AMITY UNIVERSITY

AMITY GLOBA BUSINESS SCHOOL

ASSIGNMENT
GLOBAL CORPORATE SOCIAL RESPONSIBILITY

SUBMITTED TO SUBMITTED TO
Prof. RAGHVAN SIR ARUN TRIPATHI
A30101909162
AGBS 4th Semester

ASSIGNMENT NO.1
What do you understand by Corporate social responsibility and why
company needs to address the same?

Answer:-

Corporate Social Responsibility:-

• CSR is about how companies manage the business processes to produce an overall
positive impact on society.

Each and every company has to interact with lot of internal and external
components as illustrated in the figure given below. All these components can
influence the functions of a company.

• “Corporate Social Responsibility is the continuing commitment by business to

behave ethically and contribute to economic development while improving the
quality of life of the workforce and their families as well as of the local community
and society at large"
• CSR is visualized differently by different countries. In the United States, CSR has
been defined in terms of a philanphropic model in which the companies make
profits, unhindered except by fulfilling their duty to pay taxes and donate a certain
share of the profits to charitable cause.
 In European model, CSR focused on operating the core business in a socially
responsible way, complemented by investment in communities for solid business
case reasons.

The key drivers for CSR are:

1. Enlightened self-interest –
Creating a synergy of ethics, a cohesive society and a sustainable global
economy where markets, labour and communities are able to function well
together.
2. Social investment –
Contributing to physical infrastructure and social capital is increasingly seen as
a necessary part of doing business.
3. Transparency and trust –
Business has low ratings of trust in public perception. There is increasing
expectation that companies will be more open, more accountable and be
prepared to report publicly on their performance in social and environmental
arenas
4. Increased public expectations of business –
Globally companies are expected to do more than merely provide jobs and
contribute to the economy through taxes and employment.”

Why companies need corporate social responsibility?

➢ Since the company is operating in a society, it cannot stay away from the social
issues. The society provides both customers and resources to fulfill the business
objectives of the corporate companies. Any problems occurred in the society can
affect the organization as well and hence the wellbeing of the society is
responsibility of the organization also. Since the companies are utilizing immense
resources of the society, they should take the responsibility of serving them as well.

➢ Business people who exploit the public properties must work for the public as well.
Companies should realize that their CSR is limited to their activities alone. They
should cut their ties with others who cause immense damages to the society and
environment in order to highlight their CSR. For example, PepsiCo along with
more than a dozen oil companies and consumer goods manufacturers has
withdrawn its investments from Burma because of human right concerns.

➢ A CSR programme can be an aid to recruitment and retention,[12] particularly

within the competitive graduate student market. Potential recruits often ask about
a firm's CSR policy during an interview, and having a comprehensive policy can
 give an advantage. CSR can also help improve the perception of a company among
its staff, particularly when staff can become involved through payroll
giving, fundraising activities or community volunteering.

➢ Managing risk is a central part of many corporate strategies. Reputations that take
decades to build up can be ruined in hours through incidents such as corruption
scandals or environmental accidents. These can also draw unwanted attention
from regulators, courts, governments and media. Building a genuine culture of
'doing the right thing' within a corporation can offset these risks.

➢ In crowded marketplaces, companies strive for a unique selling proposition that

can separate them from the competition in the minds of consumers. CSR can play
a role in building customer loyalty based on distinctive ethical values.

➢ Corporations are keen to avoid interference in their business

through taxation or regulations. By taking substantive voluntary steps, they can
persuade governments and the wider public that they are taking issues such
as health and safety, diversity, or the environment seriously as good corporate
citizens with respect to labour standards and impacts on the environment.

➢ Companies now a days understood that, it can stay in the market with the help of
the customers and the society in which it operates alone. Neither financial abilities
nor the smart governance or management will help the companies in achieving
their long term goals. In order to achieve long term goals, the companies need to
execute their social responsibilities in a fruitful manner.
 ASSIGNMENT NO. 2
Why sustainable development has become order of the day. How
companies are addressing the issue,?

Answer:-

Corporate sustainability is a business approach that creates long-term consumer and

employee value by not only creating a "green" strategy aimed towards the natural
environment, but taking into consideration every dimension of how a business
operates in the social, cultural, and economic environment. Also formulating
strategies to build a company that fosters longevity through transparency and
proper employee development.

