business Administration
business. Good business operational skills
• Prepares you with effective skills to apply in administration of Able to organise and manage resources differently
business organising, managing the functions and processes of a Team management
company. Good decision-making skills
• Learning about how business elements integrate with each Able to analyse and manage business challenges
other enabling you to communicate successfully to any business
environment .
• Nurtures business knowledge and experience preparing students
to join the work force or for further studies.
Graduates of this programme will be given 6 subject exemptions
from The Malaysian Institute of Chartered Secretaries and
Administrators (MAICSA)**.
**subject to MAICSA approval
 Academic Calendar
Intakes
Career Prospects January, March, August
• Manage Own Business/Entrepreneur • Operations Manager
• Business Management • Strategic Planning Duration
• Human Resource • Sales and Marketing 2 Years 4 Months

Entry Requirements

Pass SPM/O-Level/UEC with minimum three (3) credits (inclusive of English and Mathematics); or
Pass SPM/O-Level/UEC with minimum three (3) credits, with at least a pass* in both English and Mathematics.

* Students are required to pass with credits in the English and Mathematics enrichment classes arranged by the School.

Programme Structure
Year 1 Year 2 Year 3

BACT 0101 Financial Accounting I
BCOM 0101 Business Communications
BECO 0101 Microeconomics
BITC 0101 Computer Applications
BITC 0102 Information Technology I
BLAG 0101 Business English I
BLAG 0102 Business English II
BLAW 0101 Introduction to Law
BMGT 010 Introduction to Business
BMGT 0102 Management
BSTA 0101 Quantitative Methods I
UCS 1000 Study Skills
BACT 0202 Financial Accounting BACT 0304 Financial Management
BACT 0203 Cost Accounting BMGT 0304 Human Resource
BECO 0202 Macroeconomics Management
BITC 0203 Information Technology II BMKT 0303 Marketing Communications
BITC 0204 Electronic Commerce
BLAG 0203 Academic Research Skills
BLAG 0204 Critical and Creative
Thinking Skills
BLAW 0202 Business Law
BMGT 0203 Organisational Behaviour
BMKT 0201 Fundamentals of Marketing
BMKT 0202 Marketing Research
BSTA 0202 Quantitative Methods II

As per Malaysian Qualifications Agency (MQA) requirements, all Malaysian students must pass a module each in Malaysian Studies, Moral Studies (non-Muslims)/Islamic
Studies (Muslims) and Bahasa Kebangsaan (exempted if a credit in Bahasa Melayu has been obtained at SPM level).

JPT/BPP(U) (KR10787/A5446) 08/14

Career Placement & Alumni
PRePARE, the core of Sunway Career Services, is designed to equip students with the
right tools and essential skills, aiming to create ‘employable’ graduates so as to prepare
them for the working world.
Through our programmes and activities, we also hope to foster good partnerships with
employers in supporting their recruitment needs.

Students

PRePARE is dedicated to accomplishing its 3 main

objectives on campus:
• eQUIP students with essential work skills
• eNHANCE students’ career development in the
working world
• eMPOWER students to be confident in building
their career

Employers

• PRePARE seeks to foster partnerships with esteemed

employers in their recruiting endeavours by
creating various opportunities for recruitment activities
through events such as career fairs and career talks.
• Through our activities, we hope to expose students to
different careers, and at the same time give
employers access to the graduate market.

Alumni

• PRePARE supports the Sunway Alumni by providing an

avenue for members to build their careers.
• PRePARE makes available various resources and
opportunities for members to further establish their
careers and even network with the employers.
Alumni members also have access to PRePARE Job
Centre where they can seek employment opportunities.
 Scholarships
We place much emphasis on education and offer a number of scholarships to deserving
students:

The Entrance Scholarship is offered to all new students; SPM leavers entering into
Tan Sri Dato’ Pre-University programmes and Pre-University graduates entering into undergraduate
Seri Dr. Jeffrey programmes, in recognition of their excellent academic achievements prior to admission into a
Cheah Entrance new programme in Sunway University.
Scholarship
& Continuing The Continuing Scholarship is only offered to students continuing their studies (at diploma
Scholarship or undergraduate level) with Sunway University upon graduating from their Pre-University/
Foundation/Diploma Programmes here with us or from Sunway Group of Colleges.

The Scholarship is offered in the name of Tan Sri Dato’ Seri Dr. Jeffrey Cheah, Foundation
Chancellor of Sunway University, and Sir Christian Bonington, Chancellor of Lancaster
University. It commemorates the affiliation between Sunway University and
Lancaster University in Joint Degree Programmes in Business, Computer Technology,
Hospitality and Psychology. The Chancellors
Scholarship of
Applicants are required to achieve outstanding academic results for entry into the BSc (Hons) Sunway University
Accounting and Finance, BSc (Hons) Business Management, BSc (Hons) Business Studies and and Lancaster
possess leadership qualities, self-motivation and positive attitude. University
Scholarship rewards students with:
• Full Reduction in Tuition Fees
• Two-Week Study Visit to Lancaster University during their final/third year of studies

This is a nominated award for

This Bursary is offered to SPM/O-Levels/UEC
students who have achieved
students from outstation* to study the Diploma
Tan Sri Dato’ outstanding results in their
Programmes in Sunway University. Students can
Seri Dr. individual academic programme
receive up to 30% off their Tuition Fee for selected Sunway
Jeffrey Cheah upon completion at Sunway
Diploma Programmes (Business Administration, University Bursaries
Scholastic University. Each award recipient
Information Technology, Hotel Management, Events
Award will receive a RM2000 cash
Management, Tourism Management, Fine Arts,
prize and a Scholastic Award
Graphic & Multimedia Design, and Interior Design).
Certificate.

(*Kindly refer to our Scholarship Brochure for selected outstation locations)

Financial Aid
Students can also seek other financial aid from PTPTN or EPF as below.

