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Appeal, simply follow the one-time This month’s cover story got
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obtain access.
Upon registration, home delivery ‘earth day, every day’.
subscribers to The Commercial It’s actually come a long way
Appeal receive access to the digital from it start over 40 years ago as
product at no additional cost. this singular moment in time to
stop and ‘think’ and then ‘do’
Raise your profile something good for the planet.
Elevate your company’s profile Now it’s an exploding topic for
within the Green Community. Send debate and change. It’s a way of
us a short article or a project outline life for many. And a new frontier
for consideration in Going Green, for others. But it’s top of mind —
explaining what you are doing to now more than ever.
“green up” your lifestyle? Include
your preferred contact phone It’s grown from being
number. celebrated as single event on a
single day to dozens of events
Send in your e-mail over an entire month.
address Earth Day reminds us of what
We’ll share information and
we should be doing every day.
resources to help readers of Going Recycling, reducing waste,
Green swap money-saving tips and composting and exploring
information related to “green” issues renewable energy, to name a few.
and events. Send to The Earth Day Network
keplinger@commercialappeal.com. created a Green Generation
You can also follow Going Green Campaign that has these three
on Facebook and at core principles:
twitter.com/GoGreenMemphis .
1.Live carbon-free with
renewable energy sources
Editor: Kim Coleman, 529-5243, 2.Consume responsibly and
goinggreen@commercialappeal.com sustainably
Community Editor: Emily Adams 3.Create green jobs and a global
Keplinger, green education system
keplinger@commercialappeal.com Sounds like a good start.
The Commercial Appeal Sunday, March 27, 2011 | GOING GREEN 3
26 As a certified
arborist, Wes
It’s Earth Day
12 every day in April
Hopper climbs
the tallest trees
Micro Greens...
Help When disaster strikes, like the dual tragedies of the earthquake and tsunami in
Japan, ShelterBox responds within hours with survival supplies, essential to
with providing families with everything they need while they are temporarily
displaced or homeless. Every box typically contains a large tent, blankets, a
tool kit, a multi-fuel stove and more. The value of one box is $1,000, but
basics donations as small as $25 are accepted and donors can track their box all the
way to its recipient country on the ShelterBox website. ShelterBox is a
of life nonprofit organization with a mission statement that revolves around
providing one of humanity's most basic needs: shelter.
The Commercial Appeal Sunday, March 27, 2011 | GOING GREEN 5
Green Snap...
How edible is your garden? If you are itching to try your hand at growing
vegetables and fruit, here's your chance. Going Green is challenging readers
to grow something edible this year. Take photos as you prepare and plant,
work the beds and harvest. Share them with us along the way and later this
season at harvest. Tell us about your experience. We'll post them on
commercialappeal.com/ goinggreen and publish them in the monthly digital
magazine. Here's your chance to show off your green thumb, and have
something great for your table. Questions: 529-2372 or goinggreen@
commercialappeal.com.
6 GOING GREEN | Sunday, March 27, 2011 commercialappeal.com
Tour De Grizz kicks off NBA groups, including the Greater Memphis
Green Week on April 2 Greenline, Livable Memphis, Church Heath
Center and International Paper.
As a kick-off for the NBA’s annual The team will also be celebrating Green
Green Week, the Grizzlies will participate Week, an NBA league event from April 3 to
in its third annual Tour De Grizz on April 2, April 10, at its two other home games on
an event for all ages that encourages April 5 and April 8, by auctioning off
fitness and environmental awareness, basketballs made from recycled material
which begins at the Memphis Zoo. and autographed by players for charity.
The price, $25 for an individual, $45 Players also wear a special, green organic
per family, includes all-day admission to jersey with the NBA logo, when they are
the zoo as well as a ticket to the game at not playing and during pre-game activities,
which the Memphis Grizzlies will face off and a similar shirt will be available for sale.
against the Minnesota Timberwolves. At Energy saving tips will be announced
5:30 p.m., the group will leave on bicycles throughout the games in hopes that fans
to ride to the FedEx Forum. will leave with more knowledge about
Tip-off for the game is at 7 p.m., and living green than when they arrived.
although the ride usually takes about 45
On April 7, the Grizzlies will be working
minutes, officials planned for twice that
on a service project with Memphis City
much time so all riders will make it to the
Beautiful. Staff members and a couple of
game on time. Memphis Police officers will
the players will participate in the project
escort them Downtown.
