REGULATIONS & SYLLABUS – EXECUTIVE MBA

1. Course Objective
Build critical business skills and gain the credentials you need to advance your career with
this Executive MBA. You will engage in a comprehensive study of core business functions,
paired with professional effectiveness course work that emphasizes best practices for
leading and managing others in such skill areas as change management, team building, and
employee development. People who choose this specialization are often pursuing
management, director level, or consulting positions in a wide variety of corporate settings.

2. Admission
Candidate can apply for either (1) Academic Year Admission or (2) Calendar Year Admission
1. Academic Year Admission – Candidates are admitted during June to December
2. Calendar Year Admission – Candidates are admitted during January to May

3. Eligibility for admission

(a). A graduate in any discipline of a recognized university/Deemed University with a
minimum of two years of Work Experience in managerial/supervisory/executive cadre in
business/industry in private or public sector or in Government/semi-government/quasi-
government institutions.
(b). Candidates with teaching experience of minimum two years in any affiliated college are
also eligible to apply.

4. Duration of the program

The Duration of this Program is One Year. Candidate should clear the Program within two
years of registration to the Program else they have to register afresh.

5. Medium of Instruction
The medium of instruction of this program is English. Examination must be written in
English only.

6. Program Structure
The program Executive MBA consists of 10 subjects of 100 marks (80 marks theory + 20
marks internal assessment through assignment) and One Project report and viva voce.

7. Internal Assessment and Continuing Evaluation

Internal Assessment marks will be evaluated on the basis of following criteria
a. Attendance – 5 marks
b. Two assignments – 10 marks
c. One Internal Test – 5 marks

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8. Contact classes
Online Campus, Bangalore provide Contact Classes that combines all three forms of learning
namely, Online Classes, Classroom Training and Recorded Video Lectures

9. Project Work
a. Every candidate must submit a project report before the commencement of the final
year examination without which candidates will not be permitted to appear for the
said examination. Project must be done under the guidance of a supervisor/guide.
b. Project may be of any following types
i. Case study (covering a particular organization/industry)
ii. Field study
iii. Free Lance project
Project report must contain a certificate from the guide/supervisor. Candidates must submit
a brief synopsis of the project mentioning.
i. Statement of the problem
j. Objectives of the study
k. Research Methodology

Submission of Project Report

Two copies of Project Report must be submitted to the Manonmaniam Sundaranar
University.

Project Evaluation
Project report shall be evaluated for 150 marks and viva – voce for 50 marks will be
conducted after the examination.

10. Scheme of Examination

1. The University Examination for Calendar year batch will be held in January and for
academic year batch it will be held in July.
2. Repeaters can appear for any of these 2 examinations
3. Examinations centres in which the candidate has to appear examinations will be
intimated individually through email/SMS.
4. Candidates must submit the following documents issued by the Online study centers
along with examinations registration form.
a. Certificate of writing the internal test.
b. Certificate of submission of assignment.
c. Certificate for attending contact classes.
d. Certificate for submission of project report.
5. Evaluation of each subject is divided into 2 parts:
a. University Year end examinations for 80 marks of each subject
b. Internal assessment for 20 marks of each subject.
6. Duration of the examination will be 3 hours.
7. Candidate shall complete their internal assessment programme before
commencement of the year end examinations.
8. Candidates shall submit the project report in the final year only.

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 9. Viva-voce will be conducted by Manonmaniam Sundaranar University in co-ordination
with ONLINE CAMPUS at the specified examination centres.

11. Passing Marks

1. Candidates must secure a minimum of 10 marks in the internal assessments
2. Candidates must secure a minimum 40 marks in theory examination out of 80 marks
in each subject and aggregate or 50 marks including internal assessment marks
should be obtained to pass in the course
3. Minimum of 75 marks should be scored out of 150 marks in case of project report
and minimum of 25 marks out of 50 in viva-voce.

12. Award of Degree

After successful completion of university examinations of all papers, Project and Viva-voce,
degree of Executive MBA (EMBA with Specialisation) will be awarded by Manonmaniam
Sundaranar University

13. Classification of Successful Candidates

Candidates shall be entitle for the declaration of class upon successful completion of
all the papers in a single appearance
o First Class with Distinction – 75% and above
o First Class – 60% and above but below 75%
o Second Class – 50% and above but below 60%

14. Scheme of Distribution of Marks

Minimum Minimum Minimum

Subjects Theory Internal Total
for Pass for Pass for Pass
1.1 Total Quality
80 40 20 10 100 50
Management
1.2 Quantitative Techniques 80 40 20 10 100 50
1.3 Research Methodology 80 40 20 10 100 50

1.4 Marketing Management 80 40 20 10 100 50

1.5 Financial Management 80 40 20 10 100 50
1.6 Human Resource
80 40 20 10 100 50
Management
1.7 Production and
80 40 20 10 100 50
operational Management
1.8 Strategic Management 80 40 20 10 100 50
1.9 Specialisation Subject 1 80 40 20 10 100 50
1.10 Specialisation Subject 2 80 40 20 10 100 50
1.11 Project and Viva Voce 200 100

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 Specialisation Subjects

1. Human Resource Minimum Minimum Minimum

Theory Internal Total
Management for Pass for Pass for Pass
a. Industrial Relations 80 40 20 10 100 50
b. Organisation Change &
80 40 20 10 100 50
Development
2. Financial Management
a. Financial Management 80 40 20 10 100 50
b. Non-Bank Financial Services 80 40 20 10 100 50
3. Retail and Supply Chain
a. Product and Brand
80 40 20 10 100 50
Management
b. Distribution and Retailing 80 40 20 10 100 50
3. Health Care Management
a. Hospital Management 80 40 20 10 100 50
b. Health care Management 80 40 20 10 100 50
4. Information Technology
a. Database Management 80 40 20 10 100 50
b. Internet & Web Technologies 80 40 20 10 100 50
5. Marketing Management
a. Advertising Management 80 40 20 10 100 50
b. Brand Management 80 40 20 10 100 50
6.Total Quality Management
a. Quality Planning & implement 80 40 20 10 100 50
b. Quality Control & Leadership 80 40 20 10 100 50
7. Banking
a. Bank Management 80 40 20 10 100 50
b. Principles of Banking 80 40 20 10 100 50
8. International Business
a. International Trade & Finance 80 40 20 10 100 50
b. International Marketing 80 40 20 10 100 50
9. Hospitality Management
a. Hospitality and Travel
80 40 20 10 100 50
Marketing
b. Travel and Hotel Management 80 40 20 10 100 50
10.Insurance
a. Insurance Theory and Practice 80 40 20 10 100 50
b. Legal Practices of Insurance 80 40 20 10 100 50

15. Question Paper Pattern

Section A (5X5 = 25 Marks) Answer any 5 questions from this section each question carries
5 marks (out of eight questions)
Section B (5X15 = 75 Marks) Answer any 5 questions from this section, each question
carries 15 marks (out of Eight question)

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16. Course fee
a. Candidate are required to purchase two Demand Drafts at the time of admission. One
drawn in favour of “The Registrar, MS University”, payable at Tirunelveli of Rs. 3600/- and
another Demand Draft drawn in favour of “ONLINE CAMPUS”, payable at Bangalore of Rs.
8400/-.

b. The Examination fee of Rs. 1000/- should be paid through a Demand Draft drawn in
favour of ‘The Registrar, Manonmaniam Sundaranar University’ payable at Tirunelveli, once
the Examination Notification is issued by the Registrar-Evaluation.

17. Syllabus of Program

This syllabus is specially designed to shape the individuals into a successful professional.
This is a comprehensive program which encompasses various aspects of this field. Institute
and the University reserve the right to change or re-schedule the curriculum as per the
requirement of the industry.

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 DETAILED SYLLABUS OF CORE SUBJECTS

1.1 TOTAL QUALITY MANAGEMENT

UNIT - I
Basics of Total Quality: Evolution of Quality, Definitions of Quality, Symptoms of a Non-
Quality Business, What is Total Quality, Total Quality Control (TQC), Dimensions of Quality
(Kano’s Model), Quality Challenge to Industry, Need for Quality Improvement: Impact of
quality improvement,

UNIT - II
Total Quality Management: TQM and Indian Scriptures, TQM – Myths and Misconceptions,
Differences between ISO 9000 and TQM, Impediments to TQM: Approaches to TQM, TQM
Models, TQM: Thinkers and Thoughts: W. Edwards Deming, Genichi Taguchi, Vilfredo
Pareto, Tom Peters, Stephen Covey, J, S Oakland.

