Professional Documents
Culture Documents
w w w. s u p a n ov a . c o m . a u 1 of 9
Welcome to Supanova 2011
Sydney and Perth!
Australia’s fastest growing
pop culture and media event
Supanova is back, spanning the continent as we present the 2011 Sydney & Perth
expos. As Australia’s premiere Pop Culture Expo, the festival atmosphere of the
events celebrates film, music, television, gaming, comics, illustration, design, costuming,
technology and anime culture, showcasing talent, products and services of these
genres to a targeted market of enthusiasts whether they’re professionals or
consumers. The “East/West” Tour is an incredibly powerful promotional opportunity
that focuses in on the largest markets on either coast in Australia.
Sydney 2010 had an amazing 16,400 fans join us at our physically biggest event, a
massive 9,600m2 at the Sydney Showgrounds. That was an increase of nearly 4,000
fans compared to 2009 and catapulted the event to our second largest attendance
ever after our Brisbane 2010 event. Perth was also amazing with a 2010 attendance
of 12,200 fans at the Claremont Showgrounds as it continues to break all our records
as the fastest growing of our events. In combining those attendances with Brisbane
and Melbourne’s similarly excellent 2010 figures, Supanova’s attendance in 2010 grew
a staggering 30% (or 52% in two years since 2008) with 58,500 fans attending our
four expos!
We have TV, magazine, radio, newspaper and street distribution campaigns to
complement our significant online presence with an accessible and interactive website
that includes 7,000 e-News fans; 13,000+ members on Facebook and 1,800+ Twitter
followers. Additional to that above the line activity we have an 160,000 copy
magazines, over 300,000 flyers, 3,000 posters, and more distributed through our
promotional partners.The result: Supanova has established itself as a hub for fans who
love to keep in touch with developments year round, resulting in opportunities to
promote and advertise outside our expo dates. This means even greater exposure
for our exhibitors, sponsors, affiliates and supporters.
In other developments a new online ticketing system is being custom made for our
events so that the massive surge of interest in our guests can be appropriately
managed especially since the marquee nature of our Supa-Stars continues to build.
Sydney 2011 in particular will further embed the amazing expansion seen last year,
and in Perth we’ve doubled our showroom floor by expanding into the adjacent
Silver Jubilee Pavilion to deal with the demand both exhibitors and fans alike are
placing on the space.
Further we’re very pleased to announce that the Madman National Cosplay
Championships, whose heats are held at each state’s Supanova events in
conjunction with AV-Con in Adelaide, will continue its amazing growth into 2011. The
calibre of entrants each year continues to inspire, and the support of Madman
Entertainment has been invaluable in the continued success of this competition and
of Supanova, and their recognition around the world.
We look forward to you seeing again, or for the first time, as we continue forward on
an epic journey in 2011 that will both build and consolidate the incredible exponential
growth that the Supanova Pop Culture Expo is undergoing as ten years’ worth of
domestic expo experience, savvy and hard work materialise in the form of
outstanding results for all involved.
w w w. s u p a n ov a . c o m . a u 3 of 9
Terms and Conditions for Exhibiting at
the Supanova Pop Culture Expo
By applying for exhibitor/vendor/artist’s copy of your Certificate of Currency is to be sent to
alleyspace at any of the Supanova Pop Culture the Event Director at least one week prior to arrival on
Expo 2011 events, you agree to be bound by site, as well as a copy to be held by the exhibitor
the Terms and Conditions as specified below, throughout the duration of the show, including
and any other restrictions or Guidelines as bump in/out times. Where applicable, copies of
deemed necessary by Supanova Pop Culture Workers Compensation and Professional Indemnity
Industries, its agents, underwriters, Venue
Insurance documents (including those of subcontractors)
Contract Managers or other relevant
stakeholders. also need to be available upon request. For
recommendations on where to obtain once-off Public
General: 1. The official closing time of each Supanova Liability Insurance, please contact missy@supanova.com.au.
Pop Culture Expo is 1800 (6pm) on the Sunday of the
event. No dismantling of displays is permitted until the Safety Vests: It is mandatory for all personnel during
site is cleared of visitors and Supanova makes the bump in and bump out periods to wear approved
appropriate announcement.This is to ensure the safety safety vests at all times. Everyone MUST wear a safety
of the general public still occupying the space. 2. vest and will not be allowed entry to the hall or the
Supanova reserves the right to final approval of every loading dock unless it is being worn. If you do not have
display, and the ability to take any course of action it vests, there will be a limited number available for
deems necessary to rectify a situation that may impact purchase upon bump in at the Supanova Expo Venue.
