VIMAL PATEL (SIMCA-VIJAPUR)

Important questions for RETAILING II

SIDHPURIA

1. What is retailing? Define major format of In-store retailing.

(including emerging retail formats in India)

• Technology in retail business.*

2. What is franchising? Define types of franchising.

3. Define growth strategy for retailers

• Types of vertical marketing systems in retailing*

4. Difference between a franchisee and licensee.

5. Pros and cons of franchise system.

6. Modes of franchising.

7. Franchisibility

8. Which type of feasibility study required in franchise, how to

design franchise system?

9. Qualities of good franchisee

10. New franchise Vs existing franchise

• Sources for searching franchise opportunity* and areas to

investigate franchise opportunity*

11. Major criteria for overall evaluation to the franchise

opportunity

12. Classify basic categories to estimate financial requirement.

13. Different Criteria to measure financial performance(with

formulas ratio analysis)

• Franchise law across the globe(see ppt only)*

14. Law applicable to franchising in india

15. Documentation required for franchising

VIMAL PATEL (SIMCA-VIJAPUR)

VIMAL PATEL (SIMCA-VIJAPUR)

• UFOC (uniform franchising offer circular)*

• Taxation aspect of franchising*

16. Major issues in termination of franchises

• Stages in relationship building process*

PIYUSH SINHA

17. What is category management? Explain importance of

category management.

18. Process of category management.

19. What is retail buying? Explain models of buying

behaviour and revised theory of merchandise buying
behaviour.

20. What is merchandise plan? Define steps involved in

merchandise plan.

21. What is assortment plan? Define steps involved in

assortment plan.

22. Benefits in retail buying groups

23. Define “layout”. Which are elements of layout?

24. Types of circulation plan.

• What includes in (1) storefronts and entrances (2) merchandise

display and (3) materials and finishes?

• Role of music.

25. Elements of graphics.

26. What is Point-of-purchase communication? Define the role of

POP. How to design POP communication.

• Role of packaging

27. Shopper expectation model for POP communication.

VIMAL PATEL (SIMCA-VIJAPUR)

VIMAL PATEL (SIMCA-VIJAPUR)

28. Communication challenges and strategies for High, Medium

and Low involvement in buying.

29. Define store loyalty and patronage (framework). Explain major

variables affecting loyalty.

30. Types of technology used in retailing.

VIMAL PATEL (SIMCA-VIJAPUR)