fashion

watches & jewellery

fragrances

skin & hair care All about lipstick,

heels and our
magazines.

beauty

54965_bluinc booklet cover02 3 25/3/11 9:32:52 AM

 Connect. Communicate. Create

We’re driven and dynamic and with 19

popular titles, we’re at the top of the
publishing game. Here are 3 reasons why
we’re Malaysia’s leading publisher:

1.WeCONNECT
get our readers in touch with the
exciting world of fashion, beauty, lifestyle
and entertainment. Through us, they’re
connected with the trends, glamorous life
and expert insights.

2.By keeping
COMMUNICATE
in touch and understanding
our readers’ interests, we’ve evolved into
a leader and trendsetter.

3.We CREATE
aim to amaze and inspire in all that
we do. We think out of the box in order
to stay ahead of the pack.

RESEARCH DESIGN SAMPLE SIZE: 503

SURVEY METHOD:
Face to face All results are
interviews and from the Synovate
CATI (Computer- Magazine readership
Aided Telephone study (2010/2011) on
Interviews) held Klang Valley except
over 3 months. where indicated as
follows;
SAMPLING * Synovate Media
UNIVERSE: Atlas (2009/2010)
Magazine readers ^ In House survey
in the Klang Valley

54965_The BluInc Network04.indd a 24/3/11 2:52:25 PM

 There are 1,307,000
magazine readers in the Klang Valley.
*
75%

25% 75%
Women
25% Men
WOMEN readership: 982,000
2,,000
0
MEN readership: 324,000

79%
79%

Women aged
21%
20-49 years old
21% Women aged under
20 and over 49 years
WOMEN 20-49 years old
readership: 778,000
WOMEN Others
readership: 204,000

DEVELOPING a deeper understanding of the mindset,nddset, lifestyle

drivers and aspirations of these private consumers
rs helps
ensure that our magazines remain relevant in the lilives
ves of these
women and is key to providing marketers and communications’
m
mmunications’
professionals with the qualitative information necessary
cesssary in
making informed media planning decisions.

54965_The BluInc Network04.indd 1 24/3/11 2:29:57 PM

 390,000 Klang Valley
readers!

moreBITES
And since we’re all focused on the
ladies, we have chosen to present
three leading ladies of the Blu Inc
family to you.

FEMALE HER WORLD MARIE CLAIRE

83%
Among readers aged THEY ARE SMART THEY HAVE THE SPENDING POWER
20 – 39 years old, 88%
read one or more of our Our readers’ average
magazines. As for readers
aged 40 – 49 years old,
household incomes are
40% read one or more of up to RM7,200 per
our magazines.
OF THEM ARE month with 82% of
readers owning a credit
THEY ARE LEADERS IN
THEIR FIELDS COLLEGE OR card. 36% of which are
60% of our readers
are either executives, UN IVERSITY Gold cards and up to
managers or hold
professional positions. EDUCATED 22% are Platinum cards.

2 3
OUT OF readers find that advertisements give them ideas about
JUST THE FACTS

what to buy and encourage them to purchase the products.

2 out of 5 readers find advertisements useful when making purchases.

2 out of 5 readers trust brands advertised in magazines as they are

perceived to have more credibility.

ADVERTISEMENTS INFLUENCE HER PURCHASES

SKINCARE & HAIR CARE 70%
BEAUTY 68%
FRAGRANCES 68%
FASHION 63%
SHOES & HANDBAGS 63%
WATCHES & JEWELLERY 57%

54965_The BluInc Network04.indd 2 24/3/11 9:38:35 AM

 “THEY SPEND TIME ONLINE”
THEY WANT THEY LIKE THE LITTLE EXTRAS
QUALITY A majority of our readers like supplements or editorial add-ons
Her World : 60% citing that it is one of the key reasons
so
ons why they buy the magazine.
Female : 59%
Marie Claire : 56%

THEY WANT TO
TRY NEW THINGS
Marie Claire : 49%
Female : 46%
TOP
Supplements
Her World : 44%

