PROJECT REPORT ON

VISIT TO SERVICE SECTOR

IN

BANKING SECTOR

BY

XYZ
Roll No: - 0000

PROJECT SUBMITTED IN PARTIAL FULFILMENT FOR PAPER-

113 (INDUSTRIAL EXPOSURE AND AWARNESS-1)
SEMISTER I

BBA(ITM)

AT

C P & F H SHAH COLLEGE OF COMERCE

BHALEJ ROAD,
ANAND
 DECLARATION

I hereby declare that the project work entitled “with specific

reference

to submitted by me in partial fulfillment for PAPER-113, INDUSTRIAL

EXPOSURE AND AWARNESS-1(BBA ITM-SEMESTER) is original and
it has not been submitted previously in part or full to any other university
for any degree or diploma.

Date: Signature of the Student

Place: ( )
 CERTIFICATE

This is to certify that the Project Report on SMSE/Case study on

Entrepreneur titled “ ” submitted in partial fulfillment for
PAPER-113, INDUSTRIAL AWARENESS &EXPOSURE - II-(BBA
-ITM-SEMESTER-II) of BBA Program was carried out by
, Roll No:____ batch 2010-2011 under guidance of Concern professor
Incharge.

Incharge Lecturer Coordinator

(Ashok Gaur) (Mona Dave)

Preface :-

“To manage a business well is to manage its future; & To manage the future is to
manage information.”

An aspect of management education is to undergo summer training in the

corporate world and then make an evolution of it. This training is offered at the
completion of the first year MPIB and prior to the commencement of the second year
MPIB. Companies offer the summer trainees wide varieties of interesting and challenging
project to choose from as well as on the job training of System Integration and Logistics.

Summer training requires that the student attains practical experience in an

industrial organization for a period of about 8 weeks. The summer project investigates
some significant aspect or problem of an organization it gives students an opportunity to
observe a business organization in operation and sharpen their knowledge and skills by
putting then to use.

Summer training enables the students to undergo research work or and on the job
training. This training enables individuals to make a better informed career choice
regarding both functional specializations and type of organization.

Summer project being time bound has a limited scope of looking in depth the
exact working policy of each and every department of an organization, yet it is sufficient
for the students to apply the management concept to the real life situations and at the
same time also we their independent judgments and creativity.

As a marketing management student, I was exposed to the corporate world during

my summer training at the animation company Puppets Animation Multimedia,
Ameerpet Hyderabad. This training helped me a lot, as it was instrumental in making me
aware of my strengths as well as weakness. This training has developed in me the
practical and problem solving result oriented situational approach towards management.
 Table of Contents
Contents Page No.

i) Acknowledgement 1

ii) List of Tables 2

iii) List of Figures 3

iv) Executive Summary 4

1.Introduction 5

a) Objective 6

b) Limitations 6

c) Research Methodology 7

2. Literature Review 8

3. Industry Profile 18

4. Company Profile 24

5. About the Product 30

6. SWOT Analysis of the Product 32

7. Data Analysis and Inferences 33

8. Findings 50

9. Suggestions 51

10. Bibliography 52
 ACKNOWLEDGEMENT

A report of this nature calls for drawing upon the subject matter from different sources.

My debt to all these have been acknowledged.

I am deeply indebted to Mr. G.S. RADHA KRISHNA, Marketing manager of Puppets

Animation Multimedia, whose invaluable guidance and suggestions at every stage helped
me in successfully completing this study.

I shall be failing in my duty, if I do not acknowledge the help and co-operation given by
Ms. DEVIKA, Asst. Marketing Manager of Puppets animation multimedia.

I am very grateful indebted to my guide Mr. A .Deepak Kumar for his continues
support and guidance during the course of my project.

I take great pleasure to express my deep sense of gratitude to one and all in Puppets
Animation Multimedia who has been directly or indirectly helpful to me in completing
the project.
List of Tables and Illustrations:
Table No. Table Name Page No.

7.1 Class-wise data 33

7.2 Based on Gender 34

7.3 Data containing favourite cartoon 35

7.4 Students with DVD Player 36

7.5 Review of Movie 37

7.6 Analyzing movie review using Z-test 38

7.7 Moral Values in movie 39

7.8 Review of animated character (BALU) 40

7.9 Review of movie in terms of each Tale 41

7.10 Opinion on Price of DVD 43

7.11 Analyzing opinion on price using Z-test 43

7.12 Review on movie animation 45

7.13 Analyzing Movie Animation using Z-test 46

7.14 Interested to learn animation 47

7.15 Suggesting movie to friends 48

7.16 Interested to watch next series 49

List of Figures and Illustrations:

Figure No. Figure Name Page No.

7.a Class-wise data (Using Pie chart) 33

7.b Based on Gender( using Pie chart) 34

7.c Figure favourite cartoon( pie chart) 35

7.d Pie chat showing students with DVD player 36

7.e Review of Movie 37

7.f Movie showing moral values(pie chart) 39

7.g Review of animated character (BALU) 40

7.h Review of movie in terms of each Tale 42

7.i Opinion on Price of DVD 43

7.j Review on movie animation 45

7.k Interested to learn animation 47

7.l Suggesting movie to friends 48

7.m Interested to watch next series 49

 Executive Summary

Puppets Animation Multimedia is a division of Palet Thiru Entertainment, Which is

Asia’s preeminent digital and manual Background producers in feature films, DVDs and
Television. Apart from making backgrounds the company provides comprehensive
training for Animation and VFX and also aimed at bridging the gap between industry
expectations and the real-world guidance received by new animation and vfx students.
The Home Production has released a home DVD named GHOST BOY.

The GHOST BOY not involved in any of the advertising or promotions

by the company. My aim is to Market and segment this product with good sales and
know the consumer feedback in terms of animation and the concept given in the movie.
And not only knowing in present scenario but also to know consumers idea whether they
are interested in buying other products in the future. Since this company also provides
Animation to its aspirants, the relevant data about the number of people interested in
learning animation is also collected with the help of questionnaire.

The Study tells about my personal experience visiting to schools seeking

permission from the principals with an aim to sell Ghost Boy in their school. It is started
with the methodology followed by Introdution to marketing and need of marketing,
literature review and then with Industry profile and company profile. After company
profile complete details about the prouct and how the product is segmented and marketed.
Collecting the data and analyzing it in terms of Animation quality and knowing the price
comfortability. After analyzing and findings some suggestions are given.