Name: Rameez Rahman

Registration No: 0828126

Section: MBA-D-6-B

HOW DO YOU FIND THE BUYING BEHAVIOR FOR BUSINESS MANAGEMENT EDUCATION IN
PAKISTAN IN RELATION TOENVIRONMENTAL INFLUNCES?

In the last few years there has been growing emergence for Business Management education in
Pakistan. It has been the most emerging field in last decade or so. As the companies from abroad are
making their investment in Pakistan they need to hire highly skilled personnel of Pakistan, so this results
in high growth in this field of Study. Every other person wants to do BBA or MBA rather than Doing
Bachelor and Masters in Science or in Engineering or MBBS. In the last couple of years students after
doing Inter in Pre-Engineering has been shifting towards Business management education. Now people
has been selecting commerce & Business Management education from its very beginning i.e. Inter
commerce and then after that BBA, MBA, ACCA, ACMA, CA etc. They are pursuing there career in these
paths. There are many different Macro External Environment factors that influence people more
towards Business management education in Pakistan. It includes many factors like some factors of
Cultural influences, Economic Conditions & competition.

Under the Business Management education the Education factor like, the Kind of Education necessary
these days i.e. MBA, ACCA at least necessary to get a good job .We can see almost every job vacancy
except for Doctor and Engineer requires MBA. There has been a trend that one needs to be at least MBA
to get a good job these days in Pakistan. Even doctors & Engineers after completing their Education in
Respective field are doing Business Management education like MBA or ACCA to get an additional
Qualification.

One of the most significant factors that affect buying behavior is Cultural Influences. There has been
shift in lifestyle of people. In the past people were satisfied with B.E(Bachelor in Engineering Degree) or
MBBS. But now the culture and Life style of people has changed. People are more exposed to each
other, technology has break through, and they are coming to know the good side and bad side of
Engineering or Doctorate education. These days’ people want to have two degrees at least. There has
been shift in the pattern of thrift and saving to lavish expenditure. The people mentality these days is
that if we do B.Engineering, M.Sc it takes more time to prosper, however if we do MBA or CFA or ACCA
or ACMA we can get a chance of faster career growth as well we can do lavish expenditure on our
entertainment that we want.

Moreover Parental Influence has also been one of the factors that can affect buying behavior for
business Management Education in Pakistan. For instance if one’s father has CA, mother is MBA & your
brother is Studying in CFA, so there might be parental influence for you to choose Business Management
education. The psychological factor that is People who’s Interest more towards teaching, engineering &
Medical are choosing Bachelor in Science & arts, Engineering & MBBS as career path while the students
who want to pursue towards hike in their career are moving towards business management education.

Economic condition are also influencing factor i.e. Inflation of 14% around has decreased demand
consumer purchasing power as a result they need to earn high income & the way through which they
can do that is by getting quality education now.

Moreover Family income has also influenced selection of Business Management education In Pakistan
.i.e. through high fee structure of Business management Education, The people who can afford it are
choosing this field and the people who cannot are doing M.Sc or Engineering from Government
University’s. The purchasing power for business management education is influenced by the fee
structure of different Universities for MBA i.e. (SZABIST,LUMS,CBM,IBA), ACCA (TABANI’s school of
Accountancy or Al-hamd academy).

Competition has also been factor among Business Management with Bachelor in Science & arts,
Engineering, Media Science, IT & MBBS etc. In addition the Medical Students are only restricted to
medical field, Engineering student are restricted to manufacturing firm while the business Management
students working area are diversified. They are required in Banks, Manufacturing firm, Audit firms,
Insurance companies, Oil marketing companies, FMCG goods companies etc. The students reverting
towards this field might be the broader scope of it as compared to the other competitive field of study.