➢ Strategic Principles For Corporate Sustainable Development :-

Transparency
Deals with the idea that by having an engaging and open environment within the
company as well as the community will improve performance and increase profits. It is an
open culture that promotes employee involvement in regards to the innovation and
creative processes. Reaching out to the community creates a much bigger team, is
extremely cheap, and provides evaluation from all angles. Companies are looking inward
and realizing changes must be made to fulfill environment needs such as energy
efficiency, limiting product waste and toxicity, and designing innovative products.
Employee Development
People are the most important renewable resource and therefore, are the strongest asset
to any organization. A strong development program could be the underlying factor for a
company's success or failure. Employees are the concrete foundation for the company and
must be thoroughly analyzed and evaluated to tap into their true motivations and desires.
For a company that wants to reach its greatest potential, employees must work towards
improvement rather than perfection. Programs should be implemented that rewards star
performers, fosters the creative learning process, and provides comprehensive training
and evaluating.
Resource Efficiency
Companies must adapt to this rapidly changing environment by being prepared to change
and implement new creative ideas related to sustainability. Companies should not throw
away old products and materials, but rather be prepared with upgraded technology that
can transform the product. New solutions that improve recycling and waste redirecting
can ultimately reduce costs and increase profits. For example, WAL-MART Store Inc. has
redirected more than 64 percent of the waste generated by stores and Sam’s Club
facilities. In 2009 alone, they recycled more than 1.3 million pounds of aluminum, 120
million pounds of plastics, 11.6 million pounds of mixed paper and 4.6 billion pounds of
cardboard. On an annual basis, they expect to save around $20 million and prevent 38
million pounds of waste being sent to landfills.

Companies focused on sustainability are appointing a Chief Sustainability Officer leading

a department with a mandate to proactively develop and implement a
corporate sustainability strategy.

How companies are addressing the issue:

Sector Company Reasons

 CSR initiatives for Local community
area in education, healthcare,
community by forming SHGs .Also
Sundaram it has been responsible for
Auto Ancillaries Clayton Ltd. afforestation of Eastern Ghats.
Ashok Leyland manufactures fuel
efficient trucks.The company has
also launched a dedicated mobile
emission clinic operating on
highways and at entry points to New
Delhi. The clinic checks vehicles for
emission levels, recommends
remedies and offers tips on
maintenance and care.They have
Drivers training centres, awareness
sessions for sexually transmitted
disease for the drivers.It emphasis
on green supply chain management
Ashok Leyland and research efforts at conserving
Automobiles Ltd. resources.
The company has been working on
100% financial inclusion of villages
and creating financial awareness by
providing financial education
services and debt councelling to all
Union Bank strata of the society especially the
Banking Ltd. rural population
The aims at developing community
living around tis factories.It has a
separate environment prerformance
report measuring the impact of its
process and products and
mentioning the activities linked to
reducing those impacts such as
quarry rehabilitation, use of
alternate renewable resources of
energy, greening,reduction of air
Cement ACC Ltd emissions etc.
The company's CSR activity is linked
to reducing the negative impact of
company's products and
process.They have reduced the
usage of hazardous pollutants like
heavy metal based pigments and
Kansai Nerolac dyes every year.Their paints are
Chemicals Paints Ltd. water based paints.
 Besides working for the community
they have used their core
competence and are manufacturing
CDs and DVDs at as low costs as
Rs.28 and Rs.34 to stop piracy of the
CDs which are available at the same
price with bad quality. The company
has helped in creating jobs for the
underprivilidged youth by providing
them training in technical courses
Computers Moser Baer and helping them get placed.
It focuses on developing social
infrastructure and enhance the
quality of life of communities
GMR around the locations where the
Infrastructure Group has a presence. It operates
Construction Ltd. through its foundation GMRVF.
Siemens has worked on wild life
preservation by creating awarness
on protection of the Oliver Ridley
turtes, one of the endangered
species on Chennai seacoast.The
‘Turtle Walk’ is an initiative taken by
the company to educate the fishing
community and the general public
living near the beach on the need to
protect Oliver Ridley turtles .
Besides this they also work towards
providing equal opportunity for the
disabled,home for street children
Electronics Siemens Ltd and children of single parents.
Larsen and Toubro has built
projects thereby enriching lives of
many. For eg:they were involved in
constructing the pipeline network
for resovoirs and dams in drought
prone districts of Andhra Pradesh.
They are one of the few in the
country to use clean fuel technology.
Besides this their other efforts have
been maternal and child health,
primary education, HIV/AIDS
awareness, health centres for eye
check-up, immunization, TB clinic,
Larsen and daycare programme for family
HeavyEngineering Toubro Ltd. planning, skin and leprosy clinic.
 HDFC has consistently maintained
its focus on enabling the lower and
middle income groups to access
affordable housing.HDFC has a
clearly defined CSR philosophy and
uses its core competence in the
housing sector for projects in micro-
Financial Services HDFC Ltd. finance and low-income housing.
Dabur has initiated some significant
programmes for ecological
regeneration and protection of
endangered plant species The
company is also involved in
FMCG and Dabur India reforestation in the Himalayan
Consumer Durables Ltd. ranges.
The Praj Foundation has taken CSR
initiativesin Healthcare, Education
and Welfare for underprivileged
sections of society including slum
Engineering Praj Industries dwellers.
Tata Steel has created cities like
Jameshedpur around its industrial
facility and has taken care of roads,
sanitation, water, electricity supply,
healthcare and street lights. It has a
seperate environment management
section that includes reduction of
emission, energy use, regeneration
of forests, road cover, recycling of
Iron and Steel Tata Steel Ltd. wastes.
TCI Foundation they worked in the
fields of education and healthcare
including the HIV awareness,
prevention and cure programs n
Gujarat, Jharkhand, Andaman &
Nicobar Islands and Tamil Nadu.
TCI has undertaken Project Kavach
for the prevention, diagnosis, and
cure of HIV AIDS in the truck
drivers. Besides this they have been
involved in Infrastruture
Transport development, natural resource
Corporation of management, disaster relief
Logistics India Ltd. management.
Metal Tinplate Co. of Some of the key initiatives taken by
India Ltd. the company are reuse, recycle of
water and waste acid, waste oil ,
reduction in noise level, energy
conservation etc .It has also adopted
CII-Codes for Afirmitive action for
 ecologically sustainable business
growth.
BPCL has adopted 37 villages .This
includes making substantial
investments for nearly a decade and
a half in them to make them fully
self reliant, providing them fresh
drinking water, sanitation facilities,
medical facilities, enhancing their
income standards by imparting
vocational training and agricultural
innovations,healthcare,
empowerment of women
etc.Towards enviornment the
company confirms to stringent ECO
friendly EURO- III norms, reduce
the level of pollutants in the air, rain
water harvesting, Project Boond to
Oil and Gas BPCL save water
BILT has site specific community
initiatives. Some of its environment
initiatives are farm forestry,
reduction of water consumption,
reduction of effluent
discharge,natural resouce
management. The farm forestry
Ballarpur programe has generated rural
Paper Industries Ltd employment .
Jubilant has a separate environment
report measuring the impact of their
products and process thereby
reducing the environment load
through process improvement.They
Jubilant are working for the communities
Pharmaceuticals Organasys Ltd. around their manufacturing sites.
Polymers and Jain Irrigation The company has made pioneering
Plastics Systems Ltd. efforts to develop and popularize
Micro Irrigation Systems in India
which increases the yield using
existing water resources Besides
working on sustainability in the core
business,JISL is working on various
developmental activities with the
community such as building of
concrete roads, drainage, providing
for financial assistance and
scholarships to some children.JISL
has taken up climate
 change mitigation projects like
biogas from waste water treatment,
afforestation,solar lighting and
heating, vermicompost, and usage of
electric vehicles that have led to
reduction in emissions of carbon
dioxide .
Suzlon Energy They have pioneered the use of wind
Power Ltd. energy.
Infosys, being in the information
and knowledge sector, focuses on
education as a major CSR activity
through programmes that support
academic research, rural reach of
basic computer education, student
fellowships and teacher
training.Some innovative projects
Infosys undertaken in education include the
Technologies "Library for Every Rural School
Software and ITES Ltd. project".
GTL supports visually challenged
through Project Netra. Through its
initiative 'Knowledge on Wheels' -a
mobile computer lab that spreads
computer litreacy in rural parts of
the country. The initiative has
helped cover 8000 children.It has
also extended support to physically
challenged by providing them with
motorized three wheelers under the
Project Samman.They mentor street
Telecommunication children and provide non formal
s GTL Ltd. education to children in slums.
Arvind Ltd.in its rural initiative has
started the Arvind Organic Cotton
Growing Project in Vidharba. The
project has brought a significant
improvement in income to over
1000 farmers. Some of its other
initiatives are vocational
programmes for rural poor, helping
the rural poor in improving the
yields in their farms, upgrading
infrastructure in a rural primary
Textiles Arvind Ltd. school.
 3M has adopted a Life Cycle
Management Policy requiring all
business units to conduct LCM
reviews for all new products from
manufacturing through customer
use and disposal and to conduct
LCM reviews on existing products
Trading 3M India Ltd. on a prioritized basis.
Titan has holistcally integrated the
CSR process and has programs
covering the employment of
physically challenged,
empowerement of women by
partnering with SHGs.Titan
provided training and worked with
Myrada to source the necessary
equipment. Following early
successes the initiative was
converted into a privately held
company run and owned by the
women themselves, supported by
further technical training and
expertise from Titan. The company
was called MEADOW (Management
of Enterprise and Development of
Titan Women).
Miscellaneous Industries Ltd.

