Professional Documents
Culture Documents
2
UNIVERSITY OF THE INCARNATE WORD
H-E-B SCHOOL OF BUSINESS
CAPSTONE 2009
INSTRUCTOR: DR. DAVID G. VEQUIST IV
BY
HARISH CHAUDHARI
CHIEN
Table ofMING HO
Contents
HALDUN UNAL
Scope Statement for CPS Solar PV Project:........................3
PV Market Overview..........................................................4
PV Growth Factors.............................................................7
Renewable Portfolio
Standards………………………………………………………………
Potential…………………………………………………………………
.8
Trend…………………………9
Incentives…………………….14
3
California Solar Initiative Research, Development and
Demonstration
Plan………………………………………………………………………
……………………………..15
Installations…………………………………………………..15
Installations……………………………………………..16
………………………………………………………………19
California Incentive
Structure……………………………………………………………….2
Recommendation............................................................24
Strategy 1.......................................................................24
Strategy 2.......................................................................27
Strategy 3.......................................................................33
Suggestion......................................................................34
Reference........................................................................36
4
Scope Statement for CPS Solar PV Project:
Business Objectives
CPS will be building a solar energy capacity. According to one scheme planned
to achieve this goal solar power equipment suppliers will partner with the commercial
building owners. The rooftop of commercial buildings will be utilized for the purpose
needed. Assesment should concentrate on the impact of the business to job creation in
San Antonio.
5
Magnitude of the project
Contributing factors
Price per watt for solar generated energy: CPS is paying $0.27 per kW
Net grid status: No net grid. CPS will purchase the power generated.
6
PVs will be installed by contractors. There will be a need for installers and
suppliers and other personnel in the installation of the panels and there will be a need
for personnel in the operation and management of the installed solar panels.
Project will deliver a complete assessment of the business and employment the
solar power generation will create in the Greater San Antonio Area.
PV Market Overview
In 2008, total US PV installations reached 286.9MW which reflects an annual
increase of 79% from the previous year. At the end of 2008 the cumulative installed
7
As per data from a report by Interstate Renewable Energy Council, at the end of
2008 California had the largest cumulative PV capacity. California, New Jersey and
Colorado had installed capacities of 526MW, 70MW and 36MW respectively which
8
At the end of 2008 California had the largest PV capacity installed per capita
with 14.6MW; Nevada was second with 14.2MW and Hawaii was third with
10.6MW.
9
In the chart below we can observe the percentage share of installed PV capacity
10
Many states showed significant increases in PV installations. California PV
11
Other areas that we have to review are the research activities and the number of
businesses. The chart below depicts the current situation for select states in number of
12
PV Growth Factors
Interstate Renewable Energy Council lists the factors which helped the strong
growth in PV installations: One of them is the change in investment tax credit which
13
is shown as the most important federal solar component policy. The change included
installations. Another driver has been the incentives offered by the states which
helped installations more than double in several states. Renewable Portfolio Standards
have been taking place the incentive program California Solar Initiative (CSI)
the US.
14
In addition, we believe increasing awareness among public regarding the benefits
of the renewable energy for a cleaner environment and sustainable economy with less
RPS is a term used to define the minimum renewable energy percentage the
There was a considerable activity in state level RPS requirements in 2008 and
2009. California increased its RPS to 33% by 2020. Missouri increased its renewable
goal from 11% to 15% and specified the solar power generation to be at minimum at
2%. Several states created provisions for solar energy while enacting or modifying
15
their RPS policies. RPS is one of the drivers which have guaranteed the growth in
solar PV generation.
the Solar America Cities in 2008. According to State Energy Conservation Office,
Texas ranks first amongst all states in solar power generation potential.
Some states develop it early, and some states do it lately. The following charts show
the number of different size PV systems, average costs, and incentives under different
incentive programs from 16 states from 1998 to 2008. The data was made available in
16
the Tracking the Sun II study of Lawrence Berkeley National Laboratory. These 16
states include the top solar states such as California, New Jersey, Colorado, and
Arizona. The charts include data from the available years specific to the program and
differ from each other since they have different starting and ending years.
17
18
19
20
21
22
In order to figure out how many residential and commercial PV systems can be
created by per incentive dollar, our group assumes that if the size of PV system lowers
show that the increases of number of residential and commercial PV system from
2004 to 2008:
23
24
From 2004 to 2008, the average of residential PV system incentive on per PV
Watt was $3.4, and the averages of total PV system and capacity were 7878 units and
35.17 MW. Hence, average per incentive dollar can create 2317 PV systems and 10.34
PV Watt is $3.8, and its averages of total PV system and capacity are 2290 PV
different growth rates. There are some factors indirectly or directly impact them. They
are PV system’s install cost, incentive program for per PV Watt, unemployment, and
25
GDP. The following graphs show that residential and commercial PV systems’ install
26
Residential and Commercial incentive programs for PV system’s support are
regularly going down every year. Sometime they keep the same supports. However,
although residential and commercial PV install costs are gradually decreasing every
year, they might increase sometime. Hence, when people have to pay more money for
PV installation, this would directly decrease their demands for installation PV system.