Students can withdraw

Students can apply funds from their EPF
for PTPTN loan or Account to help finance
Scholarships based on a degree education of
their results. PTPTN EPF their choice. For more
For more information, information on how to
kindly visit go about this, kindly visit
www.ptptn.gov.my www.kwsp.gov.my

Kindly refer to our Scholarship Brochure for more details or seek further information from our Admission and
Counselling Unit located on the Ground Floor of Sunway University.
Campus Facilities

For your studying pleasure, the Main Campus building is fitted with 24-
hour wireless internet (Wi-Fi) access, so you can study anywhere from the
foyer to the Roof Top Garden. This is complemented by top-notch learning
facilities like air-conditioned classrooms and lecture halls, modern science
laboratories and the expansive Tun Hussein Onn Library.
Student life here is simply convenient with amenities that meet all your
needs: a bookshop, computer labs to print, scan or photocopy assignments,
a cafeteria, recreational and sports facilities, and a Student Centre - a cosy
place with a sick bay, counselling services and more.
A campus bus service of several different routes within the Klang Valley is
also available.
Life on Campus
Whether you are from Batu Pahat or Burkina Faso, we welcome you to our student-
friendly campus where hunger is a foreign concept, and comfortable on-campus
living and a safe environment are top priorities.

Food For Thought

Eating outlets and places to chill out are aplenty
on and around campus. The spacious cafeteria is a
great on-campus place to hang out which includes a
canteen and more than 10 different stalls that serve
full meals or snacks at reasonable prices. Beyond
the campus compound, students are spoilt for
choice by the many restaurants and an immensely
popular food centre, all offering an endless variety
of delicious food with something for everyone at a
student-friendly budget.

On-Campus Accommodation
On-campus living makes it easy to get up and
about to and from classes every day. It is a home
away from home where students get to meet new
friends, learn new cultures and experience living
independently. Everything is within walking distance
from our campus - hospital, shopping mall, theme
park, restaurants and banks. Choose between the
communal living of the Sun-U Apartment or the
condominium lifestyle of Sun-U Residence. A caring
hostel master is on hand to oversee the welfare of
every occupant.

Safety & Security

Here, the committed security team is made up of
Auxiliary Police and trained professionals who work
around the clock to ensure that every day is a smooth
and peaceful one.
Whenever a student feels under the weather, they
can make their way to the sick bay. Endearingly
known as Nightingale Bay, it is situated near the
cafeteria where a matronly Registered Nurse is on
duty and well-equipped to handle minor ailments.
Out of the Box
Our School of Business nurtures students through traditional means complemented with
learning outside the classrooms. Participation in student activities, our very own YES club, field
trips and educational workshops, moulds them into effective leaders and communicators.

YES Club
The Young Entrepreneur Society, the one-stop place for
Entrepreneurial Business related information i.e. Sharing,
learning competitions, games, workshops, seminars,
networking, interviews, field trips and more.

Winner at the ICAEW Inter-Universities Business

Tycoon Simulation Game 2010
Applying economic knowledge in analysing the fluctuations
of steel in virtual market through demand and supply
theories, enhancing negotiation and business skills.

Monthly Talks by well-known entrepreneurs

Mr. Albert Lim, a Malaysian entrepreneur in Australia, who
shared his business experience with the students during
“Introduction Day: Our Story”.

Field trip to Sin Chew Daily

Learning how operation and logistics function to
produce millions of newspapers every day;
in collaboration with JCI (Junior Chamber
International) and MBA Edge.
 “Career Fair: Get Hired III” Networking Tea
Provide tips and guidance to students preparing to
embark on their chosen career path by networking with
representatives from four reputable companies, namely
Sunway Group, ICAEW, KPMG and FBIC MSC service.

Field Trip to Robinsons

Learning the operations management
of an established retail outlet.

Field Trip to DiGi Telecommunications

Visit to a telecommunications giant HQ to
discover why they are the smarter choice.
Subject Outline
University Compulsory Subjects

