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Project selection by scoring for a large R&D

organisation in a developing country


S. Rengarajan and P. Jagannathan
Bharat Heavy Electricals Limited, Corporate R&D Division, Vikas Nagar, Hyderabad 500 093 India

A project selection method has been der- (Souder and Mandakovic, 1987):
ived for the R&D Division of an electrical
equipment manufacturer in a developing (i) Economic methods
country. In the method, a scoring model is (ii) Decision trees
used to select and rank projects which (iii) Linear and dynamic programming
have a wide range of objectives and (iv) Scoring method
characteristics. The criteria used for selec- The method chosen depends upon the type of
tion relate specifically to the organisation’s research carried out in an organisation, its
needs and culture, and they are weighted culture, emphasis on R&D, availability of
according to their relative importance as suitable research personnel, local conditions
perceived by executives. The results of the and other factors. Economic methods and
study indicate the research culture of the decision trees are generally suitable to eval-
R&D Division and reflect its environment. uate specific product oriented research for
As such the paper illustrates a method- which future cash returns can be predicted
ology which can be universally applied to with reasonable accuracy (Krawiec, 1984).
large R&D organisations in developing or Linear and dynamic programming methods
developed countries. can be applied to maximise returns from a
portfolio of projects (Jackson, 1983). In
contrast, the scoring method allows for
1. Introduction subjective evaluation criteria that can be
tailor-made for a particular organisation and
Modern day organisations are faced with a where a variety of research is undertaken.
multitude of challenges in the form of global Environmental, human and other non-
competition, increasing demands from financial factors can also be taken into
knowledgeable, discerning customers, grea- account (Souder and Mandakovic, 1987). In
ter environmental concerns, and the need for a developing country, the acquisition and
exports. R&D is needed to retain and expand adaptation of available technology may be
existing markets through incremental impro- preferred to original research work and incre-
vements and to diversify into new product mental research assumes a predominant role
lines through innovative developments. in the organisation. Under such conditions, a
The high cost and uncertainty associated scoring method can be used to rank projects.
with R&D projects make high quality invest- A project selection method based on a
ment decisions important. To maximise the scoring model has been developed for a large
output from R&D, it is imperative for the R&D organisation dealing with different types
organisation to select those R&D projects of research. The organisation studied is the
which are in line with its short term goals as Corporate R&D Division of a company
well as long term objectives. involved in the manufacture of heavy electri-
Numerous methods and models for R&D cal equipment. All the units of the company
project selection have been developed by are located in a single developing country
many researchers (Baker, 1974; Cooley et (India) but are widely scattered geographi-
al., 1986). These models and methods can be cally. The R&D Division is organised into
broadly classified into four major areas functional groups with specialist manpower,
R&D Management 27, 2, 1997. © Blackwell Publishers Ltd, 1997. Published by Blackwell Publishers Ltd, 155
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S. Rengarajan and P. Jagannathan
laboratories and computing facilities; it serves and future needs. Alternatively, projects may
the needs of various manufacturing plants and be suggested by the manufacturing plants
so projects are varied and multidisciplinary. (based on their existing problems) in which
case the plants define only the goal on which
research executives plan and execute a pro-
2. Methodology ject. Thus, the views of the research
executives are a strong indicator of the R&D
Selection criteria are chosen which reflect the Division’s strategic orientation and are
specific needs and culture of the organisa- included in the project selection process in
tion, such as the type of research to which the form of weightage factors.
the company is oriented, its style of func- Projects are evaluated in terms of their
tioning, organisational constraints and work- estimated contribution to each criterion.
ing environment. These contributions are multiplied by the
The functioning of the Division is mainly weighting and added together to give a total
governed by its research executives. The score for the project (Jackson, 1983). This
research executives may determine projects shows how relevant a given project is to the
on the basis of trends in their respective fields R&D Division.
Table 1 Thirteen project selection criteria used by R&D executives

Criteria Significance Weightage


factor

Successful completion of the project Organisation’s ability to take risks by working in new
[COM ] areas and achieving results 7.5
Work related to the existing products only The importance given by the organisation to
[EXI ] incremental R&D on the existing products 6.9
New products/process [NEW ] Organisation’s interest in taking up work in new areas
and its need for diversification 6.8
Manufacturing plants association in Interaction between R&D and plants. The willingness
selecting the research programmes of the units to accept and adapt the results achieved
[PLT ] by R&D 7.0
Patenting [PAT ] Indicates the extent of new product/process 4.6
development
Publishing the work done [PUB ] Willingness to get recognition of R&D achievements
by other organisations. Credibility of engineers and
scientists in the national and international fora 5.1
Social objectives [SOC ] Organisation’s willingness to meet any social
objectives apart from the business 4.5
Image of the organisation [IMG ] The need felt by the organisation to acquire high
reputation by dealing with projects in frontier areas 6.1
Duration of the project [DUR ] How fast the organisation needs the results 7.3
Cost of project [COS ] Ability to provide fund 6.9
Space availability [SPA ] Ability for physical expansion of test facilities/
accommodation of new projects which require
larger space 4.6
Availability of executive manpower [EXE ] Requirement of executive manpower 7.6
Availability of technical supporting staff Requirement of technical supporting staff manpower 6.3
[SUP ]

