Danny Cox

danny@dannycoxonline.com
http://dannycoxonline.com
@DannyCox
Social Media Strategy. Digital Branding. Creative Solutions.
Digital Communications & Social Media Experience
Assistant Account Executive, Weber Shandwick Digital
April 2010 - Present, http://webershandwick.com
• Worked closely with senior staff and client to create brand voice for consistent consumer experience across social
media channels for Campbell’s Chunky Soup, the Wine Market Council and Motorola
• Acted as community manager of Facebook & Twitter for Motorola, DiGiorno pizza, got milk?, the Cherry Market-
ing Institute and the Wine Market Council, managing posts, monitoring and reactive/opportunistic engagement
• Create proactive content calendars for Facebook & Twitter for got milk?, DiGiorno pizza, Suave, Motorola; work
directly with client to craft reactive issues-response messaging in real-time
• In one year, helped drive growth of client’s Facebook & Twitter communities by 616% and 655%, respectively
• Managed digital execution, from conception through development and promotion for Campbell’s Chunky Soup
• Craft client-facing reporting decks to deliver insights from social media analytics
• Contribute creative solutions and activation ideas across the full portfolio of Weber Shandwick’s clients
• Manage budget to ensure proprer fund allocation/tracking for activations and executions
• Oversaw creation/execution of digital giveaways through Facebook, Twitter & blog partners; concepted contest,
drafted rules, managed process through execution and fulfillment

Publicity Director, “Trailerpark”

December 2008 - March 2010, http://www.trailerparkmovie.com, Athens, OH
• Created/executed public relations plan for feature-length film “Trailerpark” based on book by best-selling author
Russell Banks
• Through traditional media relations tactics, secured 23 media placements and more than 500,000 impressions
• Utilized social media tactics to drive sales of more than 1,300 tickets to Ohio University premiere
• Created and managed team of seven additional public relations assistants

Social Media Coordinator/Blogger, AthensHub.com

June 2008-May 2009, http://www.athenshub.com, Athens, OH
• Established and managed the website’s Facebook, Twitter, YouTube and blog channels
• Created original, Athens-targeted, search engine optimized blog content and messages to maximize traffic
• Secured partnership with Coors Light distributor; planned and executed events to maximize community visibility
• Managed an aggressive Facebook publicity campaign, nearly doubling the traffic from previous month

Actor/Headwriter/Creative Consultant
September 2006 – June 2009, http://www.fridayslive.net, Athens, OH
• Led creative brainstorming sessions each week to generate 30 minutes of original material every week
• Wrote/edited sketches/commercials for live-to-tape performance in front of a live studio audience
• Assisted with aspects of production of episodes, easing the transition of the new head writer and producer

Social Media/Interactive Marketing Director, Benny: Escaped Convict

March 2008- September 2008, http://www.bennyescapedconvict.com
• Created and managed social media channel creation and fan engagement for original animated web-series cre-
ated for Comedy Central-owned Atom.com
• Used direct outreach and word of mouth marketing to recruit fans to the Benny-branded Facebook presence, ex-
ceeding the goal ahead of schedule

Education
B.S.J. Public Relations, E.W. Scripps School of Journalism, Ohio University, Athens, Ohio
• 3.4/3.73 Cumulative/Major GPA
• Gateway Excellence Award: Full tuition and fees based on academic excellence

Proficiencies & Skills

• Digital monitoring & listening tools: Radian6, Sysomos, Cision, Vitrue, some Crimson Hexagon
• Search Engine Optimization- SEO writing, website structure, research tools
• Exceptional writing, speaking, presentation skills
• Adobe Photoshop, InDesign, Illustrator, Microsoft Word, Powerpoint, Excel, Final Cut Pro
• Photography, video production/editing