A Business Plan -<Title of B Plan>

Submitted as an Internship Project Report

In partial fulfillment of the requirements for the
Award of degree of Master of Business Administration

20XX – 20YY

Submitted by Guided by
(Internal Guide)

BHARATI VIDYAPEETH DEEMED UNIVERSITY INSTITUTE OF

MANAGEMENT & RESEARCH, NEW DELHI
An ISO 9001:2008 Certified Institute
NAAC Accredited Grade “A” University
CRISIL Grading – MBA Programme

A * - National Level
A ** - State Level

© Business Plan Guidelines –Prof (Dr) Sachin S Vernekar & Mr Navneet Gera 1
 Certificate of Originality

This is to certify that the Business Plan entitled “………………………”

Submitted to Bharati Vidyapeeth Deemed University Institute of
Management & Research, New Delhi in partial fulfillment of the
requirement for the award of the degree of MBA is an original work
carried out by Mr./ Ms.___________under the guidance of Mr./
Ms.______________. The matter embodied in this project is a genuine work
done by <name of student> to the best of my knowledge and belief and has
been submitted neither to this University nor to any other University for the
fulfillment of the requirement of the course of study.

Signature of the Student Signature of the Guide

Designation

© Business Plan Guidelines –Prof (Dr) Sachin S Vernekar & Mr Navneet Gera 2
 Certificate

This is to certify that the Business Plan titled “________________” is an

academic work done by “________________________” under the guidance
of Mr./Ms………………………. submitted in the partial fulfillment of the
requirement for the award of the Degree of MBA from “Bharati
Vidyapeeth Deemed University, Pune”. The authenticity of the Business
plan will be verified by the viva examiner which includes the verification of
data the contents therein and may be rejected due to non-fulfillment of
quality standards.

Prof (Dr.) Sachin S. Vernekar

(Director)

© Business Plan Guidelines –Prof (Dr) Sachin S Vernekar & Mr Navneet Gera 3
 Acknowledgement

Name & signature of the student

© Business Plan Guidelines –Prof (Dr) Sachin S Vernekar & Mr Navneet Gera 4
 Preface

Name & signature of the student

© Business Plan Guidelines –Prof (Dr) Sachin S Vernekar & Mr Navneet Gera 5
Contents of Business Plan
I: Executive Summary of Business Plan
A. Key elements of the plan
B. Description of Business and target markets

II: Objectives of Business Plan

III: People (Management Team)

A. Brief description of management team

IV: Environmental Scanning of Business

A. Industry Analysis
B. Competitors Analysis (SWOT of Competitors)
C. Opportunities and Reasons of Entry of Business
D. Limitations of Business
E. Strategies framed to overcome environmental Challenges

V: Manufacturing and Operations

A. Location of Production facilities
B. Capacity of existing facilities
C. Plans for expansion
D. Product modification necessary to adapt to local environment
VI: Personnel Strategies
A. Personnel needed to manage Business
B. Experience and expertise of existing personnel
C. Training needs of existing personnel
D. Hiring needs in the short run and long run.

© Business Plan Guidelines –Prof (Dr) Sachin S Vernekar & Mr Navneet Gera 6
VII: Market Research
A. Market Conditions
1. Existing Demand of target Market
2. Competition
3. Strengths and weaknesses of the Industry – Barrier to entry etc.

VIII: Marketing Plan

A. Distribution Strategies
B. Pricing Strategy
C. Promotion Strategy
D. Product Strategy
E. STP (Segmentation, Targeting and Positioning)

IX: Financial Decisions

A. Performa financial statements and projected cash flows
B. Identification of key assumptions
C. Current sources of funding – Private and Bank funding
D. Financial needs and future needs of funding
E. Tax Consequences of Business
F. Potential risk and sources of protection

X: Risk in Business

XI: Implementation Schedule

© Business Plan Guidelines –Prof (Dr) Sachin S Vernekar & Mr Navneet Gera 7
Appendices

Here discussions held at company/Interview and any other relevant documents may be
included.

Bibliography

Reference Books, Journals, Newspapers, Web Sites, Reports etc are to be listed out here.

Books

Kotler Philips, Marketing Management Analysis, Planning Implementations & Control

Edition, 1998. Prentice Hall of India Ltd. New Delhi.

Magazines Journals & Newspaper.

Name of the articles, Business Today: 15-22 May 2000

Name of the articles, The Times of India. Mumbai: 21st May 2000.

© Business Plan Guidelines –Prof (Dr) Sachin S Vernekar & Mr Navneet Gera 8