upon the convention negatively, including expulsion of It is also a mandatory requirement that closed
any Exhibitor from the Supanova Expo, who does not shoes MUST be worn during show build and
comply with the stated requests. No compensation for
bump out
loss of monies will be accepted for failing to obey
instructions resulting in expulsion from Supanova and Delivery/Collection of goods: Neither Supanova,
its representatives. Any Exhibitor that fails to occupy nor the Expo Venue will accept responsibility for the
their space for whatever reason will forfeit the ir safety or well being of any display or product item
money.There are no refunds or transfers available once delivered to the site. It is very important that all
Supanova has received payment and the signed items are clearly marked with your company name
registration form. 3. Displays must stay within the and stand number. Neither Supanova nor the venue
confines of the space allocated. Cabinets, glass displays, will take delivery of such items on behalf of an
personal card tables etc, must be wholly inside your
exhibitor, unless prior arrangements have been
specified area. All tables must have table covers,
recommended to be the approximate length to reach made which no responsibility is accepted in doing so.
the floor in front of your booth. Please bring them and PLEASE NOTE THAT ALL GOODS/
some extra sheets to cover your stock overnight if PROPERTY MUST BE REMOVED FROM
required. 4. Exhibitor Passes will be mailed to you in THE PREMISES SUNDAY EVENING OR
accordance with the information you have provided HAVE FREIGHT FORWARDING PICK-UP
and are not transferable. If they are not delivered by CONFIRMATIONS PRIOR TO MIDDAY,
mail they will be available for collection on the day of 12 NOON, THE RELEVANT MONDAY
Bump In of the respective event. You will not gain MORNING. Interstate and International Exhibitors
access to the event site without appropriate please contact Supanova for freight forwarding
identification. Exhibitor passes not mailed can be instructions and details. More information will be
collected from the exhibitor registration table during available in the Exhibitor Manual prior to the event/s.
bump in. 5. Any damage caused by an Exhibitor or
their Staff, or by items affixed to the venue doors, glass, Literature: The distribution of leaflets and other
floors etc will create a removal, cleaning and/or promotional materials is confined to the stand area and
resurfacing cost charged to the exhibitor. 6. Children is not permitted in the hallways or elsewhere in the
under 16 years of age will not be granted permission exhibition grounds.The Organisers reserve the right to
to enter the hall from bump in or break down time prohibit the display or distribution of advertising matter
periods inclusive of show open days. Security Officers that could give rise to offence and to confiscate the
have instructions not to allow children under 16 years supplies thereof for the duration of the event.
of age on site during these times.
Restricted material: Pornography is strictly
Advertising: Supanova Logo- Supanova are pleased
forbidden for sale or giveaway at Supanova Expos; so
to provide you with an electronic version of the
Supanova logo and website banner in jpeg format for too are items that would be classified as illegal under
inclusion in your advertising, promotional publications, any or all state or territory law within Australia,
magazine and e-News advertisements, or as a link from including but not limited to extreme restricted or
your website. The organisers must approve all uses explicit materials or those that contains paedophilia in
of the Supanova Logo prior to publishing. To obtain any form. All other adult material must not be visibly
the high-resolution logo (jpg or eps), contact displayed or within reach of any minors, and carry
missy@supanova.com.au. Electricity & Power: appropriate or comparative classification.
All portable equipment, appliances, chargers, lighting
Supanova enforces a zero tolerance for the
used on the Supanova event site (ie: anything that is
plugged in to the venue power supply) must be tested ownership or sale of bootleg or pirated goods.
and tagged in accordance with state Workplace Health Inspections of stock will be conducted upon set up, and
and Safety Regulations and Australian Standard 3760- at random intervals through the show. If any restricted,
2000. All power extension leads and power boards illegal or contraband materials are found, action will be
must also hold current tagging. The use of double taken to confiscate or remove these materials from the
adaptors is prohibited at the event at all times, event, to be returned at the close of the event. Any
including bump in/out and show days. Arrangements visual displays (film, video, games or other multimedia)
must be made with your nominated electrician for the that are rated MA15+ or above, or the equivalent as
purpose of testing and tagging all electrical items and determined by the National Classification Scheme, are
leads. Any Test & Tag conducted by Supanova’s required to be within a closed or monitored space and
contracted electrician during bump in will incur a cost not to be seen by those who do not have the express
per item, which will be billed directly to the Exhibitor
desire to do so. Children under the age of the
Principle at the conclusion of the event.
Classification specification must be accompanied by a
AFTER THIS POINT, ANY ELECTRICAL guardian. Further information regarding your
EQUIPMENT FOUND TO BE UNTAGGED responsibilities as an exhibitor as well as appropriate
MUST BE TESTED AND TAGGED OR order forms and additional show details will be made
REMOVED FROM THE SUPANOVA EVENT
available in the Supanova Expo Exhibitor Manual,
SITE IMMEDIATELY.