UNIT - III
TQM and Management Relationship: TQM vs. Management, Roots of TQM, Management
Theories and Practices: Cost of Quality: Types of Quality costs, Cost of Purchasing Process,
PAF quality costing system, Quality cost Reporting, Quality cost performance models,
Economics of Quality, Quality costing Models, Procedural Steps for COQ study.

UNIT - IV
Problem Solving and Qc Tools: Types of problems, QC Tools, Approaches to problem
Identification, Quality improvement Methodologies, Problem solving process, Seven basic
QC Tools, Applications of problem solving Tools, Seven Management Tools: Tree diagram,
Matrix diagram, Matrix data analysis, Process decision program chart, Arrow diagram

UNIT - V
Kaizen - Continuous Improvement: Kaizen Umbrella, Kaizen and Management, Kaizen and
Innovation, Main Kaizen practice: Management, Kaizen and Labour-Management relations,
Cultural change for Kaizen, 3-MUs checklist of Kaizen activities, 5-S Kaizen movement, 4 Ms
checklist

Reference Books :

1. Total Quality Management, Sharma D D, Sapna Book House

2. Total Quality Management, Poornima M Charantimath, Sapna Book House

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 1.2 QUANTITATIVE TECHNIQUES

UNIT –I
Stages of Development of Operations Research, Applications of Operations Research,
Limitations of Operations Research, Introduction to Linear Programming, Graphical Method,
Simplex Method and Duality.

UNIT-II
Transportation Problem, Assignment Problem, Inventory Control - Introduction to Inventory
Management, Basic Deterministic Models, Purchase Models, Manufacturing Models without
Shortages and with Shortages, Inventory Model with discrete demand distribution.

UNIT-III
Shortest Path Problem, Minimum Spanning Tree Problem, CPM/PERT, Crashing of a Project
Network.

UNIT-IV
Game Theory: Two Person Zero-sum Games, Graphical Solution of (2 x n) and (m x 2)
Games, LP Approach to Game Theory - Goal programming - Formulations.

UNIT – V
Introduction to Queuing Theory, Basic Waiting Line Models: (M/M/1) :( GD/a/a),
(M/M/C):GD/a/a) - Introduction to queuing system simulation - Introduction to Basic
Replacement Analysis: Economic Life of an Asset, Selection of - Best Replacement
Alternative.

REFERENCES

1. Panneerselvam, R., OPERATIONS RESEARCH, Prentice-Hall of India, New Delhi, 2002.

2. Hamdy A. Taha, OPERATIONS RESEARCH - AN INTRODUCTION, Mac-millan Pub. Co. Inc.

3. Shenoy. G.V, U.K. Srivatsava & S.C. Sharma, OPERATIONS RESEARCH FOR
MANAGEMENT (Wiley Eastern Ltd.).

4. Frank S. Budnick, Dennis McLeavy & Richard Mojena, PRINCIPLES OF OPERATIONS

RESEARCH FOR MANAGEMENT; II Ed., (Richard D. Irwin Inc., 1988).

5. Rubin & Lewin, Quantitative Techniques for Managers, Prentice -.Hall of India, New Delhi

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 1.3 RESEARCH METHODOLOGY

UNIT - I
Statistics and Methodology in Management - Probability Theory - approaches to probability,
Classical approach, Empirical approach, Axiomatic approach, Probability distributions -
Binomial Distribution, Poisson Distributions, Normal Distribution

UNIT – II
Correlation and Regression analysis - Positive and Negative correlation, Linear and non-
linear correlation, Simple and Multiple Correlation, Degrees of Correlation, Methods of
Estimating Correlation

UNIT - III
Sampling theory - Sampling distributions, objectives of sampling theory, methods, Single
Sampling Plan, Double Sampling Plans, Multiple Sampling Plans, Sequential Sampling Plan,
Testing of Hypothesis, Large and Small Samples, Small Sampling.

UNIT - IV
MIS- Management Information System – Objectives, Data Processing, Integrated Data
Processing - Benefits, Electronic Data Processing, Information Systems, Quality of
Information, Value of information in Decision Making

UNIT - V
MIS and Decision Making, Concept of Decision Making, System analysis and design - phases
in System Development Life Cycle, Information Technology, internet and Internet based
applications.

Reference Books :

1. Research Methodology, C R Kothari, New Age International Publishers

2. Business Research Methods, Krishnaswami OR, Sapna Book House
3. Operations Research, S Kalavathy, Vikas Publishing

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 1.4 MARKETING MANAGEMENT

UNIT - I
Marketing Environment - Objectives of Marketing Environment and its influences - Economic
Environment, Competitive Environment, Marketing Research - Need for Marketing Research,
The Process, Types of Research - Quantitative market research, Qualitative market
research, Steps of Marketing Research Process.

UNIT - II
Understanding Consumer and Industrial Markets - Consumer Market, Consumer Behaviour –
Factors influencing Consumer Behaviour, - Cultural Factor, Social Factors, Personal Factors
and Psychological Factors, Industrial Market - Differences between Industrial Markets and
Consumer Markets

UNIT - III
Market Segmentation, Single-Segment Concentration, Selective Specialization, Product
Specialization, Market Specialization, Full Market Coverage, Divisions of Market
Segmentation, Targeted Marketing, Product Decisions - Product Mix, Product Item, Product
Line, Product Life Cycle, Product Development, Business Analysis , Product Development ,
Test Marketing

UNIT - IV
Branding and Packaging, Kinds of Brand Name, Essential of a Good Name, Brand
Classification, Packaging - Functions of Packaging/Objectives of Packaging, Classification of
Packaging, Pricing Methods and Strategies, Pricing policies, Pricing Methods - Marginal Cost
Pricing Method, Break-Even Pricing Method, Price Determination Procedure, Promotion
Decisions - Promotion Mix,

UNIT - V
Advertising, Profile of Major Media types, steps for preparing an advertising campaign, goals
of advertising, Personal Selling, Channel Management, Vertical Marketing Systems,
Corporate and Administered V.M.S, Contractual V.M.S, Customer Relation Management,
Uses of Internet as a Marketing Medium

Reference Books :

1. Marketing Management, Ankita Aggarwal, Neeraj Publications

2. Marketing Management, S A Sherlekar, Himalaya Publishing
3. Marketing Management, Philip Kotler, Pearson Education

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 1.5 FINANCIAL MANAGEMENT

UNIT - I
Financial Management - Nature, Objective - Profit Maximization, Wealth Maximization,
Finance and Related Disciplines - Finance and Economics, Finance and Accounting, Scope -
Traditional Approach, Modern Approach,

UNIT - II
Valuation concepts and Valuation of Securities - Liquidation value versus going concern
value, Book Value Verses Market Value, Market Value Versus Intrinsic Value, Bond
Valuation, Preferred Stock Valuation, Common Stock Valuation

UNIT - III
Capital budgeting Decisions – Risk Analysis, Methods - Average Rate of Return Method,
Payback Period Method, Internal Rate of Return Method, Net Present Value Method Risk and
Uncertainty in Capital Budgeting, Methods for accounting for risk in capital budgeting

UNIT - IV
Capital Structure - Theories of Capital Structure - Net Income Approach, Net Operating
Income Approach, the Traditional Approach, Modigliani and Miller Approach, Cost of Capital
- Cost of Debt, Perpetual Debt, Term Loans, Cost of Preference Capital, Cost of Equity
Capital

UNIT - V
Dividend Policy – Determinants of Dividend Policy - Legal Restrictions, Magnitude and Trend
of Earnings, Age of the Company, Government’s Economic Policy, Mergers and Acquisitions,
Acquisition and Take Over, Economics / Reasons of Mergers, Long Term and Short Term
Financing

Reference Books :

1. Financial Management, Dr. Alice Mani, Sapna Book House

2. Taxmnn's Financial Management Comprehensive Text Book for MBA/M.Com/CA
Final/CS Final/ICWA Final, Ravi M Kishore, Taxmann Publications
3. Financial Management, Shashi K Gupta, Kalyani Publishers
4. Financial Management, Macmillan

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 1.6 HUMAN RESOURCE MANAGEMENT

