Lovely Professional University,Punjab

Format For Instruction Plan [for Courses with Lectures and Tutorials

Course No Cours Title Course Planner Lectures Tutorial Practical Credits

MGT516 RESEARCH METHODOLOGY 13709 :: Pratish Srivastav 4 2 0 5

Text Book: 1 Cooper D.R., Business Research Methods, Tata McGraw Hill, New Delhi,2007

Other Specific Book:

2 Nargundkar, R., Marketing Research, Tata McGraw Hill Publishing Co., New Delhi

3 Dhruv, Grewal, Marketing Research, Biztantra,2005

4 Gupta, SC, Fundamental of Statistics, Himalaya Publishing House,2009

5 Malhotra, Naresh, Marketing Research, Pearson 2006

6 Levin R.I.and Rubin D.S., Statistics for Management, Prentice Hall Publishing Co., New Delhi, 7th Edition. 2004

7 Bryman, Alan and Emma Bell Bussiness Research Methods, Oxford second edition 2008

8 Parsuraman et al, Marketing Research, Biztantra, Ed2009

9 Zikmund W.G.,Business Research Methods, South Western Cengage Learning New Delhi, 7th edition, 2004

Other Reading

Sr No Jouranls atricles as compulsary readings (specific articles, Complete reference)

10 Margaret Adolphus, “ How to carry out a literature review for a dissertation or research paper”: http://www.emeraldinsight.com/research/guides/literature2.htm?
part=1

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 11 Principles & Practices of Questionnaire Design: http://www.snapsurveys.com/training/training-course-details/principles-and-practice-of-questionnaire-design-
level-3.shtml
12 Armitage, A. and Keeble-Allen, D (2008), “Undertaking a Structured Literature Review or Structuring a Literature Review: Tales from the` Field.” The Electronic
Journal of Business Research Methods
13 Javed Iqbal, Impact College,School of Business and Management, Learning from a Doctoral Research Project: Structure and Content of a Research Proposal
14 Teresa Small bone and Sarah Quinton (2004), “Increasing business students’ Confidence in Questioning the Validity and Reliability of their Research”, The
Electronic Journal of Business Research Metho
15 Survey research design Joseph Janes. Library Hi Tech. Bradford: 2001. Proquest database, Vol. 19, Iss. 4; pg. 419, 3 pgs

Relevant Websites

Sr. No. (Web adress) (only if relevant to the courses) Salient Features
16 http://www.writing.utoronto.ca/advice/specific-types-of- Tips on how to conduct Literature Review
writing/literature-review
17 http://www.socialresearchmethods.net/kb/design.php Detailed write-up on Research Design
18 http://www.socialresearchmethods.net/tutorial/Mugo/tutorial.ht Tutorial on sampling
m

Detailed Plan For Lectures

Week Number Lecture Number Lecture Topic Chapters/Sections of Homework to be Assigned Pedagogical tool
Textbook/other to students Demonstration/case
reference study/images/anmatio
n ctc. planned

Part 1
Week 1 Lecture 1 An introduction to Research: Meaning, Definition. ->Reference
:1,Chapter 1
->Reference
:3,Chapter 1 (page 8)
Lecture 2 Research Objectives and Research Process. ->Reference
:1,Chapter 3
->Reference
:2,Chapter 2
Lecture 3 Review of Literature in Research writing ->Reference Case: Dunkin Donuts
references/bibliography :7,Chapter 4 Versus Krispy Kreme.
->Reference Reference 8, Pgs. 51-52
:1,Chapter 4 (Page 96
102)

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Week 1 Lecture 4 Selection of research problem, understanding ->Reference
problem, necessity of defined problem :1,Chapter 4
->Reference
:5,Chapter 2
Week 2 Lecture 5 Languages of research - Construct, Concept and ->Reference HomeWork 1 Allocation
Variables :1,Chapter 2 (pg. 35 -
45)
Lecture 6 Hypothesis formulation ->Reference Case: Nike Chainsaw
:1,Chapter 18 Ad Reference 8 pg. 362
Lecture 7 Hypothesis formulation

