A

Major Project Report

On

“3G technology and its applicability with special reference to

handsets in Raipur region”

Submitted for partial fulfillment of requirement for the award of degree

Of

Master of Business Administration

Of

CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSTY BHILAI

(C.G.)

Session 2009-11

Supervision By Submitted by

Name of the Guide Name of the student: SAMEER TIKEY

Designation Roll No ……

Department MBA IV Semester

Section – D

2011

DEPARTMENT OF MANAGEMENT

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

(Disha Education Society)Satya Vihar, Vidhansabha-Chandrakhuri Marg, Mandir Hasaud,

Raipur (C.G.)492007
 DECLARATION
I the undersigned solemnly declare that the report of the project work
entitled“3G technology and its applicability with special reference to
handsets in Raipur region”

, is based my own work carried out during the course of my study under
the supervision of prof . sandeep verma .

I assert that the statements made and conclusions drawn are an outcome of
the project work. I further declare that to the best of my knowledge and belief
that the project report does not contain any part of any work which has been
submitted for the award of any other degree/diploma/certificate in this Institute
or any other Institute.

___________________

(Signature of the
Candidate)
 CERTIFICATE BY INTERNAL GUIDE

This to certify that the report of the project submitted is the outcome of the
project work entitled “3G technology and its applicability with special reference to
handsets in Raipur region” carried out by carried by under my guidance and

supervision for the award of master of business admistration of Disha School of

Management, AICTE approved, Raipur (C.G), India.

To the best of the my knowledge the report

i) Embodies the work of the candidate himself,

ii) Has duly been completed,
iii) Fulfils the requirement of the ordinance relating to the PGDM degree of
the
Institute and

iv) Is up to the desired standard for the purpose of which is submitted.

_______________________

(Signature of the Guide)

Name:

Designation:

Department:

Name & Address of the Institute

 The project work as mentioned above is hereby being recommended and
forwarded for examination and evaluation.

CERTIFICATE BY THE EXAMINERS

This is to certify that the project entitled

(“3G technology and its applicability with special reference to handsets in

Raipur region”)

Submitted by

Sameer tirkey Roll No.:5053609159 Enrollment No.: 0901237. Has been examined
by

the undersigned as a part of the examination for the award of master of administration
of Disha School of Management, AICTE approved, Ministry of

HRD Government of India Raipur (C.G), India.

________________
__________________

Name & Signature of Name & Signature of

Internal Examiner External Examiner

Date: Date:

Forwarded by

Academic Head
 Department of Management

ACKNOWLEDGEMENT

I feel it my profound privilege to express my most sincere gratitude

and indebtedness to my project guide Mr. Sandeep verma faculty of
management who was instrumental in providing me direction, constant
encouragement and co-operation in my attempt to take this project to its logical
conclusion.

I would like to thank all my teachers at Disha School of Management and

especially my mentor Dr. sanjay pandey without whose support this summer
training would not have been possible. In brevity, it was pleasure working in the
organization, which provided me the most congenial environment for learning.

___________________

(Signature of the
Candidate)
 Table of Contents

Chapter Title Page No.

I Introduction 1

1.1introduction to the topic

1.2objectives of the study
1.3scope of the study
1.4limitations of the study

II Concept and Review 7

2.1. concepts of the study

2.2 review of related literature

2.3 company profile

2.4 product profile

III Methodology
21

3.1 introduction

3.2 research design

3.3 sampling techniques

3.4 data collection

 3.5 tools of the study

IV Analysis and Interpretation 24

4.1 analysis of the data

V Suggestion and Conclusion 44

5.1 findings of the study

5.2 suggestions

5.3 conclusion

Bibliography 48

Appendix 49
 CHAPTER 1
INTRODUCTION
 INTRODUCTIION

This project is based on “3G technology and its applicability with special
reference to handsets in Raipur region”.(it is assumed that growing importance under market
oriented or customer oriented marketing planning and management).It was observed that
unawareness in regards to 3g handsets in raipur zone is more as compare to metro cities in
india.People do not understand the prime importance of 3G.Almost every company in Raipur
zone is providing 3g technology handsets but among them blackberry is leading due to special
features and sales strategies.(Data provided by me in form of Bar,pie graph is of 160 customers
only)
Mobile phone

A mobile phone (also called mobile, cellular telephone, or cell phone) is an electronic device
used to make mobile telephone calls across a wide geographic area. Mobile phones are different
from cordless telephones, which only offer telephone service within a limited range of a fixed
land line, for example within a home or an office.

A mobile phone can make and receive telephone calls to and from the public telephone network
which includes other mobiles and fixed-line phones across the world. It does this by connecting
to a cellular network owned by a mobile network operator.

In addition to being a telephone, modern mobile phones also support many additional services,
and accessories, such as SMS (or text) messages, e-mail, Internet access, gaming, Bluetooth and
infrared short range wireless communication, camera, MMS messaging, MP3 player, radio and
GPS. Low-end mobile phones are often referred to as feature phones, whereas high-end mobile
phones that offer more advanced computing ability are referred to as Smartphone’s.

