Assignment

of Service Marketing

Services of Pizza Hut

Features, Quality &

Customer Satisfaction

Submitted to:
Mrs. Deepali

Submitted by:

Samiual
Roll No. 614240835
BBA 6th
I NTRODUCTION TO P IZZA H UT

Type: Wholly owned subsidiary

Founded: Wichita, Kansas, USA(1958)

Headquarters: Addison, Texas, USA

Key people: Dan and Frank Carney (founders)

David C Novak (Chairman)
Scott Bergren (President)

Industry: Restaurants

Products: Italian-American cuisine

Pizza · Pasta · Desserts

Revenue: Unknown

Employees: 30,000+

Parent: Yum! Brands:(1997-present)

Website: Pizza Hut International

Pizza Hut is a restaurant chain and franchise is based in Addison,

Texas, USA (a northern suburb of Dallas) offering different styles of pizza
along with side dishes including pasta, buffalo wings, breadsticks, and
garlic bread. Pizza Hut is the world's largest pizza restaurant chainand is a
subsidiary of Yum! Brands, Inc., who has approximately 34,000
restaurants, delivery-carry out units, and kiosks in 100 countries.

It is one of three major pizza chains headquartered in suburbs of Dallas.

Mr. Jim's Pizza and Pizza Inn are the others.
 Services offered by Pizza Hut
• Fast Food Services

• Take Away

• Birthday & Other Parties

• Special Arrangements

• Advanced booking

• Customization (according to the demand of the

customer)

• Family Packs & Family Meals

• Nutritional Value & Health Guidance

Q UALITY
• Pizza Hut is the largest Pizza company in the world and
is well known for the high degree of respect for the
local customs and culture.

• They are prepared separately, using dedicated

equipment and utensils.

• Only pure vegetarian oil is used as a cooking

medium.

• Cheese and sauces are completely vegetarian and

egg less.

• Separation of vegetarian and non-vegetarian food

products is maintained throughout the various
stages of procurement, cooking and serving.

Serving our customers great tasting, high quality food is our

top priority. All menu items at Pizza Hut are prepared for our
customers under a carefully monitored process using
specialized equipment.

For example, we conduct a series of tests and restaurant

audits every day to ensure that our procedures are being
followed and our high standards are being met.
C USTOMER S ATISFACTION
In order to satisfy customer needs & expectations, Pizza Hut
have taken variety of steps including customization,
cleanliness and strict quality controls & food preparing
procedures.

Q UESTIONNAIRE
The questionnaire consists of 10 questions regarding the
customer satisfaction on various parameters like quality etc.

D ATA A NALYSIS

1. How often you visit Pizza Hut?

1month(2%) 4months(6%)

2. Are you satisfied with the greeting?

Yes(9%) No(1%)

3. Are you satisfied with the speed of service?

Yes(8%) No(2%)

4. Are you satisfied with the accuracy of the order?

Yes(8%) No(2%)

5. Are you satisfied with the quality of food?

 Yes(9%) No(1%)

6. Are you satisfied with the cleanliness?

Yes(9%) No(1%)

7. Are you satisfied with the environment (tables & floor) of Pizza Hut?

Yes(8%) No(2%)

8. Are you satisfied with the behaviour of the staff?

Yes(10%) No(0%)

9. Will you prefer Pizza Hut than another Pizza restaurants?

Yes(2%) No(8%)

C ONCLUSION :
After analyzing data we are clear that most of the
customers are satisfied with the service quality of Pizza Hut.

They are providing very good services to their customers and

it helps them in retaining their customers.

Bibliography:
I. http://en.wikipedia.org/wiki/Pizza_
Hut
II. www.pizzahut.com/ -