UNIT - I
Concepts And Perspectives in HRM – Scope, Objectives, The Demand For Human Resources,
Causes Of Demand, Human Resource Planning, Process Of Human Resource Planning, HRM
In Changing Environment – Human Resource Accounting - Benefits Of Human Resource
Accounting, Methods Of Human Resources Valuation

UNIT - II
Job Analysis – Job Description, Contents of Job Analysis, Steps in Job Analysis, Techniques
of Job Analysis Data, Job Description, Components or Content of Job Description, Uses of
Job Description, Developing Job Description, Selecting Human Resources, Models Procedure
for Effective Personnel Selection, Steps in Selecting Procedure, Essential of Selection
Procedure

UNIT - III
Induction, Training and Development, Induction Procedure, Typical Techniques of Induction
Programs, Training and Development, Distinction between Training and Development, Steps
In Training Programs, Element of Training, Various Training Techniques, Classification of
Training Methods

UNIT - IV
Exit Policy And Implications, Exit Policy, Procedure For Voluntary Retirement Schemes,
Performance Appraisal And Evaluation, Approaches To Performance Appraisal, Methods Of
Performance Appraisal, Traditional Methods, Modern Methods Of Appraisal, Job Evaluation,
Objectives Of Job Evaluation, Procedure Of Job Evaluation, Methods Of Job Evaluation

UNIT - V
Wage Determination, Factors For Wage Determination, Industrial Relations And Trade
Unions, Objective & Principles of Industrial Discipline, Trade Unions, Principles Of Trade
Unionism, Dispute Resolution - Types Of Disputes, Settlement Of Disputes, Grievance
Management, Grievance Procedure Step In Unionized Organizations, Labor Welfare And
Social Security Measures

Reference Books :

1. Human Resource Management, Trinath Meher, Neeraj Publications

2. Human Resource Management, C B Mamoria, Himalaya Publishing
3. Human Resource Management, Monir H Tayeb, Sapna Book House

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 1.7 PRODUCTION AND OPERATIONAL MANAGEMENT

UNIT - I
Production Management – Role and Scope, Aspects Of Production Management, Factors Of
Production, Kinds Of Productivity Measures, Facility Location - Primary Factors, Secondary
Factors, Layout Planning And Analysis, Types Of Plant Layout.

UNIT - II
Production Planning and Control, Types Of Production – Continuous Production, Intermittent
Production, Production Process Analysis, Information Required To Do Process Analysis,
Process Planning Procedure Forecasting For Operations, Sales Forecasting Technique,

UNIT - III
Production Scheduling - Factors Affecting Scheduling - External Factors, Internal Factors,
Scheduling Procedure and Techniques, Work Measurement - Objectives Of Work
Measurement, Time And Motion Study, Statistical Quality Control

UNIT - IV
Operation Research - Role and Scope Of Operations Research, Applications Of Operational
Research, Linear Programming – Properties, Assumptions Of Linear Programming,
Application Of Linear Programming, Sensitivity Analysis,

UNIT - V
Duality, Rules for Constructing the Dual Problems, Transportation Model – Assumptions,
Inventory Control, Queuing Theory – Assumptions, Markov Analysis, Applications of Markov
Analysis, Decision Theory, PERT I CPM

Reference Books :

1. Operations Research, S Kalavathy, Vikas Publishing

2. Operations Management, R K Hegde, Sapna Book House
3. Production and Operations Management, C N Sontakki, Kalyani Publishers

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 1.8 STRATEGIC MANAGEMENT

UNIT - I
Corporate Strategy - Concept Of Corporate Strategy, Reasons For Adopting Different Grand
Strategies - Stability Strategies, Expansion Strategies, Retrenchment Strategy, Combination
Strategy, Components Of Strategy Formulation,

UNIT – II
Ansoff’s Growth Vector - Vertical Integration, Backward Integrations, Forward Integrations,
Horizontal Integration, B.C.G Model - B.C.G Matrix, Porter’s Generic Strategies – Types -
Cost Leadership Business Strategy, Differentiation Business Strategy, Focus Business
Strategy

UNIT - III
Competitor Analysis - Components, Levels Of Strategy, The Strategic Management Process,
Transnationalization of Work Economy - Regional Economic Grouping, Internationalization of
Companies - Implications for International Marketing, Major Regional Economic Groupings,

UNIT - IV
Industry Analysis - Threat of New Entrants, Rivalry among Competitors, Bargaining Power of
Buyers, Bargaining Power of Suppliers, Threat Of Substitute Products, Managers and
Prejudice - Women in International Work Force - Dimensions of National Culture, Managing
Cultural Diversity

UNIT - V
Global Entry Strategies - Strategic Marketing Decision, Strategic Market Selection Decision,
Strategic Market Entry Decision, Strategic Marketing Mix Decision, Strategic Marketing
Organization Decision, M.R.T.P, W.T.O, Globalisation of Financial System And Services

Reference Books:

1. Strategic Management, C N Sontaki, Kalyani Publishers

2. Strategic Management, Nirmal Kumar Gupta, Neeraj Publications

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 ELECTIVES

HUMAN RESOURCE MANAGEMENT

1. INDUSTRIAL RELATIONS

UNIT - I
The Contract Labour (Regulations & Abolition) Act, 1970: Application of the Act -Important
terms and expressions defined in the Act-Punishment for other offences - Effects of laws
and agreements inconsistent what this Act, The Employees Provident Funds And
Miscellaneous Provisions Act, 1952: Object of the Act -Applicability of the Act -Employees
Pension Scheme

UNIT - II
The Employees’ State Insurance Act, 1948: Object of the Act -Registration of factories and
establishments - Forms and returns to be submitted by the Employees to E.S.I. Authorities -
Important Registers to be maintained by the Employer under the E.S.I. Scheme, The
Employers Liability Act, 1938 :Object of the Act -Important terms and expressions defined I
the Act

UNIT - III
The Industrial Disputes Act, 1947: Object of the Act -Important terms and expressions
defined in the Act - Industrial Tribunal etc- Penalties, The Industrial Employment (Standing
Orders) Act, 1946: Submission of draft standing orders by the employer-Posting of standing
orders - Payment of subsistence allowance -Penalties and procedure, The Maternity Benefit
Act, 1961:Applicability of the Act -Important terms and expressions defined in the Act

UNIT - IV
The Minimum Wages Act, 1948: Object of the Act -Important terms and expressions defined
in the Act, The Payment Of Bonus Act, 1965: Important terms and expressions defined in
the Act, The Payment Of Gratuity Act, 1972: Object of the Act- Important terms and
expression defined in the Acts. - Obligation of an employer to give notice of application of
the Act to controlling authority

UNIT - V
The Payment Of Wages Act, 1936 :Object of the Act - Important terms and expressions
defined in the Act - Obligation for payment of wages - Penalty for offences under the Act ,
The Sales Promotion Employees (Conditions Of Service) Act, 1976:. Object of the Act-
Important terms and expressions defined in the Act , The Workmen’s Compensation Act,
1923:Object of Act -Important terms and expressions defined in the Act -Employer’s
liability for compensation
Reference Books :
1. Personnel Management and Industrial Relations, P C Tripathi, Sultan Cahnd and Sons
2. Human Resource Management, Trinath Meher, Neeraj Publications
3. Human Resource Management, C B Mamoria, Himalaya Publishing

