A STUDY ON ESTIMATE MARKET

POTENTIAL FOR ECO TECH COMPANY PRODUCTS

PROJECT REPORT

Submitted by

LUCKY JOSHUA

Register No: 098001803043

In partial fulfilment for the award of the degree

Of

MASTER OF BUSINESS ADMINISTRATION

In

MANAGEMENT STUDIES
SONA COLLEGE OF TECHNOLOGY
SALEM–636 005.
JULY-2010
 SONA COLLEGE OF TECHNOLOGY
SALEM- 636 005
Department of Master of Business Administration

PROJECT WORK

PHASE I

JUNE 2010

This is to certify that the project entitled

A STUDY ON ESTIMATE MARKET POTENTIAL FOR ECO

TECH COMPANY PRODUCTS
is the bonafide record of project work done by

LUCKY JOSHUA

Register No: 098001803043

of Master of Business Administration during the year 2010-2011.

------------------ ------------------------------

Project Guide Head of the Department

Submitted for the Project Viva-Voce examination held on

-------------------------- -------------------------
Internal Examiner External Examiner
 DECLARATION

I affirm that the project work title “A STUDY ON ESTIMATE MARKET POTENTIAL FOR
ECO TECH COMPANY PRODUCTS ” being submitted in partial fulfillment for the award of
MBA is the original work carried out by me. It has not formed the part of any other project work
submitted for award of any degree or diploma, either in this or any other University

(Signature of the Candidate)

LUCKY JOSHUA
098001803043

I certify that the declaration made above by the candidate is true

Signature of the Guide,

With Name & Designation

 ACKNOWLEDGEMENT

It has been a great experience working in ECO TECH and making the project under the heading
“ESTIMATE MAKET POTENTIAL FOR COMPANY PRODUCTS. This project is
completely dedicated to all the people who have helped directly or indirectly to complete this
project.

First and foremost I would like to thank our MBA Director Dr. CHETAN BAJAJ and my
internship guide Mrs. S.P THENMOZHI Assistant Professor for their guidance and then on
the preparation of this report.

Furthermore, I am heartily indebted to Mr. Prasad Thomas and Shella Thomas (M.D) of Eco
Tech Limited for providing me opportunity to work as an intern and letting me gain practical
knowledge in the marketing area.

I am equally grateful to, Mr. SANTHOSH KUMAR (MARKETING MANAGER), for his
fine supervision and necessary information which has been a lot of help in preparation of this
report.

I would also like to thank all the staffs of Business Desk, Cash and Clearing Department for
being so kind and co-operative towards me during my internship period. With their help I was
able to learn so much about company functional areas.

Last but not the least I would like to thank my family and friends for supporting me directly and
indirectly in completion of this project.

LUCKY JOSHUA
 TABLE OF CONTENTS

CHAPTER NO. TITLE PAGE NO.

LIST OF TABLE I
LIST OF CHARTS II

INTRODUCTION
1.1 ABOUT THE STUDY 1
I. 1.2 ABOUT THE INDUSTRY 4
1.3 ABOUT THE COMPANY 6
1.4 REVIEW OF LITERATURE 23

THE MAIN THEME OF THE PROJECT 27

2.1 SCOPE OF STUDY 28
2.2 OBJECTIVE OF THE STUDY 28
II. 2.3 LIMITATIONS OF THE STUDY 29
2.4 RESEARCH METHODOLOGY 30
2.5ANALYSIS AND INTERPRETATION,
34
FINDINGS

III. SUGGESTIONS AND CONCLUSION 53

BIBLIOGRAPHY 56

ANNEXURE 59

List of tables
Table no. Table title Page no.

1 Table showing number of machines / vehicles owned : 34

2 Table showing the satisfaction of machines use 35

3 Table showing the buying decision for euro 3 vehicles 36

4 Table showing the types of machines user 37

5 Table showing the maintaince of the vehicles 38

6 Table showing the efficient level of the vehicle 39

7 Table showing the key areas of the maintenance 40

8 Table showing the engine problem of the machines 41

9 Table showing the location of the workshop for maintenance 42

10 Table showing the maintenance cost of the vehicles 43

11 Table showing the investment interest for cut down the 44

maintenance
12 Table showing the investment interest to achieve the machine 45
performance
13 Table showing the awareness on engine protection products 46

14 Table showing the engine performance perception 47

15 Table showing the awareness of Eco tech products 48

16 Table showing the interest level of customers 49

List of charts
Chart no. Chart title Page no.

1 Chart showing number of machines / vehicles owned : 34

2 Chart showing the satisfaction of machines use 35

3 Chart showing the buying decision for euro 3 vehicles 36

4 Chart showing the types of machines user 37

5 Chart showing the maintaince of the vehicles 38

6 Chart showing the efficient level of the vehicle 39

7 Chart showing the key areas of the maintenance 40

8 Chart showing the engine problem of the machines 41

9 Chart showing the location of the workshop for maintenance 42

10 Chart showing the maintenance cost of the vehicles 43

11 Chart showing the investment interest for cut down the 44
maintenance
12 Chart showing the investment interest to achieve the machine 45
performance
13 Chart showing the awareness on engine protection products 46

14 Chart showing the engine performance perception 47

15 Chart showing the awareness of Eco tech products 48

16 Chart showing the interest level of customers 49