Lecture 8 Research Proposal Writing ->Reference

:1,Chapter 4 (pg. 84)
Week 3 Lecture 9 Research Design: Meaning and Types: Exploratory ->Reference Case: Consumer
Research & its design :1,Chapter 6 Perception of IT
->Reference Education Reference 2
:5,Chapter 3 (pg. 46 - 48)
Lecture 10 Research Design: Meaning and Types: Descriptive ->Reference Term Paper 1 Allocation
Research & its design :1,Chapter 6
Lecture 11 Research Design: Meaning and Type: Causal,
Experimental
Lecture 12 Scaling Techniques: Meaning & Types: Primary ->Reference
scales :1,Chapter 13
Week 4 Lecture 13 Scaling Techniques: Meaning & Types: Likert scale ->Reference HomeWork 1 Submission
:1,Chapter 13

Part 2
Week 4 Lecture 14 Scaling Techniques: Meaning & Types: Semantic ->Reference
scales :1,Chapter 13
Lecture 15 Questionnaire and Instruments ->Reference HomeWork 2 Allocation Case: Post Launch
:1,Chapter 14 survey for the Daily
Reporter.
Reference: Sunannda
Easwaran, Marketing
Research Oxford 2008,
(Pg 225-229)
Lecture 16 Questionnaire and Instruments Case: This Study
Brought to You
By...........
Reference 8 (pg. 325 -
327)

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Week 5 Lecture 17 Sampling: Probability sampling methods ->Reference
:1,Chapter 15
Lecture 18 Non Probability sampling and principle steps in a
sample survey
Lecture 19 Determination of sample size: sampling distribution

Lecture 20 Data preparation and description, Exploring, ->Reference

Displaying, Examining :1,Chapter 16
Week 6 Lecture 21 Data preparation and description, Exploring, ->Reference Case: Time Inc:
Displaying, Examining :1,Chapter 16 Launching New
Magazines
Reference 8 (pg. 114)
Lecture 22 Arithmetic mean ->Reference Case: Puma
:4,Chapter 5 Reference 8 (pg. 393)
Lecture 23 Median HomeWork 2 Submission

Lecture 24 Mode

Week 7 Lecture 25 Dispersion: Mean Deviation ->Reference Quiz 1

:4,Chapter 6
Lecture 26 Dispersion: Standard Deviation

Lecture 27 Dispersion: Standard Deviation

Lecture 28 Revision

MID-TERM
Part 3
Week 8 Lecture 29 Correlation: Karl Pearson Method ->Reference
:1,Chapter 19
->Reference
:4,Chapter 8
Lecture 30 Correlation: Spearman Method

Lecture 31 Simple Regression: Linear regression in Two ->Reference Case study on

variables :1,Chapter 19 Correlation &
->Reference Regression
:4,Chapter 9 Reference 2 (pg. 260)

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Week 8 Lecture 32 Testing of Hypothesis: Procedure and relevant ->Reference
terms :1,Chapter 18
->Reference
:4,Chapter 16
Week 9 Lecture 33 Parametric: One Sample test (Z-test) ->Reference HomeWork 3 Allocation
:4,Chapter 19
Lecture 34 Parametric: Two Sample test (Z-test)

Lecture 35 One Sample and Two sample t - Test

Lecture 36 ANOVA: introduction, One Way ANOVA ->Reference Case study on ANOVA.
:2,Chapter 9 Reference 2 (pg. 221)
Week 10 Lecture 37 Introduction to Non-Parametric test ->Reference
:5,Chapter 15
Lecture 38 Non-Parametric Test: introduction, Goodness of Fit ->Reference
Sample - Chi Square Test :4,Chapter 18
Lecture 39 Non-Parametric Test: Yates correction

Part 4
Week 10 Lecture 40 Introduction to Multivariate Analysis: Metric and Non ->Reference
Metric :1,Chapter 20
Week 11 Lecture 41 Multiple Regression ->Reference HomeWork 3 Submission
:1,Chapter 20
Lecture 42 Introduction to Discriminant Analysis (with SPSS)

Lecture 43 Introduction to Conjoint Analysis (With SPSS) HomeWork 4 Allocation Case study on Conjoint
Analysis
Reference 2 (pg. 422-
426)
Lecture 44 Factor Analysis (with SPSS) Case study on Factor
Analysis
Reference 2 (pg. 322-
325)

Week 12 Lecture 45 Cluster Analysis (with SPSS) ->Reference Case study on Cluster
:1,Chapter 20 Analysis
Reference 2 (pg. 361-
368)

