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“WHO…”
A comedy about two Black chicks who meet every day for lunch and talk about people.
IjWhh_d]
“Who... Needs To Man Up” “Who... Needs To Shut The Hell Up”
“Who... Needs Jesus” “Who... Is Black But Passing for White”
“Who... Better Not Look At My Man” “Who... Can Kiss My Ass”, etc...
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What’s a web series? A web series is a serial-
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GHOULS
Season One
A comedy web series
created by Ben Ross & Kris Simonian
ghouls.blip.tv
facebook.com/TheGhouls
Then
We Got
Help !
The Award-winning web series, now in its second season, brings
back your favorite couples for another round of “Group Therapy
WITHOUT the Therapist.” This relationship dramedy, in the
style of ‘The Office’ and ‘Modern Family’ tackles the issues today’s
couples face.
Too Much Focus On Go- mond (Sister Act), Nicholas Rodriguez (Sex and the City 2), Jessica
Rush (Jersey Boys), and Season 2 welcomes guest stars Sam McMur-
ing Viral, Not Enough On ray (Raising Arizona), Marsha Debonis (Letters to Juliet), Darren
LeGallo (Date Night) and others.
Building An Audience! WINNER - BEST COMEDY SERIES (Indie Soap Awards) NOMI-
NATION - BEST COMEDY SERIES (Clicker TV) and OUT-
STANDING WEB SERIES (TV GUIDE, CA)
This weekend at the LA Web Fest, I was at the LA Web Fest three days,
seems every creator I talked to had only connecting with the web series com- Watch the series online at: www.thenwegothelp.com
one thing in mind: Going Viral! ‘We munity! Some creators came for three
want our series to go viral,’ one creator hours, looked around and left... And
said. ‘We’re creating viral videos to mar- they are the same people online “seek-
ket our series,’ said another. I stood or ing sponsorships or wanting to go viral.”
sat there and listened, soaking it all in, I remember when WSN didn’t have any
thinking boy or boy... ‘You are approach- activity, but I didn’t give up... I stayed
ing this so wrong.’ disciplined throughout. Now that we
See, going viral isn’t something have lots of activity, I still approach WSN
anyone controls. Plus, structured web as if we didn’t, constantly grinding, test-
series typically don’t go viral. What typi- ing new things, and finding ways to im-
cally goes viral on Youtube? Dogs mak- prove the brand. I’m not some absentee
ing funny faces or chasing their own owner or creator... I’m on there practi-
tails. Babies dancing to a top 40 music cally 24/7, watching webisodes, par-
in front of a TV. Squirrels climbing a ticipating in forum discussions, talking
tree. Silly things like that go viral... Not to new and existing members, sharing
a structured web series. media, etc. To wrap this up, I told the
You have to be realistic and start Video Viralists to place less focus on
small, focusing on a small audience and attempting to make viral videos (which
working hard to expand your base. Web they have no control over) and focus in-
Series Network started with just me, an stead on building and expanding upon a
idea, and 12+ hours on this brand ev- small niche audience (which they have
eryday, since we launched 2 years ago. total control over). Why waste time and
I paid my dues, put in the ground work energy on what you have no control
and laid a solid foundation. Even now I over? Instead pour that time and energy
still approach WSN as if it were my first on what you have absolute control over.
day on the job, always thankful for this - Rich Mbariket
opportunity, connecting with new and
existing members and looking for ways See comments on this ar-
to expand. I never think “going viral,” I ticle on page 8 and 9 from
think community first, customer service, the no-holds-barred/vocal
and quality of content. I attend relevant WSN community!
events catering to my niche...
Rich, let’s broaden this somewhat to include what exactly “building an audience” on the web means and how it’s done with a product like a web
Comments series. I’d take it a step further quite frankly, I believe there’s too much emphasis placed on building an audience and not enough on content. Just
From Pg 7 this week-end I went old school and watched a feature length mainstream box office film, “Limitless” ... while I enjoyed the ride (because that’s all
it is) it never stirred my intellect or my curiosity. Items I find on the web do. Now back to the web series, I find most producers of these short se-
ries are trying too hard to imitate what films like “Limitless” and what that whole mindset are doing. Appealing to a very broad base where there
Building community! is no politics, no philosophy, no intellectual stimulation whatsoever, simply a ride” with some good looking people and great snazzy photography.