THEY DINE OUT

Her World : 83%
Marie Claire : 79%
Female : 78%

THEY LOVE
SHOPPING
Marie Claire : 80%
Her World : 75%
Female : 71%

THEY SPEND TIME

Finance & Wealth Management

ONLINE
Marie Claire : 69%
Female : 59%
Her World : 59%
Childcare / Parenting
Promotion Booklet
Product Catalogue

Health & Fitness

Travel & Leisure

“THEY
Note Books
Style Guide

Recipes

LOVE
SHOPPING”

54965_The BluInc Network04.indd 3 24/3/11 2:52:09 PM

 What DRIVES the
Her World Woman
Being in the prime of my life, I want to do it all – as
wife, mother, daughter, sister, career woman, friend,
helpmate, confidante and mentor. My maturity gives me
the wisdom to make choices that are best for both my
family and me. I love life-enriching articles that will help
me live my life better.

“Friends and family

are important to me.”
54965_Her World4.indd 4 24/3/11 9:44:21 AM
 Her World readers in
the Klang Valley
148,000
2 OUT OF 5
“I buy the magazine because
I like the content.”
3 OUT OF 5
“I buy the magazine because
I think it is unique.”

61%
WHAT’S MY AGE?
“82% of us are between
30 – 49 years old”.
76%

20%
MY MARITAL STATUS

4% 76% Married
20% Single
4% Others

54965_Her World4.indd 5 24/3/11 9:44:33 AM

 WELL-EDUCATED: Education has opened my mind – and life to
exciting possibilities. Thanks to the knowledge I’ve gained, I’ve had better
opportunities and have learnt to make better, more informed choices.

WELL-TRAVELLED: Travelling enriches my life and helps me relax.

It also provides me with a short but much-needed break from my many
roles and responsibilities.
BRAIN WELL-READ: One of the ways I keep my mind fresh is to delve into
POWER a good book. While I have my favourites, I always keep my book palate
open to new discoveries.

80%
attended
university
EXPERIENCE IS EVERYTHING: As anyone will tell you, learning from
life’s experience is invaluable. I have some wonderful stories to share
with you!

THE POWER SUIT

ut ri uti ls/
s/
ec age ec na
ive al/ ve
Ex an ex ssio
o fe
55% T Pro

s
M p

or led
rs
ke
28% w Skil
sr
eu
en
pr

rs
re

he
9% Ent

8% Ot

OCCUPATION

54965_Her World4.indd 6 24/3/11 2:54:43 PM

 I LOVE MY PLASTIC

Classic 24%
Gold 32%
Platinum 24%
Others 2%

“56%
own
PLATINUM
& GOLD
CARDS”
THE LUXURIES
OF LIFE
EXCITE ME
46%
Visit beauty parlours and
MONEY TO SPEND salons regularly
30%

39%
Catch movies at the cinemas

MONTHLY
HOUSEHOLD INCOME 39%
Relish getting massages
38% Up to RM6,000
32% at the spas
32% RM6,001 - RM9,999
38
%

30% RM10,000 & above

27%
Work out at gyms

54965_Her World4.indd 7 24/3/11 3:04:37 PM

 I LOVE MY WORLD!

BEING IN HER WORLD means living up to great standards. 60% of us

believe that paying for quality is worthwhile. We are socially-conscious
(29%) and prefer to be the leaders rather than followers (22%).

I spend over

RM2000
JUST ON SHOPPING!
EVERY
MONTH

I BUY WHAT SPEND, SPEND,

I WANT SPEND!

SKINCARE RM430

COSMETICS &
FRAGRANCES RM220
FASHION RM380
JEWELLERY RM160

HOUSEHOLD PRODUCTS &

ELECTRICAL APPLIANCES RM460
GROCERIES RM320
DINING & LEISURE RM260

H Her Style Trends

T d
Her Look New & Fab Her Style Trends

Fus
schia Qii
Pau, RM22234,
SHIMMERY LAVENDER Fuschia Qi Shanghai TTang.
and silver tones open up the eyes. Wear Pau, RM2234,
this alone for subtle shine or over violet Shanghai Tang.
liquid lner for more drama. Collistar
Double Effect Eye Shadow in #9,
RM55, from Sa Sa.