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 2. ORGANISATION CHANGE AND DEVELOPMENT
UNIT-I
Organizational Change – Causes- Change In Organizational Development-Essential
Considerations For Implementing Organizational Change-Strategies To Sail Smoothly Over
Organizational Change-Innovation And Organizational Change Essentials-Dealing With
Organizational Change And Stress-Managing Change in Organization Culture
UNIT-II
Wages and Salary -nature and purpose-compensation, reward, wage levels and wage
structures-the wage determination process-wage administration rules-factors influencing
wage and salary structure and administration-administration of wages and salaries-
principles of wages and salary administration-wages-minimum, fair and living wage-basic
kinds of wage plans-elements or ingredients of a good wage plan-types of wages-wage
differentials-importance of wage differentials-wage differentials in India-executive
compensation-components of remuneration
UNIT-III
Incentives-Meaning and features-determinants of incentives-classification or types of
incentives-incentive payments-wage incentives-objectives of wage incentive schemes-merits
of wage incentive schemes-demerits of incentive schemes-wage incentive schemes in India-
types of wage incentive plans-profit –sharing- the Scanlon plan-the prevalent systems in
India-precautions against ill-effects of incentive systems-pre-requisites of a good wage
incentive scheme-incentive plans for white collar workers/salesmen-incentives for
management employees-requisites or guidelines for effective incentive plans-non-monetary
incentives-cafeteria style compensation-the problem of equity
UNIT- IV
Employee benefits and Services-special features of fringe benefits-objective of fringe
benefit and service programmers-history and growth factors-coverage of benefits-employee
services-fringe benefit in India-benefit programmers for management-problems raised by
benefit programmers-administration of benefits and services
UNIT - V
Promotion and transfers-open and closed promotional systems - benefits or advantages
of promotion-basis of promotion, seniority vs merit-promotion policy-demotion-transfer-
human resource policies
Human Resource Policies-Introduction-Human Resource policies-Developing Human
Resource policies-Need for HR policy-Factors Influencing HR Policy-Essential characterstics
of a sound HR Policy-Advantages of HR policies-Principles of HR Policies-Types of HR
policies-On the basis of Source-On the Basic of Description-Formulation of HR Policies-
Identifying the need- Gathering Information-Examining Policy Alternatives-Putting the policy
Alternatives- Getting Approval-Communicating the Policy-Evaluating the Policy-HR Policies-
The Indian Perspective-TATA Steel’s HR Policy-Review Questions-Case Studies

Reference Books :

1. Human Resource Management, Trinath Meher, Neeraj Publications

2. A Text Book of Human Resource Management, C B Mamoria, Himalaya Publishing
3. Human Resource Management, Monir H Tayeb, Sapna Book House

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 FINANCIAL MANAGEMENT

1. FINANCIAL MANAGEMENT

UNIT - I
Quantitative Techniques and Financial Mathematics: Concept of Time Value of Money,
Sampling Methods, Presentation of Data, Analysis and Interpretation of Sample Data,
Hypothesis Testing: Time Series Analysis-Mean-Standard Deviation, Co-Relation,
Regression, Covariance and Volatility

UNIT - II
Probability Distribution, Confidence Interval Analysis, Estimating Parameters of Distribution,
Bond Valuation, Duration, Modified, Duration, Linear Programming –Decision Making-
Stimulation, Statistical Analysis Using Spreadsheets

UNIT - III
Study of Financial Statements: Scope Functions and Objectives, Capital Expenditure
Decision and Profitability Study, Sources of Finance and Cost of Capital, Long Term and
Short Term, Study of Financial Statements-Relationship between Items in Balance Sheet
and Profit and Loss Account-Trend Analysis, Comparitive Statement-Common-Size
Statement, Preparations of Projected Financial Statements.

UNIT - IV
Ratio Analysis: Balance Sheet Ratios, Liquidity Ratio, Proprietary Ratio, Debt Equity Ratio,
Working Capital Ratio, Gross Profit Ratio, Stock Turnover Ratio, Composite Ratio, Return on
Capital Employed, Return on Proprietors Fund, Return on Equity Capital, Turnover of
Debtors Ratio, Debt Service Coverage Ratio, Statement of Sources and Applications of
Funds, Interpretation and Analysis of Different Ratios, Limitations of the use of Ratios

UNIT - V
Working Capital and Term Lending: Working Capital-Concept and Management-Appraisal
Techniques-Trade Cycle-Credit Rating, Marginal Costing-Break Even Analysis, Capital
Budgeting-Net Present Value-Discounted Cash Flow, etc., Cash Budget-Profit Planning-Risk
Based Pricing of Products.

Reference Books :

1. Financial Management, Shashi K Gupta, Kalyani Publishers

2. Financial Management, Macmillan
3. Financial Management, Dr. Alice Mani, Sapna Book House

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 2. NON-BANK FINANCIAL SERVICES

UNIT - I
Small Saving, Provident Funds And Pension Funds: Introduction, Importance of Small
Savings, Types and Nature of Small Savings, Characteristics of Small Savings Media, Types
of Instruments in the Small Savings Media, Growth and Composition of Small Savings,
Interest Rates on Small Savings, Provident Funds: Rates of Return on PF Funds, Rules
Growth of PF’s in India, Pension Funds, Pension Plans, Pension System in India, Current
Pension Schemes, Pension Reforms
UNIT - II
Insurance Companies: Introduction, General Nature of Insurance Companies, Insurance
Sector Reforms, Life Insurance Corporation, Organisation, Types and Structure of Insurance
Plans, Valuation of Life Policies, Investment Pattern and Policy, Major Principles Guiding
LIC’s Investment Policy, Investment Pattern of LIC Funds, General Insurance Corporation,
Organisation, Types and Structure of Business, Income and Investment Pattern
UNIT - III
Unit Trust Of India And Mutual Funds: Introduction, The Nomenclature and Nature,
Investment Trusts vis-à-vis Unit Trusts, Mutual Savings Banks, Mutual Funds, Organisation,
Types of Schemes, Valuation of Units, Rate of Discount, Structure and Size, Major Financial
Instruments of UTI, UTI Schemes, International Comparison, Growth of Resources and
Investments, Resources Mobilization, Investment Pattern, Return on Investment in Units,
Money Market Mutual Funds (MMMFs),
UNIT - IV
Miscellaneous Non-Bank Financial Intermediaries: Introduction, NBFCS: An Overview Upto
1995-96, An Overview of the Present Position of NBFCs, Loan Companies, Investment
Companies, Hire-Purchase Finance, Lease Finance , Housing Finance, Mutual Benefit
Financial Companies, Residuary Non-Banking Companies, Merchant Banks, Venture Capital
Funds, Credit Rating, Depository and Custodial Services, Public Deposits with Non-Banking
Companies
UNIT - V
Non-Bank Statutory Financial Organisations: Introduction, Nature and Function of NBFOs,
Industrial Financial Corporation of India (IFCI), Industrial Credit and Investment
Corporation of India (ICICI), Industrial Development Bank of India (IDBI), Export-Import
Bank of India (EXIM Bank), Industrial Reconstruction Bank of India (IRBI), National Bank for
Agricultural and Rural Development (NABARD), Structure of NBSFOs, Features of Assistance
and Major Schemes, Sources of Funds, Major Changes and Policy Initiatives, Development
Financial Institutions: Prospectus

Reference Books :

1. Financial Services, H R Appannaiah, Sapna Book House

2. Financial Services, Shashi K Gupta, Kalyani Publishers
3. Financial Services, M Y Khan, Variety Book Store

© ONLINE CAMPUS, Bangalore - 79 17

Website: www.msuonline.net.in
 RETAIL AND SUPPLY CHAIN

1. PRODUCT AND BRAND MANAGEMENT

UNIT-I
Retail Business: Product Management-Strategic Role-Scope-Retail Product Management,
Digital Applications in the Retail Industries—Arrival of the digital to Warehouses and Stores-
Attacking Inventory Problem-Predigital POS Initiatives-Big Chains and Big computers—
Digital Cash Register

UNIT-II
Selecting Products-New product Development-Product Life cycles—Demographics-Legal
Requirement-Quality-Brand, Retails Management: Finance-Susan Emmett-Politics-Product
Services

UNIT-III
Politics of Anti-retail: Harpers magazine, Managing Profitable Product Management: Retail
Prices-Sensitivity—EDLP-Discounting-Direct Product Profitability-Negotiation-Legal Issues,
Planned Shopping Centre for Retail Products: Centre Location-Composition-Planning –
Environment-Regimes

UNIT-IV
Brand Associations, Brand Extension, Brand Loyalty, Brand Positioning, Brand Positioning,
Brand Repositioning, Managing Brand Power Over Time, Brand Life Cycle, Brand Feelings,
Brand Resonance, Brand Experience, Brand Aesthetics, Brand Awareness and Brands, Brand
Elements, Brand Positioning-The Pitfalls

UNIT-V
Disadvantaged Consumer; Characteristics and Implications-Women-Disabled and Elderly-
Community schemes and services, Existence of Retail and Wholesale Industries: World of
Retailing-Wholesaling and Retailing Presence in American Economy-Role of retailers-
changes-Information Flow

Reference Books :

1. Introduction to Supply Chain Management, Robert B Handfield, Prentice - Hall of

India
2. Purchasing Integrated Supply Chain, Robert Monczka, Sapna Book House
3. Strategic Brand Management, Kevin Lane Keller, Pearson Education

