TABLE OF CONTENTS

Industry Profile

Company Profile

Introduction of the Topic

Research Methodology
 Research Project

Objectives of the study

Problem Area

Findings ( Data Analysis)

Recommendation

Conclusion

Limitation of the study

Bibliography

Annexure
Questionnaire
Industry profile:
There is hardly any other product that has so greatly contributed to the growth of modern
human civilisation as Cement. The massive urban infrastructure that we see today across
the world would have been unthinkable without cement. Cement is the root substance that
has given the essential element of strength and durability to our houses, schools, offices
and other buildings so that we can occupy them with peace of mind.

The word Cement literally means a substance that can bind material together and can
acquire strength on hardening. The cement as we know today is a specialised building
material which is a result of various innovations over the past and is made in
sophisticated manufacturing facilities.

Its use associated with ancient civilizations...

The oldest use of cement dates back to the thousands of years old Egyptian civilisation.
The Egyptians used natural cement made by combining limestone and gypsum for the
construction of their massive and highly impressive pyramids. The fact that the Egyptian
Pyramids have proudly stood the test of time over such a long period of human history is
a testimony to the phenomenal strength of cement. However it must be stated that the
ancient Egyptian cement was very different from the cement in use today.

Later in the Roman era, the concept of cement advanced further. Romans used a
combination of slaked lime with Pozzolana, a volcanic ash from Mount Vesuvius. The
Romans made many impressive structures using this cement. The Basilica of Constantine
is one popular example of Roman construction in which they used such cement
History:
 The year-1982.

The place- a remote area in the zero-industry

district of Sirohi in Rajasthan. 

The story of JK Lakshmi Cement Limited thus

began. And as it has completed more than 25
years of its glorious existence, the company is
renowned for its strength, quality and
performance. 

One of the established names in the cement industry, JK Lakshmi Cement Ltd has state-
of-the-art plant at Jaykaypuram, dist. Sirohi, Rajasthan. With the capacity expansion and
further commissioning of a split location grinding unit at Motibhoyan, Kalol (Gujarat),
the combined capacity of the Company today stands at 4.75 Mn. MT per annum. With the
use of the latest technology from M/s Blue Circle Industries and modern equipments
from M/s Fuller International of USA, the Company is going from strength to strength. 

It is also the first cement producer of Northern India to be awarded an ISO 9002
certificate and be accredited by NABL (Department of Science & Technology,
Government of India) for its Lab Quality Management systems. 

JK Lakshmi Cement manufacturing facility has been rated amongst Greenest Cement
Plant of India by CSE GRP 2005 thus highlighting our commitment to the environment
even while ensuring the highest standards of quality for our products. We have also won
the Productivity Excellence Award 2007-08, Energy Conservation Award 2008, NCB
award 2007, Building Leadership Award 2007, National Award for Environmental
Excellence & Energy Management 2007, Golden Peacock Award for Corporate Social
Responsibility 2007, ICWAI National Award 2007 for Excellence in Cost Management,
The Pinnacle Cement 2006 award by MTech Zee TV, Green Tech Safety Award and a
place of pride amongst the top ten companies in India in HR practices. (as per the
Business Today- TNS Mercer survey). 

Its wide network of 70 cement dumps and over 2200 dealers spread across the states of
Rajasthan, Gujarat, Delhi, Haryana, U.P., Uttaranchal, Punjab, J&K, Mumbai & Pune
and the vast pool of highly trained & dedicated marketing and technical service team
helps the Company to service it's customers at their doorstep. 

The First Cement Manufacturer in Northern India to introduce coloured bags, JK

Lakshmi Cement’s Technical Service Cell provides construction solutions to its
customers & carries out regular & innovative contact programmes with Individual House
Builders, Masons and Business Associates to keep in tune with their needs and
requirements. 
Keeping in touch with the global construction trends & changing needs of customers, the
company has introduced state-of-the-art Ready Mix Concrete (RMC) with the brand
name” JK Lakshmi Power Mix”. Currently, the company has 10 fully operational plants
in Western & Northern regions of the country and is further expanding in this area. ‘JK
Lakshmiplast’ the first premium branded Plaster of Paris (POP) in Northern India is
another value added product launched by the Company for discerning customers. 

An integral part of Major Projects like IGNP, Sardar Sarovar Dam, Golden Quadrilateral
and major corporations like L&T, Reliance, NTPC, Essar and Airport Authority of India,
JK Lakshmi Cement has become the preferred choice among the customers because of its
consistency, high level of quality and impeccable customer service. 