Clu
utch, Lynn Accessories,

Clutch, Lynn Accessories, Jaade necklace,

RM1879,
JELLY-FINISH RAY OF LIGHT
Shanghai Tang.
Sh
Jade necklace,
lipbalms give a sheer wash of colour on days RM1879,
This mint and lemon colour
you feel like skipping lipstick. Just slick on and Shanghai Tang.
combination sits well on
go! Clinique Chubby Stick Moisturizing Asian skin – the shimmer
Lip Colour Balm, RM50 each. particles instantly perk up the
eyes when brushed across
the entire lashline. Paul &
Joe Parasol Eye Colour S in
Picnic, price unavailable.
Pleated tank,
RM223,, Topp Shop.
p Ballet flat,
B
Pleated tank, Cole Haan.
RM223, Top Shop. Ballet flat,
Cole Haan.
SENSUOUSLY
ENTICING SPLASH THOSE COLOURS!
This scent starts off citrusy
Bright shades would be just what your wardrobe obe nee
needs if
and ends on a wholesome SPLASH THOSE COLOURS!
vanilla note. We can’t get you want a dash of energy. Start with bold hues like red or
LUSH & CURVY enough of the cocktail
Bright shades would be just what your wardrobe needs if
yellow that shout attention. Designers fill the runways with
lashes do the trick to complement your eye makeup. This one shaker-inspired bottle! you want a dash of energy. Start with bold hues like red or
comes enriched with panthenol to condition delicate lashes. Benefit So Hooked On
lots of colour-play and less details like ruffles or prints or
yellow that shout attention. Designers fill the runways with
Dramatic Volume Mascara, RM75, available at Sa Sa. Carmella, RM148.
Croc handbag,
distracting ornaments. Models breeze down the catwalk
lots of colour-play and less details like ruffles or prints or
in silhouettes that are clean and simple allowing room to

Just brilliant!
Aigner.
distracting ornaments. Models breeze down the catwalk
Croc handbag, show off your body personality. So pick a bright colour and
Aigner. in silhouettes that are clean and simple allowing room to
let it envelop you with a sense of freshness this season.
show off your body personality. So pick a bright colour and

Colourr me
inin
let it envelop you with a sense of freshness this season.

Colour me
Don’t be daunted by strong colours; they spruce up your
look and put you in a good mood to take on the day’s work.
IMAGES

Wrap yourself in refreshing colours as Spring runways blossom in a myriad

IMA
TEXT & STYLING: KASHINI KRISHNAMURTHY. PRODUCT PHOTOS: JABIR. RUNWAY PHOTOS: GETTY IMAGES

TWILIGHT SUNSETS
GETTY

give this perfume a mellow, sensuous feel, with an unusual Wrap yourself
of hues.inSay
refreshing
goodbye colours
to thatasLBD
Spring
andrunways blossom
hello to bright in a myriad
fashion!
GE
G

mix of bergamot, blueberry and driftwood. The bottle comes

Y PHOTOS:

in two colours – metallic yellow and

violet-blue. Bond No.9 Montauk
of hues. Say goodbye to that LBD and hello to bright fashion!
H

(Andy Warhol Collection), RM675. STRONG

NWAY
RUNW

NOTES
STRONG The reign of
HOTOS: JABIR. R

NOTES
JAB

We colour is back.
The reign of
PHOTOS:

Now’s the time

LOVE colour is back.
to be donning
this! Now’s the time
RTHY. PRODUCT

Marc Jacobs DVVF that neon top or

to be donning
PROD

Lanvin n Keeep it Ju
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u DKN NY big bright bag.
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erent
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an show off only at a timme. If dress that the wa
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G: KASHINI
ASHINI

blue and in sim

milarat a time. If don’t wwant the waist silhouett
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m
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KAS

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TEXT: MICHELLE TAN

STYLING:

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TEXT
XT
EXT

OPI Texas Collection Nail Lacquer, RM59 each. cohesive composed.

po necklace to upwarrds. add a dash of the look. outfit to comfy in. printed scarf pizzazz
bag to your
and belt.
and draw the eye red to finish stay chic and and neutral
bag and belt.
personal style.
composed. upwards. the look. comfy in.