For example, the average of PV install cost was increase in 2005. In this year, the
growth rate of residential PV system was negative and the growth rate of commercial
PV system was around 22% which is low than 37% of average growth rate.
27
As of September 23, 2009 New Jersey Board of Public Utilities’ decided to pay
incentive dollars for PV equipment including solar panels, inverters, and racking
systems which are purchased from a certified New Jersey Manufacturer. In order to
qualify for the incentive at least 50% of the equipment purchased must be
Solar Panels
28
Non-Residential: 0 - 50 kW $0.14 50 kW $7,500
29
California Solar Initiative Research, Development and
Demonstration Plan
This plan has allocated $50 million of the CSI funding for research, development
and demonstration programs. Its goals include increasing technology efficiency and
Rebates which are provided in the State of New Jersey resulted in more than
108MWs in PV capacity in 9 years from 2001 to 2009. Total rebate provided to the
projects were about $292 million. The number of projects was 4,522 which consist of
30
3,645 systems with 10kW or smaller capacities and 877 projects larger than 10 kW
capacities.
31
The projects in New Jersey by market segmentation can be observed in the table
below:
32
University Public 14 2,300.9 $7,350,274 2.13%
Total* = Program to date totals for Paid projects plus projects pending payment; preliminary results
Source: http://njcleanenergy.com/renewable-energy/project-activity-reports/installation-summary-
by-technology/solar-installation-projects
33
California Incentives and PV Installations
Today when we consider the cost associated with the PV system ownership, we
can see that the incentives provided by the governments either at local or at state
levels have been helping the development of PV market; hence, the PV generated
power. In order to calculate if there is a good return of the investment made possible
with these incentives provided we took the data of three consecutive years from the
California Solar Initiative Statistics web site. We eliminated the cancelled applications
in the raw data. After finding the total incentive amount and the total cost of the
projects for each year, we divided the total cost by total incentive amount. The result
34
implies the effect of the solar incentives provided by the State of California. The first
calculation was made for both large and small size PV systems. Average of the ratio
for the systems for three years is 383% which translates to “for every solar PV
35
Total 29,193 801,690,169 3,032,020,328 Average: 383%
Source: http://www.californiasolarstatistics.ca.gov
The average of the same ratio for systems smaller than 10kW is 486%.
36
California Solar Initiative: Incentives vs. Total Cost of Projects 2007 - 2009
Systems < 10 kW
37
Source: http://www.californiasolarstatistics.ca.gov
38
California Solar Initiative : Incentives vs. Total Cost of Projects 2007 - 2009
Systems > 10 kW
Source: http://www.californiasolarstatistics.ca.gov
39
The result of this analysis is showing us that the incentives are driving the
investment growth and continuity in PV. PV incentives are catalysts for the solar PV
40
Employment Effect of the PV
Employment
Studies have shown that renewable energy increase the employment more that
the traditional power generation sources, such as gas, coal and fossil fuels. In report
Berkeley shows that as the percentages of the renewable energy sources are increased,
the employment created by the energy sector is increased dramatically. In the study, a
20% Renewable Portfolio Standard which will be achieved by 2020 was assumed.
41
The study also made the assumption that 3,858,452 GWh electricity generation in the
, Installation Fuel t
Processin
o1
42
Scenari 60 37 3 0 0 85,008 91,436 176,444
o2
o3
o4
o5
*20% RPS by 2020 assuming that the electricity demand in the US as at the time report was
Source: Table ES-2, Report of the Renewable and Appropriate Energy Laboratory, April 13, 2004.
Daniel M. Kammen, Kamal Kapadia, and Matthias Fripp (2004) Putting Renewables to
Work: How Many Jobs Can the Clean Energy Industry Generate? RAEL Report,
43
44
Job Creation in PV Industry
According to a study by the American Solar Energy Society (ASES) the US can
create 4.5 million jobs by 2030 if appropriate policies are implemented. The same
45
One of the studies for job creation in PV industry was prepared for Canada. In
There are different estimates from different studies across the US and around the
world which, we believe, may be resulting from the methodologies used for the
studies, from the difference in job definitions and project implementations and / or
from the optimism level of the researchers. For example, the California Energy
Commission (CEC) estimate for manufacturing jobs is 3.18 and for installation jobs is
0.73 which quoted in a study, while Greenpeace estimates the PV manufacturing jobs
46
California have surveyed the solar-related firms in Southern California and have
found that those firms are employing between 5,900 and 6,900 workers. In addition,
73% of the firms reported that they plan hiring more employees and that they expect
44.7% increase in employment over the next 12 months when the study was prepared
in 2008(6). ASES has reported the revenues and the jobs created in the PV industry in
47
Although, the job creation numbers which are estimated varies across
energy model will create more jobs in the San Antonio Area.
