B.E.S.

INSTITUTE OF MANAGEMENT
STUDIES AND RESEARCH

Assignment on :

SUBMITTED TO SUBMITTED BY:

PROF. BHARAT NADKARNI SHILPA ARVIND INGLE

F.Y.M.M.S. Roll No.11
About the Company

Established in 1969, Sonalika group from the very beginning has tried to understand customer
need so that they get better value for their money, hard earned. Sonalika has state of manufacturing, spread
in acres, located at Hoshiarpur and tax free zone at AMB in Himachal Pradesh.

Sonalika is the one of the top 3 tractor manufacturing companies in India, other products
include of, Multi utility vehicles, engines and various farm equipments. Today the group stands tall with an
approximate turnover of 3200 Core INR.

An average growth of 30% makes it one of the fastest growing corporate in India. Its is also one
of the few debt free companies. Group has strength of about 2000 employee & technocrats. History reveals
that innovation is the key to continued progress and when applied to technology that touches human life, it
can unfold a whole new economic phenomenon that has the power to change the world.

With unique initiatives like the Thought leadership Forum, Leadership Forum, we have been
able to create a unique platform for learning through success stories of industry leaders.
An Overview of The Group

The success saga of Sonalika Group a business conglomerate having prime interest in agricultural &
auto machinery goes back to nearly 5 decades.
The corporate philosophy embedded in trust, quality and commitment has helped the group to carve
out a niche for itself in the highly competitive world of Machinery.
Sonalika is the fastest growing tractor company registering growth over growth since its inception has
crossed 1.80 lac merely in 10 years & has attained one of the position in top three in India.

VISION STATEMENT
The Dream Project of Sonalika group is to cater the agricultural and auto industry with quality abrasive
products through untiring dedication and leadership.

MISSION STATEMENT
We pay personal attention to our customers so that, we can build products they need, and not merely sell the
products we build.

CORE VALUES
To accomplish our mission, the ownership, staff, and management go to great lengths to treat each customer
like a member of the family and provide them with the best choice of products and highest quality of service in the
industry.

Red symbolizes the strength, power, determination, and desire of company. Yellow surrounding the Sonalika
produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates the same. Green Leaf in the
center symbolizes growth, harmony, freshness, and fertility. Black underlining the logo associates with power,
elegance, and formality. And Orange surroundings the complete logo represents enthusiasm, fascination, happiness,
creativity, encouragement, and stimulation. All this permutation of persona represents the Sonalika group as an asset
in the industry.
CSR Activities already undertaken :

• Educational Initiatives :
A country's future is its youth, and the initial years of education play an important role in shaping the
youth. They have therefore, invested in children's education as a contribution to the society and the
nation. They have done the following;

 Training of teachers to build their capacities and motivation.

 Ongoing facilitation and resource support to teachers to help them improve quality of education.
 Development of appropriate teaching -- learning material.
 Regular interaction with parents and other community members to develop awareness and
mobilize support for education
 Regular interaction with Cluster, Block and District level education authorities.
 Need based school improvement activities like repair and maintenance of building etc.
 Setting up of alternative schools for children unable to access the government schools.

• Disability/Medical
Sonalika International has also been supporting hospitals and nursing homes which provide free aid
to people who come from a poor background.

What more can be done

• Providing farmers with tractors on loans, micro financing schemes, pesticides and fertilizers & seeds
at subsidized rates.
• Help in construction of dams and water harvesting projects.
• Providing electricity to the rural areas.
• Create social awareness about issues like gender equality, women empowerment, AIDS awareness,
etc.
• Providing jobs to the family members within their key community.