Marketing Mix:

According to the concept of Consumer Behavior, the marketing mix of Agora

Departmental Store in Bangladesh is described below:

1. Product :

Rahimafrooz Superstores Ltd. (RSL) made a breakthrough in the urban lifestyles by

launching the first retail chain in the country, ‘Agora’. Agora mainly focuses on food
items - ranging from a wide variety of fish, meat, vegetables, fruits, bakery, dairy, and
grocery - it also carries a vast array of other household, grocery, personal care, and
miscellaneous products. At any point in time, there are nearly 20,000 different products
available at the store. RSL is committed to sustaining and growing as the most trusted,
loved and frequented retail chain.

Product Categories:

1. Baby Care
2. Beverages
3. Confectionary
4. Drinks
5. Fish
6. Fruits
7. Health Foods
8. Meat
9. Oils/Fats

10. Powder Milk

1. Baby Care Product:

In the baby care category Agora is coming up with some products, like –

• Pampers (Saudi s-28)

• Pampers (Saudi s- Junior 17 )

• Pampers (Saudi L-19 )

• Pampers (Saudi Ea - 18 )
• Pampers (Saudi M-20)

• Johnson Baby Oil

• Johnson Baby Pink Lotion

• Johnson Baby Milk Bath

• Johnson Baby Shampoo

• Johnson Baby Lotion

• Tollyjoy Baby Wet Wipes

• Johnson Baby Powder

Exchange of Products
Policy:

• We expect your total satisfaction with every purchase you make from Agorabd.
• Refund must issue in full without the application of shipping or restocking fees.
• Incorrect shipping address provided by the customer or recipient refuse to receive
the product or the recipient is unreachable over phone or no one is available in the
shipping address during delivery time. In such cases the order will be assumed as
executed & no Refund will be made.
• Any product can be exchanged for the current retail price or receipted price
whichever is lower within 72 hours of purchase with sale receipt.
• Items purchased during promotions will be exchanged at promotional price or
current retail price whichever is lower.
• The Customer shall bear any difference if transacted amount is greater than
exchanged amount. If transacted amount is lower than exchanged amount, no cash
back will be given however customer can use the difference to purchase another
item.
• Please note that Agora will not accept any return of products through their
delivery man; if a product needs to be exchanged then the customer must
physically come down to the nearest Agora store along with their receipts and
exchange the product.

• Products will not be returned for Cash under any circumstances.

About Agora
Rahimafrooz Superstores Ltd.

Rahimafrooz Superstores Ltd. (RSL) made a breakthrough in the urban lifestyles by

launching the first retail chain in the country, ‘Agora’. Currently there are four Agora
outlets at Gulshan, Dhanmondi, Moghbazar and Mirpur in Dhaka. With many more
coming up at important locations in Dhaka and other major cities, Agora is endeavoring
to fulfill the everyday shopping needs of the urbanites through fair price, right
assortment, and best quality.

While Agora mainly focuses on food items - ranging from a wide variety of fish, meat,
vegetables, fruits, bakery, dairy, and grocery - it also carries a vast array of other
household, grocery, personal care, and miscellaneous products. At any point in time,
there are nearly 20,000 different products available at our stores.RSL is committed to
sustaining and growing as the most trusted, loved, and frequented retail chain.

To build on Rahimafrooz Superstores’ long tradition to enhance customer satisfaction, we

are pleased to announce the launch of Agora E-commerce website. With the continued
support of our valued customers, Agora is now just a click away. Browse through our
website to find your desired products and have them delivered to you at home. By e-
commerce, we at Agora hope to take the relationship with our customers one step further
and be nearer to them at all times.