RAM DEVI FACULTY OF MANAGEMENT

BUSINESS ENVIORNMENT
Q.1.What are the advantages and techniques of scanning business environment?
Q.2.What are the advantages of cooperative sector?
Q.3.What are the advantages of trading blocks?
Q.4.What do you mean by fundamentals rights?
Q.5.What are the advantages of globalization to the developing country?
Q.6.What is the socialist system of economy?
Q.7.Who is consumer as per Consumer Protection Act, 1986?Outline the features of
consumer protection act,1986.
Q.8.Explain various techniques of scanning business environment. Critically examine
important factors that influence business environment in India?
Q.9.Explain the features of economic planning in India?
Q.10.Critically evaluates India’s Export Import (EXIM) policy?
Q.11.What is the philosophy and objectives of public sector in India. What are the
problems encountered by public sector in India?
Q.12.What is the role and functions of WTO. What is the impact of WTO on Indian
business?
Q.13.Write short notes on:-
a) New economic policies
b) Problems in technology transfer
Q.14.What is the importance of legislature in business environment?
Q.15.Define globalization?
Q.16.What is the importance of co-operative sector?
Q.17.Discuss the components of business environment and bring out their importance?
Q.18.Discuss the features of new industrial policy?
Q.19.Explain important provisions of MRTP Act, 1969?
Q.20.Define Capitalism.
Q.21.What is planned economy?
Q.22.What are the benefits and forms of foreign direct investment?
Q.23.What are the benefits of MNC’s.
Q.24.Explain various provisions of the Indian Constitution that influence business
Environment?
Q.25.Explain the objectives and strategies of the current five year plan?
Q.26.Discuss the problems and performance of public sector in India?
Q.27.What are the functions and implications of WHO for business environment in
India?
Q.28.What are fundamental rights?
Q.29.What are the benefits of privatization?
Q.30.What is meant by joint sector?
Q.31.Explain SEBI guidelines governing capital issues in India.
Q.32.Write a note on social responsibility of business.
Q.33.What are the objectives of FEMA?
Q.34.Examine the features of Indian’s industrial policy?
 RAM DEVI FACULTY OF MANAGEMENT

MARKETING MANAGEMENT

SECTION-A

1. Define Marketing?
2. What is public relation?
3. Define Positioning?
4. Difference between marketing and selling concept?
5. Why marketing planning is necessary?
6. Difference between marketing information system and marketing research?
7. Difference between penetration and skimming policy?
8. What are the functions of retailer?
9. Difference between advertising and promotional tools?
10. What are the main challenges and benefits in E-commerce?
11. Define Marketing audit?
12. What is physical distribution?
13. What are the functions of labeling?
14. Define marketing mix?
15. Define targeting?
16. Difference between market segmentation and product differentiation?
17. Difference between packing and packaging?
18. What is consumer behavior?
19. Define brand?
20. What is relationship marketing?
21. Define strategic planning?
22. What is target market?

SECTION-B

1. Why a company does needs MIS? Discuss the components of MIS?

2. What is meant by product differentiation? Why it is necessary? How may it meet
the requirements of different target markets?
3. What is marketing environment? What are the components of marketing
environment?
4. What are the purposes of segmentation? What are the bases of segmentation?
5. What are the stages of new product development and launch? Explain with
examples.
6. What is the purpose of marketing control? What are the various techniques of
marketing control?
7. Explain the various types of marketing channels?
8. Explain the steps involved in marketing planning process with examples?
9. Discuss the functions of advertising? What are the tools of advertising?
10. Outline the various elements of promotional mix, with examples?
11. Describe the features of different stages of Product life cycle. Recommend
suitable marketing strategies for various stages of the product life cycle?
12. “In India, family and social class play considerable role in shaping consuming
behaviour.” Discuss the statement and also highlight the role of other
determinants of consumer behaviour.
13. How pricing decisions are taken Explain the important pricing strategies which
are generally adopted by the companies.
14. Explain the stages of buying process.
15. What are the functions of marketing management?
16. “The managerial orientation in marketing has traveled along with since the
emergence of modern industrialism.” Discuss the statement.
 RAM DEVI FACULTY OF MANAGEMENT

MARKETING MANAGEMENT M.M-24

SECTION-A
1. Define Marketing?
2. What is the difference between marketing information system and marketing
research?
3. What are the main challenges and benefits in E-commerce?
4. What is physical distribution? (4*2=8)

SECTION-B
5. Discuss the functions of advertising? What are the tools of advertising?
6. What is the purpose of marketing control? What are the various techniques of
marketing control? (2*4=8)

SECTION-C
7. What is meant by product differentiation? Why it is necessary? How may it meet
the requirements of different target markets? (8*1=8)

RAM DEVI FACULTY OF MANAGEMENT

MARKETING MANAGEMENT M.M-24

SECTION-A
8. Define Marketing?
9. What is the difference between marketing information system and marketing
research?
10. What are the main challenges and benefits in E-commerce?
11. What is physical distribution? (4*2=8)

SECTION-B
12. Discuss the functions of advertising? What are the tools of advertising?
13. What is the purpose of marketing control? What are the various techniques of
marketing control? (2*4=8)

SECTION-C
14. What is meant by product differentiation? Why it is necessary? How may it meet
the requirements of different target markets? (8*1=8)