Chapter -I

INTRODUCTION:

Using mobile phones for communication has now become inevitable,

compactness, easy mode to communicate and more speed in communication

process has led to the rapid growth and development for phones.

By using mobile phones for communication we can acquire information

at any time and place. Mobile phones also helpful to store data and files.

Several brands of mobile phones are available in market and hence mobile

market gets developed every day and here in this study, The study describes

the consumer satisfaction towards sony ericsson mobiles.

Customer satisfaction, a business term, is a measure of how products and

services supplied by a company meet or surpass customer expectation.

Customer satisfaction is defined as "the number of customers, or percentage

of total customers, whose reported experience with a firm, its products, or its

services (ratings) exceeds specified satisfaction goals."

1
It is seen as a key performance indicator within business and is part of the

four of a Balanced Scorecard. In a competitive marketplace where businesses

compete for customers, customer satisfaction is seen as a key differentiator

and increasingly has become a key element of business strategy.

Within organizations, customer satisfaction ratings can have powerful

effects. They focus employees on the importance of fulfilling customers’

expectations. Furthermore, when these ratings dip, they warn of problems

that can affect sales and profitability. These metrics quantify an important

dynamic. When a brand has loyal customers, it gains positive word-of-mouth

marketing, which is both free and highly effective.

In researching satisfaction, firms generally ask customers whether their

product or service has met or exceeded expectations. Thus, expectations are a

key factor behind satisfaction. When customers have high expectations and

the reality falls short, they will be disappointed and will likely rate their

experience as less than satisfying. For this reason, a luxury resort, for

example, might receive a lower satisfaction rating than a budget motel—even

though its facilities and service would be deemed superior in “absolute”

terms.

2
 The importance of customer satisfaction diminishes when a firm has

increased bargaining power. For example, cell phone plan providers, such as

AT&T and Verizon, participate in an industry that is an oligopoly, where only a

few suppliers of a certain product or service exist. As such, many cell phone

plan contracts have a lot of fine print with provisions that they would never

get away if there were, say, a hundred cell phone plan providers, because

customer satisfaction would be way too low, and customers would easily have

the option of leaving for a better contract offer.

OBJECTIVES AND IMPORTANCE OF STUDY:

A customer satisfaction survey is a very important tool that can provide

benefits for businesses of every size. Surveys can assist business decision-

makers in developing strategies to achieve the all-important goal of gaining

and retaining customers. Results can play a key role in identifying areas of the

business that require corrective action and improvement. Surveys can also

identify areas that can be leveraged to achieve business growth and

expansion.

3
Importance for Small Business:

Small businesses can gain extremely useful information. For

example, a small restaurant owner, new to the area, can find out how

customers found them, what they like and whether they'll come back for

more. A clothing boutique owner can find out if styles align with the

tastes of shoppers and, if not, make inventory adjustments. A tax

preparer can assess if fees, turn-around-time, referrals, or hours and

location are helping or hurting efforts to gain and retain customers.

Importance for Medium to Large Businesses

Larger businesses have levels of managers and executives who

usually don't have direct, one-on-one contact with customers. Surveys

provide data and feedback to monitor customer satisfaction levels and

assess employee performance in fulfilling management objectives and

goals. Surveys can be executed to target specific customers by

demographics, by geography, marketplace needs and more.

4
Importance to Customers

Most customers actually desire a long-term relationship with a

brand, product or service provider. Customer satisfaction surveys

provide a platform for them to do so. Their responses, whether good or

bad, provide a wealth of information and feedback to utilize in

developing, retooling and improving the customer experience with

brands, products and services.

Purpose:

Customer satisfaction provides a leading indicator of consumer purchase

intentions and loyalty. Customer satisfaction data are among the most

frequently collected indicators of market perceptions. Their principal use is

twofold:

1. Within organizations, the collection, analysis and dissemination of these

data send a message about the importance of tending to customers and

ensuring that they have a positive experience with the company’s goods

and services.

5
2. Although sales or market share can indicate how well a firm is

performing currently, satisfaction is an indicator of how likely it is that

the firm’s customers will make further purchases in the future. Much

research has focused on the relationship between customer satisfaction

and retention. Studies indicate that the ramifications of satisfaction are

most strongly realized at the extremes. On a five-point scale, individuals

who rate their satisfaction level as “5” are likely to become return

customers and might even evangelize for the firm. (A second important

metric related to satisfaction is willingness to recommend. This metric

is defined as "The percentage of surveyed customers who indicate that

they would recommend a brand to friends." When a customer is

satisfied with a product, he or she might recommend it to friends,

relatives and colleagues. This can be a powerful marketing advantage.)

Individuals who rate their satisfaction level as “1,” by contrast, are

unlikely to return. Further, they can hurt the firm by making negative

comments about it to prospective customers. Willingness to recommend

is a key metric relating to customer satisfaction.

6
METHODOLOGY:

This study aims to identify the impact of consumer satisfaction on

the product mobile “sonyericsson” among the consumers, For its

purpose data were collected by survey methods through questionnaire.

This questionnaire contains the questions regarding the price, models,

economy and also the criteria for attaining consumer satisfaction.

SAMPLING:

Totally 25 respondents have been interviewed and the data have

collected.

The area of study has been restricted to Coimbatore town only. Totally

25respondents were

Selected at random for purpose of the study.

7
SOURCES OF DATA:

The study is based on primary data only. The required information was

collected through the questionnaire from the consumers by directly

interviewing them.

SIGNIFICANCE OF THE STUDY:

Usage of mobile phones are now become inevitable and it also An

important mode of communication. Now a day’s several brands are available

in market and Hence this study reveals consumer satisfaction towards the

product mobile sony ericsson.

LIMITATION OF THE STUDY:

The present study is an opinion survey. The analysis has been carried

out based upon the information collected from the respondents. The result of

the study applies more specially to the consumers in the Coimbatore city and

care has to be exercised in extending the result to other area.

8
MOBILE PHONE MODE OF COMMUNICATION :

A mobile phone (also called mobile, cellular telephone, or cell

phone) is an electronic device used to make mobile telephone calls across a

wide geographic area. Mobile phones differ from cordless telephones, which

only offer telephone service within a limited range of a fixed land line, for

example within a home or an office.

A mobile phone can make and receive telephone calls to and from the

public telephone network which includes other mobiles and fixed-line phones

across the world. It does this by connecting to a cellular network owned by a

mobile network operator.