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A scoring method for project selection
2.1. Building up project selection criteria Table 2 Demographic and related aspects of the
sample.
The determination of appropriate criteria is
an important step, since they must reflect the No. Percentage
prevailing culture and environment in the 1. Designation (grade)
organisation (Souder and Mandakovic, E1 4 3.74
1987). Thirteen criteria were identified based E2 12 11.22
on the study of the environment and elabor- E3 14 13.8
ate discussions with the executives. These E4 57 53.27
E5 14 13.08
are the general elements which the execu- E6 6 5.61
tives feel are important. The manufacturing Total 107 100.00
plants are not consulted or involved in deter-
mining the criteria because, in general, they 2. Qualifications
are not directly involved in the planning and Graduates 32 29.91
execution of the projects. However, they Post Graduates 52 48.60
Ph.D 23 21.49
extend necessary support for the smooth
running of the projects and they ultimately Total 107 100.00
benefit from their results. 3. Age
These chosen criteria are given in Table 1. <35 15 14.02
36 – 40 27 25.23
41 – 45 45 42.00
2.2. Sample selection >46 18 16.82
Total 107 100.00
The executives chosen to take part in this
study were from different functional areas. 4. Function
The sample was further classified in terms of Electrical 39 36.45
position, qualifications and age. Their selec- Electronics 15 14.02
tion was also based on the respondent’s Mechanical 34 31.78
Science and others 19 17.75
willingness to participate in the research
work and his/her frankness in answering the Total 107 100.00
questions. Thus, the sampling was based on
the stratified and judgement sampling tech-
niques (Kothari, 1985). The demographic with the project team, evaluates each project
profile of the sample is shown in Table 2. based on its contribution to each of the cri-
teria. The questions were formulated as
2.3. Data collection and calculation of total multiple choice in which the respondent had
score to select one of the alternatives. Discrete
marks were awarded to each choice as indi-
The opinion of executives in respect of the cated at the end of questionnaire 2. The mark
selection criteria was obtained by using a awarded to each question was then multiplied
questionnaire (Appendix 1). For each criter- by the respective weighting to give the
ion, the respondent was asked to assign his/ weighted score for that particular criterion.
her perceived importance in the form of The sum of all criterion scores gave the total
marks in a continuous scale from 1 to 10. score for the project.
Since all the criteria are relevant to project
selection, no criterion was allowed to be
omitted by giving it a zero mark. The aver- 3. The environment of the R&D
age value of marks given by the executives Division
was taken as the weighting. The weighting
for each of the chosen criteria are illustrated The data obtained from the research execu-
in Table 1. tives was sorted and analysed using a
Questionnaire 2 (Appendix 2) was used to computer spreadsheet. The mean marks in
rank individual projects. This questionnaire, respect of function, qualification, position
completed by the planning group or the and age are illustrated in Figs 1 to 4. It is
project selection committee in consultation observed that in all cases a general trend is

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S. Rengarajan and P. Jagannathan

Figure 1. Weightage factors based on function.

Figure 2. Weightage factors based on qualification.

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A scoring method for project selection

Figure 3. Weightage factors based on position.

Figure 4. Weightage factor based on age.