A true showcase of 'Mazbooti Guaranteed', the Company has been able to connect very
strongly with its customers at an emotional level. With this thought as a constant
reminder of company’s values, everyone at JK Lakshmi strive to keep up the standards
and continue with the good work for many years to come.

COMPANY BACKGROUND
JK Cement was formed following the de-merger of JK Synthetics in November 2004. JK
Synthetics was involved in manufacturing man-made fibres and cement. However, it
incurred heavy losses and its net worth was eroded. Subsequently, it de-merged its
cement division into a new company, JK Cement. The company is one of the leading
grey
cement manufacturers in northern region. It has plants at two locations in Rajasthan —
Nimbahera with three kilns and 2.8 million tonnes per annum (mtpa) capacity, and
Mangrol with a capacity of 0.75 mtpa. Recently, the company expanded its grey cement
capacity by 0.5 mtpa, increasing installed capacity for grey cement to 4.05 mtpa. JK
Cement is also the second largest white cement manufacturer in the country with an
installed capacity of 0.3 mtpa. Recently, it expanded white cement capacity by 0.5 lac
tpa. All its plants are located close to its mining reserves. Mining reserves are estimated
to have a lifespan of 40 years. The company has a strong dedicated marketing network.
Values

Excellence comes not from mere words and procedures. It

comes from an urge to strive and deliver the best every time. A
mindset that says, “When it is good enough, improve it.” It is a
way of thinking that comes only from a drive within.'

- Hari Shankar Singhania

These words encompass the true legacy and motto of JK Organisation – a century old
industrial conglomerate that has made a name for itself in myriad avenues. With a diverse
portfolio ranging from JK Tyres Ltd, JK Sugar Ltd and JK Agri Genetics Ltd to Fenner
(India) Ltd, JK Paper Ltd and JK Lakshmi Cement Ltd, JK Organisation has touched the
lives of millions of individuals. Other feathers in our cap include the Raymond Ltd, JK
Helen Curtis Ltd and JK Files & Tools Ltd. All products of the group being not only
strong brand names but also reputed market leaders in their respective domains.

Under the stewardship of our Chairman and President Shri. Hari Shankar Singhania, an
instantly recognisable figure in the Indian business community, JK Organisation
continues to grow steadily and reach greater heights. A Padma Bhushan awardee and
former President of the International Chamber of Commerce, Paris, Shri. Singhania has
made significant contributions to trade and economic activities in India.

Thanks to his vision, JK Organisation is ushering in a new industrial era in India. Today,
with a turnover of more than Rupees 1400 Crores, a family of more than 30,000
employees and manufacturing plants throughout the country, it is one of India's foremost
business establishments.

Under the aegis of such strong leadership, JK Lakshmi Cement Ltd today is a well-
established name in the Indian cement industry. And with dedication and commitment
towards our work, we hope to make rapid strides towards greater success in the future.

Vision and mission:

Management:
Hari Shankar Singhania, Chairman

- Bharat Hari Singhania, Vice Chairman & Managing Director

- B.V. Bhargava, Director

- Nand Gopal Khaitan, Director

- Pradip Roy, Director (Nominee of IDBI)

- Pravinchandra V. Gandhi, Director

- Raghupati Singhania, Director

- P. Narasimharamulu, Director (Nominee of ICICI)

- V.K. Guruswamy, Director (Nominee of LIC)

- Vinita Singhania, Managing Director

- Shailendra Chouksey, Whole-time Director

- S.K. Wali, Whole-time Director.

Product range:
The cement manufacturing technology used by JK Lakshmi ensures that the final product
adheres to globally accepted standards of quality and performance. 
JK Lakshmi Cement comes in three variants:

 Cement 53 Blended
 53 Grade OPC
 43 Grade OPC

Our award winning cement manufacturing facility in Sirohi (Rajasthan) has an

annual production capacity of 3.5 million tonnes. The quality of limestone used as
raw material is of such superior quality that even without the addition of clay or any
other material, the quality of cement produced is comparable to the best in
the world. 

Only JK Lakshmi Cement comes with the unique Mazbooti Guaranteedadvantage.

The Mazbooti advantage means consistency in strength, fineness, setting time,
weight and colour.   