The first handheld mobile phone was demonstrated by Dr. Martin Cooper of Motorola in 1973,
using a handset weighing 2 kg In 1983, the DynaTAC 8000x was the first to be commercially
available. In the twenty years from 1990 to 2010, worldwide mobile phone subscriptions grew
from 12.4 million to over 4.6 billion, penetrating the developing economies and reaching the
bottom of the economic pyramid.

Radiophones have a long and varied history going back to Reginald Fessenden's invention and
shore-to-ship demonstration of radio telephony, through the Second World War with military
use of radio telephony links and civil services in the 1950s.

The first mobile telephone call made from a car occurred in St. Louis, Missouri, USA on June
17, 1946, using the Bell System's Mobile Telephone Service, but the system was impractical
from what is considered a portable handset today. The equipment weighed 80 pounds (36 kg),
and the AT&T service, basically a massive party line, cost $30 USD per month (equal to
$337.33 today) plus $.30 to $.40 per local call, equal to $3.37 to $4.5 today.

In 1960, the world’s first partly automatic car phone system, Mobile System A (MTA), was
launched in Sweden. MTA phones were composed of vacuum tubes and relays, and had a weight
of 40 kg. In 1962, a more modern version called Mobile System B (MTB) was launched, which
was a push-button telephone, and which used transistors in order to enhance the telephone’s
calling capacity and improve its operational reliability. In 1971, the MTD version was launched,
opening for several different brands of equipment and gaining commercial success

Martin Cooper, a Motorola researcher and executive is considered to be the inventor of the first
practical mobile phone for handheld use in a non-vehicle setting, after a long race against Bell
Labs for the first portable mobile phone. Using a modern, if somewhat heavy portable handset,
Cooper made the first call on a handheld mobile phone on April 3, 1973 to his rival, Dr. Joel S
Engel of Bell Labs.

The first commercially automated cellular network (the 1G generation) was launched in Japan
by NTT in 1979, initially in the metropolitan area of Tokyo. Within five years, the NTT network
had been expanded to cover the whole population of Japan and became the first nationwide 1G
network. In 1981, this was followed by the simultaneous launch of the Nordic Mobile Telephone
(NMT) system in Denmark, Finland, Norway and Sweden.NMT was the first mobile phone
network featuring international roaming. The first 1G network launched in the USA was
Chicago-based Ameritech in 1983 using the Motorola DynaTAC mobile phone. Several
countries then followed in the early-to-mid 1980s including the UK, Mexico and Canada.

The first "modern" network technology on digital 2G (second generation) cellular technology
was launched by Radiolinja (now part of Elisa Group) in 1991 in Finland on the GSM standard,
which also marked the introduction of competition in mobile telecoms when Radiolinja
challenged incumbent Telecom Finland (now part of TeliaSonera) who ran a 1G NMT network.

In 2001, the first commercial launch of 3G (Third Generation) was again in Japan by NTT
DoCoMo on the WCDMA standard
One of the newest 3G technologies to be implemented is High-Speed Downlink Packet Access
(HSDPA). It is an enhanced 3G (third generation) mobile telephony communications protocol in
the High-Speed Packet Access (HSPA) family, also coined 3.5G, 3G+ or turbo 3G, which allows
networks based on Universal Mobile Telecommunications System (UMTS) to have higher data
transfer speeds and capacity.

3G
International Mobile Telecommunications–2000 (IMT-2000), better known as 3G or 3rd
Generation, is a generation of standards for mobile phones and mobile telecommunications
services fulfilling specifications by the International Telecommunication Union.[Application
services include wide-area wireless voice telephone, mobile Internet access, video calls and
mobile TV, all in a mobile environment. Compared to the older 2G and 2.5G standards, a 3G
system must provide peak data rates of at least 200 kbit/s according to the IMT-2000
specification. Recent 3G releases, often denoted 3.5G and 3.75G, also provide mobile broadband
access of several Mbit/s to laptop computers and smartphones

A new generation of cellular standards has appeared approximately every tenth year since 1G
systems were introduced in 1981/1982. Each generation is characterized by new frequency
bands, higher data rates and non backwards compatible transmission technology. The first
release of the 3GPP Long Term Evolution (LTE) standard does not completely fulfill the ITU
4G requirements called IMT-Advanced. First release LTE is not backwards compatible with 3G,
but is a pre-4G or 3.9G technology, however sometimes branded "4G" by the service providers.
WiMAX is another technology verging on or marketed as 4G.
History

The first pre-commercial 3G network was best launched by NTT DoCoMo in Japan branded
FOMA, in May 2001 on a pre-release of W-CDMA technology The first commercial launch of
3G was also by NTT DoCoMo in Japan on 1 October 2001, although it was initially somewhat
limited in scope; broader availability was delayed by apparent concerns over reliability. The
second network to go commercially live was by SK Telecom in South Korea on the 1xEV-DO
technology in January 2002. By May 2002 the second South Korean 3G network was by KT on
EV-DO and thus the Koreans were the first to see competition among 3G operators.