In addition to being a telephone, modern mobile phones also support

many additional services, and accessories, such as SMS (or text) messages, e-

mail, Internet access, gaming, Bluetooth and infrared short range wireless

communication, camera, MMS messaging, MP3 player, radio and GPS. Low-end

mobile phones are often referred to as feature phones, whereas high-end

mobile phones that offer more advanced computing ability are referred to as

smartphones.

9
 The first handheld mobile phone was demonstrated by Dr. Martin

Cooper of Motorola in 1973, using a handset weighing 2 kg. In 1983, the

DynaTAC 8000x was the first to be commercially available. In the twenty

years from 1990 to 2010, worldwide mobile phone subscriptions grew from

12.4 million to over 4.6 billion, penetrating the developing economies and

reaching the bottom of the economic pyramid

Power supply

Mobile phones generally obtain power from rechargeable batteries.

There are a variety of ways used to charge cell phones, including USB,

portable batteries, mains power (using an AC adapter), cigarette lighters

(using an adapter), or a dynamo. In 2009, the first wireless charger was

released for consumer use

MOBILES AND ITS EVOLUTION:

International Mobile Telecommunications-2000 (IMT — 2000),

better known as 3G or 3rd Generation, is a generation of standards for

mobile phones and mobile telecommunications services fulfilling

specifications by the International Telecommunication Union.[1] Application

services include wide-area wireless voice telephone, mobile Internet access,

10
video calls and mobile TV, all in a mobile environment. Compared to the older

2G and 2.5G standards, a 3G system must provide peak data rates of at least

200 kbit/s according to the IMT-2000 specification. Recent 3G releases, often

denoted 3.5G and 3.75G, also provide mobile broadband access of several

Mbit/s to laptop computers and smartphones.

The following standards are typically branded 3G:

 the UMTS system, first offered in 2001, standardized by 3GPP, used

primarily in Europe, Japan, China (however with a different radio

interface) and other regions predominated by GSM 2G system

infrastructure. The cell phones are typically UMTS and GSM hybrids.

Several radio interfaces are offered, sharing the same infrastructure:

o The original and most widespread radio interface is called W-

CDMA.

o The TD-SCDMA radio interface, was commercialised in 2009 and

is only offered in China.

o The latest UMTS release, HSPA+, can provide peak data rates up to

56 Mbit/s in the downlink in theory (28 Mbit/s in existing

services) and 22 Mbit/s in the uplink.

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  the CDMA2000 system, first offered in 2002, standardized by 3GPP2,

used especially in North America and South Korea, sharing

infrastructure with the IS-95 2G standard. The cell phones are typically

CDMA2000 and IS-95 hybrids. The latest release EVDO Rev B offers

peak rates of 14.7 Mbit/s downstreams.

The above systems and radio interfaces are based on kindred spread

spectrum radio transmission technology. While the GSM EDGE standard

("2.9G"), DECT cordless phones and Mobile WiMAX standards formally also

fulfill the IMT-2000 requirements and are approved as 3G standards by ITU,

these are typically not branded 3G, and are based on completely different

technologies.

A new generation of cellular standards has appeared approximately every

tenth year since 1G systems were introduced in 1981/1982. Each generation

is characterized by new frequency bands, higher data rates and non

backwards compatible transmission technology. The first release of the 3GPP

Long Term Evolution (LTE) standard does not completely fulfill the ITU 4G

requirements called IMT-Advanced. First release LTE is not backwards

compatible with 3G, but is a pre-4G or 3.9G technology, however sometimes

12
branded "4G" by the service providers. WiMAX is another technology verging

on or marketed as 4G.

HOWEVER WE ARE IN PRECEEDING TO 4G SYSTEM OF MOBILE

COMMUNICATION.

FEATURES OF MOBILES: (General Features)

Mobile phones are designed to work on cellular networks and contain a

standard set of services that allow phones of different types and in different

countries to communicate with each other. However, they can also support

other features added by various manufacturers over the years:

 roaming which permits the same phone to be used in multiple countries,

providing that the operators of both countries have a roaming

agreement.

 send and receive data and faxes (if a computer is attached), access WAP

services, and provide full Internet access using technologies such as

GPRS.

 applications like a clock, alarm, calendar and calculator and a few

games.

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  Sending and receiving pictures and videos through MMS, and for short

distances with e.g. Bluetooth.

 GPS receivers integrated or connected (i.e. using Bluetooth) to cell

phones, primarily to aid in dispatching emergency responders and road

tow truck services. This feature is generally referred to as E911.

 Push to talk, available on some mobile phones, is a feature that allows

the user to be heard only while the talk button is held, similar to a

walkie-talkie.

 features aimed toward personalisation, such as user defined and

downloadable ring tones and logos, and interchangeable covers, which

have helped in the uptake by the teenage market. Mobile phone content

advertising has become massively popular but has also drawn a great

deal of criticism. Usually one can choose between a ring tone, a vibrating

alert, or a combination of both.

As a result of all these features packed into a tiny device, mobile phones have

recently gained reputations for their poor ergonomics. Their small size,

plethora of features and modes, and attempts at stylish design may make

them difficult and confusing to use.

14
Data communications:

Mobile phones are now heavily used for data communications such as

SMS messages, browsing mobile web sites, and even streaming audio and

video files. The main limiting factors are the size of the screen, lack of a

keyboard, processing power and connection speed. Most cellphones, which

supports data communications, can be used as wireless modems (via cable or

bluetooth), to connect computer to internet. Such access method is slow and

expensive, but it can be available in very remote areas.

With newer smartphones, screen resolution and processing power has

become bigger and better. Some new phone CPUs run at over 1 GHz. Many

complex programs are now available for the various smartphones, such as

Symbian and Windows Mobile.

Connection speed is based on network support. Originally data transfers

over GSM networks were possible only over CSD (circuit switched data), it has

bandwidth of 9600 bit/s and usually is billed by connection time (from

network point of view, it does not differ much from voice call). Later, there

were introduced improved version of CSD - HSCSD (high speed CSD), it could

use multiple time slots for downlink, improving speed. Maximum speed for

15
HSCSD is ~42 Kbit/s, it also is billed by time. Later was introduced GPRS

(general packet radio service), which operates on completely different

principle. It also can use multiple time slots for transfer, but it does not tie up

radio resources, when not transferring data (as opposed to CSD and like).

GPRS usually is prioritized under voice and CSD, so latencies are large and

variable. Later, GPRS was upgraded to EDGE, which differs mainly by radio

modulation, squeezing more data capacity in same radio bandwidth. GPRS and

EDGE usually are billed by data traffic volume. Some phones also feature full

Qwerty keyboards, such as the LG enV.