UCS 1000 STUDY SKILLS UCS 2001 COMMUNICATION SKILLS

The objective of this subject is to prepare students to be more The subject introduces the basic elements of oral
organised and self-reliant in their learning by developing a communication, the various factors that determine effective
set of specific skills necessary for successful study. Examples communication and the application of communication skills
include listening and reading skills, effective note taking, in a variety of academic, business and social contexts. A variety
efficient time management, independent research and of communication activities in presentation and discussion
maximise knowledge acquisition and critical thinking ability formats are incorporated to allow for understanding, practice
through collaborative learning (or learning through the and the mastering of basic concepts in communicating.
exchange of ideas).
UCS 3001 LEADERSHIP
UCS 1001 ENGLISH FOR BUSINESS AND The focus is on the role of leadership in the context of
MANAGEMENT STUDIES corporate management and strategy. The theories of
This subject is developed to enhance proficiency in general leadership, the characteristics and role of leadership, conflict
English by studying the communication skills, both management, change management and cross-cultural issues
verbal and written, which are needed in their business (e.g. the cultural values that affect perceptions of leadership
and management studies. It focuses on four aspects in the and leadership styles) will be discussed.
learning of English for business and management studies.
The first is the study skills of listening effectively to lectures
and class discussions, asking the right questions, taking notes
both during lectures and reading, and reading for research.
The second is skills related to academic writing – using
appropriate tone and format, approach and referencing. The
third is business writing. The fourth is the case method, a
powerful tool for learning, but one from which only those
familiar with the method will fully benefit.
Degree Subjects
BAB 1101 ACCOUNTANT IN BUSINESS
This subject introduces the role of accountants in a business
organisation, from accounting and financial control to
leadership and human resource development. It also deals
with the environment in which accountants work and the
impact of internal and external factors on business and
accountancy.
BAB 1102 BUSINESS LAW
This subject explores the English legal system and its
inception into the Malaysian legal system. The basic concepts
of the common law tradition, constitutional law, statutory
enactments and the role of the judiciary are explained. Focus
is placed on basic concepts of law and its application in the
business framework, particularly the law of contract, the law
of tort, the laws that govern partnership and agency as well
as the laws that govern the employment of individuals.
BAB 1103 ACCOUNTING INFORMATION SYSTEMS
Accounting information system is defined as a collection
of data and processing procedures that creates needed
information for its users. The focus of this subject is on
computerised information systems and their impact on how
accounting data is captured, processed and communicated.
This subject introduces students to people, technology,
procedures and controls that are necessary to conduct
internal and external e-business, with emphasis on the
internal controls over such systems.
BAB 1104/BMB 1201 PRINCIPLES OF ACCOUNTING
This subject explores the use of accounting information
in the management and control of a business enterprise.
The basic concepts underlying the recording of business
transactions, the preparation and presentation of external
financial reports and the ethical issues arising out of creative
accounting practices are discussed in this subject. Issues
regarding cost classification, inventory valuation, budgeting
and performance evaluation, and techniques used in making
both short-term as well as long-term strategic business
decisions will be examined.
BAB 1105/BMB 1205 BUSINESS STATISTICS
This subject is about statistical tools used for business
analysis. It emphasises probability theory and sampling
techniques, hypothesis testing, regression analysis, statistical
inferences, and the use of statistical software SPSS as a
practical way of handling voluminous and/or complex
estimation techniques.
BMB 1101 BUSINESS STATISTICS
This is an introductory subject on the use of Statistics in
the construction and interpretation of business models.
There are two parts to this subject; the statistics portion
introduces the different methods of summarising,
presenting and analysing data, and drawing inferences
from the information obtained and to testing information
obtained. The other topics in this statistics portion are
methods to interpret and forecast business information,
such as correlation, indices, and time series.
BMB 1102 COMPUTER APPLICATIONS IN BUSINESS
This subject introduces basic computer concepts including
the more practical features of Office XP and multimedia
such as word processing, spreadsheets, professional
presentations (PowerPoint), databases, graphics software,
internet e-mail and World Wide Web access. Its overall
objective is to help students to understand the basic use of
computers, learn data processing and gathering skills, write
reports and prepare presentations.
BMB 1202 FOUNDATIONS OF BUSINESS
The fundamentals of business practices, the economics
applicable to these practices and current issues are the
highlights of this subject. The subject is divided into three
parts; from the definitions of concepts (business, profit,
entrepreneurship – together with a brief history of the
evolution), to the business organisation itself (how it is
organised, different forms of organisation and organisational
structures) and finally, the business environment in which
a business operates (the dynamics of the industry and the
macro economy in which the government plays a major
role constitutes the internal environment, the external
environment is the international economy).
BMB 1203 INTRODUCTORY ECONOMICS
This subject is about economic principles necessary for the
study of business management. It is divided into two parts;
microeconomics (the study of individuals, households and
firms in decision-making) and macroeconomics (the study
of economy-wide issues – like inflation, unemployment,
economic growth, business cycles and international trade
– affecting the economy as an aggregate, and the use of
economic management tools). Each part follows a logical
sequence from definitions of concepts to how they function in
a given economic environment and, finally, how they interact.
BMB 1204 PRINCIPLES AND PRACTICE OF MANAGEMENT
This introductory subject provides an overview of
management function (and the tasks that make up this
function, i.e. planning, organising, leading, motivating,
controlling) and its role in organisations, society and in the
context of a changing environment. It lays out the principles
and theories behind this function, i.e. the theory, and
relates to how the principles are applied in today’s business
environment, i.e. the practice. Ethics and social responsibility
in business management will also be examined.
BMB 1206 BUSINESS COMPUTING
This role of information systems and their applications in
today’s businesses, in areas of management such as supply
chain management, production systems, distribution
and marketing (the latest form of which being electronic
commerce) are discussed in this subject. It also provides a
high level, business oriented view of hardware, software,
databases and data communications.