36 her world / M A R C H 2 0 1 1
28 her world / M A R C H 2 0 1 1
36 her world / M A R C H 2 0 1 1

54
54820
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19/1/11 10:09:46
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54820 HW Style Trends_ new 36 19/1/11 10:09:46 AM

28 her world / M A R C H 2 0 1 1
36 her world / M A R C H 2 0 1 1
NAT ELLE HCIM :T X ET

OPI Texas Collection Nail Lacquer, RM59 each.

MI Y T T E G :SOTO HP YAWN UR .RI BAJ :SOTO HP T C U D ORP .YHTR U MAN HSIRK INIHSA K :G NILY TS & T X ET

composed.
po upwarrds. the look. comfy y in. bag and belt.
orange for just the right burst of colour without appearing too gaudy.
and draw t the eyye red to finish
fin stay chic and
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PLAYFUL NAILS cohesiv ve neckla ace to add a das sh of outfitfi to printted scarf pizzazz to your
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umpsuits DKNNY big
g bright
g bag. g
this! Marc Jacobs DVVF that neon top or
LOVE to be donning
Now’s the time
We
colour is back.
The reign of
NOTES
(Andy Warhol Collection), RM675. STRONG
violet-blue. Bond No.9 Montauk
in two colours – metallic yellow and
mix of bergamot, blueberry and driftwood. The bottle comes
give this perfume a mellow, sensuous feel, with an unusual of hues. Say goodbye to that LBD and hello to bright fashion!
TWILIGHT SUNSETS
Wrap yourself in refreshing colours as Spring runways blossom in a myriad
look and put you in a good mood to take on the day’s work.

54965_Her World4.indd 8 24/3/11 3:06:53 PM

 MY SHOPPING
HABITS
WE ARE EXPERTS at balancing our busy lives.
We know what we want and have, with
experience, mastered the art of making
educated choices when it comes to purchases.

57%
“ADVERTISEMENTS 2 OUT OF 5 “Advertisements are a useful

GIVE ME IDEAS ON guide when shopping.”

WHAT TO BUY.” 2 OUT OF 5 “Brands advertised have

more credibility.”
llery

ags
ewe

andb
s&J
es

s&H
r anc
care

ion

erie
che
ty
Beau

Shoe
Fr ag
Fash
Skin

Wat

Ling

74% 72% 65% 70% 59% 58% 63%

54965_Her World4.indd 9 24/3/11 9:46:54 AM

 MY FAVOURITE PLACES TO SHOP:

“93%
BOUTIQUE BELLE
It’s not hard to get excited about shoes, bags and clothes. I take
pride in how I look. Ensuring that I stay ahead of the changing
trends is fun!

of us love to buy
shoes,
TOP 10
Shopping malls ^
handbags
& clothes.”
1 Mid Valley City 58% BUY LINGERIE
2 One Utama

3 Gardens

4 The Curve

5 KLCC

6 Pavilion KL

7 Sunway Pyramid

8 Tropicana City Mall

9 Subang Parade

10 Lot 10

I Stay Connected
I don’t want to miss out on anything so
I log on and tune in.
59% of us spend time surfing the internet.

54965_Her World4.indd 10 22/3/11 2:01:42 PM

 TOP 5 Style Guide 1
Supplements/ Booklets
of Interest
Recipes
2
A PASSION FOR LIFE
Travel & Leisure
3
My drive to live the good life affirms my
commitment to Her World. The magazine Home & Living 4
5
fulfills this passion by offering value-added
sources of information. Childcare / Parenting

“My life is about

keeping a good balance.”

54965_Her World4.indd 11 22/3/11 2:03:47 PM

 The female Woman
My life is filled with excitement. I live every day to the
fullest and I am driven. I am drawn to fashion, beauty
and sensational features.