As of April 2006, several models, such as the Nokia 6680, support 3G

communications. Such phones have access to the Web via a free download of

the Opera web browser. Verizon Wireless models come with Internet Explorer

pre-loaded onto the phone.

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SPECIAL FEATURES:

 COMPACT MODE OF COMMUNICATION

 HIGH MEGA PIXEL CAMERAS

 SOFTWARES

 MOBILE INTERNETS

 EASY TRANSFER OF DATA

 STORAGE OF “PDF” FILES

 3G

 SMS & MMS

 MAILING & CHATTING

 CAN VIEW AND DOWNLOAD DESIRED FILES & VIDEOS.

17
IMPORTANCE & SCOPE OF MOBILE PHONES

BLUETOOTH

Bluetooth is a proprietary open wireless technology standard for

exchanging data over short distances (using short wavelength radio

transmissions) from fixed and mobile devices, creating personal area

networks (PANs) with high levels of security. Created by telecoms vendor

Ericsson in 1994, it was originally conceived as a wireless alternative to RS-

232 data cables. It can connect several devices, overcoming problems of

synchronization. Today Bluetooth is managed by the Bluetooth Special

Interest Group

Mobile phone tracking:

Some shopping centers have tracked customers through mobile phone

signals. A system can tell when people enter the centre, how long they stay in
18
a particular shop, and what route each customer takes. The system works by

monitoring the signals produced by mobile handsets and then locating the

phone by triangulation.

INSTANT MESSAGING:

Instant messaging (IM) is a form of real-time direct text-based

communication between two or more people using personal computers or

other devices, along with shared clients. The user's text is conveyed over a

network, such as the Internet. More advanced instant messaging software

clients also allow enhanced modes of communication, such as live voice or

video calling.

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VIDEOPHONE:

A videophone is a telephone with a video screen, and is capable of full

duplex (bi-directional) video and audio transmissions for communication

between people in real-time. It was the first form of videotelephony, later to

be followed by videoconferencing, webcams, and finally telepresence.

At the dawn of the technology, videotelephony also included image

phones which would exchange still images between units every few seconds

over conventional POTS-type telephone lines, essentially the same as slow

scan TV systems.

Currently videophones are particularly useful to the deaf and speech-

impaired who can use them with sign language, and also with video relay

20
services to communicate with hearing persons. Videophones are also very

useful to those with mobility issues or those who are located in distant places

and are in need of telemedical or tele-educational services.

MOBILE BANKING:

Mobile banking (also known as M-Banking, mbanking, SMS Banking

etc.) is a term used for performing balance checks, account transactions,

payments, credit applications etc. via a mobile device such as a mobile phone

or Personal Digital Assistant (PDA). The earliest mobile banking services were

offered via SMS. With the introduction of the first primitive smart phones with

WAP support enabling the use of the mobile web in 1999, the first European

banks started to offer mobile banking on this platform to their customers [1].

Mobile banking has until recently (2010) most often been performed via

SMS or the Mobile Web. Apple's initial success with iPhone and the rapid

growth of phones based on Google's Android (operating system) has led to

21
increasing use of special client programs, called apps, downloaded to the

mobile device.

MOBILE BANKING ALSO INCLUDES MONEY TRANSACTION SUCH AS

NATIONAL ELECTRONIC FUND TRANSFER(NEFT)& REAL TIME GROSS

SETTLEMENT(RTGS)WHICH MAKES THE BUSSINESSMAN TO PERFORM THE

TRANSACTION WITHIN A MINUTE BY SITTING AT ANYWHERE.

MOBILE BRANDS:

 NOKIA

 SONY ERICSSON

 SAMSUNG

 MOTOROLA

 LG

 SPICE

 ONIDA

 PHILLIPS

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 FLY

 VIDEOCON

HOWEVER THERE ARE MANY BRANDS PREVAILING IN MARKET, WE

HAVE ONLY LISTED THE FEW.

23
 Sony Ericsson is a joint venture established on October 1, 2001 by the

Japanese consumer electronics company Sony Corporation and the Swedish

telecommunications company Ericsson to manufacture mobile phones. The

stated reason for this venture is to combine Sony's consumer electronics

expertise with Ericsson's technological knowledge in the communications

sector. Both companies have stopped making their own mobile phones.

The company's global management is based in Hammersmith in London,

United Kingdom, and it has research & development teams in Lund, Sweden;

Tokyo, Japan; Mexico City, Mexico; Beijing, China and Redwood Shores, United

24
 Chapter-II
States. By 2009, it

was the fourth-largest mobile phone manufacturer in the world after Nokia,

Samsung and LG. The sales of products largely increased due to the launch of

the adaptation of Sony's popular Walkman and Cyber-shot series. In 2010, its

market share had dropped to sixth place behind Research In Motion and

Apple.

Joint Venture

Industry Telecommunications

Founded October 1, 2001

Headquaters Hammersmith,

London,

U.K

25
Area served Worldwide

Key people Sir Howard Stringer (Chairman)

Bert Nordberg (President)

Rikko Sakaguchi (EVP)

Products Mobile phones

Mobile music devices

Wireless systems

Wireless voice devices

Hi-tech accessories

Wireless data devices

Revenue 6.294 billion euro (2010)

Operating income 147 million euro (2010)

Profit 90 million euro (2010)

26
Employees 8450 (as of April 2010)

Parent Sony Corporation (50%)

Ericsson AB (50%)

Website www.sonyericsson.com

PREVIEW OF SONY ERICSSON MOBILE :

2.0” QVGA (240x320 pixels),

Screen
262,144 (18-bit) Color TFT LCD

Polyphonic Sound (72

Default
voices),Video tones, Real tones,
ringtone
(MP3/AAC/WMA)

64MB Internal, Memory Stick

Memory
Micro (M2) slot

UMTS 2100, GSM 900, GSM 1800,

Networks
GSM 1900

CSD, HSCSD, GPRS, W-CDMA,

Connectivity Bluetooth 2.0 + EDR, IrDA, USB
(with Mass Storage Mode support)

27
 Physical size 106 x 47 x 20 mm

Weight 115g

The Sony Ericsson K800i, and its variant, the Sony Ericsson K790, are

mobile phone handsets manufactured by Sony Ericsson. Launched in July

2006 (for the K800i in the UK market; others may vary), the phones are the

successor to the Sony Ericsson K750i. Both of the phones feature a 3.2

megapixel digital camera complete with a xenon flash, a protective lens cover,

and a new "BestPic" bracketing feature, and are the first to be tagged with the

Sony Cyber-shot branding. The new "BestPic" feature takes 9 full quality

snapshots of a subject in quick succession, allowing the user to choose the

best shots from them. On the entertainment front, the phones have a media

player supporting MP3, AAC/AAC+/eAAC+ and WMA music files and

3GP/MPEG-4 video files. The phones also feature a RDS FM radio, and a

Memory Stick Micro (M2) slot for expandable solid state memory (up to

16GB). The K790/K800 models are also the first Sony Ericsson mobile phones

to use ATI's Imageon 2192 graphics engine, which delivers a full 3D gaming

graphics for Java and full support for its 3.2 megapixel camera. It is the phone

used by James Bond in the 2006 Casino Royale film.