BMB 1207 PRINCIPLES OF MICROECONOMICS
The basic concepts, theories and principles underlying
economic decisions and the impact of those decisions on
surrounding environment at the micro-level are introduced
in this subject. Price determination as a result of changes
in market forces and government’s policies, consumer and
production theories, the various market structures and their
effects on consumers’ and producers’ economic choices, the
role of government in the market and in addressing social
inefficiencies are topics covered in this subject.
BMB 1208 PRINCIPLES OF MACROECONOMICS
This subject introduces the macroeconomic environment;
the four sectors which will form the economy and how each
of these sectors can contribute to or hinder the economic
growth of a country. It addresses the macroeconomic
objectives of an economy and problems faced, such as
unemployment, inflation and slow economic growth, and
introduces tools and methods to measure and analyse
those problems (e.g. aggregate income determination) with
possible solutions or policies to be implemented including
monetary, fiscal, trade and exchange rate policies.
BMB 1209 PRINCIPLES OF MARKETING
This subject provides an overview of marketing concepts,
processes and decision-making. It addresses key issues in
marketing such as identifying customer needs and wants,
identifying target markets, examining the marketing mix,
methods of conducting marketing research and developing
and formulating marketing strategies. It also introduces
new approaches to marketing such as ethical marketing,
globalisation and Marketing Information Systems.
BMB 1210 ORGANISATIONAL BEHAVIOUR
This subject concerns the behaviour of people in
organisation. It provides a comprehensive coverage of the
theories and concepts as well as application issues in the
field of Organisational Behaviour. It focuses on the impact
of behaviour at three levels; the individual, the group level
and at the organisational level. The importance of studying
organisational behaviour is to enhance organisational
culture, strategy, leadership, conflict resolution and change,
and the efficient usage of resources.
BMB 1211 PRINCIPLES OF FINANCIAL ACCOUNTING
This is an introduction to the principles of financial
accounting. It examines the techniques used to prepare
year-end published financial accounts, including the
relevant accounting standards and the interpretation of
financial accounts for performance evaluation. This subject
also looks into the various accounting standards applied at
different economic events of an organisation. Ethical issues
in accounting and the consequences of creative accounting
practices will also be discussed.
BMB 1401 HISTORY AND PHILOSOPHY OF SCIENCE
This subject is designed to introduce the nature of science,
the history of science, and the nature and history of the
impact of science on human life and thoughts. It covers
the broad nature and methodologies of science and their
underpinning philosophies, and offers opportunities to
learn about the people behind the discoveries, their cultures
and the environment, to appreciate their findings and to
see them in the context of their times. Eventually, efforts are
made to develop analytical rigour in the evaluations of the
major scientific methodologies and paradigms and present
critiques logically and rationally.
BMB 1402 LIFE AND LITERATURE IN A CHANGING WORLD
This subject provides a range of contemporary literary texts
to reinforce the critical study of the relationship between
socioeconomic conditions and expressions of human
emotions in literary works across cultures and time such as
prose, poetry and drama. Textual analysis provides exposure
to critical readings in understanding the expression of
the human condition and cultural identity in literature. It
explores and reinforces critical thinking and assesses the role
of literature as a reflection of society’s concerns, hopes and
aspirations.
BMB 2201 BUSINESS LAW
The subject introduces the development of the English legal
system and its inception into Malaysian legal system. Basic
concepts of the common law tradition, constitutional law,
statutory enactments, the role of the judiciary, the Law of
Contract, Tort, Agency and Partnership and Employment
Law, and its implementation in the context of primarily
Malaysian business will be discussed.
BAB 2201 MANAGEMENT ACCOUNTING
This is an introduction to management accounting,
its function and its importance to business and recent
developments. It focuses on cost accounting, including the
elements of cost, techniques and cost behaviour, to support
the process of planning, control and decision-making. It also
addresses key terminologies in the management and cost
accounting functions. The basic principles of performance
management and measurement will be covered as well.
BAB 2202 COMPANY LAW
The subject explains the various legal forms through
which business transactions may be conducted. It explains
how a company is incorporated, including its status upon
incorporation and how this status can be negated, the
general law on the important documents of a company,
including memorandum, articles of association, statutory
books and laws on meetings, the legal aspects relating to
responsibilities of directors and the law on shares (both
preference and ordinary), charges (fixed and floating) and
debentures, and the law of agency and partnership.
BAB 2203 FINANCIAL MANAGEMENT
This subject introduces capital requirements of businesses
and the assessment of financing options. Topics covered
include financial risks identification and the principal
methods of managing those risks, investment appraisal
techniques and relevant methods of funding investments,
taking into account other factors affecting investment
decisions.
BAB 2204 FINANCIAL ACCOUNTING
This subject addresses the contribution and inherent
limitations of financial statements in meeting stakeholders’
needs for financial information. Preparation and presentation
of financial statements from accounting data for single
entries, whether organised in corporate or in other forms,
and the preparation of consolidated financial statements in
conformity with International Financial Reporting Standards
(IFRS) requirements constitute a focus of this subject.
BAB 2205 MALAYSIAN TAXATION SYSTEM
The core areas of tax related to businesses and their
employees, which includes corporate taxation, employee
taxation and tax planning, are the general topics covered
in this subject. The operation of the Malaysian tax system
for each group of taxable persons, including the principles
and scope of tax, tax incentives and self-assessment system,
and special taxes such as real property gains tax, sales and
service tax and stamp duty, and simple tax planning issues
for individuals will be covered.
BAB 2207 BANKING AND FINANCE
This subject provides a foundation to banking and finance
and introduces the financial environment – the financial
systems, financial markets, financial institutions and financial
instruments, and the various methods – in which businesses
may use to manage and evaluate their financial assets. In
addition, key issues and problems in banking and finance and
methods to analyse and resolve them will also be examined.
BAB 2208 WORK-BASED LEARNING
This programme provides opportunities for experiential
learning, from classes to the real world of work. It enables
students to apply their knowledge in four key areas, namely,
communication, business awareness, application of technical
knowledge, and professional judgment in the organisations
that they have been attached to. The completed portfolio
project that reflects their learning and experience during
internship is to be submitted by student to their employers
and supervisors for assessment.
BMB 2202 RESEARCH METHODS IN BUSINESS
This subject provides the basic skills needed to undertake
research and to write a research report or project paper.
It covers each step of the research process, emphasises
the significance of each step and the alternatives that
can be deployed – from identifying a research topic to
understanding their potential pitfalls, planning the research,
executing this plan, processing and analysing, and finally,
reporting the results with recommendations.
BMB 2203 ENTREPRENEURSHIP