— a neighborhood clean-up.
Valet bike parking at the zoo as well as at
the FedEx Forum will be provided. The riders For more information, call 205-1460 or
will meet in the Grand Lobby, where they visit grizzlies.com.
will be able to tour a variety of exhibits from Suzanne Thompson,
local companies, agencies and non-profit Special to Going Green
Associated Press
Easy-to-grow greens are a much more environmentally friendly way to go - like
this bed of Yugoslavian Red lettuce in the White House Kitchen Garden.
EARTH DAY,
The Commercial Appeal Sunday, March 27, 2011 | GOING GREEN 13
Y, EVERY DAY
At Botanic Garden, April is the month to
promote green living practices for families
By Suzanne Thompson / Special to Going Green
Botanic Garden has the knowledge of education, and the Botanic Garden is
how to bring it to people and to bring it the perfect opportunity for us to
to individuals, so it was a great approach families and school-age
partnership in that sense,” Wirth said. children about environmental
While there is something for education messages and how they can
everyone at some time during the promote green living practices in their
month, the focus is on families, daily lives.”
students and educators. While there is a charge for some
“We have such a deep connection special events, many are free with the
because our products are fiber-based,” price of admission to the Botanic
Wirth said. “So, environmental Garden.
education is part of our culture. We Admission is $5 for adults and $3 for
have a lot of great partners around the children older than 2 years. Children
city that help us reach different younger than 2 are admitted free.
audiences about environmental Some events require reservations.
The Commercial Appeal Sunday, March 27, 2011 | GOING GREEN 15
Earth Day, Every Day includes a wide A Kids-Only Yard Sale will be held on
range of more than 20 activities, April 9, in which children get a booth to
including family workshops, nature hikes sell their toys.
and seminars for teachers about “They are recycling their toys by
recycling and composting. One event, selling them and learning money
the Conservation Challenge Hike, will be management skills,” she said.
ongoing during April. Earth Day, Every Day is a new event
Hikers will have access to the for the Botanic Garden, but not all of the
beautiful setting of the garden, and they activities offered are new.
will be steered by signage through self- “Our Caterpillar Club is ongoing, but
directed hikes. the theme for April will be The World
Each sign will have a conservation Around Us,” Zemaitis said of the pre-
quiz question, with the answer being school program, which like other
provided at the next sign, Zemaitis monthly programs has been tweaked to
explained. have an Earth Day theme.
The Commercial Appeal Sunday, March 27, 2011 | GOING GREEN 17
LOCAL NEWS
“It’s just
nasty...We
make our living
off the inland
waterway
system. We
want it to be
clean.”
GEORGE LEAVELL, WEPFER
MARINE’S EXECUTIVE VICE
PRESIDENT
20 GOING GREEN | Sunday, March 27, 2011 commercialappeal.com
Volunteer Dave Manthey shows his disgust as he and fellow volunteers from
Cargill help clean up some of the trashiest parts of the Mississippi River.
willows lining the banks. Stepping off Grainger Industrial Supply, which
the vessels, they’re almost overwhelmed provided a grant, and Wepfer Marine,
by the scale of the debris in some places. which offered docking, repairs and other
“This is awful, “ said volunteer services for the group’s vessels.
Deborah Manthey. George Leavell, Wepfer’s executive
So abundant is the harbor trash that the vice president, said the harbor-service
group has been bagging close to 10,000 company supports Living Lands &
pounds each day. After each outing the Waters because the firm spends large
bag-laden boats return to the group’s sums of money each year cleaning up
barges, where the bags are stacked in an debris around its docks.
immense heap, eventually to be loaded “It’s just nasty..., “ he said. “We make
into trucks and taken to a local landfill. our living off the inland waterway
The 36-year-old Pregracke launched system. We want it to be clean.”
the group in 1998. Given the scale of theproblem,
The group’s annual budget is just Pregracke plans to return to Memphis
over $1 million. It gets plenty of for cleanups for the next three years.
support from firms in the Memphis “I don’t want to be just a flash in the
area, including large companies such as pan, “ he said. “I want to have a lasting
FedEx and Cargils. impact.”