© ONLINE CAMPUS, Bangalore - 79 18

Website: www.msuonline.net.in
 2. DISTRIBUTION AND RETAILING

UNIT-I
Introduction to Supply Chain Management
Introduction Systems and Supply Chain Management-Inventory Management across the
Supply Chain-Supply Chain Relationships-Challenges Facing Supply Relationships-
Challenges Facing Supply Chain Managers
The Role of Information Systems and Technology in Supply Chain Management
Introduction-The importance of Information in an Integrated Supply Chain Management
Environment-Inter-organizational Information Systems-Information Requirements
Determination for a Supply Chain IOIS- Information and Technology Applications for supply
Chain Management
UNIT-II
Managing the Flow of Materials across the Supply Chain
Introduction-Understanding Supply Chains-Reengineering Supply Chain Logistics-The
Importance of Time-Performance Measurement, Developing and Maintaining Supply Chain
Relationships: A Conceptual Model of Alliance Development-Developing a Trusting
Relationship with Partners in the Supply chain-Resolving Conflicts in a Supply Chain
Relationship
UNIT-III
Retail Strategies
Retailing Strategies-Types of Stores, Category Management, Retail Planning, Retail
Display/Signages, Retailer as a Brand, Store Brands, Direct Marketing, Retailing and Point of
Purchase, Retail Equity, Retail Loyalty
UNIT-IV
Retail Services
Retail Service: Retail Service and Speciality Products, Retail Service and Durable Product
Categories, The Credibility Factor, Retailing and Consumer Behaviour, Retail Outlet
Selection and Brand Selection, Consumer Decision, Retail Image, Dimensions of Retail
Image, Developing Store Brands, Advertising and Retail Outlets, Retail Outlets, Perceived
Risks and Retail Outlet Choice, Consumer Shopping Types, Retail Outlets and ‘In-Store’
Purchases, Retail Outlet Strategy Formulation
UNIT-V
Online Retailing and Marketing
Internet Shopping and Consumers, Prerequisites for E-Tailing, Online Retailing, Online
Marketing and Customizing Services, Product Customization, Product Categories, Price
Sensitivity, Building Consumer Loyalty, Online Marketing and Concept of Customer
Relationship Management, Five-Dimensional Branding, Off-Line Brand Equity to Online
Brand Equity, Synergizing Online and Off-Line Strategies, Virtual Supermarkets

Reference Books :

1. Sales and Distribution Management, Nair and Nair, Himalaya Publishing

2. Sales and Distribution Management, H R Appannaiah, Himalaya Publishing
3. Sales and Distribution Management, Tapan K Panda, Oxford

© ONLINE CAMPUS, Bangalore - 79 19

Website: www.msuonline.net.in
 HEALTH CARE MANAGEMENT

1. HOSPITAL MANAGEMENT

UNIT - I
Office Management- Meaning – Importance of Office – Duties and Responsibilities of
Hospital Manger – Essential Qualities of an Office Manager.

UNIT - II
Office Organisation – Principles – Organization Charts – Office Supervision – Office location
and layout – Office furniture physical Conditions – Office Systems – Meaning – Purpose –
Importance- Principles – Office Procedure – Purchase related correspondence – Quotation,
Order, Invoice, Dispatch, Advice, Complaint and settlement – Mail handling system handling
inward mail and outward mail.

UNIT - III
Front office management – Reception – Enquires – Registration of patients – Admission and
Discharge formalities – Billing.

UNIT - IV
Records management – Meaning – importance – Medical records uses Forms and design –
Medical forms – Types, Objects and Control. Filling Classification of files- Methods of filling –
Advantages Essentials of god Filling System – Filling Equipments – Indexing – Types of
Index – Office Stationeries and supplies – Types – Selection – Purchase – Regulating
Consumption. Classification of diseases.

UNIT - V
Equipments and machines – Office and medical equipments – Objects, Types –
Mechanisation of office work – Advantages – Safeguarding and maintaining equipments –
Breakdown maintenance – Preventive maintenance.

Reference Books:

1. Hospital Management, Dr S M Jha

2. Hospital Administration, Gupta

© ONLINE CAMPUS, Bangalore - 79 20

Website: www.msuonline.net.in
 2. HEALTH CARE MANAGEMENT

UNIT-I
Health Waste Management: International Recommendations-National Plan, Healthcare
Supply management: External Influence-Strategic Management, Effective Health systems:
Good Health System- Improving Performance

UNIT-II
Leadership: Management and Leadership-present challenges, Integrated Healthcare
Systems: Principles of primary health care-Global crisis-Financing Mechanisms-Pro-equity
Health Systems

UNIT-III
Resources of Healthcare Services: Human Resources-Public and Private Production
Organized Healthcare Services: Choosing Interventions-Setting priorities and Rationing
Services

UNIT-IV
Healthcare Concern: Health Systems, Health Services and the Public interest - Health Policy
and Strategic Planning

UNIT-V
Transforming Hospital Care: Creating fundamental changes-New directions, Promoting
Healthcare Services: Risk Perceptions-Risk reduction Strategies, Modern Healthcare
Environment: Impact of Globalization

Reference Books:

1. Hospital & Healthcare Management, Purosottam Behe

2. Healthcare Management, Dunn and Haimann
3. Hospital and Health Care Administration, Shakti Gupta, Jaypee Brothers

© ONLINE CAMPUS, Bangalore - 79 21

Website: www.msuonline.net.in
 INFORMATION TECHNOLOGY
1. DATABASE MANAGEMENT SYSTEM
UNIT – I Introduction to Database System and Database Models
Database System: Introduction - Objectives - Traditional file oriented approach -
Motivation for database approach - Database Basics - Three views of data - The three level
architecture of dbms - Database management system facilities - Elements of a database
management system - Advantages and disadvantages of dbms - Self test – Summary
Database Models: Introduction - Objectives - File management system - Entity-relationship
(e-r) diagram - The hierarchical model - The network model - The relational model -
Advantages and disadvantages of relational approach - An example of a relational model -
Self test - Summary

UNIT - II File Organisation for dbms and Representing Data Elements

File Organisation: Introduction - Objectives - File organization -Sequential file organisation -
B-trees Direct file organization - Need for the multiple access path - Self test –Summary
Representing Data Elements: Data elements and fields - Representing relational database
elements - Records -Representing block and record addresses - Client-server systems -
Logical and structured addresses - Record modifications - Index structures - Indexes on
sequential files - Secondary indexes - B-trees - Hash tables - Self Test

UNIT - III Relational Model and Normalization

Relational Model: Introduction - Objectives - Concepts of a relational model - Formal
definition of a relation - The codd commandments – Summary
Normalization: Functional dependency - Normalization - Self test – Summary

UNIT – IV Structured Query Language, Relational Algebra, Management Considerations

Structured Query Language: Introduction of sql - Ddl statements - Dml statements - View
definitions - Constraints and triggers - Keys and foreign keys - Constraints on attributes and
tuples - Modification of constraints - Cursors - Dynamic sql
Relational Algebra: Basics of relational algebra - Set operations on relations - Extended
operators of relational algebra - Constraints on relations - Self test - Summary
Management Considerations: Introduction - Objectives - Organisational resistance to dbms
tools - Conversion from an old system to a new system - Evaluation of a dbms -
Administration of a database management system - Self test – Summary

UNIT - V Concurrency Control and Transaction Management

Concurrency Control: Serial and serializability schedules - Conflict-serializability - Enforcing
serializability by locks - Locking systems with several lock modes - Architecture for a locking
scheduler - Managing hierarchies of database elements - Concurrency control by
timestamps - Concurrency control by validation - Summary
Transaction Management: Introduction of transaction management - Serializability and
recoverability - View serializability - Resolving deadlocks - Distributed databases -
Distributed commit - Distributed locking - Summary
Reference Books:
1. Introducing to Database Management Systems, Neeraj Mishra, Neeraj Publications
2. Introduction to DBMS, Dinesh Verma, Gullybaba Publishing

