Part A: (40% MCQs)

Research Methodology and Numerical Ability

Descriptive Statistics, Attitude Measurement and Scales, Probability Distributions. Correlation and Regression Analysis, Sampling theory and sampling
distributions Research Design. Time Series Analysis. Discriminant Analysis, Factor analysis, Cluster analysis, Test of Hypothesis. Report writing and
Presentation.

Part B: (30%, 5 Descriptive Questions of 6 marks each)

Business/Economic Environment
Demand Analysis, Cost- Output Relations, Market Structures, Pricing Strategies, National Income concepts, Business Environment, Legal environment
of Business in India, Competition policy, Consumer protection, Environment protection. Foreign direct investment and multinational corporations MNCs,
culture, MNCs, and LDCs, joint ventures.

Part C: (30%, 5 Descriptive Questions of 6 marks each)

General Management
Management Process and Organizational Behaviour- Evolution of Management thought, Management Functions, Decision making, Group Dynamics,
Work motivation, Conflict Management. Application of Information Technology in Management.

Finance and Taxation

Financial Statement Analysis, Fund Flow and Cash Flow Analysis, Nature and scope of Financial Management, Capital budgeting decisions, Capital
Market and Regulation, Stock Market and Regulation; Mutual Funds, Money Market and Instruments; Investment and Portfolio Management;
Investment Risk and Returns; Security Analysis; Foreign Exchange Markets.; Ratio Analysis. Tax Planning: Concept, Significance and problems of tax
planning, methods of tax planning.

Marketing
Marketing as a Philosophy of business and Marketing Process, Marketing Mix Decisions, Segmentation, Targeting and Positioning, Consumer
Behaviour; Buying Motives, Factors Influencing Consumer Behaviour. Tools and Techniques of Marketing research.

Operations
Role and scope of production management; and Production Planning and control, Demand forecasting for operations; Work measurement; Time and
motion study; Quality Control; Role and scope of operations research.

Human Resource Management

Organizing and Staffing; Recruitment, Selection, Placement and Induction processes: - meaning, nature, methods, techniques -current practices;
Performance Appraisal and Performance Management processes Human Resource Development- Training and Development Processes - meaning,
nature, methods and techniques; Human Resource Information System; Human Resource Accounting and Auditing; ( current developments and
practices in these area). Management of Industrial Relations: Trade Unions and Employers Associations; Discipline and Grievance Management;
Participative Management, ILO and Industrial Relations.

Psychology
Understanding of Organizational / Industrial Psychology and its relevance.

Sociology
Culture and Globalization, Consumer Culture, Contemporary Debates in Sociology, Cultural Studies, Gender Divisions and Feminist Theory, Gender,
Justice and Development, Globalization, International Migration and Ethnicity, Media Theory, Social Movements and Environmental Issues, The
Global Challenge, Sociology of Human Rights.

Political Science
Indian Political System, Monarchy, Democracy, Dictatorship, Socialism, Communism.

Public Administration
Public Administration in Theory and Application, The policy process and comparative public policy; health policy; education policy; urban and
environmental policy; Managing Information and Technology in the Public Institutions,Management Techniques used to implement public policy.