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S. Rengarajan and P. Jagannathan
exhibited with the variation found to be small staff implies that most projects depend to a
in almost all categories. This implies a broad significant extent on the expertise of research
consensus among executives. executives.
The pronounced bias towards projects
which are short term with a high chance of
successful completion and the association of 4. Project selection analysis
manufacturing plants show that the research
activity mainly supports the improvement of Five projects were subjected to the ranking
existing products and is incremental in process using the method developed. Individ-
nature. But, an equal weighting was also ual project teams were asked to make a
given to new products, indicating the will- realistic evaluation of their proposed pro-
ingness of the executives to develop new jects, in terms of their contribution to each of
products, although such developments are the criteria and to arrive at a project score.
fewer in number. In some cases, product The details of these projects and their scores
developments are market-driven and the are given in Table 3.
latest technology is not available to the com- The scope of Project ‘A’, taken on request
pany because it is either denied or too highly from one of the manufacturing units, was to
priced. This fact is reflected by the low develop a technology-driven product with an
preference to patenting and to a certain assured future market. The technology devel-
extent publication, as these two criteria are a oped by the R&D Division would be absorbed
measure of development of new products, by the manufacturing unit for regular produc-
processes and inventions. This can be easily tion. Project ‘B’ was also referred by one of
explained as companies in developing coun- the plants and its aim was to develop an
tries mostly buy technologies from outside import substitute for which demand was not
and adapt them to meet local conditions. continuous. Project ‘C’ dealt with the study of
Social objectives have been assigned certain materials used in existing products.
lower priorities. This implies that profit The results could help the design of equip-
making and maximising wealth are assumed ment. Project ‘D’ was to develop an improved
to be important. Space availability does not version of an existing product. Relevant infor-
seem to be a constraint. The fact that the mation was not available as it concerned a
availability of executive manpower is rated new process. Further, the manufacturing plant
high relative to the availability of supporting was not very hopeful of the market for such a

Table 3 Calculation of total score for various projects

Project A Project B Project C Project D Project E


Criterion Weightage
No. factor Marks Marks Marks Marks Marks Marks Marks Marks Marks Marks
X X X X X
(W.F.) W.F. W.F. W.F. W.F. W.F.

1 7.5 10 75.0 10 75.0 8 60.0 4 30.0 8 60.0


2 6.9 2 13.8 10 69.0 8 55.2 10 69.0 10 69.0
3 6.8 10 68.0 2 13.6 2 13.6 8 54.4 2 13.6
4 7.0 10 70.0 10 70.0 8 56.0 4 28.0 10 70.0
5 4.6 8 36.8 2 9.2 2 9.2 6 27.6 2 9.2
6 5.1 8 40.8 8 40.8 10 51.0 6 30.6 8 40.8
7 4.5 2 9.0 2 9.0 2 9.0 10 45.0 2 9.0
8 6.1 10 61.0 10 61.0 4 24.4 6 36.6 6 36.6
9 7.3 5 36.5 7.5 54.8 7.5 54.8 5 36.5 7.5 54.8
10 6.9 7.5 51.8 7.5 51.8 7.5 51.8 5 34.5 10 69.0
11 4.6 10 46.0 10 46.0 10 46.0 10 46.0 10 46.0
12 7.6 7.5 57.0 5 38.0 7.5 57.0 5 38.0 10 76.0
13 6.3 10 63.0 7.5 47.3 10 63.0 7.5 47.3 10 63.0
Total score 628.7 585.5 551.0 523.5 617.0
Project rank 1 3 4 5 2

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A scoring method for project selection
product in the near future. Project ‘E’ dealt 5. Conclusion
with theoretical investigations useful for
design of an existing product. It was a short Any R&D organisation has to make a choice
term project with limited expenses for from various project proposals received by it.
materials and equipment. There are several models for carrying out
Project ‘A’, involving the development of a such a selection. Our research attempts to
well identified new product scored high in develop a scoring method which is suited to
these criteria and has been ranked first. Next large R&D organisations involved in differ-
ranked was Project ‘E’ since it was short term ent disciplines of research work in develop-
and low cost with a well identified end use. ing or developed countries. The method
Project ‘B’ scored highly in criteria dealing allows for organisation specific and subjec-
with confidence of success, relevance to tive criteria to be used so that the results are
existing products, interest of manufacturing relevant to the organisation concerned. To
plant, penetration into a new market etc. and illustrate the methodology, a large R&D
was ranked third overall. Project ‘C’ was Division of a manufacturing company in
perceived to score highest on publications and India was studied; thirteen criteria were
availability of space and supporting man- chosen, weightings were calculated and five
power, concerns which lower weightings had projects ranked.
been given by the executives. Hence it could
secure only the fourth rank although it had
reasonable scores on important criteria such Acknowledgement
as plant’s acceptability, chances of success,
time frame etc. Project ‘D’ was perceived to The authors thank the management of BHEL
be high risk without specific requirement (R&D) for the approval to publish this paper.
from the manufacturing plants. Also, the long
time frame went against its acceptability and
hence it finished last in the ranking. References
The ranking of projects reflects the
organisation’s research culture. In general, Baker, N.R. (1974) R&D project selection models; an assessment.
the organisation wishes to take up projects of I.E.E.E. Transactions on Engineering Management, EM-21, No.
4, 165 –171.
shorter duration and plant-oriented. It de- Jackson, B. (1983) Decision methods for selecting a portfolio of
mands definite results from each project, R&D projects. Research Management, XXVI, No. 5, 21 –26.
Krawiec, F. (1984) Evaluating and selecting research projects by
which implies that projects pertaining to new scoring. Research Management, XXVII, No. 2, 21 –25.
areas where the results are uncertain are Kothari, C.R. (1985) Research Methodology. Wiley Eastern Ltd.,
perhaps given lower priority. Also, since 77–96.
Cooley, C.E., Hehmeyer, J. and Sweeney, P.J. (1987) Modeling
executive manpower is limited, big projects R&D resource allocation. Selected papers from Research
which involve many executives, especially management, Industrial Research Institute, New York, 60 –65.
Souder, W.E. and Mandakovic, T. (1987) R&D project selection
from different disciplines, are considered models. ibid., 84–90.
only when absolutely necessary.

