Dear Vendor

New York State Occupational Therapy Association (NYSOTA) is positioned to be

a leader in providing connections between New York State Occupational
Therapists and buisnesses that hire and serve the profession of Occupational
Therapy. As such we are excited to present to you opportunities that will be
mutually beneficial to all involved. To assist you in examining the partnership
opportunities we have created a section on our website that outlines all of our
partnership options. www.NYSOTA.org We encourage you to visit our website
and click on the section “Your ad here” on our homepage.

I have included a comprehensive collection of information within this mailing to

assist you in making the decisions that best match your business needs. You will
find all of our individual options across a broad variety of areas such as web
advertising, newsletters and webinar’s. Additionally there are a variety of
enhancement packages available to improve your marketing options and pricing.
After reviewing this information if you have any additonal needs that you would
like to discuss but do not see listed below please feel free to contact me. I would be
happy to work with you to create a package to meet your needs.

Dr Claire Richardson, OTR/L, OTD

PR & Marketing Coordinator
New York State Occupational Therapy Association (NYSOTA)
cell - 315-244-9937
email - pr@nysota.org

119 Washington Avenue , 2nd floor, Albany, NY 12210 Phone 518- 462-3717 Fax 518-432-5902
Claire Richardson, pr@nysota.org, 315-244-9937
 Business Partnership’s at a Glance

NON CONFERENCE RELATED PARTNERSHIP OPTIONS

CONFERENCE
OPTION

DIAMOND PLATINUM GOLD SILVER BRONZE

$1500 $1900 $1000 $750 $500

Vendor booth at Vendor booth at Vendor booth at Vendor booth at

conference conference conference conference
premiere location enhanced location

1/2 page ad in the Full page vendor 1/2 page vendor 1/4 page ad in 1/4 page ad in
conference ad in conference ad in conference conference conference
brochure brochure brochure brochure brochure

Company logo on
conference bag

12 months 12 months 6 months website 3 months website

website website advertising advertising
advertising advertising

4 Newsletter ads 4 Newsletter ads 2 Newsletter ads Newsletter ad1

per year (1/2 pg) 2 per year (1/2 pg) 2 per year (1/2 pg) 1 per year (1/2 pg) -
paper, 2 electronic paper, 2 electronic paper, 1 electronic electronic

1 time member 1 time member 1 time member

mailing labels mailing labels mailing labels

2 E-Update 2 E-Update 2 E-Update

advertisements advertisements advertisements
per year per year per year

2 Classified 2 Classified
listings a year listings a year

119 Washington Avenue , 2nd floor, Albany, NY 12210 Phone 518- 462-3717 Fax 518-432-5902
Claire Richardson, pr@nysota.org, 315-244-9937
 Individual Marketing Options & Specifications
Although a variety of “business partnership’s” are available we realize that a broad
package of options may not meet the needs of all businesses, and we have therefore also
priced each option individually. The various items are discussed below, with the prices.
In a final section at the end of this package the specifics of each items such as
submission deadlines is listed.

Annual Conference
This premiere, 2 day event of the organization is held annually and moves throughout
the state on a rotating basis. It is a key means of interacting with the members and
associates of the association. The conference boasts a minimum attendance of 200
professionals a year and reaches a broad spectrum of people such as occupational
therapists, COTA’s, students and faculty members. Additionally there are periods
during the conference when the public has the option to attend the event and interact
with the vendors. Each year we ensure that there are multiple opportunities to interact
with the attendees, some of the methods to facilitate this are as follows;

Vendor booths located in the break out areas of conference, and in snack
locations.

Unopposed vendor time on multiple occasions within the event.

Tools to increase interaction such as a vendor raffle with vendor signature

cards.

Advertising options on conference bags and in brochure.

Special event sponsorship such as the presidents reception and coffee breaks.

Exclusive presenting time at the beginning of seminars

119 Washington Avenue , 2nd floor, Albany, NY 12210 Phone 518- 462-3717 Fax 518-432-5902
Claire Richardson, pr@nysota.org, 315-244-9937
 CONFERENCE EXCLUSIVE OPPORTUNITIES & PRICING

EXHIBITOR BOOTH AT CONFERENCE - $400

This medium allows direct access to conference participants, and also members of the
public this year, with several periods of unopposed vendor time being scheduled.

CONFERENCE BROCHURE AD
Full Page $350 Half Page $200 1/4 page $125

PRESIDENTS RECEPTION SPONSORSHIP $1000

Premier social event of the conference. Special signage will be positioned throughout
the event, and additional advertising on the website and the newsletter which discusses
the event, this providing further company exposure.

CEU PRESENTATION $250

A maximum of 10 minutes presentation time can be allocated prior to seminars that you
select as they match to your product/ company.

CONFERENCE BAG DIRECT MARKETING $200

For companies both attending and not attending the event, direct marketing items will
be placed in conference attendee bags

BREAK SPONSORSHIP $150

Company signage positioned on the break stations to maximize company exposure.