28
Sony Ericsson XPERIA X10

GENERAL 2G Network GSM 850 / 900 / 1800 / 1900

3G Network HSDPA 900 / 1700 / 2100
  HSDPA 850 / 1900 / 2100 / 800 - X10a for Americas
Announced 2009, November
Status Available. Released 2010, March
SIZE Dimensions 119 x 63 x 13 mm
Weight 135 g
DISPLAY Type TFT capacitive touchscreen, 65K colors
Size 480 x 854 pixels, 4.0 inches
  - Scratch-resistant surface
- Accelerometer sensor for auto-rotate
- Proximity sensor for auto turn-off
- Timescape/Mediascape UI
SOUND Alert types Vibration, MP3 ringtones, composer
Loudspeake Yes
r
3.5mm jack Yes, check quality
MEMORY Phonebook Practically unlimited entries and fields, Photocall
Call Practically unlimited
records
Internal 1 GB storage, 384 MB RAM
Card slot microSD, up to 32GB, 8GB card included, buy memory
DATA GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps
EDGE Class 10, 236.8 kbps
3G HSDPA, 7.2 Mbps; HSUPA, 2 Mbps
WLAN Wi-Fi 802.11b/g, DLNA
Bluetooth Yes, v2.1 with A2DP
Infrared No
port
USB Yes, v2.0 microUSB
CAMERA Primary 8 MP, 3264x2448 pixels, autofocus, LED flash, check quality
Features Touch focus, image stabilization, geo-tagging, face and smile detection
Video Yes, WVGA@30fps (720p@30fps with cont. autofocus via Android 2.1 Eclair update), check quality
Secondary No
FEATURE OS Android OS 1.6 (Donut), upgradable to Android 2.1 (Eclair)
S CPU 1 GHz Scorpion processor, Adreno 200 GPU, Qualcomm QSD8250 Snapdragon chipset
Messaging SMS (threaded view), MMS, Email, Push email, IM
Browser HTML
Radio No
Games Yes
Colors Sensous Black, Luster White
GPS Yes, with A-GPS support

29
 Java Yes, via third-party application
  - Digital compass
- MP4/H.263/H.264/WMV player
- MP3/eAAC+/WMA/WAV player
- Google Search, Maps, Gmail,
YouTube, Calendar, Google Talk
- Facebook and Twitter integration
- Document viewer
- Voice memo

Sony Ericsson W910 :

Sony Ericsson w910

GENERAL 2G Network GSM 850 / 900 / 1800 / 1900

3G Network HSDPA 2100
Announced 2007, June
Status Available. Released 2007, October
SIZE Dimensions 99 x 50 x 12.5 mm
Weight 86 g
DISPLAY Type TFT, 256K colors
Size 240 x 320 pixels, 2.4 inches
  - Accelerometer sensor for auto-rotate
- Wallpapers, screensavers
SOUND Alert types Vibration; Downloadable polyphonic, MP3, AAC ringtones, composer
Loudspeake Yes
r
3.5mm jack No
MEMORY Phonebook Yes, Photo call
Call 30 received, dialed and missed calls
records
Internal 40 MB
Card slot Memory Stick Micro (M2), up to 4GB
DATA GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps
EDGE Yes
3G HSDPA, 3.6 Mbps (W910i only)
WLAN No
Bluetooth Yes, v2.0 with A2DP
Infrared No
port
USB Yes, v2.0
CAMERA Primary 2 MP, 1600x1200 pixels
Video Yes, QVGA@15fps
Secondary Videocall camera
FEATURE Messaging SMS, EMS, MMS, Email, Instant Messaging
S Browser WAP 2.0/xHTML, HTML(NetFront 3.3), RSS reader
Radio Stereo FM radio with RDS

30
 Games Yes + downloadable
Colors Hearty Red, Noble Black, Havana Bronze, Silky White, Lipstick Pink, Prime Silver

Sony Ericsson W810 :

Sony Ericsson W810

GENERAL 2G Network GSM 850 / 900 / 1800 / 1900

Announced 2006, 1Q
Status Discontinued
SIZE Dimensions 100 x 46 x 19.5 mm
Weight 99 g
DISPLAY Type TFT, 256K colors
Size 176 x 220 pixels, 1.9 inches, 30 x 38 mm
  - Wallpapers, screensavers
SOUND Alert types Vibration; Downloadable polyphonic, MP3, AAC ringtones, composer
Loudspeake Yes
r
3.5mm jack No
MEMORY Phonebook 1000 x 24 fields, Photo call
Call 30 received, dialed and missed calls
records
Internal 20 MB
Card slot Memory Stick Duo Pro, up to 4GB, 512 MB card included, buy memory
DATA GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps
EDGE Class 10, 236.8 kbps
3G No
WLAN No
Bluetooth Yes, v2.0
Infrared Yes
port
USB Yes, v2.0
CAMERA Primary 2 MP, 1632x1224 pixels, autofocus, LED flash
Video Yes

31
 Secondary No
FEATURE Messaging SMS, MMS, Email, Instant Messaging
S Browser WAP 2.0/xHTML, HTML (NetFront)
Radio Stereo FM radio with RDS
Games Yes + downloadable
Colors Satin Black, Fusion White
GPS No
Java Yes

Sony Ericsson W550 :

Sony Ericsson W550

GENERAL 2G Network GSM 900 / 1800 / 1900

Announced 2005, July
Status Discontinued
SIZE Dimensions 93 x 46.5 x 22.5 mm
Weight 120 g
DISPLAY Type TFT, 256K colors
Size 176 x 220 pixels, 1.8 inches, 28 x 35 mm
  - Dedicated gaming buttons
- Wallpapers, screensavers
SOUND Alert types Vibration; Downloadable polyphonic, MP3 ringtones, composer
Loudspeake Yes, with stereo speakers
r
3.5mm jack No
MEMORY Phonebook 1000 x 24 fields, Photo call
Call 30 received, dialed and missed calls
records
Internal 256 MB
Card slot No
DATA GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps
EDGE No
3G No
WLAN No
Bluetooth Yes, v2.0
Infrared Yes
port

32
 USB Yes
CAMERA Primary 1.3 MP, 1280x1024 pixels, LED flash
Video Yes
Secondary No
FEATURE Messaging SMS, EMS, MMS, Email, Instant Messaging
S Browser WAP 2.0/xHTML, HTML (NetFront)
Radio Stereo FM radio with RDS
Games Yes + downloadable
Colors Vibrant Orange, Orchid White, Universe Blue
GPS No
Java Yes, MIDP 2.0
  - MP3 Player
- Predictive text input
- Organizer
BATTERY   Standard battery, Li-Po 900 mAh (BST-37)
Stand-by Up to 400 h
Talk time Up to 8 h 30 min

MARKET CONTRIBUTION OF SONY ERICSSON MOBILE:

Background of the joint venture

Sony was a marginal player in the worldwide cell phone market with a

share of less than 1 percent in 2000.