This subject covers the basic knowledge required to start a
business, making use of the full range of entrepreneurship skills.
It focuses on what entrepreneurs do, how they do it in
different socio-cultural contexts, and what lessons can be
learned from the experience of entrepreneurs. It discusses
the skills for successful entrepreneurship, i.e. generating
and developing ideas, seeking financing options, managing
own businesses, preparing business and marketing plans to
sell ideas and plans to potential partners, and minimising
and managing internal and external risks associated with
entrepreneurship.
BMB 2204 MANAGERIAL ECONOMICS
This subject provides a more quantitative approach to
the understanding of the behaviour of economic agents
in a business environment. It is tailored for business
management where economic theories and principles will
be integrated to analyse and solve real-life problems in the
business world and to make better business decisions. This
branch of economics also integrates the principles with
other managerial functions including accounting, finance,
human resource management and marketing.
BMB 2205 OPERATIONS MANAGEMENT
This subject introduces the various elements that comprise
the field of operations management. It provides the
fundamental knowledge on the activities of the operations
function and the basic concepts, techniques, methods and
applications of operations management. Topics explored are
the criteria for selecting site, layout and flow of operational
facilities; operations management tools, such as forecasting,
computation of break-even quantities, critical path analysis
and linear programming; product and job design, planning
and management of production capacity; supply chain and
materials management, as well as quality management.
BMB 2206 MARKETING MANAGEMENT
In this subject, efforts are made to provide a comprehensive
perspective of marketing management, but within the
framework of the many areas of operations within an
organisation. The subject emphasises the inter-relationships
of marketing concepts, decision-making, strategy, planning,
and systems of control. It examines a broad range of issues,
including environmental scanning (socio-cultural, economic,
technological, political and legal aspects), ethical and global
considerations that affect a company’s marketing efforts.
BMB 2207 FINANCIAL MANAGEMENT
The concepts, methods and tools used by financial
managers in their attempts to make effective investment
and finance decisions are introduced in this subject. It
examines the corporate financial management context
and the manner in which corporations are governed, and
begins an exploration of the ways in which value is created
and measured. Specific attention is devoted to: the financial
management context; time value of money; risk and return,
the cost of capital, and the valuation of stocks and bonds;
capital budgeting; decision analysis tools; the impact of
financial leverage on cost of capital and valuation; and an
overview of financial statement analysis.
BMB 2208 HUMAN RESOURCE MANAGEMENT
This subject paints a broad picture of what HRM involves,
i.e., the key concepts, practices and issues of human
resource management in organisations (from HR planning
and job design, to recruitment, performance monitoring
and evaluation). It will critically examine what are the
principles of sound HRM, how employee performance can
be measured, and how this performance can be improved.
In addition, it addresses real-work examples and also, the
various approaches to the management of employees and
how these will impact the organisation’s success and well-
being of its employees.
BMB 2209 QUANTITATIVE BUSINESS ANALYSIS
This subject introduces the various quantitative techniques
that are useful for effective business decision-making.
It focuses on fostering statistical thinking, emphasising
interpretation of results, forecasting and problem-solving
using quantitative analysis. Discussion on probability and
decision theory, techniques like regression analysis and
time series modeling, linear programming, models like
transportation and assignment models, inventory control
models, queuing models, analytical methods like critical
path analysis and PERT, and computer simulation as a tool
with numerous applications, are dealt with.
BMB 2210 CONSUMER BEHAVIOUR
This subject introduces consumer behaviour and the various
behavioural concepts and theories that will help in the
understanding of consumer behaviour. It examines individuals,
groups, organisations, and other indirect forces (internal and
external) that help shape consumer behaviour and how
it affects marketing decisions. The topics covered include
perception, personality, attitudes, and cross-cultural and
global issues that affect consumer behaviour and marketing.
BMB 2211 QUANTITATIVE METHODS FOR
DECISION-MAKING
The major quantitative techniques for analysing information
applicable to various spheres of business activity like
production, marketing quality management, inventory
control and numerous others are discussed in this subject.
It also focuses on fostering statistical thinking, emphasising
interpretation of results and problem-solving, in addition to
the methods used. Topics covered are hypothesis testing,
probabilistic statistics, causal and other relationships,
forecasting using time series models and regression
techniques, linear programming models, network models
and the use of Critical Path Analysis for decision-making.
BMB 2304 Advertising and PromotionS
An introduction to integrated marketing communication with
highlights on the importance of communications between
an organisation and its target audiences, and the process of
planning and the techniques in evaluating effectiveness and
efficiency of the plan. Students learn various communication
techniques and their uses, and are exposed to current
environmental changes in advertising and promotions.
BMB 2305 Marketing Research
This subject develops students’ skills and knowledge on the
management of all stages of the marketing research process
in an organisational context. It provides an understanding
of the nature and scope of marketing research, its role
in designing and implementing successful marketing
programmes, and the differences between qualitative and
quantitative research techniques. It also explores skills in
conducting a research, ability to analyse and interpret data,
the ethical aspects, and the international dimension and
complexity involved.
BMB 2401 SCIENTIFIC IDEAS AND INNOVATIONS
This subject provides an overview of the emergence
of scientific ideas and its role and innovations in the
development of modern society. Topics discussed include
basic principles of science in relation to the environment,
the emergence of scientific ideas and how they lead to
technological innovations, the trends in the evolution
of scientific ideas and their application towards modern
innovations and technological advancements, and the
impact of scientific advancements on environment and
society.
BMB 2402 POLITICAL ECONOMY OF SOUTHEAST ASIA
AND EAST ASIA
The dynamism of the political economy of Southeast and
East Asia, with particular emphasis on Singapore, Malaysia,
Thailand, Indonesia and the Philippines. It emphasises
Southeast and East Asia’s diversity of historical and political
experiences (ideology, personality and the role of the
state in development) as well as strategies, i.e. the growth
strategies or models adopted as part of its diverse processes
of economic transformation in the region. The subject will
also cover the economic growth and subsequent economic
crisis of East Asia, namely, South Korea, Taiwan and Hong
Kong. The developmental role of regional and international
trade organisations is also examined to assess their impact
on the political economy of countries in Southeast Asia and
East Asia.
BAB 3201 BUSINESS STRATEGY
This subject discusses business objectives, market positions
and direction, and strategic choices (its importance,
level and types of strategies) and their implications for
businesses. It also introduces the formulation of a business
plan to achieve a business’ strategic objectives, recommends
an appropriate organisational structure, and explains the
process of effective change management.
BAB 3202 AUDIT AND ASSURANCE
