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Marketing Management > Big Dreams - By Anonymous

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 …AN EVENT MANAGEMENT COMPANY

PROJECT DONE BY

NAME ROLL NO.

JAGVEER 6BBA/4023/07
 CERTIFICATE

I SAMEER SANKHE HEREBY CERTIFY THAT JAGVEER SINGH OF BITRLA

INSTITUE OF TEACHNOLOGY BBA (V SEM) HAVE COMPLETED PROJECT ON
BUSINESS PLAN IN THE ACADEMIC YEAR 2007-10.

THE INFORMATION SUBMITTED IS TRUE & ORIGINAL TO THE BEST OF MY

KNOWLEDGE.

SIGN OF THE PROFFESSOR SIGN OF THE BMS CO-ORDINATOR

 ACKNOWLEDGMENTS

MADAM RUCHI SHARMA, OUR MOST EXACTING CRITIC, FRIEND,

PHILOSOPHER & GUIDE FOR GIVING US AN OPPORTUNITY TO MAKE THIS
PROJECT.

IT HAS BEEN A WONDERFUL LEARNING EXPERIENCE.

 SUMMARY

‘Big Dreams Pvt. Ltd.’, this is the name of our event

management company. Our event management company
was founded keeping in mind a specific motive and certain
long-term vision & objectives.

Our office is located at Frontier colony, Adarsh Nagar

road and it has been acquired on short-term rental basis
for a period of 3 years. We have hired a lawyer for
obtaining the Registration Certificate, other legal
formalities and partnership deed.

There are various departments in our event

management company. They are namely, the Copy
department (people who help to prepare speeches), the
Creative department (people who design the decorations
for the stage where the event will take place), the Studio
(people who will cover the live show), Backstage (people
who take care of all the arrangements Backstage, they are
provided with headphones), the Marketing and Advertising
Department (they promote the particular event, approach
the sponsors) and the Finance Department (those who
handle all the accounts i.e. expenses and revenues,etc.).

As an event management company, we have

decided to organize our own live concert as a tribute to
A.R. Rehman. Being a new company, we have many
competitors in this field. Thus, in order to have an edge
over the other event management companies, we are
adopting an aggressive marketing strategy. Pepsi will
sponsor this event and it will be co-sponsored by Airtel. We
will also advertise in the Times of India, on the Internet via
indiatimes.com and our very own website which we have
launched recently i.e. www.bigdreamz.com. The whole
event will be aired on MTV.

We have devised an appropriate Operational

Strategy and Financial Strategy. Our target market
customers i.e. the audience, for this live show, is the age
group of 18 to 30 years. The venue for the live concert is
the Goregaon Sports Club and the show will be for
approximately 4hours. Thus, the pricing policy is
appropriate. There are 26,000 tickets and they will be
priced at Rs. 300 and Rs.500 which is quite reasonable.
Around 1000 tickets will be reserved which will be given as
complimentary tickets. The tickets will be sold at all the
Planet M and Barista outlets.

There is ample car parking facility available and we

will also arrange for the security personnel at the venue.
We will also arrange for insurance of the entire event from
the Life Insurance Corporation, which will not only provide
insurance for the set on the stage but also the lives of the
people working on the stage set-up.

Thus, all this gives us a brief overview of our

 business plan.

VISION

TODAY WE ENTERTAIN INDIA

TOMORROW WE CONQUER THE ENTERTAINMENT INDUSTRY

ALL OVER THE WORLD.

We at present organize events in our India. We dream of

becoming the biggest event organizers all over the world. We
would like to have our events in the country and also at
international events.

MOTTO

Think Big………Think Different………

ORGANISATIONAL STRUCTURE

Copy dept:

This dept will do the work of preparing the speech for

the host and comparing the events. This dept also keeps
a track that proper level of humor is maintained during
the event. This dept has its own importance because it
attracts the attention of the public during breaks.

Creative dept:

Now days the sets, the stage, the lightning etc. related
to the creative aspect are important aspects of event
management. This department looks after the
decoration and lightening in and around the venue, as
such, this dept will look after the decoration and
designing of the events to be held ever in the future.