Smaller local firms help, too, including Tom Charlier: 529-2572
The Commercial Appeal Sunday, March 27, 2011 | GOING GREEN 21
was started about two years ago. We visual assessment and physical sam-
have kind of an informal MS4 group pling.”
across the state,” Masin said. “Two The visual assessment not only en-
years ago we formalized it and formed a tails surveying the habitat of wildlife,
nonprofit organization called the Ten- but also looking for tell-tale signs of
nessee Storm Water Association and we contamination, such as frothy patches of
share information about pollution con- water or an oily sheen.
trol and best management practices.” The physical sampling requires that
A key component of the job involves the water be sent to a lab to have tests
periodic sampling and analysis of water run for E. coli and chemical contam-
quality in lakes, streams and rivers. ination.
“We are all now having to develop in- City and county officials also jointly
stream sampling plans,” Masin said. published a Storm Water Management
“There are two kinds of sampling, a manual so they would handle storm wa-
The Commercial Appeal Sunday, March 27, 2011 | GOING GREEN 25
Leaps &bounds
Certified arborist Wesley
Wesley Hopper
examines a Hopper fulfills
Shagbark Hickory childhood
tree he intends to
climb for a dream to
demonstration. ‘swing through
the trees’ like
Tarzan
The Commercial Appeal Sunday, March 27, 2011 | GOING GREEN 27
WHEN WESLEY HOPPER WAS A LITTLE BOY, his father asked him
and his brothers what they wanted to be when they grew up.
One of his brothers said he wanted to be a firefighter. The other said
he wanted to be a policeman.
Hopper said, “I want to be Tarzan.”
the evening from 5:30 p.m. to 7:30 p.m., The O2E Challenge
are abbreviated versions of the school At the end of 2009, BRIDGES set a lofty
program. goal: to reduce greenhouse gas emissions
“Overall we found out that from youth (GGE) in Memphis by 11 million pounds by
to adults a lot of them have similar 2011 with its program Ordinary to
questions,” Dennis said. Extraordinary: Learning and Leading Green.
The goal of the tours, ultimately, is After a year of engaging programs and
for participants to put the knowledge more than 1,500 participants, O2E
participants have reduced GGEs in
they gain to work in their own Memphis by 11,249,808 pounds.
organizations or schools. There's still more to due to ensure a
“It also aligns with the BRIDGES greener and more sustainable Memphis.
mission, which is to help develop a The O2E goal for 2012 is 12 million pounds.
community of leaders to advance racial, Do you want to join BRIDGES and the
economic, educational and community to help reduce greenhouse gas
environmental justice,” she said. emissions (GGE) in Memphis?
Go to bridgesusa.sitewrench.com/
Cost for the tour is about $6 per challenge to register and make a pledge to
student, but thanks to a grant from the take any of the following actions:
Junior League and the Tennessee Valley Turn the water off while I brush my
Authority, the fee is waived for 30 groups teeth (reducing greenhouse gas emissions
per school year, according to Dennis. by 5850 pounds per year)
The schools are responsible for Plant one tree (reducing GGE by 23
providing transportation and students pounds per year)
bring sack lunches. Replace one light bulb in my home
with a CFL (reducing GGE by 50 pounds
Omni Prep Academy Northpoint, a per year)
new charter school, sent a group of fifth Change the air filter every three
and sixth graders for the tour in February. months (reducing GGE by 305 pounds per
Mario Hendrix, dean of students of year)
enlightenment and exposure and a Spend $1 a week on local products for
BRIDGES employee, said the students one year (reducing GGE by 2800 pounds
thoroughly enjoyed the program. per year)
Turn off one light bulb while I'm at
“It was an opportunity for the school or sleeping (reducing GGE by 35
students to learn not just to go green, pounds per year)
but to be a leader in being green in our Reduce my shower time by one
society,” Hendrix said. minute each day (reducing GGE by 4700
The enthusiasm the students showed pounds per year)
after they completed the program made Recycle all my plastic bottles
it apparent to Hendrix that it was a hit (reducing GGE by 16.7 pounds per year)
with his group. Subscribe to 1 TVA green power block
for a year (reducing GGE by 3 thousand
“It was inspiring to know that they pounds per year)
were still talking about it even on the Reduce my water heater temperature
bus ride back. For the full 30-minute by 20 degrees (reducing GGE by 1300
ride they were talking about the pounds per year)
experience,” Hendrix said. BRIDGES
32 GOING GREEN | Sunday, March 27, 2011 commercialappeal.com
By James Dowd
Green dowd@commercialappeal.com
pioneer
through studies at The Webb School and
Harvard University, Phil Coop always
loved one subject above all others: science.