This is an extension of “The Basics of Audit” which addresses
two sections, namely, assurance and audit. The subject
examines the critical aspects of managing an assurance
engagement (including audit engagements): acceptance,
planning, managing, concluding and reporting. For each of
the section, the focus is on legal, ethical and current issues
relevant to those carrying out an assurance engagement.
BAB 3203 FINANCIAL AND CORPORATE REPORTING 1
– GROUP ACCOUNTING
This subject focuses on group accounting. The main topics
discussed relate to preparation of consolidated financial
statements of subsidiary companies and complex groups,
and their analysis and interpretation. Current developments
in corporate reporting in the context of their practical
application, implications for corporate reporting and the
underlying conceptual issues, are also examined.
BAB 3204 FINANCIAL AND CORPORATE REPORTING 2
– ACCOUNTING STANDARDS
This subject deals with accounting standards. The focus is on
accounting principles, concepts and theories, preparation
and presentation of financial statements, preparation of
reports, and analysis and interpretation, in accordance
with regulations such as the International Accounting
Standards Board and International Organisation of Securities
Commission. This subject concludes with a discussion on
current issues and developments, and ethics on accounting
standards and corporate reports.
BAB 3205 ADVANCED TAXATION
This is an extension of “Malaysian Taxation System”. The
subject addresses the core areas of tax related to businesses
and their employees, which includes corporate taxation,
employee taxation and tax planning. The subject focuses
on the different types of incentives for all industries and
special persons in tax, including its computation. The tax
position of special industries such as banks will be included
as well. There is discussion on international transactions
and its tax implications as well as the more detailed aspects
of special taxes such as Real Property Gains Tax.
BAB 3206 STRATEGIC FINANCIAL MANAGEMENT
This subject focuses on the objectives of an organisation
and corporate governance, and their impact on business
planning and strategy formulation. Related topics dealt with
are risk analysis, including financial and foreign exchange
risks, and their management, treasury management and
financial forecasting, interpretation of financial statements,
valuation techniques in securities, and issues arising from
the raising of equity.
BAB 3207 INVESTMENT MANAGEMENT
This subject provides an overview of the process and key issues
involved in financial investing. It covers the methods used in
evaluating, managing and evaluating the performance of
the investments, the return and risk involved in investment
management, option pricing strategies for portfolio design,
and portfolio management and evaluation.
BAB 3208 CORPORATE FINANCE
The emphasis of this subject is on investment opportunities,
both national and international, and their appraisal. It looks
at the global financial environment from the perspectives
of raising capital in international markets and ensuing
considerations. Other aspects discussed relate to mergers
and acquisitions, opportunities and their appraisal.
BAB 3209 ADVANCED MANAGEMENT ACCOUNTING
This subject extends the contents of the prerequisites unit
BAB 2201 Management Accounting to an advanced level. It
focuses on the role of management accounting in a changing
business, technical and socio-cultural environment. Topics
covered relate to the changing nature of the competitive
environment, value chain analysis, cost management and
its strategic elements, quality management, performance
management, transfer pricing and reward systems.
BMB 3201 CONTEMPORARY REGIONAL ISSUES
This subject examines contemporary regional issues which
range from politics to economics and socio-cultural. These
forces constantly interact, and are themselves affected
by influences and developments outside the region, to
produce the regional dynamics that make up Southeast Asia
today. This subject also introduces theories and models of
development and their relevance to the region, examining
the role of governance, corruption, the environment and
intellectual property in the development debate, and
explores selected developmental issues of a contemporary
nature, for example, ethnic conflicts, globalisation and
security threats.
BMB 3203 NEW BUSINESS DEVELOPMENT
This subject focuses on how an organisation can make use
of innovation and its resources and capabilities to adapt
to or capitalise on new business opportunities in order to
maintain competitiveness and achieve growth. A multitude
of business knowledge areas such as marketing, business
strategy and entrepreneurship are tapped into to create
an extended approach to understanding new business
development.
BMB 3204 BUSINESS STRATEGY
The aim of this subject is to provide a critical and creative
analysis of organisations, and implementation of corporate
business planning. It explores the existence of strategy
for each area of business, from choosing an industry to
compete in and positioning the company favourably within
industry context to the abilities to execute top-level decision
throughout an organisation. The subject will also highlight
the importance of developing business strategy within the
framework of organisational culture, and in accordance
with sound corporate ethics and governance, and in an
international context in light of globalisation that has an
impact on an organisation’s competitiveness.
BMB 3205 BUSINESS AND COMMUNITY PROJECT
The subject provides opportunity for students to relate
theories and knowledge gained from business studies to be
put to practice in organisations in the business sector and
the community. Experiential learning is provided through
seminars given by business and community leaders. Student
involvement in an organisation leads to a research project
pertaining to organisational policies or problems.
BMB 3206 INTERNSHIP
The internship programme provides opportunity for
experiential learning, that is, translating classroom
knowledge to the real world. It enables students to apply
their knowledge and deploy their skills in identifying,
defining, and analysing business and management issues
in the organisations that they have been attached to. Apart
from gaining knowledge and experience in ‘real-world’ work
situations, they also make career contacts and references.
BMB 3207 MANAGING CHANGE
This subject deals with the inevitability of changes in the
business environment. It explores the process of change,
or change management, and shows how companies
and their management need to respond to such change,
manage the change, motivate and maintain the change. It
is therefore important to understand the concept of change,
instruments for change, types of and strategies for change,
and organisational development (OD) and some OD
techniques as tools in change management. To complement
organisational change, vision and a learning culture are also
important attributes in an organisation.
BMB 3208 INTRODUCTION TO INTERNATIONAL BUSINESS
This subject provides an overview of the challenges faced by
internationalising organisations. It looks at what strategies and
forms of operations these firms could employ and functional
issues they face as part of their internationalisation process.
It addresses too the implications of differences in social
processes, cultural and political environments, organisational
structures, management practices, and communications on
decision-making in organisations engaging in international
business.
BMB 3209 RESEARCH PROJECT
The objective of the research project is to expose students
to the real business environment (taking into consideration
ethics and legalities) where their knowledge and skills are
used to identify, define, and analyse problems related to a
specific area of research before findings of the research are to
be presented. Research is conducted in a systematic manner
in major areas of business – management, marketing,
accounting, finance, and information technology.
BMB 3210 Internship
An opportunity to experience the real working world in a
business environment through experiential learning. Students
apply textbook knowledge in real-world workplace while