ASSIGNMENT NO. 3.
Take a company and explain what all issues the
company is addressing under CSR
HONDA:-
CSR AREAS
1. Community Welfare
2. Education
3. Employee Welfare
4. Environment
5. . Girl Child
6. Healthcare
7. Rural Development
8. Sports
9. Vocational Training

MAIN CSR ACTIVITIES

1. Vocational Training
2. Education
3. Community welfare

CORPORATE SOCIAL RESPONSIBILITY (CSR)

STAKEHOLDER TIES AT THE GRASSROOTS

Hero Honda Motors takes considerable pride in its stakeholder

relationships, especially ones developed at the grassroots. The Company
believes it has managed to bring an economically and socially backward
region in Dharuhera, Haryana, into the national economic mainstream.

An Integrated Rural Development Centre has been set up on 40 acres of

land along the Delhi-Jaipur Highway. The Centre-complete with wide
approach roads, clean water, and education facilities for both adults and
children-now nurtures a vibrant, educated and healthy community.

The Foundation has adopted various villages located within vicinity of

the Hero Honda factory at Dharuhera for integrated rural development.
This includes:

* Installation of deep bore hand pumps to provide clean drinking water.

* Constructing metalled roads and connecting these villages to the
National Highway
(NH-8).
 * Renovating primary school buildings and providing hygienic
water and toilet facilities.
* Ensuring a proper drainage system at each of these villages to
prevent water-
logging.
* Promoting non-conventional sources of energy by providing a 50
percent subsidy
on biogas plants.

Other key projects taken up by the Foundation include:

Raman Munjal Vidya Mandir

The Raman Munjal Vidya Mandir began with three classes (up to class
II) and 55 students from nearby areas. It has now grown into a modern
Senior Secondary, CBSE affiliated co-educational school with over 1200
students and 61 teachers. The school has a spacious playground, an
ultra-modern laboratory, a well-equipped audio visual room, an activity
room, a well-stocked library and a computer centre.

Raman Munjal Memorial Hospital

Multi-specialty hospital equipped with the latest diagnostic and surgical
technology.
The Raman Munjal Memorial Hospital provides healthcare to the rural
population in
and around Dharuhera, and also caters to accident and trauma victims
driving along the
Delhi-Jaipur highway.

Raman Munjal Sports Complex

The Raman Munjal Sports Complex has basketball courts, volleyball
courts, and hockey and football grounds are used by the local villagers. In
the near future, sports academies are planned for volley ball and basket
ball, in collaboration with National Sports Authority of India.

Vocational Training Centre

In order to help local rural people, especially women, Hero Honda has set
up a Vocational Training Centre. So far 26 batches comprising of nearly
625 women have been trained in tailoring, embroidery and knitting. The
Company has helped women trained at this centre to set up a production
unit to stitch uniforms for Hero Honda employees. Interestingly, most of
the women are now self-employed.

Adult Literacy Mission

This Scheme was launched on 21st September, 1999, covering the nearby
villages of Malpura, Kapriwas and Sidhrawali. The project started with a
modest enrolment of 36 adults. Hero Honda is now in the process of
imparting Adult Literacy Capsules to another
100 adults by getting village heads and other prominent villagers to
motivate illiterate adults.
Marriages of underprivileged girls
Marriages are organized from time to time, particularly for girls from
backward classes, by
the Foundation by providing financial help and other support to the families.
Rural Health Care
Besides setting up a modern hospital, the Foundation also regularly
provides doorstep health care services to the local community. Free health
care and medical camps are now a regular feature in the Hero Group's
community outreach program