Questionnaire for the study of brand value and waiting period of new vehicles with

special reference to TOYOTA ETIOS and MARUTI SWIFT DZIRE.

Dear Sir/Madam,

I Charls.C, student of kristu jayanti college is doing a project titled above. I kindly request
you to spend some time to fill the questionnaire. Your valuable feedback and opinions are
important; and your response will be strictly confidential.

Respondent’s basic information

Name: Phone no:

Age: 20-30 30-40 40-50 above 50

(Years)

Sex: Male Female

Occupation: Employee Business Agriculture others

Monthly income: 20-30 30-40 Above 40

(in ‘000s)

1) Are you planning to buy a new car?

Yes No

2) What is the budget of your new car (in lakhs)?

3-5 5-7 above 7

3) What all attributes are u looking in a car of this budget?

Style Space Brand value Value for money others
specify
A) B)
4) Is brand value important for a car in this category?
Yes No

5) What is the source of your brand awareness?

Friends & relatives magazines& newspapers internet &advertisements
 6) Etios is a new product in the market; Are you ready to wait for that?
\ Yes No Depends

7) Dzire is a tried and tested product; Is it a factor worth considering?

Yes No Depends

8) Dzire has shorter waiting period; Is it worth considering that as an option?

Yes No Depends

9) How many months are you ready to wait for Etios?

0-2 2-4 4-6 Does not matter

10) How many months are you ready to wait for Dzire?
0-2 2-4 4-6 Does not matter

11) Between Dzire and Etios which one you think has the higher brand value?

Dzire Etios

11) Which all are the factors you consider while calculating brand value?

Company history Customer satisfaction Quality rating agencies others

12) How is brand value related to waiting period?

Directly Indirectly No relationship

13) Do you think brand value contributes to customer satisfaction?

To a great extent To some extent Not at all

14) To what extent you think brand value is related to quality?

Very significantly Significantly Not much No idea Not at all

15) How significant do you feel brand values as a parameter for a long waiting period?

Very significant Significant Not much No idea Not at all