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Supplier D
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Retailer 2 Distributor 2
Plant B Warehouse Plant B Warehouse
A B C
Plant C
Retailer 3 Distributor 3
A B C
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Warehousing function: Cross-docking Types of Warehousing
Direct Store Delivery
Retailer 1
A C Warehousing at the point of origin only (production or marketing).
E.g. mail-order catalog, Amazon
Plant A
Private Warehousing
Plant C Space owned or leased by the company
Retailer 3
B C Contract Warehousing
Warehousing function contracted out to an operator
Minimal storage in warehouses. Only for a few hours. Combines the best of public and private warehouses.
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Primary function of warehouse is coordination between suppliers and
customers
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Public Warehousing Private Warehousing
Advantages Advantages
Disadvantages Disadvantages
Conservation of capital Greater degree of control over
Communication breakdown storage, handling and Heavy fixed cost/investment
Ability to increase space by
buying additional capacity Not all services and capabilities management. Less flexibility in adjusting
for handling demand surges available at all locations Greater flexibility in designing capacity
and peaks. Space not available when most and operating the
Economies of Scale needed warehouse.
Availability of a wide range of Cost advantages in the long
special services e.g. term.
breaking bulk, packaging, In-house skills and expertise.
consolidation, equipment Greater care in material handling
maintenance and meeting customer
Flexibility in adjusting to requirements
changes in the matketplace Tax benefits
Tax benefits Service reliability and sense of
Cost tracking for storage and 13 permanence due to 14
handling ownership