learning to adapt accordingly; obtain guidance from senior
figures in the organisation; understand organisational culture
in affecting the way work is organised and carried out in a
business; build useful contacts for future endeavours.
BMB 3301 ELECTRONIC COMMERCE
Overall, the subject explores the concepts of E-Commerce,
various components of E-Commerce, its different forms,
technological advancements in E-Commerce in keeping
with its relevancy to the real world and the application of
E-Commerce techniques to reshape trade in a number of
sectors, for example, in creating many new logistics and
service issues. It also addresses the issues that surround
online businesses and how these issues affect business
decisions and strategies.
BMB 3303 INTERNATIONAL MARKETING
International Marketing in the context of the domestic
market expansion concept, the multi-domestic market
concept and the global marketing concept are the themes of
this subject. It discusses how organisations can use a variety
of marketing strategies and tools that will help it succeed in
the international marketplace. It examines the ideas of using
adaptive marketing strategies versus using standardised
marketing strategies in making international marketing
decisions. Topics include Global Trading Environment,
International Marketing Research, International Branding,
Exporting and Logistics and adapting the Marketing Mix for
international marketing.
BMB 3304 INTERNATIONAL ECONOMICS
This subject provides an overview of how the international
economy works, specifically, the key parts of the international
economy and the role each part plays, and the forces
that determine the flow of commodities, services and
capital throughout the world. It also deals with the theory
of international trade, commercial policy, exchange rate
determination and foreign exchange markets, and balance
of payments and their adjustments.
BMB 3305 Direct Marketing
This subject explains the role of direct marketing and its
importance in business strategies. It includes discussions on
methods, development and strategy planning, and problems
and ethical issues involving this mode of marketing. Students
learn to design and manage a catalogue.
BMB 3307 Marketing Planning and Control
An introduction and evaluation of Marketing Planning:
The Planning Framework. This links marketing objectives
to organisational goals, and provides an understanding
of differences in internal and external environment. Also
highlights the importance of developing practical and
realistic marketing plans.
BMB 3310 Services Marketing
This subject explores the variety of different service types,
service characteristics and classification, and their difference
from physical goods. It also develops understanding of the
service customers (i.e. behaviour and needs, importance
of interaction between customer and service provider,
challenges of achieving service differentiation) and how to
use insights of customers’ behaviour in developing strategies
to compete effectively.
Diploma in Business Administration
BACT 0101 FINANCIAL ACCOUNTING I
This subject provides basic knowledge of financial
accounting principles and procedures associated with the
recording of business transactions and the preparation and
presentation of financial statements.
BCOM 0101 BUSINESS COMMUNICATIONS
This subject covers the theories of communication, the
different business correspondences such as business letters,
memos, e-mails and business reports, and the different media
communications including electronic communication and
oral presentation.
BECO 0101 MICROECONOMICS
This subject focuses on the empirical and theoretical
microeconomics concepts, and issues that impact
businesses and industries. The issues discussed relates to
how individual units determine the pattern of production
and distribution of goods and services such as the
spending decisions of households, production decisions
of business firms, determinants of market demand and
supply, different market structures and behaviour of firms
in these different structures, theory of distribution and the
basic concepts of welfare economics.
BITC 0101 COMPUTER APPLICATIONS
This subject introduces a range of business computing
applications (using Windows operating systems) such as
word-processing, spreadsheets, PowerPoint and the Internet,
to perform tasks like report writing, business analysis
(using spreadsheet), business presentation and webpage
development (using HTML code). This provides an overall
understanding of information technology, multimedia
presentation and webpage creation.
BITC 0102 INFORMATION TECHNOLOGY I
This subject provides an overall knowledge in managing
information systems for an organisation. It introduces the
techniques to identify, implement and manage information
systems strategically to increase the organisation’s
competitiveness.
BLAG 0101 BUSINESS ENGLISH I
This skill-based subject covers the foundational language
skills: reading, listening, speaking and writing – required
for academic purposes and in practical business situations.
It also covers relevant study skills for effective students’
participation in an academic setting.
BLAG 0102 BUSINESS ENGLISH II
This is a follow-up to Business English I but with greater
emphasis on the learning of writing and speaking skills in
realistic business situations. It also helps to develop analytical
and critical skills.
BLAW 0101 INTRODUCTION TO LAW
This subject introduces the English and Malaysian court
systems and the alternatives available to a businessman in
disputing settlements. It covers in depth the Law of Contract
which includes the formation of an agreement, vitiating
factors discharge of contracts and remedies of contract, and
the Law of Tort.
BMGT 0101 INTRODUCTION TO BUSINESS
An overview of the practices of businesses in an organisation
is presented in this subject. The objectives of a business,
different types of business systems and their respective
functions – accounting, marketing, production, finance and
human resource management, and internal and external
business environment affecting the overall organisation, will
be covered.
BMGT 0102 MANAGEMENT
This subject focuses on management theories and
principles, business concepts, structure of management
functions and skills, management process and tools for
effective management and decision-making. There will
be opportunities to apply management understanding
(theories and principles) to problems in organisations.
BSTA 0101 QUANTITATIVE METHODS I
This subject provides the basic use of quantitative methods
in business decision-making. It focuses on the methods
to organise, interpret, analyse and present business data.
Essential concepts in theory of probability and probability
distribution, and the application of these concepts to
practical examples and fundamental decision-making
techniques are also addressed.
BITC 0203 INFORMATION TECHNOLOGY II
The various types of information systems used by
organisation and the use of information systems to support
decision-making are introduced in this subject. It provides
the concepts to determine and apply a coherent approach
to business analysis, including the identification of the
current business situation.
This will enable a detailed support systems change to
be prepared and the use of appropriate tools to support
business analysis.
BITC 0204 ELECTRONIC COMMERCE
The essential elements in electronic commerce and its
implications upon the business environment specifically, to
customers and organisations in aspects such as the security
of business transactions, privacy of personal information,
protection of intellectual property and emergence of new
forms of business intermediaries, are addressed in this
subject. It also introduces E-commerce theories, E-commerce
models and its application in supply chain management.
BLAG 0203 ACADEMIC RESEARCH SKILLS
This subject introduces academic research methods
(quantitative and qualitative methods) and research process,
from planning (research proposal) to executing research and
finally, report writing.
BLAG 0204 CRITICAL AND CREATIVE THINKING SKILLS
This subject is designed to introduce basic concepts
in critical, creative and logical thinking skills, as well as
to develop students’ communicative competence. The
subject also introduces the various methods to approach
problems.