“I am Miss
Independent.”
54965_Female03.indd 12 24/3/11 3:09:01 PM
 164,000 female readers in
the Klang Valley

2 OUT OF 5 “I buy the magazine because I like the content.”

4 OUT OF 5
“I buy the magazine
because I think it’s
unique compared
with other magazines.”
80%
HOW OLD AM I?
65% of us of us are between 20-39 years old.
76%

AM I PERFECT PARTNER
I may be independent
but I am glad I have

SINGLE? 24% someone to share my

experiences with. My
partner is my equal.
76% Married
24% Single

54965_Female03.indd 13 22/3/11 12:19:19 PM

 SMART? YES!

ol nd ted

ho ry
rs e /

EDUCATED SISTER

sc nda
PM y

ol
ve g

ho co le
ity

/ S ar
ni lle

sc se mp A whopping 73% of us finished our tertiary education.

co
U Co

Se
o
We knew then, as we’re assured now, that knowledge
C

is power if we want to be at the front of the pack.

BABY, I LIVE IN THE REAL WORLD!

%
%

5% I relish a good challenge and I welcomed the job

22
73

opportunities that were available when I left college.

Now I’ve reached the top of my desired profession.

“73% of us earned our degrees”

GIRLS AT
WORK Professionals/
Top executives/
Managerial/
Executives

60%
Entrepreneurs

6%
Skilled workers

25%
Others

9%
54965_Female03.indd 14 24/3/11 9:48:45 AM
 MY HOME, MY SANCTUARY

14% BUNGALOW/ SEMI-DETACHED

58% LINK HOUSE

28% LUXURY CONDOMINIUM/ APARTMENT

HOUSEHOLD
INCOME “54% of us
own either Platinum
or Gold Cards.”
27%

I LOVE MY
PLASTIC
24% TO SHOP
27% MY TICKET

Classic 24%
46%

Gold 24%
30%
CAN I PAY
MY BILLS? Platinum
46% Up to RM6,000
27% RM6,001 - RM9,999
27% RM10,000 & above Others 3%

54965_Female03.indd 15 24/3/11 9:49:01 AM

 My female life keeps me at the forefront of To me, the female life
fashion and beauty. This means that I look for means being fearless
the best in retail. I am image-conscious and and I challenge myself
will pay extra for a better product and will to try new things
choose quality over price. (59%) (46%). I am friendly
and spend time with
those closest to me.
I love to shop (71%)
I spend over and good bargains

RM2000
fuel my enthusiasm.
I am often online (59%).
EVERY
MONTH
JUST ON SHOPPING!
I LIVE IT UP!

I BUY WHAT SHOPPING Dining out 78%

I WANT SPREE! Shopping 71 %
Surfing the
Internet 59%
Hanging out
with friends 45%
SKINCARE RM380
COSMETICS &
FRAGRANCES
Going to
the movies 44%
RM190

FASHION
Going to salons &
beauty parlours 38%
RM350
Going to the gym 27%
JEWELLERY RM150
HOUSEHOLD PRODUCTS &
ELECTRICAL APPLIANCES

GROCERIES
RM410

RM310
71%
of us relish a good
DINING & LEISURE SHOPPING
SPREE
RM250

54965_Female03.indd 16 24/3/11 9:49:24 AM

 Style Mavens: A female Life is trendy so
I seek out what is new and cutting edge.
I splurge on key pieces and dress to impress.

female readers are compelled to buy because of

the influence ADVERTISING HAS ON THEM.

Skincare

Jewellery
60% Beauty
74% Fragrances

72%
73% Shoes &
Handbags
66% Fashion
66%

60%
“ADVERTISEMENTS
Lingerie
61%

2 OUT OF 5 “Advertisements
are a useful guide when shopping.”

GIVE ME IDEAS ON 1OUT OF 3 “I trust brands that

WHAT TO BUY. ” are advertised.”