© ONLINE CAMPUS, Bangalore - 79 22

Website: www.msuonline.net.in
 2. INTERNET & WEB TECHNOLOGIES

UNIT - I
Introduction Internet: Anatomy of Internet, ARPANET, Governance on the Internet, Impact
of Internet on Society, Crime on Internet through the Internet, Internet Technology And
Protocol: Internet Protocols, Protocol, Internet Protocol, TCP/IP, ISDN, ADSL and Leased
Line Connections, Dial-up Networking, World Wide Web: Evolution of WWW, WWW
Browsers, Web Server, Universal Resource Locator (URL), Search Engines and their
Categories,

UNIT - II
Browsers: The Default Browser, Browser Home Pages and Start Pages, Plug-Ins, Elements
of a Browser Window, Netspace Communicator, Navigation Toolbar, Electronic Mail:
Introduction to E-mail, Advantages of E-mail, Limitations of E-mail, E-Mail Networks and
Servers, Ways of Accessing E-mail, E-mail Protocols, SMTP, POP3, E-mail Encryption, FTP:
FTP Clients, FTP Servers, Public (“Anonymous”) and Private FTP Service,

UNIT - III
Telnet: Telnetting by Using the Window 98/95 Telnet Program, Running the Window 98/95
Telnet Program, Configuring the Windows 98/95 Telnet Program, Using TELNET via VSNL,
Usenet: Newgroups, Finding Interesting Newsgroup, Chat, Internet Ralay CHAT, History of
IRC, Networks of IRC, IRC Servers, Web Publishing: Planning, Developing, Testing,
Components of Web Publishing, Web Browser, Web Cookies, Web Server,

UNIT - IV
Hypertext Markup Language (HTML): Introduction to HTML, Evolution of HTML, Creating and
Saving an HTML Document, Web Page Layout, Designing Web Pages Using the Element,
Internal Document References, Linking to a Place in the Same HTML Document, How to Link
to an External Document, Link to a Specific Place Within the Same Documents, Linking to
Name Anchor, Inserting E-mail Links, Creating Two Rows Frames, Some Example of HTML.

UNIT - V
Introduction To Interactivity Tools: Interactivity Tools, ASP, Visual Basic Script or VB Script,
Features of VB Script, VB Script Features, JAVA Script, JAVA, Dream Weaver’s Website
Management Capabilities, Front Page Explorer, Multimedia & Graphics: Multimedia
Compression Standards, MPEG (Motion Picture Experts Group) Standards, VRML, Internet
Management Security Concepts, Information Privacy And Copyright Issues

Reference Books:

1. Internet & web Designing, Preeti Gupta, Yatin Publications

2. Pebbles Internet Fundamentals

© ONLINE CAMPUS, Bangalore - 79 23

Website: www.msuonline.net.in
 MARKETING MANAGEMENT

1. ADVERTISING MANAGEMENT

UNIT-1
Introduction & Basic Concepts - History of advertising, Advertising purpose of functions;
Economic, social & ethical aspects of advertising; Advertising & the marketing mix,
Advertising as a communication process; types of advertising; Major Institutions of
advertising of advertising management.

UNIT-II
Advertising and Campaign Planning – Marketing strategy & Situation analysis;
Advertising Plan; Advertising objectives; DAGMAR approach; advertising strategy;
Advertising campaign-planning process.

UNIT-III
Creative Strategy & Advertising Budget - Creative approaches; the art of copywriting;
Advertising copy testing; creativity in communication, motivational approaches & appeals,
advertising budget process; methods of determining advertising appropriations.

UNIT-IV
Advertising Media Strategy - Role of media; types of media; their advantages and
disadvantages; media research & advertising decisions; media planning, selection &
scheduling strategies.

UNIT-V
Advertising Effectiveness & Organising Advertising Functions-Methods of measuring
advertising effectiveness; advertising research; structure & function of an advertising
agency; selection & co-ordination of advertising agency; Advertising regulations; Internet
advertising.

Reference Books:

1. Advertisment Management, Amandeep kaur

2. Advertising Management, C L Tyagi, Arun Kumar

© ONLINE CAMPUS, Bangalore - 79 24

Website: www.msuonline.net.in
 2. BRAND MANAGEMENT

UNIT - I
Product Planning and Management: Product Planning, The Product Planning Process, Steps
Involved in the process of Product Planning, Product Concepts and Levels, Categories,
Product Mix and Product Line Decisions, Branding Concepts: Introduction to Brand and
Branding Terminology, Concepts, Importance and Characteristics of Brand Management:
Basics of Branding

UNIT - II
Branding Decision: Branding, Challenges, Brand Building Tools Used by the Companies,
Brand Strategy Decisions, Issues Associated with Affective Brand Name: Naming Brands:
Individual or Company Name?, A Strategic Approach to Naming Brands, The Brand as A Risk
Reducer, Qualities of Powerful Names, Brand Positioning: The Origin of Positioning Comes
From Two Preceding Phases, Meaning of Product/Brand Positioning

UNIT - III
Successful Repositioning: Introduction, Positioning, Brand Associations: Types of Brand
Associations, Five Ways of Help from Brand Associations, Forms of Brand Associations, How
to Measure Brand Associations?, Brand Identity: Introduction, Brand Identity : A Strategic
Overview, Product Vs Brand, Jeon Noel Kapferer Pyramidal Model of the Brand, Aakers
Framework of Brand Identity, Factors Affecting Identity

UNIT - IV
Concept of Brand Image: Brand Image, Brand Personality: Introduction, Values and
Characteristics of Brand Personality, How to Create the Brand Personality, Brand Loyalty:
Introduction, Brand Loyalty, Retention, Brand Variety and Multiple-Brand Loyalty in the
Indian Market, The Need for a Paradigm Shift, Facilitates Mood Management

UNT - V
Brand Equity and Measurement: Concept of Brand Equity, Approaches to Measure Brand
Equity, David Aaker Brand Equity Model, Burke Approach to Tracking Brand Equity, Special
Applications: Services Brand, Retail Branding, Guidelines for Building Retail Brands, The
Indian Retail Scene, Indian Retail Brand Building, Online Branding, Advantages of e-
Branding, Strategies for Effective Online Branding

Reference Books:

1. Brand Management, Ranjeet Verma, University Science Press

2. Strategic Brand Management, Kevin Lane Keller, Pearson Education

© ONLINE CAMPUS, Bangalore - 79 25

Website: www.msuonline.net.in
 TOTAL QUALITY MANAGEMENT

1. QUALITY PLANNING AND IMPLEMENTATION

UNIT - I
The Planning Process: Starting the Planning process, SWOT Analysis, Corporate Analysis,
Categorization of products, Policy Management process, Quality Policy, Essentials of the
Planning process: Hoshin Planning process: Daily Process Management And Quality Function
Deployment (QFD), Definition, The Process Concept, Quality Function Deployment (QFD):
Concept of QFD, Origin of QFD, Objectives of QFD, Benefits of QFD, How to start QFD?,

UNIT - II
PDCA Improvement Cycle And Housekeeping: Visible problems vs. Hidden problems, The
PDCA Cycle, Standards in the PDCA Cycle, Housekeeping, Organizational Re-Engineering:
What is Organizational Re-Engineering? Organizational Change, Conceptual Framework of
Organizational Re-engineering, Definition of Organizational Re-engineering, Organizational
Re-engineering process

UNIT - III
Total Quality In Service Sector: World Scenario of Service Sector, Concept of Service,
Service Marketing Strategies, Quality Standards for Services, Management responsibility,
Quality system, Statistical Techniques, Total Quality Service, TQM implementation cost,
Competitive edge in service quality – A Survey, Service sector towards better quality of life,
Focus on principles-way to achieve quality of life, Service quality-some examples.

UNIT - IV
Quality Awards: National Awards of different Countries, Community and State Awards,
Industry-Specific Quality Awards, Other Awards, Malcolm Baldrige National Quality Award
(MBNQA): The Deming Prize: Introduction, Application Form, Assessment Procedure, List of
Deming Prize Winners, The European Quality Award (TEQA), The Enablers Group, The
Results Group, Golden Peacock National Quality Award (GPNQA).