Plaster of Paris
Plaster of Paris decorations add that special and personal touch to a home. Be it
decorative cornices, ceiling roses, columns and lots of other possibilities if you allow
your imagination to fly. JK Lakshmiplast offers an ideal solution for all POP (Plaster of
Paris) applications. 

JK Lakshmiplast is a superfine POP(Plaster of Paris)with exceptionally superior

whiteness that can do wonders for your home interiors. The JK Lakshmiplast brand also
guarantees consistency not only in quality, but also in post-sales services such as
technical and logistic support. 

If you are building a new home or simply renovating your existing home, and are
considering decorative features or fire-resistant cladding for structural steel work, JK
Lakshmiplast says Sundarta Guaranteed!

Smart Construction Guaranteed! 

The concept of using site-mix concrete is fading away across the world. This is because
site-mix concrete is dependent on manual labour, on-site mixing and overall supervision
of construction. Moreover, how sure are you of the quality of the Cement Bags being
delivered? And does the quantity match the promise? These and more invisible issues are
effectively removed by using RMC and with JK Lakshmi you are guaranteed quality with
quantity. 
By using JK Lakshmi Power Mix, you not only get peace of mind on the quality
intangibles but also effect savings on your total cost of construction. Our studies indicate
that by using JK Lakshmi Power Mix, you can achieve almost 15.5% savings in
construction costs in terms of factors such as quality and wastage-avoidance.

Major clients list:

At JK Lakshmi Cement, we are committed to 100% customer satisfaction. 

We measure our success in terms of the success of our customers and we judge ourselves
by the ability of our customers to achieve their business objectives.

We have had the pleasure of working with many prestigious organizations and
individuals. We believe in building long lasting ties with our ever-growing clientele by
providing world class products with high level of quality and consistency and also by
offering unmatched service levels. A dedicated “Key Customer Cell” has been put up in
place for this very purpose, which continuously explores new horizons and strives to
provide the very best to our users.

JK Lakshmi Cement’s institutional clients range from Government departments to some

of the country’s largest corporations.

We are proud to count following amongst our esteemed clients: 

Sl.No Party's Name

1 Larsen & Toubro Ltd.
2 Nagarjuna Construction Company
3 National Thermal Power Corporation Ltd.
4 Paharpur Cooling Towers Ltd.
5 IVRCL
6 Lafarge Aggregates & Concretes India Pvt. Ltd.
7 Tata Projects Ltd.
8 JMC Projects India Pvt. Ltd.
9 Punj Lloyd Ltd.
10 Badarpur Faridabad Tollway Ltd.
11 ACC Concrete Ltd.
12 Aravali Power Co. Pvt. Ltd.
 13 Alaknanda Hydro Power
14 Bhilangana Hydro Power
15 Everest Industries
16 Ghaziabad Development Authority
17 Rosa Power Supply Co.
18 UP Asbestos Ltd.
19 Ambience Projects Ltd.
20 Sofed Retailers Pvt. Ltd.
21 Haryana DGS & D
22 VRC Construction Ltd.
23 Unity Infra Project Ltd
24 Valecha Engineering Ltd
25 U.P.Awas Vikas Ltd.

.
Social responsibility:
Recognising its position in the Indian corporate arena, JK Lakshmi Cement Limited is
highly committed about its responsibility towards the society and the environment.
Various schemes and programs for social welfare have been initiated by the management
at JK Lakshmi and they have received enormous response from the masses.

Most of JK Lakshmi's social development efforts are directed towards the villages around
our plant, and the masons and contractors who form the backbone of the construction
industry.

Naya Savera

The integrated family welfare programme called Naya Savera was launched in July 2004
in collaboration with.... read more the Population Foundation of India, with the objective
of providing health related and family planning advice to the families of masons and
villagers in general. In the year 2005-06, the Naya Savera team conducted 728 mobile
clinic visits and 2168 household visits. There have been 12000 beneficiaries of this
programme till date.

Medical camps

JK Lakshmi Cement Limited frequently sets up medical camps for the benefit of the
physically challenged. As part.... read more of these camps, the patients receive free
medical help from qualified doctors and appropriate supportive equipment are also
distributed. The facilities of free eye operations and post-operative treatment are also
provided to eye patients as per their requirement.