solar PV projects from 2007 through 2016. It has a budget of $2.165 billion. 33% of
48
the budget is allocated to residential projects and 67% of it is allocated to non-
residential projects.
profit
49
5 160 $1.55 $1.55 $2.30 $0.22 $0.22 $0.32
http://www.gosolarcalifornia.ca.gov/documents/CSI_HANDBOOK.PDF *First 50
MW under SGIP.
50
The program has triggers. Once system capacity in the applications reach the
MW in a particular step program administrators start to offer the incentives at the next
level. For example, when enough applications are made for the 70 MW in step 2,
From January 01, 2007 until December 02, 2009 30,562 applications resulted in
an installed capacity of 277.1 MWs and a pending capacity of 137.2 MWs. Total of
Recommendation
51
After our group’s analysis and research, we create three strategies and
development:
Strategy 1
New Solar Home Program
52
California government has launched a one million solar roofs program to
stimulate people to install PV system and increase total PV system capacity. It also
has cooperated with local builders to build new houses with PV systems. When
people buy these new houses, they can directly enjoy the advantages of solar energy.
Through this program California not only can increase its PV system capacity, but
San Antonio is the 7th largest city in the United States. Accord U.S. Census
Bureau, San Antonio has more than 1.35 million populations, and its annual
population growth rate is around 2% from 2002 to 2008. This means its average
population can increase almost 27,000 every month. Since these population choose to
53
work and live in San Antonio, these are many new buildings be built every year.
According to U.S. Census Bureau’s record, the annual average number of new
building is around 10,000 from 2004-2008. Therefore, if CPS can cooperate with
important that their utilities include renewable resources. Moreover, 50% of U.S.
consumers would be willing to pay more money for renewable energy. Hence, many
people have a high willing for renewable energy. If CPS can adopt this plan to
54
positively introduce and install solar PV systems for customers, this would let more
Pro.
Cons.
55
Customers have bad experiences for solar PV system
Implementation
Goal:
Assumes:
CPS implements the plan next year and ends this by 2020 (10years)
56
After cooperate with Local Builders:
The following chart shows how the best case can help CPS increase the volume
57
not only can help CPS to achieve its goal, but also increase the volume of total solar
PV capacity by 8 MW (from 100 MW to 108), and the worst case will decrease CPS’s
58
Strategy 2
Solar Homes for San Antonio
We believe the trigger mechanism in the CSI incentives structure has generated
San Antonio. Since, in the initial steps higher incentives will result in faster customer
acquiring, a higher incentive level than the current $0.27 should be considered. We
recommend implementing a Solar Homes for San Antonio initiative which should aim
to create a 160MW solar capacity in San Antonio. The incentive structure should be
59
PBI Payments (per kWh)
60
1 5 $0.39
2 7 $0.34
3 10 $0.26
4 12 $0.22
5 14 $0.15
6 18 $0.09
7 20 $0.05
8 22 $0.03
9 25 $0.03
61
10 27 $0.03
In order to estimate the economic impact of the PV capacity created, we used the
CSI application data. We have to note that the application data includes completed
the potential economic impact of the PV deployment, since application has the
incentive amount and the cost of the projects. From the California Solar Initiative web
site provides application data with the installed and the pending capacity. Between
January 01, 2007 and December 02, 2009, the total of the pending and the installed
62
capacity in California was 414.3 MW. From the application data, the total cost of the
projects from January 01, 2007 to November 11, 2009 $3,032,020,327.662. This cost
years, $3,032,020,327.662 of business was created. We will assume that the incentives
for residential and non-residential have the same effect in creating business. If we
divide the total business created by the capacity, we will have an estimate of the
business potential per MW that PV projects may create. This amount per megawatt
equals to $7,318,417.
