Test – Akademie für Werbung Name _____________________

1. Describing products
Complete these descriptions of products with words from the box. Then decide what product is
being described.

Square rectangular round thick mini DV tape wide

weighs clear plastic compact disc about black

Product 1
It is used for storing digital data or music. It is ______________, about 12 cm in diameter. It's made
of _______________ . t is only about 1 mm _______________, and it has a 1 cm hole in the center.
It often has a _____________ case made of __________ plastic. It is a ________________.

Product 2
It is used for recording with a video camera. It is _____________, 6.5 cm long by 4.5 cm
______________ . It is ________________ usually ________________ in color and comes in a
box. It is a _____________________

2. Choose the most suitable word from the words in brackets to complete these sentences.

1. Some perfume companies provide (leaflets/ commercials / free samples) so that customers
can try the perfume on their skin before they buy.
2. If you have something to sell, you can (target / place / launch) an advert in the local
newspaper.
3. If news about a product comes to you by (word of mouth/ press / Internet), someone tells
you abut it rather than you seeing an advert.
4. Celebrity (exhibition/ research/ endorsement) is a technique that is very popular in
advertising at the moment.
5. Advertising companies spend a lot of money on creating clever (slogans/ directories/
mailshots) that are short and memorable such as the message for the credit card, Access:
'Your flexible friend'.
6. Viacom Outdoor is an advertising company that specialises in placing adverts on
(billboards/public transport/television) such as buses.

3. Are these words countable or uncountable? Write C (countable) or U (uncountable)

1. information …. 5. banana ...

2. money .... 6. plane ....
3. work .… 7. apple ....
4. luggage .... 8. tourist ….

4. Complete the sentences with a lot of, much, or many.

1. How_____________ people are in your company?
2. I visit ________________companies every day.
3. It doesn't cost __________ money to go on the train.
4. I get _____________emails in the morning.
5. How __________ luggage do people take on holiday?
6. We don't have _____________ visitors at our office.
7. I don't need _______________time for lunch, just thirty minutes.
 5. Read the article. Then answer these questions.
1. What do these numbers in the article refer to?
18 ________________________________
6 ________________________________
100,000 ________________________________
30 ________________________________

2. Why has outhdoor advertising become more popular? List reasons.

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3. Which industries are becoming more involved in outdoor advertising?

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4. Complete the table using information from the first paragraph of the article.
 6. Write a short paragraph about these two topics.
1. What products do you think are suitable for outdoor advertising?
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2. Outdoor advertising is increasing in many countries. Is this a good thing?

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7. You are a member of an advertising team at Focus. Prepare an advertising campaign for one
of the products or services. Use the Key questions below to help you. Write down your
concept.