JK Lakshmi Sahyogi Sanrakshan Club

The Sahyogi Sanrakshan Club is an institution created by JK Lakshmi Cement Limited

that covers over 34000 members.... read more including masons, small contractors and
other skilled workers of the construction industry. The members of the group are insured
against accidental death and permanent disability under the Group Personal Accident
Insurance Policy. The premium is paid by JK Lakshmi. As of now, the company has
managed to arrange a benefit of Rs. 11 Lacs as insurance proceeds to various members of
the club. Various training programs and camps are also arranged as part of this club to
enable the members to access latest know-how and techniques with regard to the
construction industry.

Environment

JK Lakshmi Cement Limited is deeply conscious of its responsibility towards the

environment. Extensive plantationstone Lighthouse...
In eighteenth century England, John Smeaton, a British engineer, was assigned the task of
re-constructing the Eddystone Lighthouse, a structure that had witnessed repeated
structural failure. In 1756, Smeaton conducted a number of experiments that led to the
discovery that cement made from limestone containing a considerable proportion of clay
would harden under water. Based on this discovery, Smeaton rebuilt this lighthouse in
1759 and this time, it stood strong for 126 years.

Subsequently, until the early part of the nineteenth century, large quantities of natural
cement was used, that was made with a combination of naturally occurring lime and clay.

The first patent for cement...

In 1824, Joseph Aspdin, a British mason obtained a patent on his hydraulic cement
formula that closely resembled the modern cement as we know today. He called this
cement Portland Cement, and it was made through the proportionate mixing, burning and
the subsequent grinding of a combination of clay and limestone.

Cement as we know today...

Cement went through many more improvements and developments in the nineteenth and
twentieth centuries. The industrial revolution and the subsequent development of the
rotary kiln paved the way for huge and sophisticated cement manufacturing plants. These
plants possess the capability of a homogenous mixing and intense heating of the raw
material thus vastly improving the quality of the cement produced. The sophisticated
quality-testing Upholding the tradition of JK Organisation for maintaining the highest
standards in quality, JK Lakshmi Cement today is one of the most preferred brands in its
marketing area with a network of about 1500 dealers spread in the states of Rajasthan,
Gujarat, Delhi, Haryana, U.P., Uttaranchal, Punjab, J&K, H. P. and Mumbai. Our
endeavour is always to give our best and maintain the highest standards of customer
satisfaction.

No wonder the discernible buyers prefer this cement over other brands owing to its
consistency, higher level of quality and impeccable customer service.

Also not surprising is the fact that the decision makers of the nation's important projects
like IGNP, Sardar Sarvorar Dam and major corporations like L&T, Reliance, Essar and
Airport Authority of India chose JK Lakshmi Cement over other brands.

JK Lakshmi Cement Ltd is also the first Cement Manufacturer in North India to use
coloured bags to help the customer in segregating different products. It also has a regular
contact program with masons, dealers and architects to keep in tune with their needs and
requirements. One of the many innovative initiatives the company took was to have a
mason's club that now has over 15000 members. Under this program the masons are
given an insurance cover against accidents absolutely free of cost, besides educating them
on the latest in construction activities.

The high standard of advertising has been another feather in the cap of JK Lakshmi
Cement Ltd. This has not only helped it to reach out to its customers but also in
connecting with them at an emotional level. No wonder then that"Mazbooti Guaranteed"
is now a term that is synonymous with JK Lakshmi Cement.equipment employed by
modern cement plants further helps in ensuring the quality of the cement produced.
 LIMITATIONS

It is very hard to carry out a perfect operation while one has to work under
lots of limitations. Again in a practical environment particularly in a market
survey, it is very difficult to do away with the limitations. This survey was
also no exception. The major limitations of the project are:

The area covered was mostly urban and thus may not be applicable to
the rural market.
There was hesitation on the part of some of the respondents that
prevented them from giving their candid response to the
questionnaire.
As the study to some extent is dependent on the data provided by
respondents, it is assumed that the data are correct and error free.
EXPERIENCE:
This was my first experience and I find it very interesting. I got a chance to meet many
people on site. It teaches me how networking is helpful in carrying on a business at a
large scale. A person should have a good communication and decision making capability
as they have to take decision in every situation. I am very grateful to ‘manager’ that they
have given me chance to work under him.

I have learnt a very big thing that time doesn’t wait for anyone. Earlier I used to be very
lazy but now I have become punctual after inspired from my managers.
Swot Analysis:
Strength:
-goodwill
-market share

Weakness:

Opportunities:
-Development in industrial sector.
-Development in infrastructure sector.

Threats:
-heavy competition
BIBLIOGRAPHY
-www.google.com
-www.jklakshmi.com