That fascination eventually evolved
into a passion for environmental
preservation, which Coop later used as
Coop's EnSafe blazed the foundation for his company, EnSafe .
The Memphis-based consulting firm,
trail on environmental which started as a one-room operation and
today counts some 15 offices across the
safety procedures country, specializes in environmental safety
The Commercial Appeal Sunday, March 27, 2011 | GOING GREEN 33
The details
How is your business
considered a “green
business“? The mission at Me
& Mrs. Jones is about creating a
more lovely living space by re-
making your furniture, cabinets,
walls, and fixtures...in other
words, using existing pieces in a
new way. With very few
exceptions, the products I use to
make those transformations are
non-toxic, water-based, and low-
to zero- voc, and increasingly,
organically made. So, choose
your buzz word: re-purposing,
up-cycling, re-contextualizing...I
think it’s just a practical way to
solve design problems, create a
little beauty and comfort, take
care of your indoor air quality,
and be kind to our sweet earth.
If you do your “shopping” at
your own home and attic, or at
flea markets and antique shops,
it’s all really just one big
fabulous recycling bin!
In the Me & Mrs. Jones
etsy.com shop, when clients
choose a shipping method,
greyhound package express is
very attractively priced. say
Stephanie Jones (the "Mrs. Jones" of Me & Mrs what you will about lack of luxe
Jones company) applies a layer of low-voc paint while traveling the ’hound, they
to a flea market find, giving new life to an old are offering an environmentally
efficient option for shipping
piece of furniture.
The Commercial Appeal Sunday, March 27, 2011 | GOING GREEN 35
TRANSPORTATION
FAITH
Protecting the
environment part
of outreach
By Suzanne Thompson
GOD’S
Special to Going Green
WORK
“We are commanded to guard and keep the
earth. God gives us the opportunity to be
here,” said Rabbi Adam Grossman.
To that end, Temple Israel has done a
40 GOING GREEN | Sunday, March 27, 2011 commercialappeal.com
Buttons are
set out on a
table to
encourage
recycling
during the
third annual
Eco Expo at
Temple
Israel in
January.
Mike Brown
The Commercial
Appeal
number of things through the years not grass and mud to the compost pile. I
only to raise awareness about ecological laugh at myself… but this small daily
issues, but to encourage the ritual pushes away my despair. It gives
congregation to take action. me a sense of hope. I can do something.”
While some members of the temple Did the compost pile change the world?
were already recycling at home, it was in It definitely changed the world at
2006 during a High Holiday sermon Temple Israel and planted a seed that
given by Rabbi Tara Feldman that the got everyone thinking about the
congregation was charged as a whole environment, said Linda Kaplan, who
with becoming more environmentally heads up the Temple Israel
friendly. Environmental Task Force.
In her sermon, “Fill the Earth and Raising awareness was the first step in
Master It,” Feldman spoke of global bringing about change, Kaplan said.
warming and the ever-growing beast of Rabbi Feldman’s sermon led to a
American consumption, and encouraged regular article in the temple’s monthly
the congregation to take baby steps to bulletin, which offered quiz questions
begin changing their behavior. about the environment, like “What wood
She told them about the small is the most eco-friendly, fastest renewable
compost pile she began behind the wood flooring to have installed?”
temple building. The congregation heard the message,
“This compost pile is going to change which spread to “The Hebrew
the world. It’s a tiny, rather messy Watchman,” a publication serving the
gesture on my part and I look pretty entire Jewish community in Memphis,
ridiculous in my high heels, bucket of and the quiz question transformed into a
slop in hand, making my way across the semi-monthly advice column called “Ask
The Commercial Appeal Sunday, March 27, 2011 | GOING GREEN 41
FOOD
CHEFS AND REGULAR COOKS are contains all the essential amino acids
always on the lookout for new and the body needs. Essential amino
interesting ways to includewhole acids must be consumed through
grains in our diets. foods, as they are not manufactured
One of the newest to many of us is in our bodies. Most grains are
also one of the oldest. Quinoa’s deficient in a couple of the amino
origins are in the South American acids and are not complete.