UNIT - V
Implementing TQM And Quality Audit: TQM implementation Model, Management Leadership
and Commitment, Barriers in implementation, Recognition and Reward systems: Encourage
effective and transparent communication systems, Considerations for TQM implementation,
Evolution of Management style leading to TQM implementation, 12-action steps of TQM
implementation, Quality assurance: Departmental quality assurance, Quality Audit: Audit
program activities,

Reference Books :

1. Total Quality Management, Sharma D D, Sapna Book House

2. Quality Planning and Analysis for Enterprise Quality, Frank M. Gryna, Richard C.H.
Chua, Joseph A. DeFeo

© ONLINE CAMPUS, Bangalore - 79 26

Website: www.msuonline.net.in
 2. QUALITY CONTROL AND LEADERSHIP

UNIT - I
Benchmarking: What is Benchmarking?: Benchmarking Experiences, Definition and Concept,
Objectives of Benchmarking, Benchmarking Process: Data Collection methods: Getting
started in Benchmarking: Deliverables breakdown: Types of Benchmarking: Internal
Benchmarking, Competitive Benchmarking, Functional Benchmarking, Generic
Benchmarking, Determining the best competitor, Success indicators.

UNIT - II
Leadership For Inspiring Change: Ten top Axioms for successful business leaders,
Leadership for total quality: Concept of Leadership, Leaders and Managers – the difference:
Commitment to TQM: Methodology of change: Nature of Organizations, The principle-
centered leadership paradigm, Cycle for effective change, Organizations resist change,
Barriers to change, Principle-centered leadership as a foundation for quality change, Seven
habits of highly effective people:

UNIT - III
Creating Quality Culture: What is cultural change?: Managers, Perceptions, Seven ‘S’
framework for change, Resistance to cultural change, corporate culture, Positive quality
culture, Culture and artifacts, Symbols and cultural change, TQM work culture, Values and
culture: Types of Culture, Braking through the cultural wall, Developing TQM culture: Steps
for creating TQM culture, Managing cultural transition, culture for becoming world class,
phases of quality maturity.

UNIT - IV
Inspection, RFT And Total Preventive Maintenance: What is Inspection?: Inspection and
cost of quality (COG), Total productive maintenance (TPM): Objectives of TPM, Concept of
TPM, Total preventive maintenance, Equipment and component failure patterns: Guidelines
for TPM implementation: Corporation of TPM, Structural changes for TPM, Tactical decision,
Involving TPM in supplier appraisal and equipment selection, Making TPM operator driven,
TPM should use statistical techniques.

UNIT - V
Quality System Standards – ISO 9000: Quality systems, International Organization for
Standardization (ISO), Elements of ISO 9000, ISO 9000 Accreditation bodies, Benefits of
ISO 9000 Standards: Documentation of quality systems: Quality system audit: ISO 9000
Accreditation: Automobile standards-QS 9000: QS 9000 initiatives in India, Structure of QS
9000, Characteristics of QS 9000, Difficulties in implementing ISO 9000 standards, World
scenario, Pitfalls of ISO 9000.

Reference Books:

1. Fundamentals of Quality Control and Improvement, Amitava Mitra, Pearson

Education
2. Total Quality Control, Armand V Feigenbaum

© ONLINE CAMPUS, Bangalore - 79 27

Website: www.msuonline.net.in
 BANKING

1. BANK MANAGEMENT

UNIT - I
International Banking: Exchange Rates, Risk Management and Basics of Derivatives,
Documentary for Exporters and Importers, Correspondent Banking and NRI Accounts,
Reserve Bank of India and Exchange Control in India Exim Bank, ECGC, etc.

UNIT - II
Human Resources Management: Fundamentals of Human resources Management, HRM and
Information Technology, Development of human Resources, Human Implications of
Organisations, Employees Feedback and Reward System, Performance Management

UNIT - III
Technology Management: Information Systems and Technology, IT Applications and
Banking, Networking Systems, Information System Security and Audit

UNIT - IV
Marketing Management: Introduction to Marketing and Key Concepts, Marketing Planning
Consumer Behaviour, The Art of Customer Service – As Applied to Banking, Consumer and
Market Segmentation

UNIT - V
Marketing Research, Marketing Mix, Competitor Analysis, Product Strategy, The Concept of
Product/Service Delivery, Pricing Strategy and its Application in Banking, Bank Distribution
Strategy, Promotion Strategy, Sales Training and HRD in Marketing

Reference Books

1. General Bank Management, MacMillan

2. Bank Management, V S P Rao

© ONLINE CAMPUS, Bangalore - 79 28

Website: www.msuonline.net.in
 2. PRINCIPLES OF BANKING

UNIT - I
Regulations: Legal Framework of Regulation of Banks: The Business of Banking, Cosultation
of Banks, Reserve Bank of India Act, 1934, Banking Regulation Act, 1949, Control Over
Organisation of Banks, Returns, Inspections, Winding UP

UNIT - II
Regulations of Business of Banking: Banker-Customer Relationship, Rights of a Banker,
Right of Set-off, Mandates, Banking Operations, Negotiable Instruments, Bouncing of
Cheques, Types of Accounts, Accounts Holders, NRI Accounts, Closure of Accounts,
Regulation and Control on Deployment of Funds

UNIT - III
Functions Of Banks: Banker-Customer Relationship, Banker’s Special Relationship, Payment
and Collection of Cheques and Other Negotiable Instruments, Opening of Accounts of
Various Types of Customers, New Age Banking and Special Services Rendered by Banks to
Customers, Development Banking and Priority Sector, Loans and Advances

UNIT - IV
Banking Technology: Essential of Bank Computerisation, Payment Systems and Electronic
Banking, Data Communication Network and EFT Systems, Role of Technology Upgradation
and its Impact on Banks, Security Considerations

UNIT - V
Marketing & Banking Services: Introduction to Marketing and its Importance, Product
Planning, Pricing, Distribution, Promotion, Marketing Information System

Reference Books:

1. Principles of Banking, MacMillan

2. Gordan & Natarajan, Banking, HPH
3. Nirmala Prasad and Chandradoss, Banking and Financial System, HPH

© ONLINE CAMPUS, Bangalore - 79 29

Website: www.msuonline.net.in
 INTERNATIONAL BUSINESS

1. INTERNATIONAL TRADE AND FINANCE

UNIT - I
Introduction: Role of International Trade, Importance of International Trade, Term of Trade:
Types of Terms of Trade, Limitations of Terms of Trade Concept, Balance of Trade and
Balance of Payment: Favourable Balance of Trade, Debit and Credit Aspect of Balance of
Payment, Favourable International Trade Operations: Functions of Bill of Lading, Difference
between a Bill of Lading and a Charter Party

UNIT - II
Fixed and Floating Exchange Rate: Different Exchange Rates, Stable vs. Flexible Rate of
Exchange, Equilibrium of Balance of Payments, Exchange Rate Determination: Elasticity of
Demand and Supply of Foreign Exchange, Fluctuation in Exchange Rate: How to Check
Fluctuations in Exchange Rate, Exchange Control: Need of Exchange Control, Methods of
International Payment and Settlements

UNIT - III
Documentary Credit: Letter of Credit-Definition, Types of Credit, Security Behind Credits,
Methods, Export-Import Finance: Institutions Providing Finance in External Trade, Schemes
of Assistance, Foreign Exchange Market: Foreign Exchange Market, Services Rendered, Kind
of Exchange Rate, Eurocurrency Market: General Features and Role of the Eurocurrency
Market, Interdependence of Economies.