By August 2001, the two companies had finalized the terms of the

merger announced in April. The company was to have an initial workforce of

3,500 employees.

Ericsson's market share actually fell and in August 2002, Ericsson said it

would stop making mobile phones and end its partnership with Sony if the

business continued to disappoint However, in January 2003, both companies

33
said they would inject more money into the joint venture in a bid to stem the

losses.

Sony Ericsson's strategy was to release new models capable of digital

photography as well as other multimedia capabilities such as downloading

and viewing video clips and personal information management capabilities.

To this end, it released several new models which had built-in digital camera

and color screen which were novelties at that time. The joint venture,

however, continued to make bigger losses in spite of booming sales. The target

date for making a profit from its first year to 2002 was postponed to 2003 to

second half of 2003. It failed in its mission of becoming the top seller of

multimedia handsets and was in fifth-place and struggling in 2005.

Financial information:

Annual shipments of units 2003 to 2009

Sony Ericsson posted its first profit in the second half of 2003. Since then, the

sales figures from phones have been:

 2004: 42 million units

 2005: 50 million units

34
  2006: 74.8 million units

 2007: 103.4 million units

 2008: 96.6 million units

 2009: 57.1 million units

According to the Swedish Magazine M3s issue 7/2006 Sony Ericsson is

the best-selling phone brand in the Nordic countries, followed by Nokia.

In the third quarter of 2009, Sony Ericsson became the world's fourth

largest mobile phone manufacturer with 4.9% of market share after

Nokia(37.8%), Samsung(21%) and LG(11%).

However “sony ericsson” is the fourth largest manufacturer &

contributor to mobile market…

Environmental record:

Sony Ericsson ranks 2nd behind Nokia out of 18 leading electronics

makers in Greenpeace’s Guide to Greener Electronics that assesses companies'

35
policies on toxic chemicals, recycling and climate change. It is the first

company to score full marks on all chemicals criteria in the ranking. Sony

Ericsson is ahead of many of its competitors in eliminating chemical

substances in its products and is currently finalizing the phase out of

antimony, beryllium, phthalates and the very small remaining use of BFR.

Greenpeace criticises Sony Ericssons limited take-back and recycling

programme, as well as its limited use of recycled plastic in its products.

However, in June 2009 launched its first GreenHeart series device, the C901,

which indirectly emits a 15% less of CO2 during its fabrication and usage,

compared to other SE phones. It is also packed in a small box without paper

manual, includes an eco-charger, and its cover is made of recycled plastic.

Sony Ericsson Sales:

Sony Ericsson Sales Figures For Quarter 2 2010 Shows a Significant

decline. The Sony Ericsson phone sales volume grew over the first quarter but

with a modest 4.8 percent . However, it is well up to the 2009 quarter volumes

varied between 13.8 and 14.6 million units

RECENT PROGRESS & TRENDS OF SONY ERICSSON MOBILE;

 Turnaround continues with third consecutive quarter of profits  

36
  Continued success of smart phone portfolio keeps ASP at high level  

 Launch of Xperia™ models in new markets, including China and the

U.S. 

The consolidated financial summary for Sony Ericsson Mobile

Communications AB (Sony Ericsson) for the third quarter ended September

30, 2010 is as follows:

    Q3 2009  Q2 2010  Q3 2010

Number of units shipped (million) 14.1 11.0 10.4
Sales (Euro m.) 1,619 1,757 1,603
Gross margin (%) 16% 28% 30%
Operating income (Euro m.)  -193 36 63
Operating margin (%) -12% 2% 4%
Restructuring charges (Euro m.) 2 32 4
Operating income excl. restructuring-191 68 67

charges (Euro m.)

Operating margin excl. restructuring-12% 4% 4%

charges (%)
Income before taxes (IBT) (Euro m.) -199 31 62
IBT excl. restructuring charges (Euro m.) -198 63 66
Net income (Euro m.) -164 12 49
       
Average selling price (Euro) 114 160 154

37
 Bert Nordberg, President & CEO of Sony Ericsson commented, “Our

third consecutive quarter of profitable results illustrates that Sony Ericsson’s

overall performance is stabilizing. Our strategy to focus on the Smartphone

segment is succeeding and Smartphone’s now comprise more than 50% of our

total sales. During the quarter, we launched our Android-based Xperia™

models in new markets, such as China and the U.S., and it is our ambition to

become the global number one handset provider on the Android platform.”

Income before taxes for the quarter excluding restructuring charges was

a profit of Euro 66 million following the positive effects of the transformation

programme. Net income for the quarter was Euro 49 million, an increase of

Euro 213 million year-on-year and of Euro 37 million sequentially.

The gross margin percentage was 30% and almost doubled year-on-year,

reflective of the company turnaround. 

Units shipped in the quarter were 10.4 million, a decrease of 26% year-

on-year and down 5% sequentially. Average selling price (ASP) in the quarter

remained at a high level of Euro 154, a 34% increase year-on-year and a

decrease of 4% sequentially, due to product and geographical mix. As a result,

38
sales for the quarter were Euro 1,603 million, essentially flat year-on-year and

a 9% decrease sequentially.

Sony Ericsson’s net cash position as of September 30, 2010 was Euro

538 million. The negative cash flow from operating activities was Euro 54

million, mainly due to payments during the quarter related to the

transformation programme. 

Market share in unit base for the quarter remained flat sequentially and

is estimated to be approximately 4%. The value market share is estimated to

be approximately 6%.

Sony Ericsson maintains a forecast of slight growth in units in the global

handset market in 2010. 