Andes, and it has been cultivated In general, whole grains benefit
there for the last 3,000 to 4,000 years. health in many ways. When
The Incas referred to quinoa as the something is referred to as a whole
“mother of all grains,” and it has also grain, this means the food is the entire
been called the “gold of the Incas.” grain with nothing removed. Quinoa
It’s gold because it grows in poorer is a good source of phosphorus and
soils and in adverse conditions, and the trace mineral copper, and a very
also because it is a plant food with good source of iron and magnesium.
complete protein, meaning it Because of its high magnesium
The Commercial Appeal Sunday, March 27, 2011 | GOING GREEN 43
content, quinoa may help prevent Quinoa with Garlic, Pine Nuts
migraines. Some health and Raisins
professionals feel that since 1 cup quinoa, rinsed well
magnesium helps relax blood 1 (14.5 oz) can reduced-sodium chicken broth
vessels, taking in higher amounts ¼ cup pine nuts
might help prevent the 2 tbsp. extra virgin olive oil
2 cloves garlic, minced
constriction of some of the blood 1
/3 cup fresh parsley, chopped
vessels in the head, decreasing ¼ cup raisins
problems with migraines. 1 tbsp. fresh lemon juice
Quinoa also has the Salt and pepper to taste
B-vitamin riboflavin, which some Place the quinoa in a saucepan over
studies have shown to be helpful medium heat and stir often, until the quinoa
in decreasing the frequency of is toasted, about 3 to 5 minutes. The quinoa
migraine attacks. will have a nutty fragrance, and the grains
Magnesium is also good for will be popping a bit in the pan.
helping blood vessels in other When the quinoa is toasted, add the
parts of the body relax, possibly chicken broth and bring the mixture to a
resulting in lower blood pressure. boil. Reduce the heat to medium-low and
In the ongoing Harvard simmer, covered, until the liquid is
University Physicians Health absorbed, about 10-15 minutes. Remove
Study, researchers found men who from the heat and let it sit, covered, for
ate nonrefined, whole-grain cereal about 2 more minutes.
(any type, not just quinoa) had Meanwhile, toast the pine nuts in a skillet
lower risk for heart failure than over medium-high heat, stirring constantly,
their counterparts, who either ate until golden, about
no breakfast or had a breakfast 3 minutes. Be careful not to let the nuts
consisting of refined grains. burn. Transfer toasted pine nuts to a small
In a study reported in the July plate or bowl, set aside.
2005 issue of the American Heart Add the olive oil and garlic to the skillet
Journal, researchers reported that and cook over medium heat, stirring
postmenopausal women eating at frequently until garlic is just turning golden,
least six servings of whole grains 1-2 minutes. Remove pan from heat.
per week had decreased plaque Fluff the quinoa with a fork. Add the pine
buildup and narrowing of their nuts, garlic and oil, parsley, raisins and
lemon juice. Season with salt and pepper if
desired.
Makes 4 servings.
Per serving (cup): 300 calories, 15 g fat,
2 g saturated fat,
0 mg cholesterol, 37 g carbohydrates, 4 g
fiber, 8 g protein, 255 mg sodium.
— Source: Adapted from Ellie Krieger, for Food
Network Magazine, foodnetwork.com
44 GOING GREEN | Sunday, March 27, 2011 commercialappeal.com
GROW?
By Suzanne Thompson
Health Special to Going Green
awareness and
Giving advice on how to
a resurgence in germinate seeds is like giving
advice on how to feed an animal,
love of gardening it all depends on what kind of
animal it is and how large it is.
are fueling the Similarly, the way seeds are
growing trend to germinated is determined by the
size of the seed and the type, but
grow own also the whether the plant will
grow better in light or dark,
from seed warm or cool soil.
To get a shot at a good outcome,
it’s very important to start off
46 GOING GREEN | Sunday, March 27, 2011 commercialappeal.com
with the proper materials, according to germination is the depth at which you
Rick Pudwell, director of horticulture for plant the seed.