BACT 0202 FINANCIAL ACCOUNTING II

This subject covers the nature and basic elements of a
company accounts, the preparation of financial reports and
the interpretation of consolidated balance sheet with the
aim of developing skills to construct and appraise corporate
financial statements.

BACT 0203 COST ACCOUNTING

The basic techniques used in determining the costs of a
product or service for an organisation, and the interpretation
of cost information to assist management in planning,
appraising, controlling and decision-making will be
introduced in this subject.

BECO 0202 MACROECONOMICS

The theories, concepts and issues revolving around
the major macroeconomic objectives of an economy
- unemployment, inflation and economic growth and
external balance are discussed here. It introduces the
various factors and policies that have an impact on the
growth and well-being of an economy and its people.
Current macroeconomic issues such as globalisation,
regional interdependence and the economic problems of
developing countries will be discussed.
BLAW 0202 BUSINESS LAW
This subject provides a broad knowledge of the principles
relating to Commercial Law and the Law of Partnership.
It introduces the underlying principles of agency, sales
and supply of goods and consumer credit. The terms and
conditions pertaining to contract of employment - the
employees and employers responsibilities in business
organisation, will be examined.
BMGT 0203 ORGANISATIONAL BEHAVIOUR
This subject focuses on the impact of behaviour at three
levels; the individual, the group and organisational level,
and the impact of these behaviours on the organisational
culture and climate. It explores the individual emotions and
behaviours, team dynamics, and the systems and structures
within and around organisations.
BMKT 0201 FUNDAMENTALS OF MARKETING
This is a foundation subject in Marketing that provides
an overview of marketing concepts, processes and
decision-making. It focuses on the core areas of marketing:
identifying customer satisfaction, buyers’ behaviours,
target markets and the marketing mix elements. It also
introduces the various tools of the marketeer (and their
strengths and weaknesses) in analysing, developing and
formulating marketing strategies, marketing environment
forces and their effects on marketing decisions, and the
issues relating to social responsibility and irresponsible
marketing (ethics).
BMKT 0202 MARKETING RESEARCH
This subject addresses the nature and scope of marketing
research, qualitative and quantitative techniques
in marketing research and its role in designing and
implementing successful marketing programmes, ethical
aspects of marketing research and international dimension
and complexity in international marketing research.
BSTA 0202 QUANTITATIVE METHODS II
This subject is a follow-up to Quantitative Method I. It focuses
on the application of statistics to the business environment
such as inference statistics and forecasting technique using
the regression method to interpret and analyse data for
the purpose of forecasting, marketing research, production
decisions, planning and decision-making.
BACT 0304 FINANCIAL MANAGEMENT
This subject presents the basic fundamentals of finance
management from the introduction of the financial system,
financial objective of a firm, methods used in financing,
investment and dividend decisions, to the influence of
the environment on those financial decisions. This subject
also develops an understanding of the techniques used in
managing a firm’s working capital, and the theoretical and
practical factors affecting dividend decision.
BMGT 0304 HUMAN RESOURCE MANAGEMENT
This subject examines the principles and practices of
human resource management that is the productive use of
people in achieving the strategic business objectives and
the satisfaction of individual employee needs, with special
reference to the Malaysian context in terms of selection,
recruitment, compensation, benefits and training, appraisal,
and industrial relations. It also addresses the impact of
change in the global economy and business practices on
the human resource manager’s roles.
BMKT 0303 MARKETING COMMUNICATIONS
In this subject, marketing communications, promotional
practices and models, guidelines to choose and use
appropriate promotional elements to meet marketing
objectives, and the formulation of an integrated marketing
communication strategy and plan, will be discussed.
Investing in the Future
12-storey New Academic Block
with 2 Basement Levels and a Mezzanine Floor as well as a 2-level Basement Car Park
Car Park Plans are on the drawing board to construct
a new 12-storey academic block and a 2-level
basement car park. The 12-storey academic block
will house the interdisciplinary undergraduate and
new graduate programmes. The more than 550,000
sq. ft. academic block is planned to accommodate at
least another 9,000 student population. The 2-level
basement car park is constructed below the soccer
field. This basement car park consists of about 1,000
parking bays. This parking facility will be available to
both staff and students. The design development of
this project is ongoing and the targeted completion
date is end of 2013. Adhering to the government’s
call for more environmentally friendly buildings, the
12-storey academic block and multi-level basement
car park is going for the Green Mark Singapore and
Green Building Index (GBI) Certification.
The environmentally friendly design and concept in
construction incorporates energy and water efficiency.
It also includes innovation for good natural lighting
and ventilation systems for a sustainable green
environment.
The Graduate Centre
As the institution’s striving motto is to be the “Harvard of the East” and to provide world-class learning experiences,
plans are also in place to construct a Graduate Centre on campus. The Graduate Centre will be the focal point for
Sunway Alumni to house their conferences and programmes. This centre will consist of a 120-seat lecture theatre
and a semicircle seating auditorium for 80 people with some break out rooms for discussion purposes. It will also be
equipped with up-to-date facilities and audio systems.

Auditorium The Multi-Purpose

The construction of a 5,000-seat prestigious Sports Complex
auditorium will be equipped with the most modern
A Multi-Purpose Sports Complex will be built
and premier state-of-the-art facilities and AVA system.
adjoining to the 5,000-seat Auditorium. This Sports
This auditorium will be one of the most outstanding
Complex will be used for both indoor sporting
in Malaysia to house graduation ceremonies and
activities and Sunway University exams and events
world-class events like the Cats musical, Il Divo and
appropriately. The Sports Complex will have a seating
grand opera performances as well as symposiums.
capacity of 1,000 people.

sunway.edu.my/university
SUNWAY UNIVERSITY (KPT/JPT/DFT/US/B15)
Owned and governed by Jeffrey Cheah Foundation (800946-T)
No. 5, Jalan Universiti, Bandar Sunway,
46150 Petaling Jaya, Selangor, Malaysia.
+6 (03) 7491 8622
+6 (03) 5635 8630
info@sunway.edu.my
All information is correct at the time of printing (May 2011)
Sunway University
Programmes offered
DIPLOMA & DEGREE PROGRAMMES
• Diploma in Business Administration
• Diploma in Culinary Arts
• Diploma in Events Management
• Diploma in Fine Art
• Diploma in Graphic & Multimedia Design
• Diploma in Hotel Management
• Diploma in Information Technology
• Diploma in Interior Design
• Diploma in Nursing
• Diploma in Performing Arts
• Diploma in Tourism Management
• BSc (Hons) Accounting & Finance
• BSc (Hons) Business Management
• BSc (Hons) Business Studies
• BSc (Hons) Information Systems
• BSc (Hons) Information Technology
• BSc (Hons) International Hospitality Management
• BSc (Hons) Psychology
AMERICAN DEGREE TRANSFER PROGRAM (ARTS)
AMERICAN DEGREE TRANSFER PROGRAM (SCIENCE/ENGINEERING)
(Majors in Actuarial Science, Architecture, Aviation, Biomedical Science,
Business, Communication, Computer Science, Engineering,
Forensic Science, Psychology)
POSTGRADUATE PROGRAMMES
• Doctor of Philosophy (Computing)
• Masters in Management
• Masters in Money, Banking & Finance
• MSc in Computer Science (by research)
ENGLISH LANGUAGE PROGRAMMES
• Intensive English Programme (IEP)
• International English Language Testing Systems (IELTS)
• Vacation English School (VES)
Sunway College
Programmes offered
PRE-UNIVERSITY STUDIES
• Australian Matriculation
• Cambridge GCE A Level
• Canadian International Matriculation Programme
• Monash University Foundation Year
• Sunway Foundation in Arts
Australian Business Programmes
(Victoria University, Melbourne, Australia)
• Bachelor of Business (Twinning Programme/3+0)
(Accounting, Banking & Finance, Financial Risk Management,
International Trade and Marketing)
• Master of Business Administration (MBA)
PROFESSIONAL ACCOUNTING PROGRAMMES
• Association of Chartered Certified Accountants (ACCA)
• Certified Accounting Technician (CAT)
• Certificate in Finance, Accounting & Business (CFAB)
• The Institute of Chartered Accountants in England & Wales (ICAEW)