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24 | Birkhäuser | Design Design | Birkhäuser | 25

Vincent Laganier, Jasmine van der Pol (Eds) Marco Spies

Light and Emotions Branded Interactions


Exploring Lighting Cultures. Designing Digital Touchpoints
Conversations with Lighting Pages approx. 240
Designers Ills. approx. 150 in color
Format 21.0 × 28.0 cm
Pages approx. 428 Binding Hardcover
Ills. approx. 400 in color, Price approx. EUR 49.90 / GBP 45.00
Format 16.0 × 22.0 cm ISBN 978-3-0346-0730-8 English
Binding Softcover with flaps
Price EUR 24.90 / GBP 22.00 Available June 2011
ISBN 978-3-0346-0690-5 English

Available March 2011

Professional lighting design in its global dimension From planning to style guide:
Interactive design for digital brand touchpoints

In addition to its practical functions, such as and atmospheric tasks a good lighting design “Branded Interactions – Designing Digital ples. An additional topic addressed by the
helping to optimize safety and security, light- can accomplish. The international diversity Forty-seven lighting designers from Touchpoints” is a handbook for designers book is branded services. Service design, Branding meets interactive design: this
ing also has another principal task—creating of the interviewed designers makes for sur- twelve countries and three continents who work at the interface between brand and that is: the designing of digital products and book presents a process that is helpful to
emotions. Light and color can be used to prising insights. Universal constants are have their say interactive design. Following the typical de- services, is increasingly emerging as a new designers of all disciplines
achieve the most varied and astonishing ef- pointed out, but so are the remarkable differ- sign process from analysis to distribution, it business field for design and interactive
fects. These effects are dependent on the ences in reception and effect that are occa- Covers all areas: outdoor, indoor, stage, presents the relevant tools and methods for agencies. In a best practices section, the Numerous design patterns for multi-touch
project and spatial environment, but they sioned by different societies and cultures. It exhibition, and movie lighting interactive branding and design and illus- book presents case studies from the practic- devices, interactive installations, and
also depend in large measure on cultural is imperative, then, for professional lighting trates them with design patterns and exam- es of globally successful brands. the web
context. This study is based on forty-seven designers and architects to familiarize them- A source of inspiration for lighting design-
interviews with leading lighting designers selves with these “lighting cultures,” and this ers, architects, interior designers, land- Interviews with experts from leading brand
from North and South America, Europe, and book offers an informative and stimulating scape architects, and design students and interactive agencies
Asia. For the first time, it explores in a sys- opportunity to do so.
tematic fashion what aesthetic, emotional,

Related Titles:
Detail Practice: Lighting Design; 2006;
English English
978-3-7643-7493-8; EUR 39.50 / GBP 36.00
Verb Conditioning; 2005;
9 783034 606905 978-84-95951-86-1; EUR 19.00 / GBP 16.50 9 783034 607308

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