UNIT - IV
Trend in World Trade and Problems of Developing Countries: Low Level of Industrialization,
Anti Dumping Duties, Raising of Environmental Issues, International Liquidity and SDR,
International Liquidity Problem, Special Drawing Rights (SDRs), Commercial Policy: Foreign
Trade Policy (2004-09), Critical Assessment of FTP – 2004-09, Recent Policy Measures,
Export Promotion and Import Substitution, ECGC

UNIT - V
EXIM Bank of India: Objectives, Resources and Operations of Exim Bank, Methods of
Financing, Public Sector Undertakings in International Trade (STC and MMTC): Objectives,
Major Activities, Performance Evaluation, SEZs and EPZs, Prominent Indian Export
Processing Zones, EOU and EPC

Reference Books:

1. International Trade & Financial, Mathur L,

2. International Trade and Export Management, Francis Cherunilam, Himalaya
Publishing

© ONLINE CAMPUS, Bangalore - 79 30

Website: www.msuonline.net.in
 2. INTERNATIONAL MARKETING

UNIT - I
International Marketing: International marketing vs. Domestic Marketing, Objectives of
International business, International Orientations, international marketing decisions,
International Marketing Environment and Marketing Strategy, environment of international
business, economic environment, political environment, legal environment, demographic
environment, social/cultural environment, geographical and natural environment

UNIT - II
International Marketing Intelligence: Information requirements, sources of information, MIS
and MR, types of research, phases of a research project, methods of data collection,
sampling, research agencies, limitations and problems, Market Selection and Profiling,
Market selection process, determinants of market selection, market profile, market segment
selection

UNIT - III
Foreign Market entry strategies: Licensing and franchising, contract manufacturing,
management contracting, turnkey contracts, wholly owned manufacturing facilities,
assembly operations, joint ventures, third-country location, mergers and acquisitions,
strategic alliance, countertrade, International Marketing Channels: International marketing
channels, channels between nations, marketing, environment and internal distribution

UNIT - IV
Product Strategies: Business environment and product strategies, product lifecycle, PLC and
international marketing, product communication strategies, globalization versus localization,
branding, packaging and labeling, Promotion Strategy: Marketing environment and
promotion strategies, factors influencing promotion strategies, promotion mix, export
promotion organizations, trade fairs and exhibitions, personal selling

UNIT - V
Pricing Strategy: Pricing objectives, factors affecting pricing, exporter marketing costs,
pricing methods/approaches, steps in pricing, retrograde pricing, transfer pricing, dumping,
export price quotations and Inco terms, factors affecting pricing, Organization for Export
Marketing, Built-in export department, separate export department, export sales subsidiary,
international division, Business from World Bank Aided Projects

Reference Books:

1. International Marketing by Michael R. Czinkota, Illka A. Ronkainen, Prentice Hall

2. Global Marketing Management by Masaaki Kotabe, Kristiaan Helsen, Wiley

© ONLINE CAMPUS, Bangalore - 79 31

Website: www.msuonline.net.in
 HOSPITALITY MANAGEMENT

1. HOSPITALITY AND TRAVEL MARKETING

UNIT - I
Marketing Hospitality and Travel Services: Different Marketing Approaches Needed For Hospitality
And Travel, The Hospitality and Travel Marketing System: Many Different Approaches To Defining
Our Industry, The Systems Approaches, The Hospitality And Travel Marketing System,
Relationships Of The System To Strategic And Tactical Marketing Planning, Organization Of This
Book

UNIT - II
Analyzing Marketing Opportunities: Analysis For Success, The Situation Analysis, The Market
Analysis, The feasibility Analysis or Study, Marketing Research: Research: Nourishment for
Marketing, Definition of Marketing Research, Reasons for Doing Marketing Research: The Five Cs,
Reasons for Not Doing Marketing Research, Using Research in the Hospitality and Travel Marketing
System Steps, Key Requirements for Good Research Process, Marketing Research Process

UNIT - III
Marketing Strategy: Strategies, Positioning and Marketing Objectives, Market Strategy Formulation,
Relationship Marketing and Strategic Alliances, Positioning Approach, Marketing Objectives, The
Marketing Plan and the 8 Ps: Differences Between Tactical and Strategic Planning, Requirements
for an Effective Marketing Plan, Benefits of Having a Marketing Plan, Contents of a Marketing Plan,
Steps Involved in Preparing a Marketing Plan, The 8 Ps of Hospitality and Travel Marketing

UNIT - IV
Implementing the Marketing Plan: Types and Roles of Hospitality and Travel Industry
Organizations, The Product/Service Mix, Product Development Decisions, Partnership, Definition of
Packaging and Programming, Relationship of Packaging and Programming, Reasons for the
Popularity of Packages and Programming, Role of Packaging and Programming in Marketing,
Packaging Concepts Offered by Industry, Steps In Developing Effective Packages

UNIT - V
The Distribution Mix and the Travel Trade: The Distribution Mix and Travel Trade, Individual Travel
Intermediaries, On-line Travel Services, Marketing to the Travel Trade, Advertising: Advertising
and the Promotional Mix, Planning the Advertising Effort, Advertising Media Alternatives,
Advertising by the Hospitality and Travel Industry, Role of Advertising Agencies

Reference Books:

1. Hospitality and Travel Marketing, Alastair M Morrison

2. Hospitality and Hotel Management, Pearson
3. Marketing of Hospitality & Tourism Services, Prasanna Kumar

© ONLINE CAMPUS, Bangalore - 79 32

Website: www.msuonline.net.in
 2. TRAVEL AND HOTEL MANAGEMENT

UNIT I TOURISM PLANNING AND DEVELOPMENT

Tourism planning, Steps in planning, Destination Planning, Improper tourism planning,
Tourism policy formation, National action plan, Tourism policy of India, Role of international
Organization in planning, Agencies in tourism planning.

UNIT II MARKETING FOR TOURISM

Introduction, Marketing for tourism, Marketing Management, Marketing Mix, The Future of
tourism, Marketing Organization, Types of Marketing, Merits and demerits of marketing,
marketing cycle.

UNIT III INCENTIVES AND SUBSIDIES OF STATE AND CENTRAL GOVERNMENT TO

PROMOTE TOURISM
Tourism in state and its policies, a core study and subsidy of state and central government,
New schemes in tourism, Special tourism area.

UNIT IV TOURISM ORGANIZATIONS

TAAI, FHRAI, IATO, ASTA, WATA, PATA, IUOTO, ICCA, UFTAA.

UNIT V ADVERTISING AND SALES IN TOURISM

Advertising and Advertisement, Advertising and Publicity, Objectives of Advertisement,
Advertisement in Tourism promotion, Sales definition, Aims of sales supports techniques,
Sales forecasting.

Reference Books:

1. Hospitality and Hotel Management, Pearson

© ONLINE CAMPUS, Bangalore - 79 33

Website: www.msuonline.net.in
 INSURANCE

1. INSURANCE THEORY AND PRACTISE

UNIT-I
Introduction to Insurance-Consumer Risk-Business Risk-Health Risk-Business Risk

UNIT-II
The Rebalancing Bonus: Theory and Practice.-Estimation-frequency of rebalancing
Insurance in General Life-Endowment Policy-Whole life Policy-Term Life Policy-Money
back Policy- Joint Life Policy-Group Insurance Policy-Loan Cover Term Assurance Policy-
Pension Plan-United Linked Insurance Plan

UNIT-III
Health Insurance-Inherent Problems-Factors affecting Insurance Prices-Health insurance
in US- Health insurance in Canada-Health insurance in Australia

UNIT-IV
Insurance in India: Life Insurance Corporation of India-Nationalisation-Technology usage-
Insurance Structure—Principles-Types—Insurance Products
Insurance in India: Historical Background-Present Status-Insurance Players in India-Life
Insurers-Annual Reports-Contract Acts: General, LIC, GIC-Insurance Act-IRDA Act1999-
Agency Law-Consumer Protection Act-

UNIT-V
Real Facts about Life Insurance-Concept-Documentation-Claims-Importance of Life
Insurance

Reference Books:

1. Insurance Principles and Practices, M N Mishra, S Chand and Company

2. Insurance Theory and Practice, Bhargava B D

© ONLINE CAMPUS, Bangalore - 79 34

Website: www.msuonline.net.in
 2. LEGAL PRACTICES OF INSURANCE

UNIT-1
Nature of Life Insurance and the Basic Principles Underlying It-Uses of Life Insurance: -
family and Personal-Business Uses of Life Insurance-Classification of Policies-Term
Insurance

UNIT-II
Ordinary Life Insurance-Limited Payment Policies-Endowment Insurance-Installment
Policies-Other Types of Insurance Contracts or Policies-Measurement of Risk in Life
Insurance

UNIT-III
Fundamental Principles Underlying Rate Making-The Net Single Premium-The Net Level
Premium-The Reserve-Surrender Values and Policy Loans

UNIT-IV
Surplus-Fraternal and Assessment Insurance-Industrial Insurance-Development of Disability
Insurance-Group Insurance

UNIT-V
Types of Legal Reserve Companies-Organization of Companies-Life Insurance Investments-
General Rules Underlying Court Decisions Affecting Life Insurance-Insurable Interest-The
Law Pertaining to Assignment of Policies-The Law Pertaining to the Agent

Reference Books:

1. Legal Practice of Insurance, Bhargava B D

2. Modern Law of Insurance, K S N Murthy and Dr K V S Sharma

© ONLINE CAMPUS, Bangalore - 79 35

Website: www.msuonline.net.in