distributed prior to the event. It the responsibility
PUBLIC LIABILITY INSURANCE: ALL of the principle exhibitor to ensure that the
EXHIBITORS, COEXHIBITORS,VENDORS, information contained within this document or its
ARTIST ALLEY OCCUPANTS AND relevant forms is passed on to the appropriate
CONTRACTORS ARE REQUIRED TO
staff or contractors working on your site at the
PROVIDE PROOF OF PUBLIC LIABILITY
INSURANCE, WITH A MINIMUM COVER Supanova Pop Culture Expo. If you have any questions
OF $10MILLION. This refers to damage or injury regarding the Terms and Conditions pertaining to
caused to third parties/visitors on or in the vicinity of your contract as an exhibitor at Supanova Pop
your exhibition stand or hired space.This is delivered in Culture Expo, please contact the Event Director
the form of a “Certificate of Currency” with the noted Daniel Zachariou on +61 (0) 412 026 797 or email
interest being “Supanova Pop Culture Industries”. A daniel@supanova.com.au.
w w w. s u p a n ov a . c o m . a u 4 of 9
Floorplan for
Supanova 2011 -
Sydney
Floorplan subject to change and venue
approval.
The Dome,
Sydney Olympic Park
w w w. s u p a n ov a . c o m . a u 5 of 9
Floorplan for
Supanova 2011 - Perth
Floorplan subject to change and venue approval.
Robinson Pavilion,
Claremont Showground
w w w. s u p a n ov a . c o m . a u 6 of 9
SUPANOVA POP CULTURE EXPO (ABN 90985642978)
EXHIBITOR REGISTRATION FORM Supanova 2011 – Sydney (please print clearly)
w w w. s u p a n ov a . c o m . a u 7 of 9
SUPANOVA POP CULTURE EXPO (ABN 90985642978)
EXHIBITOR REGISTRATION FORM Supanova 2011 – Perth (please print clearly)
w w w. s u p a n ov a . c o m . a u 8 of 9
SUPANOVA POP CULTURE EXPO (ABN 90985642978)
MAGAZINE ADVERTISING BOOKING FORM
Supanova 2010 – Sydney & Perth (please print clearly)
1. Exhibitor Info
A. Company Name File formats right to charge a reasonable
________________________________________________________ fee to make corrections or
Preferred file:
ABN alterations to artwork supplied.
PDF:
________________________________________________________ Generated with ALL FONTS The publisher takes no
B. Parent Company Name (if different) embedded and all images responsibility for variations in
________________________________________________________ CMYK 300dpi. Must have colour or design if artwork is
C. Contact Name trim marks and 5mm bleeds not supplied to the standards
________________________________________________________ (where applicable). required.
Title/Position Second Preferred file: The publisher reserves the right
________________________________________________________ Photoshop EPS, TIF or JPG to decide final page placement
E. Address (Raster/pixel): of advertisements in magazine.
Street
300dpi at 100% in CMYK.
________________________________________________________ Contacts
Suburb/City State Illustrator:
CS4 or lower. AI file with all To supply artwork or ask
_________________________ ___________________________ artwork related questions:
Country (if other than Australia) Post Code images embedded and all
_________________________ ___________________________ fonts outlined. All colours Don Ticchio
F. Phone Fax (including embedded images) DT Graphics
_________________________ ___________________________ CMYK. All embedded images Email files and questions to:
G. E-mail Address 300dpi at 100%. don@dtgraphics.com.au
________________________________________________________ EPS (vector): Email files to be maximum of
H. Website EPS with all images 9 megabytes or less.
________________________________________________________ embedded and all fonts Post files on CD or DVD to:
outlined. All colours (including Suite 8, 2b Edward Street
2. Advertising Opportunities (All prices include GST)
embedded images) CMYK. Kingsgrove, NSW 2208
o Double-page spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5,665.00 All embedded images 300dpi
o Double-page spread with Booth Purchase . . . . . . . . . . .4,895.00 at 100%.
For advertising bookings and
o Full-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3,168.00 all other event queries:
o Full-page with Booth Purchase . . . . . . . . . . . . . . . . . . . . .2,618.00 Note Daniel Zachariou
o Half-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1,815.00 Event Director
o Half-page with Booth Purchase . . . . . . . . . . . . . . . . . . . . .1,518.00 The publisher reserves the right
Email: daniel@supanova.com.au
o Third-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1,210.00 to reject advertising material
o Third-page with Booth Purchase . . . . . . . . . . . . . . . . . . . . .957.00 that does not meet the Mobile: 0412 026 797
o Back-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5,445.00 required standards as outlined.
o Back-page with Booth Purchase . . . . . . . . . . . . . . . . . . . .4,785.00 The publisher reserves the Deadlines
o Centre-spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6,600.00 right to reject advertising Booking deadline:
o Centre-spread with Booth Purchase . . . . . . . . . . . . . . . . .5,720.00 material that it does not deem Friday, 23 April, 2010.
TOTA L __________________________ suitable for the target audience. Artwork deadline:
3. TOTAL __________________________ The publisher reserves the Friday, 30 April, 2010.
Advertising dimensions
Third page
Half page
Third page
w w w. s u p a n ov a . c o m . a u 9 of 9