Expanding your That audience is fleeting, hopping from one ride to another. Building an audience on the web is very different than television or film. YOU’VE
audience with great GOT TO HAVE CONTENT that potential viewers CAN NOT FIND ANYWHERE else. And when you do exactly that, initially potential view-
content and persis- ers are hesitant. Anything new, raw, unrefined, non-commercial, individual (non-corporate), is dangerous (or unsafe) ... like any artist working
tence! Thank you with any form, it take courage and fortitude to boldly go where no one goes before. So, building an audience for the sake of number hits? Well,
for the insight Rich! that’s work for those who need to be validated immediately in the fast times of our lives ... but slow and steady wins the race. - Double Espresso
- Selina Ray
I could not agree with your words more, Rich. Trying to figure out some formula to follow or ‘magic bullet’ that will make a series successful seems like a plague on
our space. Creators need to realize it takes work to build an audience. You need to know who your audience is, you need to think like they think and understand
what they want and how that might fit with your own creative vision. Once the content is there then you move on to the next phase...The work of grass roots com-
munity building and audience interaction. As Felicia Day said at SXSW you also have to remember that your audience are more than metric or number...They are
people. - Indie Intertube
It is typical of the “fast food” instant gratification age we live in... They want it now. People have forgotten how to put the time in be-
Comments cause they see a handful of viral videos get seen (weigh that against the millions upon millions that don’t go viral). I have seen a lot of
From Pg 7 episode one web series come out with great enthusiasm and viewership and then the numbers dwindle - no passion left by the creator
to put the work in, the first episode did not take off to the highest number and so what? Did they stop promoting. We have discussed
I agree. That’s how I thought of the find and build your audience here on WSN and we will continue to have those conversations but at the end of the day, you have to
‘viral videos’. Cats playing pia- make good content to be sustainable. 1 million views of one video does not a star make... When you get your shot to pitch your show,
nos and all that. It’s like a ‘cult you better have something in your back pocket because that is going to be the next question that you get asked... So what else have you
film’. You don’t set out to make done. - Stephanie @MingleMediatv
a cult film. It just becomes one. Good on you, Rich. I would add that the entire Web Video business is still very formative. As we create content, others are devising
I think if you ask the creators ways of curating, distributing and otherwise making the experience easy and pleasurable for the audience. Advertisers are struggling
of these viral videos how they to find ways to exploit this medium. There are no set viewing habits re web video yet, but there will be. All this is going to change.
got their videos to go viral, they This space will look very different in two years. Personally, I like this medium for what it is, not as minor league TV. As it grows and
couldn’t answer. It just hap- changes, it is very exciting to be a part of. - Tim Devitt
pened. I have definitely shifted
recently to a more ‘marketing Love that you point this out. We recently lost (or are in process of losing) one cast member ‘because’ things have not gone viral. I plan
mindset’. At least as much as a on using your insight in our next cast meeting. Not only do web series creators need to be aware of this, but their cast and support staff
‘filmmaking’ mindset, maybe as well! KUDOS!!! - Jason Vitteri-Lewis
more now. I have a LOT to
learn about marketing and Chime in... Search ‘too much focus on going viral, not enough on building an audience’ on
promotion. - Christopher Dye webseriesnetwork.com and post your comments
Nine deserv-
ing web series
Stephanie Piche
Mbariket: What’s your chief inspiration for making the change?
Piche: Opportunity. We are seeing a need for us to grow and offer
different services to the community and to bring in brands and
UNVEILS her newly revamped Internet show network at Mingle- According to Michael
revenue. Many of our shows are monetized but as we bring in more Ajakwe, founder and
Mediatv.com. Piche, who lives in Los Angeles, gives us the scoop via
shows, they need to learn how to monetize themselves both in executive director of LA
e-mail.
brand and reach. We can help creators focus on building and help Web Fest, a repre-
sentative from each
brands connect with audiences and creators where it makes sense.
Rich Mbariket: Explain the old Mingle Media TV. show will receive an all
Stephanie Piche: The old Mingle Media TV was based on an expense paid trip (per
Mbariket: How many shows do you have and how many hours of diem included) to Mar-
incubator project that I developed called MomTV, Live web TV and
content have you produced over the years? seille to showcase their
community for sharing photos, videos and blog posts which was series to an internation-
Piche: In the past two years I have executive produced over 3,500
very successful until my partner and I split due to business issues. I al audience. Producers
hours of long-form web content. Currently on our site we have Jean-Michel Albert and
had 8 days to recreate the community for women answering a call
30 LIVE web talk shows some that average 50K views per show Stephane RIZZO made
from over 75% of the content creators - “When will you have your
and some that have 1,500 views per show per week LIVE but then the selections this
OWN site up.” So I had to hustle. The hardest thing was coming up weekend at the 2nd
double and triple that on replay. We have 60 produced web series
with a name, the easiest was getting launched in 8 days with 7 awe- Annual Los Angeles
on our site right now and in the past year have produced over 800 Web Series Festival.
some LIVE web shows for the first week and then rolling out new
video interviews with filmmakers, actors, producers on our Red
shows following.