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 Week 12 Lecture 46 Multidimensional scaling: Introduction ->Reference Quiz 2 Case study on
:2,Chapter 15 Multidimensional
Scaling
Reference 2 (pg. 405)
Lecture 47 Time series & its components (Least Square ->Reference Term Paper 1 Submission
Method) :4,Chapter 11
Lecture 48 Business Forecasting and its significance
Week 13 Lecture 49 Index number: methods ->Reference
:4,Chapter 10
Lecture 50 Index Number: Tests (Time Reversal and Factor HomeWork 4 Submission
Reversal Tests)
Lecture 51 Presenting insights and finding: written report and ->Reference
presentation. :1,Chapter 21
Lecture 52 Revision

Spill Over
Week 14 Lecture 53 Practice of use of SPSS: Parametric Test
Lecture 54 Practice of use of SPSS: Parametric Test
Lecture 55 Practice of use of SPSS: Multivariate Analysis
Lecture 56 Practice of use of SPSS: Multivariate Analysis

Details of homework and case studies

Homework No. Topic of the Homework Nature of homework
(group/individuals/field work
Homework 1 A set of research topic will be identified by students and Individual
approved by instructor on which they have to prepare a
report: 1) Introduction; 2) Review of Literature; 3) Research
design / Methodology; (At least 25 research articles to be
reviewed on the assigned topic.)
Note: Students must use www.scholar.google.com and
www.ssrn.com, www.proquest.com for review of literature
apart from other websites.
Evaluation criteria: Objectives: 3 marks, Review of Literature: 5 marks, Research design: 3 marks,
Research methods: 2 marks, References: 2 marks
Homework 2 Design a questionnaire on the selected topics (continue with first home work.) Individual

Evaluation criteria: Questionnaire design: 5 marks, Consistency of the questionnaire with topic: 10 marks

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Homework 3 Case base presentation. Group

Evaluation criteria: Presentation: 10 marks, Report Submission: 5 marks

Homework 4 Class Assignment to evaluate the understanding of statistical concepts taught to the students. Students Individual
would be given 2 numerical problems, each of 5 marks, and each testing them on their understanding of
the various hypothesis testing tests taught to them in the class.
This test would be conducted after the submission of a home work component consisting of 6 problems.
The problems would be from elaborate topics like Correlation, Regression, hypothesis testing methods -
ANOVA, Chi Square test etc. (The teacher framing the questions would ensure that the exercise engages
the students for a minimum of 5 hours). Upon submission, the teacher would evaluate any question
randomly for 5 marks.

Evaluation criteria: Homework submission: 5 marks, Assignment based class test: 10 marks

Scheme for CA:out of 100*

Component Frequency Out Of Each Marks Total Marks
Homework 3 4 15 45
Quiz 2 15 30
Term Paper 1 25 25

Total :- 55 100

* In ENG courses wherever the total exceeds 100, consider x best out of y components of CA, as explained in teacher's guide available on the
UMS

List of suggested topics for term paper[at least 15] (Student to spend about 15 hrs on any one specified term paper)

Sr. No. Topic

1 Celeb Advertising and Brand Endorsements. The term paper is to compiled using secondary research and can be supplemented with a primary study
conducted at the University.
2 Can internet be used for Brand Engagement? Primary research to be conducted using questionnaires followed by an analysis of the same.
3 India’s most effective AD campaigns. Conduct a secondary study to identify the most effective ad campaigns and thereafter conduct a primary study to
identify the most effective from among them. Selection of respondents is to be done from amongst the faculty members.
4 RFID( Radio Frequency Identification)- Advanced technology for big retailers. Conduct a secondary study and analyse the results.
5 Micro Finance and SHGs (Self Help Groups): Is really beneficial to rural India? A secondary study to be conducted followed by a primary study to be
conducted at various micro finance institutions and banks in Jalandhar
6 Reports on Corporate Frauds (Indian Context). Conduct a secondary study on the given topic and compile the results identifying the key themes in such
frauds.