63
PBI Payments / kWh)
Step Step
1 5 $0.39 $36,592,086.99
2 7 $0.34 $51,228,921.78
3 10 $0.26 $73,184,173.97
64
4 12 $0.22 $87,821,008.77
5 14 $0.15 $102,457,843.56
6 18 $0.09 $131,731,513.15
7 20 $0.05 $146,368,347.94
8 22 $0.03 $161,005,182.74
9 25 $0.03 $182,960,434.93
10 27 $0.03 $197,597,269.72
65
The total impact of a 160 MW solar PV deployment may be equal to
$1,170,946,784 during these ten steps. Let’s assume that each of the ten steps takes 1
year to complete. The ASES report indicates that in 2006, the employment was 6,800
jobs in the PV industry. According to this data for every million dollar 6.80 jobs were
created in the industry. In the same study, the total number of employment that was
created in addition to the jobs created was calculated. The multiplier for the out-of-
The employment estimates for each year are in shown in the table below:
66
Solar Homes for San Antonio Employment Estimate-1
67
6 18 896 1,173 $131,731,51
68
$ Millon
69
Given the variety of the estimates for the jobs created for the PV industry, we
believe it would be wise to provide a different estimate. For this purpose we estimated
the employment with an average of the estimates of 5 organizations which was given
manufacturing and 13 installation jobs per MW or 33 jobs per MW. When the
distinction is made for the types of the jobs, regardless of the ratio accuracy of the
estimate, it may be better conceived why PV manufacturing would cause more jobs in
an area. In the table below there is the number of jobs that may be created per MW in
the PV industry and its effect in other employment using the multiplier we calculated
above.
70
Solar Homes for San Antonio Employment Estimate - 2
71
6 18 594 778 $131,731,51
72
Strategy 3
Ownership of a PV Farm
There are vast potential for solar energy. According to a PV industry analysis, with
some incentives, the solar photovoltaic market could attract more than a thirty-four
billion investment by 2015. Texas could attract almost five billion of the investment.
There are best resources available in West Texas, a strategy of such size would be
73
more than enough to meet the country’s energy demand. In fact, the solar energy
industry has the ability to create between 28,000 and 42,000 new jobs in the U.S. by
2015. The value of ownership of such farms for electricity it produces is significantly
higher during the peak demand for electricity – for instance summer hot days when air
Photovoltaic has a small advantage over solar thermal in which these types of solar
farms do not need water. Such investment for large solar farms could be strategically
Pros
Create Jobs
74
Tax Incentives
Cons
High cost
Suggestions
San Antonio Solar Manufacturing Incentives
In our opinion, CPS can help bring the solar PV industry manufacturing and assembly
seek either PV start-ups or already established foreign and domestic solar film
75
manufacturing companies which need venture capital or incentives for a viable
investment in investment.
System
In this estimate, we assumed the average residential system size as 7.3kW it was in NJ
solar installations data. We also assumed the local origination percentage as 50%,
which means 50% of the PV system was manufactured in San Antonio. If $0.25
additional incentive would be paid then based on the assumptions incentive payment
would be $1,825 and the local revenue from this incentive would be $913 per system
Estimate of San Antonio PV Manufacturing Incentive for a Residential PV System - System Size 0-10 kW
Incentive $ Average System Size kW Incentive Payment Local revenue per system
76
Estimate of San Antonio PV Manufacturing Incentive for a Commercial PV
System
size would be 103.5kW as derived from NJ solar incentive data. We determined the
the incentive payment as $7,245 per average commercial system where $3,622.5 of
Estimate of San Antonio PV Manufacturing Incentive for a Commercial PV System - System Size 101-500 kW
incentive $ Average System Size kW Incentive Payment Local revenue per system
77
San Antonio Solar Research and Development Center
the brain power of San Antonio together. The research center should focus on while
research on how efficiency of the existing technologies can be increased. Another area
and research. Therefore; the San Antonio Solar Power Research and Development
Center can employ students and academicians from engineering and business schools.
78
Sources:
• http://www.dsireusa.org/documents/PolicyPublications/IREC_Updates_
%20Trends_2009.pdf
• eetd.lbl.gov/EA/emp/reports/lbnl-2674e.pdf
• http://www.njcleanenergy.com/renewable-energy/programs/renewable-
energy-manufacturing-incentive
• http://www.cpuc.ca.gov/PUC/energy/Solar/rdd.htm
• http://njcleanenergy.com/renewable-energy/project-activity-
reports/installation-summary-by-technology/solar-installation-projects
• http://www.californiasolarstatistics.ca.gov/reports/12-02-
2009/Dashboard.html
Renewables to
79
Work: How Many Jobs Can the Clean Energy Industry Generate? RAEL
Report,
http://www.ases.org/pdf/ASES_TCCJobs_Summary.pdf
• http://www.cansia.ca/Content/Documents/Document.ashx?DocId=11879
• http://www.census.gov/
• http://www.cbsnews.com/stories/2007/03/06/eveningnews/main2540879.sh
tml
• http://www.dsireusa.org/incentives/index.cfm?
re=1&ee=1&spv=0&st=0&srp=1&state=TX
• http://www.dsireusa.org/incentives/index.cfm?
CurrentPageID=1&State=TX&RE=1&EE=1
• http://www.puc.state.tx.us/index.cfm
80