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mTHE ARVIND MILLS

The Lalbhais can trace their descent from Seth Shantidas (c.1590-1659), who was a dominant
figure in the business and civic life of the city. The current surname, Lalbhai, is derived from
Lalbhai Dalpatbhai the great great great grandson of Khushalchand. Lalbhai was born around the
time when the first textile factory in the city went into production. The first manufacturing
company of the Lalbhai family, Saraspur Manufacturing Company was established in 1897. It
started with producing cotton yarn. During the intensifying Swadeshi movement the second
company Raipur Mills was established in 1905. At about this time, Mahatma Gandhi
championed the Swadeshi Movement and at his call, people from all India began boycotting fine
and superfine fabrics, which had so far been imported from England. Arvind Limited started with
a share capital of Rs 2,525,000 ($55,000) in the year 1931. With the aim of manufacturing the
high-end superfine fabrics Arvind invested in very sophisticated technology. With 52,560 ring
spindles, 2552 doubling spindles and 1122 looms it was one of the few companies in those days
to start along with spinning and weaving facilities in addition to full-fledged facilities for dyeing,
bleaching, finishing and mercerizing. The sales in the year 1934, three years after establishment
were Rs 45.76 lakh and profits were Rs 2.82 lakh. Steadily producing high quality fabrics, year
after year, Arvind took its place amongst the foremost textile units in the country. In the mid
1980¶s the textile industry faced another major crisis. With the power loom churning out vast
quantities of inexpensive fabric, many large composite mills lost their markets, and were on the
verge of closure. Yet that period saw Arvind at its highest level of profitability. There could be
no better time, concluded the Management, for a rethink on strategy. In 1997 Arvind set up a
state-of-the-art shirting, gabardine and knits facility, the largest of its kind in India, at Santej.
With Arvind¶s concern for environment a most modern effluent treatment facility with zero
effluent discharge capability was also established. Year 2005 was a watershed year for textiles.
With the muliti-fiber agreement getting phased out and the disbanding of quotas, international
textile trade was poised for a quantum leap. In the domestic market too, the rationalizing of the
cenvat chain and the growth of the organized retail industry was likely to make textiles and
apparel see an explosive growth.
ÿm THEY BELIEVE

In people and their unlimited potential. In content and focus in problem solving. In teams
for effective performance. In intellect & its power.

ÿm THEY ENDEAVOUR

To select, train and coach people to obtain higher responsibilities. To nurture talent to
build leaders for tomorrow's corporation. To reward, celebrate and activate all intellectual
business contributions.

ÿm THEY DREAM

Of excellence in all endeavours. Of mutual benefit and prosperity. Of making the world a
better place to live in. We Make Things Happen.

Lifestyle Fabrics:- Denim, Shirtings, Khaki, Knits, Voiles.

Own Brands:-

ÿm Mainstream ± Excalibur, Flying Machine

ÿm Popular- Ruff & Tuff , New Port University
ÿm Licensed- Brands Bridge to Luxury Gant, U.S.A. 1949
ÿm Premium- USPA , SansaBelt, Izod, Pier Cardin Paris, Arrow

Joint Venture Brands

ÿm Bridge to Luxury ±Tommy, Hilfiger, Nautica

ÿm Premium- Lee, Wrangler
ÿm Popular- Wrangler Hero , Riders
Arvind has a strong Research and Development focus on process improvement, cost reduction
and new product development. To further meet customer needs, Arvind has also introduced a
new dyeing and processing method for denims.

Siyaram Silk Mills Limited is the flagship company of Siyaram Poddar Group and amongst the
largest manufacturer of fashion fabrics for Suiting, Shirting¶s & Trousers in India having an
annual output of 30 million meters. Siyaram is the well established leader in the fashion fabric
industry that has stayed contemporary with its vision well focused on the future. Siyaram is
always the first to introduce the latest fashion trends and concepts ± specializing in futuristic
weaves, designs and colours. In the year 1995 Siyaram¶s had tied up with
 |  ,
England for marketing of a very fine premium wool suitings in India . These suitings are woven
from the exclusive and rich natural fibres ± merino wool, cashmere, kidmohairwool and wool
silk. Looking to the increasing demand for the wool blended suitings, Siyaram¶s has started m
anu facturing of finest wool blended suitings under J.HAMPSTEAD brand using fine micron
merino wool imported from Australia and super fine polyester with technical assistance from
J.Hampstead. Siyaram Silk Mills Ltd. A leading textile company in India. Siyaram¶s has
undertaken an extensive advertising multimedia campaign to strengthen its marketing network
and to increase its awareness among the consumers. n the textile industry, apart from
Raymond¶s, Siyaram¶s is the only other brand to have such a consistent theme. ³Coming home to
Siyaram¶s´ is now part of advertising folklore and according to the advertising expert, it is a
remarkable achievement given the fickle nature of consumer mind space. Siyaram¶s is today a
household brand with over 18 years of high volume advertising using the Electronic media.
Siyaram¶s always use the most happening models and brand ambassadors and make ad films in
the choicest of locations, with the best available talent to create lasting images of a brand.
Siyaram Silk Mills Ltd. A leading textile company in India. Siyaram¶s has undertaken an
extensive advertising multimedia campaign to strengthen its marketing network and to increase
its awareness among the consumers. Siyaram¶s high brand recall and high acceptance level
from consumers has placed the company in a very strong position. Siyaram¶s is declared as a no
1 brand in India by AC Nielson in PV category. The vision is to translate the domestic leadership
to global levels by ensuring customer delight by catering to their every need and be a global
leader in the textile and fashion industry. Growth translates to added responsibility and
Siyaram¶s have opened its doors to young professionals today to work in a thriving environment
that encourages freedom as well as experimentation. Siyaram¶s new crop of managers have
begun laying the foundation for the company to reach unprecedented heights.

The advertising campaigns of the company have effectively built a positive image placing all its
brands -
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 |    | up front
in dress circles.

Alok was established in 1986 as a private limited company, with our first polyester texturising
plant being set up in 1989. We became a public limited company in 1993. Over the years, we
have expanded into weaving, knitting, processing, home textiles and garments. And to ensure
quality and cost efficiencies we have integrated backward into cotton spinning and
manufacturing partially oriented yarn through the continuous polymerisation route. We also
provide embroidered products through Grabal Alok Impex Ltd., our associate company. Alok
has recently entered the domestic retail segment through a wholly owned subsidiary, Alok Retail
India Limited, with a chain of stores named µH&A¶ that offer garments and home textiles at
attractive price points. They have also ventured into the realty space through wholly owned
subsidiaries with investments in some prestigious projects in Mumbai. To be the world's best
integrated textile solutions enterprise with leadership position across products and markets,
exceeding customer & stakeholder expectation.


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ÿm Offer innovative, customised and value added services to our customers

 ÿm Actively explore potential markets & products
ÿm Optimise use of all resources
ÿm Maximise people development initiatives
ÿm Become a process driven organisation
ÿm Be a knowledge leader and an innovator in our businesses
ÿm Exceed compliances and global quality standards
ÿm Be an ethical, transparent and responsible global organization

   

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