Studio dept:
In order to keep a record of events organized by the
company. We have a studio department, which will look
after the photography of all the events and covers the
whole event.

Finance dept:

This dept plays a major role in any organization. It will

look after the day-to-day expenses incurred not only for
the events held but also for other official expenditures.
It will also look after the incomes earned from various
sources. This dept basically will look after all the money
related transactions.

Backstage dept:

This department looks after the activities that are going

on backstage and is only active on the day of the event.
This department also looks after the order of the
activities and co-ordinates with the various artists that
are going to perform

Marketing & Advertising dept:

Marketing Dept looks after how to get the sponsors and
basically how to get the money to organize the event
and what benefits should be given to the sponsors and
Advertising Dept creates an awareness among the
people about the event.

DESCRIPTION OF THE PROPOSED BUSINESS

Welcome to the future of event planning! BIG DREAMZ (BDZ),

The Event Planning Specialists, brings to the community of
JAIPUR a new breath of air in the event planning market. By
combining old fashioned values, going the extra mile, and
using cutting edge event-planning software, BDZ will lead the
market, providing the same quality results, every time.

BDZis an equal opportunity business making its expertise to

help its customers by planning and executing their own events.
BDZ will start by hosting its own show where it pays tribute to
A.R.Rahman. BDZ aims to be the number one resource for any
event. BDZan event management company will be situated in
Frontier colony , Adarsh nagar. Most meetings with clients are
conducted in social settings, such as restaurants, coffee
houses, the client's home, facilities wishing to be used for the
event, or over the phone. Although the demand has not yet
reached its peak, BDZ will eventually move from its small
office into a big office complex. The company will maintain a
high degree of professionalism. The office is equipped with the
latest in business technology, such as telephone systems,
computers, fax machines, email, printers, and software. Each
location will have a secure storage area for supplies and
equipment used in events, such as walkie-talkies, cellular
phones, portable fax machines, and laptops.

We are looking forward to host shows like award ceremony,

any concert like musical or rock concert and such other shows
like that. Thus we are not targeting a certain set of customers
but it depends on the show we host and the type of show.

Founded in 2009 on a part-time basis, BDZ is a small business

designed to meet the needs of the ever-changing social world.
Jaipur is the current home of BDZ and it plans to expand its
offices within four years. BDZ staff of nine, with numerous
contract vendors, plans the events and writes event-planning
products.

INDUSTRY ANALYSIS

BDZ operate in an industry where the prospects are very

bright. The industry is growing at a very fast pace and BDZ
wants to be the market leader by providing best events which
is a success and giving quality at affordable price. Although
there are big time players in the industry but BDZ is sure that
it will survive in the industry and will establish itself as a
market leader as the time progresses.

BDZ is in a unique position of competition. We compete with

large and small-scale companies, persons within an
organization who are assigned the task of organizing an event,
and people who wish to organize their own events without the
benefit of assistance.

MARKETING STRATEGY

To launch a new concert is a daunting task but we have

mapped out a multi pronged strategy to launch the BIG
DREAMZ as the new attraction is called…

As our aim is to target the 18-30 year age group we have roped
in the Jaipur Dream Music Wizard A.R Raheman to realize our
big dream… and has an irresistible table attraction we will have
Sonu Nigam, Adnan Sami, Alka Yagnik and Kavita
Krishnamurti sing under the masters baton…

Thus we are confident that the tickets priced at

Rs.300/- Plastic Chairs

 Rs.500/- Cushion Chairs

Rs.1000/- Sofa’s

will sell like hot cakes to all the people and will be a
trademark

We have earmarked 1,000 tickets out of a 26,000 as

complementary for the VIP’s and our contest winners…

Of course, learning from another’s experience we shall take

special care to seat the vip’s in the front row to avoid any
unseemingly row…(the Awards that took place in Dubai)

To add fizz to our campaign we have got PEPSI as our main

sponsor and AIRTEL has co-sponsored to give the SMS touch
which willand handed the media rights to the very best TIMES
OF INDIA and Radio Publicity to 98.3….