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 7 Risk Management in Stock market. Conduct a secondary test
8 Bursting of Dubai Bubble. Conduct a secondary study and analyse the findings.
9 FDI and Economic Growth during last decade: Conduct a secondary study and enumerate in decreasing importance the various ways in which the economy
has benefited from increase in FDI inflows.
10 Impact on stock market by Government’s PSU Disinvestment Plan. Conduct a secondary study and identify the various ways in which the disinvestment plans
have had an impact on the stock markets.
11 India’s March towards a Knowledge Economy. Conduct a primary study on the topic with respondents belonging to the faculty members. Analyse the findings.
12 Indo-US Nuclear deal- How much economically & strategically important? Conduct a secondary study and enumerate your findings in order of precedence.
13 New Pension System (NPS)- Boosting India’s social security system. Conduct a secondary study and comment on the efficacy of the topic
14 Can young make a real difference: The new face of Indian Parliament. Conduct a primary study on respondents from the University. Analyse and document
the results.
15 Social Networking: Creates new dimensions for relationships. Conduct a primary study with respondents from the University and analyse the results
16 3 Cs of Indian Politics- Cash, Criminals and Corruption. Conduct a secondary study and analyse the topic based on the same
17 Emerging Issues in Higher Education in India. Conduct a primary study on the given topic. The respondent ration between students and faculty must be 7:3.
Analyse the topic and enumerate the results.
18 Reverse mentoring- Is really required to analyze by corporate sectors? conduct a secondary study on the given topic and comment on the efficacy of the
subject.
19 Retention strategies- Either view positively or negatively? Conduct a primary study from students with HR as specialization and from the University's HR
department. Also for the primary study's purpose, companies from Jalandhar can be approached. Analyse the results and compile them.
20 Brand positioning by “ Employee Branding”. Conduct a research study w.r.t. our University. Respondents can be selected from the faculty and staff members.
Analyse the results and advise the University
21 Flexi Work initiatives by Indian Corporates- Does it really Work? Conduct a secondary study and analyse and compile the results.
22 Brand Choice behaviour for different products. Conduct a primary study w.r.t. the allotted subject. Analyse the results and compile them
23 Factors affecting Purchase of different products. Conduct a primary research study on the allotted product and analyse and compile the results.
24 Ratio analysis based decisions. Conduct a secondary study study based on the financial statements of the allotted company. Compile the results.
25 Investors’ response to various financial products. Conduct a primary study on the allotted financial product mix. The respondents should consist of regular
investors from the faculty and outside. Analyse and compile the results
26 Corporate Governance issues. Conduct a secondary study on the topic and comment on its relevance.
27 Management & technology impacts. Conduct a secondary study on the topic and analyse and compile the results.
28 Role of stakeholders and profitability. Conduct a primary study on the given topic and analyse the same and compile the results
29 Performance efficiency of sales staff. Conduct a secondary study on the topic and based on your findings draft a performance appraisal proforma for the sales
staff that could be applicable to any organisation from the industry allotted.
30 Effect of technology on Consumer services. Conduct a secondary study on the topic, analyse and compile the results
31 Effect of technology on employees performance. Conduct a secondary study and analyse and compile the results

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 32 Students’ surveys on pocket money expenditure. Conduct a primary research on the students of the University and identify the pocket money share of
expenditures of the students.
33 Problems of Specific Industry. Conduct a secondary study on the given industry. Analyse and compile the results
34 Impact of wages on employee satisfaction. Conduct a primary study on employees from outside the University and gauge their satisfaction w.r.t. salaries that
they receive

Plan for Tutorial: (Please do not use these time slots for syllabus coverage)
Tutorial No. Lecture Topic Type of pedagogical tool(s) planned
(case analysis,problem solving test,role play,business game etc)

Tutorial 1 Illustrative/Comprehensive Case Study ( to Guide the Presentation

students how to analyse the cases)
Tutorial 2 Case study 13 Group presentation
Tutorial 3 Case study 14 Group presentation
Tutorial 4 Research Process Problem solving
Tutorial 5 Use of SPSS Presentation
Tutorial 6 Data preparation and description: Exploring, Displaying, Problem solving
Examining
Tutorial 7 Use of SPSS Presentation
Tutorial 8 Measures of Central Tendency
Tutorial 9 Use of SPSS Doubt clearing
Tutorial 10 Measures of Central Tendency: Mean Problem solving
Tutorial 11 Measures of Central Tendency: Median, Mode Problem solving
Tutorial 12 Dispersion: Mean & Standard Deviation Problem solving
Tutorial 13 Term Paper Progress Term paper progress review
Tutorial 14 Revision Revision

After Mid-Term
Tutorial 15 Discussion on Mid term Question paper Doubt clearing
Tutorial 16 Case study 15 Group Presentation
Tutorial 17 Use of SPSS (Regression) Problem solving
Tutorial 18 Chi Square Test Problem solving

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Tutorial 19 Z-test Problem solving
Tutorial 20 SPSS (Chi Square test) Problem solving
Tutorial 21 Case Study 18 Problem solving
Tutorial 22 Term Paper Progress Term paper progress review
Tutorial 23 Non parametric test Doubt Clearing
Tutorial 24 t-test (SPSS) Doubt Clearing
Tutorial 25 Revision Revision
Tutorial 26 Revision Revision

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