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Problem Statement: Job preferences and perceptions of IMT students.

Objectives: A B-school admits students from various fields and with varying experiences in their respective
fields. To attract the right companies and profiles it is important to measure the job preferences of the student
fraternity. Such a study would help the placement committee to progress in the right direction.

The objectives of this study are

 Nature of jobs preferred by students on the basis of their gender, discipline and experience.
 To identify a relation, if any, between age, work experience of the student and minimum expected
salary
 Perception of students relating to various factors those are important in securing a suitable job.
Questionnaire (objective wise)

Objective 1: The nature of jobs preferred by students on the basis of their gender, discipline and experience.

 Gender
 How many years of experience you have?
o 0-1 yrs
o 1-2 yrs
o 2-3 yrs
o >3 yrs
 Choose your specialization:
o Marketing
o Finance
o IT
o HR
 Choose your minors:
o Marketing
o Finance
o HR
o Operations
o IT
 What is your preferred job discipline?
o Marketing
o Finance
o IT
o HR
 What is your preferred job sector?
o Banking
o Consultancy
o FMCG
o IT
o Pharma
o Telecom
 Which one of the following
o Private
o Public

 If your preferred job profile is marketing please indicate the preferred job profile:
o Flexible
o Advertising
o Brand Management
o Sales and Distribution
o Market Research
o Product Development

 If your preferred job profile is Finance please indicate the preferred job profile:
o Flexible
o Investment Banking
o Corporate Finance
o Equity Research
o Financial Planning

 Would you prefer a public sector job over a private sector job given they pay the same and provides
your desired profile?
o Yes
o No

Objective 2: To identify a relation, if any, between age, work experience of the student and minimum expected
salary

 Name :
 Gender: M/F
 Age :
 Years of Work Exp :
 What is the minimum salary you expect after doing MBA?
o < 6 lakhs
o 6-8 lakhs
o 8-10 lakhs
o >10 lakhs

Objective 3: Perception of students relating to various factors those are important in securing a suitable job.

 Rate the following factors on a scale of 1-5 (1 being least important) that according to you one should
look for in a job.
o High career growth : 1 2 3 4 5
o Job security : 1 2 3 4 5
o Knowledge $ interest : 1 2 3 4 5
o Company Brand name : 1 2 3 4 5
o Others(plz. mention) : 1 2 3 4 5

 Rate the following factors on a scale of 1-5 (1 being least important) that you think are important for a
person in securing a job.
o Communication skills : 1 2 3 4 5
o Work ex in the desired sector : 1 2 3 4 5
o Years of work ex : 1 2 3 4 5
o CGPA : 1 2 3 4 5
o Your knowledge : 1 2 3 4 5
o Others (plz. mention) : 1 2 3 4 5

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