PEPSI and AIRTEL will also benefit from their participation as

our volunteers will support t-shirts wearing their logos, further
their names will be prominently displayed on our hoardings and
banners…

There is ample Car Parking facility available and we will also

arrange for the security personnel at the venue. We will also
arrange for insurance of the entire event from the Life
Insurance Corporation, which will not only provide insurance
for the set on the stage but also the lives of the people working
on the stage set-up.

Ticket sales are hit if they are not easily available we have
therefore selected PLANET M, BARISTA’S and AIRTEL outlets
as they are highly accessible…

We are leaving nothing to chance and have sewed up all

the lose ends and plan things to the minutest details….

All in all novices or not we are sure are strategy will have an
immense impact and fetch quick and sparkling results in
arousing curiosity and turning the new concert into households
name and crown it with the DREAMYY TAG.

FINANCIAL REPORT

Profit and loss account for the event held on ---------

EXPENSES

Deposit for lease 2,50,000

(Rent of 3 years)

Rent (1 month) 25,000

Interiors and repair and sign board 5,00,000

Office equipments

Computers 2,00,000

Fax Machines 12,000

Stationary 20,000

Printing of visiting cards and 10,000

Letter heads 2,42,000

Registration with Entertainment Act 15,000

Hiring a lawyer 45,000

Payment for permission for ex. time 1,00,000

Charges for police 20,000

Fire brigade, ambulance etc. 15,000

Generator vans- 6 1,50,000

Advance to A.R.Rehman 10,00,000

Host of the show- 2 persons 5,00,000

Ground charges to GSC 2,50,000

Stage, lightning etc. 30,00,000

Sitting arrangement charges

Sofas( Rs.50/-) 1,00,000

Cushion chairs ( Rs.8/-) 1,04,000

Plastic chairs(Rs.3/-) 30,000

2,34,000

Security charges 50,000

Rent for LCD 85,000

Advertising expenses

Hoardings at public places 8,50,000

Goodie bags given to winners -100 1,00,000

T-shirts (200) 30,000

9,80,000

I.D. Cards (60) 6,000

Times of India and 98.3 FM 16,00,000

Payment to people working on contract basis

Copy deptt. -1 person 5,000

Creative deptt. –5 persons 50,000

Studio deptt –15 persons 37,500

Back stage –3 persons 6,000

Finance deptt. –3 persons 36,000

Artist deptt. –10 persons 15,000

Marketing deptt. - 6 persons 72,000 2,21,500

Printing of tickets 90,000

Amount payable to A.R.Rehman 90,00,000

TOTAL 1,83,78,500
INCOMES

Airtel 25,00,000

Pepsi 32,00,000

Tickets 1,20,00,000

MTV 10,00,000

TOTAL 1,97,00,000

UNIQUE SELLING PROPOSITION

We will be differentiating our company on the basis of 3

factors:
 1. Service

We as an event management company organize events for

our clients and customers.

We organize the event till the perfect execution of the plan so

that our clients are more than satisfied and return to us from
time to time whenever they need us.

If considering our present project, our service is better than our

competitors because there is no such service provided by any
of our competitors.

2. Price

We have priced our tickets in such a manner that it is

affordable by each and everyone.

Since it is our first show we are attracting our customers by

giving them tickets at a lower price and giving them quality
and promoting BDZ.
 3. Convenience

Most meetings with clients are conducted in social

settings, such as restaurants, coffee houses, the client's home,
facilities wishing to be used for the event, or over the phone.

FUTURE VISION

Today as an event management company we want to cater to

the people in our city of Mumbai. Then in the period of the next
3-5 years we want to concentrate to expand our market
throughout India so that everybody can avail the best facility
given by us. We want to organize events like the present one,
which is our property, throughout the cities of India. So that the
whole country can be entertained by us.

Within the period of expansion in India, we also want to

expand throughout the world. We want to concentrate first on
our neighboring countries and give them quality-organized
events.

We have a vision of not only entertaining India, but also to

entertain the world.