54965_Female03.indd 17 24/3/11 2:31:45 PM

 Being Marie Claire
I am smart, affluent and quality conscious. Being Marie
Claire is about style. It’s about staying ahead and
having a good hold on current affairs. People around
me look to me for inspiration.

“I want an
intelligent read.”
54965_Marie claire03.indd 18 24/3/11 3:09:50 PM
 Marie Claire readers
in the Klang Valley 78,000

2%
28%
e
up th
I pick rent.”
OF 2
“ e
’s diff
1 OUzinTe because it e
maga up th tent.”
I pick on
F 3 I like th
“ e c
O
T
1 OUzine because 70%
maga

78%
of us are between
the age of
HER
STATUS THE
NUMBERS

20-39 70% Married

28% Single
YEARS OLD. 2% Others

54965_Marie claire03.indd 19 22/3/11 2:11:26 PM

 SMART?
THAT’S ME!

rs e /

ho ry
/ S ar d
ol nd te
ve eg
it y

sc nda
ol
PM y
ho co le
ni ll
U Co

sc se mp

co
Se
o
C
%

4%
83

13
83%
DEGREES.
of us have
earned our

THE POWER SUIT

Professionals/Top executives/
Managerial/Executives 53%
Entrepreneurs 1 2%
Skilled workers 23%
Others 1 2%

61%
of us own
either a
I LOVE MY PLASTIC
Classic 21 %
PLATINUM Gold 38%
OR GOLD Platinum 23%
CARD. Others 4%

54965_Marie claire03.indd 20 22/3/11 2:14:42 PM

 I CAN PAY
MY BILLS

40%
36
%

%
24
MONTHLY
HOUSEHOLD
INCOME
40% RM10,000
& above
36% Up to RM6,000
24% RM6,001-
RM9,999

40%
of us have a monthly
household
income of OVER
RM10,000
54965_Marie claire03.indd 21 24/3/11 9:51:53 AM
 I LOVE BEING MARIE CLAIRE

I spend almost I enjoy an active

RM2500
social life. I take time
off from my hectic
EVERY schedule to be with
MONTH friends and family.

JUST ON SHOPPING! I also like dining out

and entertaining.
I believe that paying
for quality is money
I ADORE THE FINER well spent (56%).
THINGS IN LIFE

I BUY WHAT SHOP TILL I ENJOY:

I WANT YOU DROP Shopping 80%
Dining out 79%
SKINCARE RM440 Surfing the
Internet 69%
COSMETICS &
FRAGRANCES RM240 Going to
the movies 62%
FASHION RM390
JEWELLERY RM160
Hanging out
with friends 55%
HOUSEHOLD PRODUCTS &
ELECTRICAL APPLIANCES
Going to salons &
beauty parlours 43%
RM460
GROCERIES RM340
Driving around 43%
DINING & LEISURE RM300
Going for a
massages/spas 42%
Going to
the gym 28%
TOP 5 1 Going to the
25%

80%
Style Guide Karaoke

SUPPLEMENTS/
BOOKLETS OF
Travel & Leisure 2
INTEREST
My drive to achieve the Childcare & Parenting 3 love a good
good life demonstrates my
commitment to Marie Claire.
The magazine fulfills this
Home & Living 4 SHOPPING
passion by offering value-added
sources of information.
Finance & Wealth
Management 5 SPREE!
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 I BUY BECAUSE I
LIKE WHAT I SEE
Being Marie Claire means having
great style. Being trendy and
fashionable means getting the latest
information about NEW products.

Marie Claire readers buy because of the brands

they are aware of through ADVERTISING.
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67% 69% 66% 68% 57% 54% 63%

55% 2 OUT OF 5 “Advertisements are

a useful guide when shopping.”
“ADVERTISEMENTS
give me ideas
about SHOPPING.”

2 OUT OF 5 “I trust brands that

are advertised.”

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 RELEVANT TODAY, IN

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 SPIRING TOMORROW

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 skin & hair care

beauty

fragrances

watches & jewellery

shoes & bags

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T +603 7952 7000 F +603 7957 5446 www.bluinc.com.my

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