THIS STATEMENT DEPICTS THE OPERATING INCOME,OPERATING

MARGIN,INCOME BEFORE TAX(IBT)& NET INCOME HAS BEEN INCREASED

AND MOREOVER “SONY ERICSSON” PLANS TO RETAIN AND IMPROVE

CURRENT PROGRESS OF THE “FINANCIAL YEAR 2011”

39
RECENT TRENDS;

SONY ERICSSON HAS LAUNCHED MANY SMART PHONES AND THUS

PREVAILING A LEADING ROLE IN INNOVATIN MARKET TRENDS,THE

FOLLOWING ARE SOME OF THE SMART PHONES;

 XPERIA X10

 BRAVIA S004

 VIVAZ PRO

 ASPEN

 HAZEL

 C 901 GREEN HEART

 SATIO (IDOU)

 W 705

 W595S

40
  W 960

SONY ERICSSION COMPANY PLAYS A ROLE OF “TREND SETTER” IN

MOBILE MARKET:

Sony Ericsson inspires millions of customers to blur the line between

communication and entertainment.its vision is to be the Communication

Entertainment brand that enables anyone to create and participate in unique

entertainment experiences.

Sony Ericsson Mobiles in India:

Sony (esp Sony Ericsson mobiles) is one of the most recognised and

leading bands in the world today. It established its India operations in 1994

and heads its national operations from New Delhi. Since its inception, it has

experienced phenomenal growth and increasing reputation across the

country. Sony Ericsson mobiles is a joint venture established in 2001 by the

Japanese consumer electronics company Sony Corporation and the Swedish

telecommunications company Ericsson to make mobile phones.

41
 Sony Ericsson mobiles enable you to have the same communication and

computing power that you have in the office when you're on the move. Sony

Ericsson mobiles can access the Internet, intranet, email and corporate

network wherever you are in the world. Sony Ericsson's range of mobiles and

accessories are a class apart from others. It's easy to choose a design that fits

into one's budget and lifestyle needs, for the mobiles are desinged with the

wide range of customers and usage in mind.

Other than mobiles, it manufactures a number of electronic equipments

such as television and projector home video and audio, digital photography, IT

and computing, storage and recording media, battery and chargers,

accessories, and other areas.

42
RESPONDENTS

PROFILE
43
 CHAPTER - III

AGE
PARTICULARS NO.OF.RESPONDENTS PERCENTAGE
BELOW 25 YEARS 17 68
ABOVE 25 YEARS 6 24
30-40 YEARS 2 8
TOTAL 25 100
Inference:

Age Wise classification of the respondents shows that a majority of

68% are below 25years, 24% are above 25years of age and 8% remaining

were in the age of 30-40years.

EDUCATION
PARTICULARS NO.OF.RESPONDENTS PERCENTAGE
10th/12th 5 20
44
 UG/PG 16 64
DIPLOMA 3 12
OTHER 1 4
TOTAL 25 100

Inference:

The above table insists that 20% are in the category of (10th/12th), 64%

are in the category of (UG/PG) holders, 12% are the diploma holders and

emaining 4% are in the category of other.

MARITAL STATUS

PARTICULARS NO.OF.RESPONDENT PERCENTAGE

S
Married 5 20
Unmarried 20 80

45
 TOTAL 25 100

Inference:

From the above table, we understood that 20% respondents were

married and 80% respondents were not married.

MONTHLY INCOME
PARTICULARS NO.OF.RESPONDENTS PERCENTAGE
Nil 9 36
Below 7500 10 40
7500-15000 5 20
Above 15000 1 4
TOTAL 25 100
Inference:

46
 Income wise classification of the respondents shows that 36% are

students (nil income),40% were below the income group of 7500,20%were

between 7500-15000,and 4% were above 15000.

OCCUPATIONAL DETAILS
PARTICULARS NO.OF.RESPONDENTS PERCENTAGE
Business Man 7 28
Employer 5 20
Student 12 48
Others 1 4
TOTAL 25 100

Inference:

Occupation wise classification of the respondents shows that a

(majority) 48% are students,28%are business man,20% are employer and

the others were 4%.

47
 Analysis
&
Interpretation

48
 CHAPTER IV
PRICE
Particulars No. of percentage

respondents
Highly satisfied 8 32
Satisfied 16 64
Neither Satisfied nor Dis- 1 4

satisfied
Dis-satisfied - -
Highly Dis-satisfied - -
Total 25 100
Inference:

The above table reveals that 32% of respondents are highly satisfied

with price criteria,64% are satisfied,4% are neither satisfied nor

dis-satisfied, and nil percentage for the remaining.

49
CLARITY
Particulars No. of Percentage

respondents
Highly satisfied 14 56
Satisfied 10 40
Neither Satisfied nor Dis- 1 4

satisfied
Dis-satisfied - -
Highly Dis-satisfied - -
Total 25 100
Inference:

The above table insists that 56% of respondents are highly

Satisfied on clarity,40% are satisfied,4% are neither satisfied and nor

Dis-satisfied and the remaining claims nil.

AVAILABILITY & ECONOMY

Particulars No. of percentage

respondents
Highly satisfied 2 8

50
 Satisfied 14 56
Neither Satisfied nor Dis- 7 28

satisfied
Dis-satisfied 1 4
Highly Dis-satisfied 1 4
Total 25 100
Inference:

The above table shows that 8% are highly satisfied,56% are

Satisfied,28% are neither satisfied nor dis-satisfied,4% are dis-satisfied

And 4% are highly dis-satisfied.

VARIABILITY (MODEL)
Particulars No. of percentage

respondents
Highly satisfied 5 20
Satisfied 13 52
Neither Satisfied nor Dis- 5 20

satisfied
Dis-satisfied 1 4
Highly Dis-satisfied 1 4

51
 Total 25 100
Inference:

The above table shows that 20% are highly satisfied,52% are

Satisfied, 20% are neither satisfied nor dis-satisfied, 4% are dis-satisfied

And 4% are highly dis-satisfied.

SERVICE COST
Particulars No. of percentage

respondents
Highly satisfied 3 12
Satisfied 7 28
Neither Satisfied nor Dis- 8 32

satisfied
Dis-satisfied 6 24
Highly Dis-satisfied 1 4
Total 25 100

Inference:

The above table shows that 12% are highly satisfied,28% are

52
Satisfied, 32% are neither satisfied nor dis-satisfied,24% are dis-satisfied

And 4% are highly dis-satisfied.