COMPANY NAME ON CONFERENCE BAG $100

CONTACT INFORMATION
Business Partnerships! ! ! ! Conference only
Claire Richardson! ! ! ! ! Peter Kennelty
pr@nysota.org peterkennelty@msn.com!
315-244-9937!! ! ! ! ! 914-443-6505
! ! ! ! ! ! ! ! ! !
119 Washington Avenue , 2nd floor, Albany, NY 12210 Phone 518- 462-3717 Fax 518-432-5902
Claire Richardson, pr@nysota.org, 315-244-9937
Newsletters
NYSOTA produces 4 newsletters a year, 2 in print format and 2 electronically with every
issue being sent to all current NYSOTA members regardless of format. There are a
variety of sizing options for the print advertisements, these are as follows:

SIZE DIMENSIONS COST PER

MONTH

1/8 page 1” x 2” $50

business card

1/6 page 3.75 x 3 $75

half column

1/3 page 2.5 x 9 $125

full column

1/2 page 3.75 x 9 $200

All ads must be received at least 2 weeks prior to the publication of the newsletter, dates
of submission will be provided at time of receipt.

Classified Web Advertising

This advertising opportunity offers vendors the ability to convey information such as
job postings or event listings. NYSOTA will work with you to place your ad in the most
advantageous location on our website to maximize consumer viewing based on the
content of the ad.

Classified Web Pricing

! ! 1 mth! = $75! ! 2 mths = $130! 3 months = $150!
! ! 6 mths = $240! 12 mths = $360

Button Web Advertising

This is a snappy and effective way to grab the attention of each and every person
visiting the NYSOTA website. Unlike many other professional organizations who place
ads on one page NYSOTA will maximize the visibility of ad buttons by placing them on
every page. For ad specs see page 8 of this packet. Pricing of this option is as follows;
! !
! ! 1 mth = $150! ! 2 mths = $260! ! 3 mths = $300
119 Washington Avenue , 2nd floor, Albany, NY 12210 Phone 518- 462-3717 Fax 518-432-5902
Claire Richardson, pr@nysota.org, 315-244-9937
E-Update Advertising
This medium is a monthly snapshot of everything that is happening within the
association and similarly it can be a quick snapshot of your company with an active link
to the NYSOTA website, or your company home page. Information is delivered in an
attractive single sheet with a striking format and layout. We offer exclusivity through
this feature, running only one ad per update. Costs are as follows;

! ! ! 1 mth = $150!! 3 mths = $300

Only one ad is accepted per e-update giving exclusivity to your advertising!

Membership Labels
Having the ability to contact members directly can further enhance your other
advertising efforts. Labels can be purchased for the general membership of NYSOTA or
specifically the attendees at the annual conference. Additionally we can refine
information as needed, for example the addresses of OT’s only can be requested, rather
than the membership as a whole.

To protect the integrity of the association and its members, NYSOTA requires review of
the actual content of any mailing in advance of the delivery of the labels. Please note
that NYSOTA has a single use policy in effect for each set of labels that are purchased.
The cost of mailing labels is ;
! !
! ! $125 for NYSOTA members, ! ! $200 for non members.

Discount labels - Purchase 4 or more sets of labels and receive $25 off each set of labels.

Webinars
NYSOTA is striving to be a state and national leader in the services that it offers to both
its members and the vendors it partners with. One of these exciting new ventures is
internet based learning in the form of webinars. Vendors will be able to insert a
company sponsored slide both at the beginning and end of the webinar. This is an
opportunity which offers exclusivity as only one advertisement will be accepted for
each webinar.
!
This is priced at $100.00 per webinar.

119 Washington Avenue , 2nd floor, Albany, NY 12210 Phone 518- 462-3717 Fax 518-432-5902
Claire Richardson, pr@nysota.org, 315-244-9937
 SPECIAL EVENTS & SERVICES

Silent Online Auction

This is an exciting new venture for NYSOTA and promises to be an elite event through
which we can promise all contributors increased exposure about both their company
and products. Although some of the details of this event continue to be planned all
contributors will receive advertising opportunities on the auction site and also in
literature that is produced regarding this event. This event is well positioned to reach a
broad spectrum of people, both within the profession of occupational therapy in and
beyond the state of New York as well as community members not routinely associated
with the profession.

Gala Event
This is another exciting event for NYSOTA which is well positioned to be one of the
premier events of the calendar year for the association. The event continues to be in the
planning stages however, as with any gala event it is destined to be a night of glamour
and glitz. It will draw a wide array of professionals from across the state who are both
directly involved with and associated with the profession of occupational therapy. It
promises to be an environment that can highlight the strengths and benefits of each
vendor in a way that cannot currently be easily allowed by the events previously held.

If you have other needs or ideas that are not presented here please feel free
to contact the PR & Marketing co-ordinator so that these options can be
discussed and explored. NYSOTA is eager to be a strong and well
positioned resource which you can use to meet your companies needs.

119 Washington Avenue , 2nd floor, Albany, NY 12210 Phone 518- 462-3717 Fax 518-432-5902
Claire Richardson, pr@nysota.org, 315-244-9937