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Dear respondents,
In an effort to understand the Online Purchase Behaviour amongst Malaysians, we the students of
Business Statistics from the School of Business, Sunway University are conducting a survey to as
certain the key indicators that influence online purchase intention. We therefore would like to seek
your cooperation in filling up the following questionnaire which would help us to understand your
internet shopping pattern and reasons for your continuing use of online shopping services.

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. Where do you go online MOST of the time ONE  )?

At home / At work or At uni / WIFI places(eg cafes..) /Mobile devices / Others (please specify)

_______________________________________

2. How long (in years) have you been using the internet? ____________yrs

3. What is the average number of hours spent online in a week? _________hrs

4. Rate from (very little) to 5 (very good), your perceived technology savvyness: ____________

5. What are your main activities online?

(Please rank the items below : 5 - most frequent, 4- frequent, 3 -not so frequent, 2 -seldom,  -never)

Emails, Social Networking, e.g Facebook. ( )

Downloading material (music, videos..) ( )

Online Gaming ( )

Purchasing (services or products)-incl bill payment ( )

Research / Work ( )

Others (please specify without ranking):______________________________________________

. What do you think is the most important factors that DISCOURAGES people to do online
shopping in Malaysia?

(Please rank the items below : 4 - most important , 3 - important, 2 - not so important,  - not

important at all)

Privacy of Information (eg credit card info) ( )

Inability to feel item /shop for ³real´ ( )

Inability to bargain ( )

Insecure delivery methods and quality of items ( )

Trustworthiness and accuracy of information provided / ( )

Language barrier ( )

Others (please specify without ranking):______________________________________________

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. What are your main reasons that encouraged you to start purchasing online?
(You may choose more than  important factor) (tick µy¶)
( )Family¶s recommendation (word of mouth)
( )Privacy of items purchased
( )Online advertisements recommendations
( )Better internet services (better connectivity)
( )Unable to purchase item physically
( )More choices (easier comparisons)
( )Friend¶s recommendation (word of mouth)
( )Better deals (comparable prices)
( )Reviews from the website and blogs
( )No need to deal with human emotions
( )Social networking recommendation
( )Convenience of payment (process)
( )Other reasons (Please Specify)____________________________________

2. How many ·
have you been using the Internet for online purchasing?________ years

3. How many number of purchases have you made within the last ·
? No: ______

4. Referring to Question B3: How much of these purchases were :

a. Recommended by friends: No: ______________ RM: _________________

b. Recommended by family: No: ______________ RM:__________________
c. Recommended by advertisements No: ______________ RM: __________________
d. My own purchase intention No:_______________ RM:___________________

5. What was the MOST prominent payment method you have used to pay for these purchases?

Credit Card / Debit card / Online banking / Cash on delivery / Pay pal/online payment service

(Write your answer here)_____________________

Others (please specify):______________________________________________

. What have you spent on mostly during your online purchases

( You may choose more than one).(Choose what you have spent)

Indicate on your choice how much you spent online on these items on average over the last 
YEAR.)

Software (include phone apps) , RM________

Clothing , RM________

Books or magazines , RM________

Government services, RM________

Food and beverage, RM________

Tickets (concert, movies, etc.), RM________

Music, CDs, recordings , RM________

Banking Services (incl. insurance.) , RM________

Videos, DVDs, RM________

Online memberships, RM________

Gadgets and home electronics, RM________

Travel (airlines, car rentals, hotels) , RM________

Other items or services (Please Specify)RM_________

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The following statements ask your thoughts about the last Internet purchase experience. Please
think about the most prominent website that you purchased something from and TICK ( Y ) the level
of agreeability that best matches each statement.


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. Gender: _______ Male _________ Female
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2. Race: _______Malay ______Chinese ______Indian_______Others

3. Age (in years): _________________

4. Average Monthly ŒIncome: RM ____________(including parents earnings, if you are a

student)

5. How many credit cards/debit cards do you own: ______________

. Marital Status: _________Single __________Married_________Divorced/Widowed

7. Highest Level of Education:

_________No schooling ___________Primary ____________Secondary

_________University/College Education _________Masters/Phd

8. Nationality: ________Malaysian (state if you are local _______ non local ________)
________Non Malaysian (please specify):________________

9. Occupation:
What is your present occupation? _________________________
-Professional
-Managerial
-Executive
-Clerical
-Operator
-Labourer
-Retired
-Homemaker
-Student
-Unemployed
-Business Owner
-Other (please specify) ____________________________

      ·   
   ·  
  !"

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