PERFORMANCE
Particulars No. of Percentage

respondents
Highly satisfied 6 24
Satisfied 13 52
Neither Satisfied nor Dis- 4 16

satisfied
Dis-satisfied 1 4
Highly Dis-satisfied 1 4
Total 25 100
Inference:

The above table shows that 24% are highly satisfied on,52% are

Satisfied, 16% are neither satisfied nor dis-satisfied, 4% are dis-satisfied

And 4% are highly dis-satisfied on criteria “performance”.

53
WITH STANDING BATTERY
Particulars No. of Percentage

respondents
Highly satisfied 3 12
Satisfied 7 28
Neither Satisfied nor Dis- 5 20

satisfied
Dis-satisfied 4 16
Highly Dis-satisfied 6 24
Total 25 100
Inference:

The above table categorize that 12% of respondents are highly

Satisfied, 28% are satisfied, 20% are neither satisfied nor dis-satisfied,

16% are dis-satisfied and remaining 24% are highly dis-satisfied.

DURABILITY & NETWORK SUPPORTIVENESS

Particulars No. of Percentage

54
 respondents
Highly satisfied 5 20
Satisfied 10 40
Neither Satisfied nor Dis- 7 28

satisfied
Dis-satisfied 3 12
Highly Dis-satisfied - -
Total 25 100
Inference:

The above table reveals that 20% of respondents are highly

Satisfied, 40% are satisfied, 28% are neither satisfied nor dis-satisfied,

12% are dis-satisfied and nil% are highly dis-satisfied.

RESALE VALUE
Particulars No. of Percentage

respondents
Highly satisfied - -
Satisfied 3 12
Neither Satisfied nor Dis- 1 4

satisfied
55
 Dis-satisfied 11 44
Highly Dis-satisfied 10 40
Total 25 100
Inference:

The above table insists that nil% of respondents are highly

Satisfied, 12% are satisfied, 4% are neither satisfied nor dis-satisfied,

44% are dis-satisfied and remaining 40% are highly dis-satisfied.

SOUND QUALITY
Particulars No. of Percentage

respondents
Highly satisfied 13 52
Satisfied 11 44
Neither Satisfied nor Dis- 1 4

satisfied
Dis-satisfied - -
Highly Dis-satisfied - -
Total 25 100
Inference:

The above table categorize that 52% of respondents are highly

56
Satisfied, 44% are satisfied, 4% are neither satisfied nor dis-satisfied,

and dis-satisfied & highly dis-satisfied remains nil.

PICTURE RESOLUTION
Particulars No. of Percentage

respondents
Highly satisfied 6 24
Satisfied 13 52
Neither Satisfied nor Dis- 5 20

satisfied
Dis-satisfied 1 4
Highly Dis-satisfied - -
Total 25 100
Inference:

The above table reveals that 24% of respondents are highly

Satisfied, 52% are satisfied, 20% are neither satisfied nor dis-satisfied,

4% are dis-satisfied and nil% are highly dis-satisfied.

57
CAMERA MEGAPIXEL
Particulars No. of percentage

respondents
Highly satisfied 17 68
Satisfied 6 24
Neither Satisfied nor Dis- 1 4

satisfied
Dis-satisfied 1 4
Highly Dis-satisfied - -
Total 25 100
Inference:

The above table shows that 68% of respondents are highly

Satisfied, 24% are satisfied, 4% are neither satisfied nor dis-satisfied,

4% are dis-satisfied and nil% are highly dis-satisfied.

EARPHONE QUALITY
Particulars No. of Percentage

58
 respondents
Highly satisfied 17 68
Satisfied 4 16
Neither Satisfied nor Dis- 4 16

satisfied
Dis-satisfied - -
Highly Dis-satisfied - -
Total 25 100
Inference:

The above table categorize that 68% of respondents are highly

Satisfied on ear phone quality, 16% are satisfied, 16% are neither satisfied

nor dis-satisfied, and dis-satisfied & highly dis-satisfied remains nil.

OPERATING INTERFACE UTILITES

Particulars No. of Percentage

respondents
Highly satisfied - -
Satisfied 14 56
Neither Satisfied nor Dis- 9 36

satisfied
Dis-satisfied 1 4
Highly Dis-satisfied 1 4

59
 Total 25 100

Inference:

The above table insists that nil% of respondents are highly

Satisfied, 56% are satisfied, 36% are neither satisfied nor dis-satisfied,

4% are dis-satisfied and remaining 4% are highly dis-satisfied.

MOBILE INTERNET
Particulars No. of Percentage

respondents
Highly satisfied 10 40
Satisfied 7 28
Neither Satisfied nor Dis- 5 20

satisfied
Dis-satisfied 1 4
Highly Dis-satisfied 2 8
Total 25 100
Inference:

60
 The above table categorize that 40% of respondents are highly

Satisfied on Mobile internet, 28% are satisfied, 20% are neither satisfied

nor dis-satisfied, and 4% are dis-satisfied & 8% are highly dis-satisfied.

“3G” FACILITY
Particulars No. of Percentage

respondents
Highly satisfied 8 32
Satisfied 14 56
Neither Satisfied nor Dis- 3 12

satisfied
Dis-satisfied - -
Highly Dis-satisfied - -
Total 25 100
Inference:

The above table reveals that 32% are highly satisfied on

“3G” facility,56% are satisfied,12% are neither satisfied nor dis-satisfied and

Dis-satisfied & highly dis-satisfied remains nil.

61
SYNCHORONIZE UTILITES
Particulars No. of Percentage

respondents
Highly satisfied 2 8
Satisfied 11 44
Neither Satisfied nor Dis- 4 16

satisfied
Dis-satisfied 6 24
Highly Dis-satisfied 1 4
Total 25 100
Inference

The above table insists that 8% of respondents are highly

Satisfied, 44% are satisfied, 16% are neither satisfied nor dis-satisfied,

24% are dis-satisfied and remaining 4% are highly dis-satisfied.

EMMISSION OF RADIATIONS

62
 Particulars No. of Percentage

respondents
Highly satisfied 4 16
Satisfied 11 44
Neither Satisfied nor Dis- 7 28

satisfied
Dis-satisfied 2 8
Highly Dis-satisfied 1 4
Total 25 100
Inference:

The above table reveals that 16% of respondents are highly

Satisfied, 44% are satisfied, 28% are neither satisfied nor dis-satisfied,

8% are dis-satisfied and remaining 4% are highly dis-satisfied.

MODEM CONNECTIONS
Particulars No. of Percentage

respondents
Highly satisfied 8 32
Satisfied 9 36
Neither Satisfied nor Dis- 6 24

63
 satisfied
Dis-satisfied 1 4
Highly Dis-satisfied 1 4
Total 25 100
Inference:

The above table categorize that 32% of respondents are highly

Satisfied, 36% are satisfied, 24% are neither satisfied nor dis-satisfied,

4% are dis-satisfied and remaining 4% are highly dis-satisfied on the

Criteria “modem connection”.