Carpet Report - including being one of two online media outlets to Here are the nine win-
ning shows picked:
be officially credentialed press for the Oscars.
Mbariket: Tell us about the new site.
Piche: The new Mingle Media TV has been a work in progress. As 1. Party Girl Plus One.
Mbariket: What was your first show? 2. The Big Dick Mike
we were originally a LIVE only web TV video show community
Piche: My first show on Mingle Media TV was Mamavation Show. 3. McCracken
with a Red Carpet Report ‘channel’ supporting web series, film Live!. 4. Asylum. 5.
founded by Leah Segedie, she came from MomTV to join me and
makers and causes, we saw a greater need and that was curating The Jim. 6. Gnome
is a dynamo. She has five national sponsors, a huge community, Syndrome. 7. L’ Altra.
produced web series. We started gradually by producing our first
has been named ‘mother of the year’ by Shape magazine and runs a 8. Big Country Blues. 9.
web series “In Bed With...” And then started adding produced web
fitness program using Web TV as a component of keeping her com- Travel Companions.
series with the RIP Files and others from creators we knew and
munity motivated and growing.
started growing our produced series channel. Marseille Web Fest will
run October 14-16,
2011. RM
“Create a
business
plan and
manage
your suc-
cess by
working
the plan”
Mingle
MingleMedia
MediaTV’s
TV’saward-winning
award-winning sales
sales && marketing
marketing team has the social skills,
Smartphones
Smartphones--TV
TV--YouTube
YouTube--Apps
Apps --Tablets
Tablets -- HDTV
HDTV -- Wireless
Wireless -- Stickam - Android - HTML5
Produced Web Series
LIVE Talk Shows
Red Carpet Report
Special Events
Jamie Berke
A long-time advocate of captioned programming talks with WEB
,
28 million
Accessibility Act also requires caption decoder circuitry in devices
such as cell phones and tablet computers. The other law is the
Telecommunications Act of 1996. When closed captioning did not
deaf and
sufficiently increase on television, Congress had to step in to make
it mandatory. Now captioning is mandatory on regular television.
hard of hear-
Mbariket: What are benefits of closed captioning?
Berke: Glad you ask. One of the primary benefits is educational.
I am also the guide to deafness at About.com; here is an article I
ing people in
wrote on the benefits of captioning: http://deafness.about.com/od/
captioning/a/captionbenefits.htm.
the United
Mbariket: Captioning content is expensive. Beyond having technol-
ogy that enables it, what other options could you share?
Berke: Not really that expensive! It depends on which captioning
States alone”
options you choose for web series video. I know of one web series
producer who is using a volunteer: the producer of Annoying Or-
ange. Volunteers are not the best option though because the nature
of volunteering means that if the volunteer leaves, there are no
captions. You can do it yourself. If you have the time on your hands,
you can download an automatic transcript generated by YouTube, There is a list of YouTube Ready captioning vendors here: http://
edit it for accuracy, and upload it back to YouTube. If you don’t have youtubeready.dcmp.org/. All of the vendors listed there have been
the time on your hands, you can pay as little as $2 a minute for an certified as having quality captioning services.
accurate timed text transcript to upload to YouTube to automati- An important thing for your readers to be aware of is the potential
cally generate accurate captions. I know of one web series producer size of the audience they can reach if they add captioning to their
who has selected this option and will begin captioning soon. web series. There are 28 million deaf and hard of hearing people in
the United States alone. English speaking deaf and hard of hearing
Mbariket: I’ve been following your tweets and you seem to focus on people in other countries increase the potential audience. Then add
the networks providing captions. I personally think we as a web series in people learning English as a second language who use captioning
community should focus on the producers taking responsibility to cap- to help them learn. I’m aware that many web series producers are
tion their own content. Do you agree or disagree? paid by the cost per mille (CPM) from web series hosts. Providing
Berke: I agree the producers should be the ones generating the captioning could mean a higher CPM for web series producers.
captions, because then the caption files can be applied to the vari-
ous platforms that web series appear on. I know that a typical web Mbariket: How can someone get a hold of you to learn more?
series will appear on the series’ own website, on YouTube, and on Berke: Three ways, in order of preference: 1) Tweet me at @Deaf-
web series networks. The problem is that if the video player does nessGuide 2) Email me on Facebook via Caption Action 2 3) Email
not support closed captioning and does not have a closed caption- me at deafness.guide@about.com. WS
ing “CC” button or menu option, captions can only be on video
platforms that do - and that usually means YouTube.
Jennifer Dawson
watch
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