Memphis Botanic Gardens. “The smaller the seed, the shallower
“The worst thing to do for a seed you plant it,” said Gary Clark,
starting medium is to take soil from your Shadowlawn Greenhouses, Inc. “That
garden, because you’re bringing in all doesn’t mean you’d dig to China to plant
sorts of pathogens and fungus and a watermelon seed. I wouldn’t plant a
everything else,” he said. “You should buy seed deeper than an inch.”
a sterile seed starting medium at a nursery Pudwell said to judge the exact depth,
because then you’re starting clean.” make sure not to plant a seed deeper
Transplanting the seeds outdoors is than twice the size of the seed.
another tricky operation. Put them out Labels on seeds list the growing
too soon and they won’t survive because conditions that each seed requires.
they’re used to windless conditions. Gardening experts agree on the
Put them out for too long in the importance of learning about seeds
sunlight initially and they can burn up before starting to germinate them.
within an hour, Pudwell said. “Research is the key word – you have
Sowing the seeds directly in the to know what you’re doing – you can’t
ground is easier because nature provides just generalize,” Pudwell said.
the light and warmth. Germinating seeds indoors is a labor of
“Unless you’ve got a sunroom or a love. It’s easier to purchase small plants,
greenhouse or florescent lights set up or better still, sow the seeds directly into
specifically for plants, what happens is, the ground at the right time of year.
the seedlings get thin and stretch out “A lot of things can be seeded directly
and then it’s really hard to get them in your garden at the appropriate time,
hardened off to live in the real world which is a whole lot easier to do,”
outside,” Pudwell said. Pudwell said.
When a plant is “hardened off,” it has Vegetables like lettuce, endive, turnip
grown its first set of “true leaves,” not greens are best when sown directly into
the first leaves it produces, but a second the garden. Peppers, eggplant and
set of harder, thicker leaves. tomatoes need to be planted six to eight
Seeds need 16 to 18 hours of light a weeks before they are transferred outside,
day, so if florescent lighting is used, it as they require warmer temperatures and
needs to be turned off overnight and gardening experts consider April 15th to
should be adjustable so it can be bent be the last frost day.
upwards gradually as the plants grow. For those who want to germinate seeds,
“We’re talking inches here, not feet,” the best way to ensure success is to ask
Pudwell said.. someone who specializes in gardening.
Also important is proper humidity, “Before you go out and buy anything,
pots or trays should be covered with talk to experts and let them work with
plastic wrap until the plant breaks you on what plants you like, lighting and
through the soil, to keep the soil moist. soil conditions. Talk to them ahead of
Another important aspect of time,” Clark said.
The Commercial Appeal Sunday, March 27, 2011 | GOING GREEN 47
greenhouse effect.
Planting
Tomatoes should be planted six weeks
before the last frost date. Green peppers need
approximately eight weeks of indoor time.
For those using peat pots, rehydrate the
pellets in the tray per the product directions.
Or fill your prepared containers with the seed
starting mix. Plant your seeds according to
the depth indicated on the package. Make sure
each seed is properly covered with soil.
Mark your seeds pots with their contents.
Find a sunny spot.
Seedlings need sun and lots of it. If you
don’t have a sunny spot you may want to
make an investment in a fluorescent grow
light. But really if you have a draft free area or
window with good southern exposure, you will
find that an ideal spot for your seedlings
TECHNOLOGY
Pad technolo
gy:
Greenest in history?
By Sandy Bauers cheaper, more readily adopted
McClatchy-Tribune Newspapers technology that reduces the need
for paper, office space and
Michael Saylor, founder of the commuter travel,” Saylor writes.
business intelligence software “The resulting environmental
firm, MicroStrategy, wrote in a benefits are an order of
Forbes posting that the iPad and magnitude greater than anything
similar technologies beat out else on offer.”
even wind farms and electric He says the tablets will free
cars as the technology most offices from the desktop and
likely to reduce the planet’s workers from their offices — as
carbon footprint. long as their bosses buy into it.
In contrast, a $500 pad is “a His firm also sells corporate
The Commercial Appeal Sunday, March 27, 2011 | GOING GREEN 51