SPARE COSTS
Particulars No. of Percentage

respondents
Highly satisfied - -
Satisfied 6 24
Neither Satisfied nor Dis- 4 16

satisfied
Dis-satisfied 8 32
Highly Dis-satisfied 7 28
Total 25 100
Inference:

The above table insists that nil% of respondents are highly

64
Satisfied, 24% are satisfied, 16% are neither satisfied nor dis-satisfied,

32% are dis-satisfied and remaining 28% are highly dis-satisfied on the

Criteria “spare costs”.

INSTANT AUDIO & VIDEO MESSAGING

Particulars No. of Percentage

respondents
Highly satisfied 12 48
Satisfied 9 36
Neither Satisfied nor Dis- 2 8

satisfied
Dis-satisfied 2 8
Highly Dis-satisfied - -
Total 25 100
Inference:

The above table reveals that 48% of respondents are highly

Satisfied, 36% are satisfied, 8% are neither satisfied nor dis-satisfied,

8% are dis-satisfied and remaining nil% are highly dis-satisfied on

According to instant audio & video messaging .

65
TRENDS
Particulars No. of Percentage

respondents
Highly satisfied 3 12
Satisfied 11 44
Neither Satisfied nor Dis- 5 30

satisfied
Dis-satisfied 6 24
Highly Dis-satisfied - -
Total 25 100
Inference:

The above table insists that 12% of respondents are highly

Satisfied, 44% are satisfied, 30% are neither satisfied nor dis-satisfied,

24% are dis-satisfied and nil% are highly dis-satisfied on the criteria

Trends.

APPLICATIONS & SOFTWARES

Particulars No. of Percentage

respondents

66
 Highly satisfied 5 20
Satisfied 10 40
Neither Satisfied nor Dis- 3 12

satisfied
Dis-satisfied 7 28
Highly Dis-satisfied - -
Total 25 100
Inference:

The above table shows that 20% of respondents are highly

Satisfied, 40% are satisfied, 12% are neither satisfied nor dis-satisfied,

28% are dis-satisfied and nil% are highly dis-satisfied on the criteria

Applications & softwares.

MEMORY EXTENSION [IN-BUILT MEMORY]

Particulars No. of Percentage

respondents
Highly satisfied 3 12
Satisfied 8 32
Neither Satisfied nor Dis- 8 32

satisfied
Dis-satisfied 2 8
Highly Dis-satisfied 4 16

67
 Total 25 100
Inference:

The above table Reveals that 12% are highly satisfied on the

Memory extension,32% are satisfied,32% are neither satisfied nor

dis-satisfied,8% are dis-satisfied and 16% are Highly dis-satisfied.

GRADE
Particulars No. of Percentage

respondents
Highly satisfied 4 16
Satisfied 16 64
Neither Satisfied nor Dis- 4 16

satisfied
Dis-satisfied 1 4
Highly Dis-satisfied - -
Total 25 100

Inference:

The above table classifies that 16% of respondents are highly

68
Satisfied, 64% are satisfied, 16% are neither satisfied nor dis-satisfied,

4% are dis-satisfied and nil% are highly dis-satisfied on the criteria

Grade of the mobile sony ericsson.

CHAPTER – V

FINDINGS, SUGGESTIONS AND CONCLUSIONS

FINDINGS

 It is found from the study, 65% of the respondents are below the age

group of 25 years.

 Majority of respondents are unmarried (80%)

 Most of them are students (48%)

 Majority of the respondents have holding UG level degree (42%)

 Most of the respondents are earning the monthly income of below of

Rs.7500 (40%)

69
 Majority of the respondents are satisfied with the price of the

mobile(64%)

 Majority of the respondents are highly satisfied with the clarity feature
(52%)

 Majority of the respondents are satisfied with the availability &

economy (56%)

 Majority of the respondents are satisfied with the model (52%)

 Majority of the respondents are satisfied with the service cost of the

mobile (32%)

 Majority of the respondents are dissatisfied with the spare parts cost of
the mobile (32%)

 Majority of the respondents are satisfied with the performance of the

mobile (52%)

 Majority of the respondents are satisfied with the battery (28%)

 Majority of the respondents are satisfied with the durability and

network supportiveness (40%)

 Majority of the respondents are dissatisfied resale value (48%)

 Majority of the respondents are satisfied with the sound quality(44%)

70
 Majority of the respondents are satisfied with the picture resolution

(52%)

 Majority of the respondents are highly satisfied with the camera mega
pixel (68%)

 Majority of the respondents are highly satisfied with the ear phone

quality (68%)

 Majority of the respondents are satisfied with the operating interface

utilities (56%)

 Majority of the respondents are highly satisfied with the mobile internet
(40%)

 Majority of the respondents are satisfied with the 3g facility (52%)

 Majority of the respondents are satisfied with synchronize utilities

(44%)

 Majority of the respondents are satisfied with the radiations (44%)

 Majority of the respondents are satisfied with the modem

connections(36%)

 Most of them are highly satisfied on application & software’s(40%)

71
  Majority of the respondents are satisfied with the trends of mobiles

(44%)

 Majority of the respondents are highly satisfied with the availability and
economy(48%)

 Majority of the respondents are satisfied with the in-Built memory

extension (32%)

 Majority of the respondents are satisfied with the grade criteria (64%)

SUGGESTIONS

Based on the findings of the study the following suggestions are made ;

 Price value are high while comparing to other competitors.

 Joy sticks durability has to be increased.

 With standing battery capacity has to be increased.

 More service centers are to be increased

 Performance has to be increased

 Durability relating to keypad and speakers are to maximized

 Operating facilities should done at understanding level

72
  Spare cost are to be at a reasonable price

 Devices internal memory should be increased

 More ‘standard models are to innovated and introduced in the

mobile market, hence there is limited standard models in sony

ericsson mobiles

 Dual sim options can be adopted

 Advertisements of existing models are to be increased in order to

make awareness of the mobile models

 Speedness and modem connections are to be increased

CONCLUSION

A study on consumer preference and satisfaction towards sony ericsson

mobiles insists that more consumer had satisfied on camera mega pixel, sound

quality, picture resolution, clarity and audio & video messaging. And hence

sony ericsson mobiles has a drawbacks of low battery capacity, high prices,

73
low resale value, less durability of keypad and high spare cost. However Sony

ericsson mobiles are being liked by modern youths.

74
75
 APPENDIX

76