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S. Rengarajan and P. Jagannathan
Appendix 1

Questionnaire 1
PART — A
PROFILE OF THE SAMPLE
(Please tick the appropriate box wherever necessary)
1. Present grade
E1 ( ) E2 ( )
E3 ( ) E4 ( )
E5 ( ) E6 ( )
2. Age _____ Years

3. Educational qualification
Ph. D ( )
Post graduate ( )
Graduate ( )
Any other ( )
4. Area of specialisation _____________________________
(State whether Mech. Engng./Elect. Engng/Chemistry etc.)
5. Experience in the present organisation __________ years

6. Total number of years of work experience _____________


7. Whether directly working in the projects
Yes ( )
No ( )

PART — B
Please award marks (minimum = 1; maximum = 10: for example 1, 2, 4, 5 etc.) to each
criterion according to the importance given by you to that criterion while selecting an R&D
project. Any two criteria can get same marks, when they are of equal importance.
The aim of this questionnaire is to arrive at a weightage factor for each criterion,
mentioned below.

CRITERIA MARKS
1. NON-FINANCIAL CRITERIA
Successful completion of the project [ ]
Selection of R&D projects in relevance to the
€existing products only [ ]
Development of new product/process [ ]
Manufacturing plants’ guidance or association
€in selecting research problems [ ]
Patenting the work done [ ]
Publishing the work done [ ]
Meeting the social objectives [ ]
Image of the organisation [ ]

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A scoring method for project selection
2. FINANCIAL CRITERIA
Duration of the project timewise [ ]
Total cost of the project [ ]
Space availability [ ]
Availability of specialist manpower (Executives) [ ]
Availability of technical supporting staff [ ]

Appendix 2
Questionnaire 2
This questionnaire will be filled by the planning group or the project selection committee in
consultation with the project team. The questions asked here are in one to one correspondence
with the criteria mentioned in the PART-B of the questionnaire 1. Please make a tick mark in
the appropriate box which you feel most relevant.

NON-FINANCIAL
Confidence on the successful completion of your proposed project
[ ] very good [ ] good [ ] moderate [ ] low [ ] very low

How far your project is relevant to any existing product?


[ ] very good [ ] good [ ] moderate [ ] low [ ] very low

Chance of any new product development


[ ] very good [ ] good [ ] moderate [ ] low [ ] very low

Possibility of immediate transfer of results /technology to the manufacturing plant


[ ] very good [ ] good [ ] moderate [ ] low [ ] very low
Possibility of patenting the work done
[ ] very good [ ] good [ ] moderate [ ] low [ ] very low
Chance of outcome of any technical paper
[ ] very good [ ] good [ ] moderate [ ] low [ ] very low
Meeting any social objective
[ ] very good [ ] good [ ] moderate [ ] low [ ] very low
Chance of boosting the image of the organisation directly by completing this work
[ ] very good [ ] good [ ] moderate [ ] low [ ] very low

FINANCIAL
Duration of the project , ‘t’ in years
t<1 a [ ]
1<t<2 b [ ]
2<t<3 c [ ]
t>3 d [ ]

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S. Rengarajan and P. Jagannathan
Financial outlay of the project, ‘x’ (Rs. in lakhs)
x<5 a [ ]
5 < x < 10 b[ ]
10 < x < 20 c [ ]
x > 20 d[ ]
Does the project require extra space?
Yes e [ ]
No a [ ]
Requirement of specialist manpower (executives) for your project
1 a [ ]
2 b [ ]
3 c [ ]
4 or above 4 d [ ]
Requirement of technical supporting staff for your project
1 a [ ]
2 b [ ]
3 c [ ]
4 or above 4 d [ ]

Score
Non-financial Financial
Very good 10 a 10.0
Good 8 b 7.5
Moderate 6 c 5.0
Low 4 d 2.5
Very low 2 e 0

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