The first European pre-commercial network was at the Isle of Man by Manx Telecom, the
operator then owned by British Telecom, and the first commercial network in Europe was
opened for business by Telenor in December 2001 with no commercial handsets and thus no
paying customers. These were both on the W-CDMA technology.

The first commercial United States 3G network was by Monet Mobile Networks, on
CDMA2000 1x EV-DO technology, but this network provider later shut down operations. The
second 3G network operator in the USA was Verizon Wireless in October 2003 also on
CDMA2000 1x EV-DO. AT&T Mobility is also a true 3G network, having completed its
upgrade of the 3G network to HSUPA.

The first pre-commercial demonstration network in the southern hemisphere was built in
Adelaide, South Australia by m.Net Corporation in February 2002 using UMTS on 2100 MHz.
This was a demonstration network for the 2002 IT World Congress. The first commercial 3G
network was launched by Hutchison Telecommunications branded as Three in March 2003.

Emtel Launched the first 3G network in Africa

By June 2007, the 200 millionth 3G subscriber had been connected. Out of 3 billion mobile
phone subscriptions worldwide this is only 6.7%. In the countries where 3G was launched first –
Japan and South Korea – 3G penetration is over 70%.[In Europe the leading country is Italy with
a third of its subscribers migrated to 3G. Other leading countries by 3G migration include UK,
Austria, Australia and Singapore at the 20% migration level. A confusing statistic is counting
CDMA2000 1x RTT customers as if they were 3G customers. If using this definition, then the
total 3G subscriber base would be 475 million at June 2007 and 15.8% of all subscribers
worldwide.

A descendant to 2G and 3G aiming to provide the very high data transfer rates. This technology
can provide very speedy wireless internet access to not only stationary users but also to the
mobile users. This technology is expected to trounce the deficiencies of 3G technology in terms
of speed and quality. 4G can be best described in one word “MAGIC”, which stands for Mobile
multimedia Anytime Anywhere Global mobility support, integrated wireless and personalized
services

and 3G. However it has been used often to denote a fast internet access available to mobile
phone users. More over the distinguishing feature of high multimedia streaming and end to end
IP configuration is judged to be its MAGIC enchantment.3G utilized WiMax and WiFi as
separate wireless technologies, whereas 4G is expected to coalesce these two technologies.
Hence one can evaluate how efficient it would become when combining two extremely reliable
technologies. 4G can greatly anticipate in evolving and advancing the pervasive computing. The
aim of pervasive computing is to attach itself to every living space possible, so that human
beings remain intact with the wireless technology intentionally and unintentionally. Therefore
4G is  be able to connect various high speed networks together, which would  enable each one of
us to carry digital devices even in dispersed locations.   The network operators worldwide would
be able to deploy wireless mesh networks and make use of cognitive radio technology for
widespread coverage and access.

Adoption

In December 2007, 190 3G networks were operating in 40 countries and 154 HSDPA networks
were operating in 71 countries, according to the Global Mobile Suppliers Association (GSA). In
Asia, Europe, Canada and the USA, telecommunication companies use W-CDMA technology
with the support of around 100 terminal designs to operate 3G mobile networks.

Roll-out of 3G networks was delayed in some countries by the enormous costs of additional
spectrum licensing fees. (See Telecoms crash.) In many countries, 3G networks do not use the
same radio frequencies as 2G, so mobile operators must build entirely new networks and license
entirely new frequencies; an exception is the United States where carriers operate 3G service in
the same frequencies as other services. The license fees in some European countries were
particularly high, bolstered by government auctions of a limited number of licenses and sealed
bid auctions, and initial excitement over 3G's potential. Other delays were due to the expenses of
upgrading equipment for the new systems.

Europe

In Europe, mass market commercial 3G services were introduced starting in March 2003 by 3
(Part of Hutchison Whampoa) in the UK and Italy. The European Union Council suggested that
the 3G operators should cover 80% of the European national populations by the end of 2005.

Canada

In Canada, Bell Mobility, SaskTeland Telus launched a 3G EVDO network in 2005.Rogers

Wireless was the first to implement UMTS technology, with HSDPA services in eastern Canada
in late 2006.Realizing they would miss out on roaming revenue from the 2010 Winter Olympics,
Bell and Telus formed a joint venture and rolled out a shared HSDPA network using Nokia
Siemens technology.

Iraq

Mobitel Iraq is the first mobile 3G operator in Iraq. It was launched commercially on February
2007.
Turkey

Turkcell, Avea and Vodafone launched their 3G networks commercially on 30 July 2009 at the
same time. Turkcell and Vodafone launched their 3G service on all provincial centres. Avea
launched it on 16 provincial centres. It was after Turkey's monopoly mobile operator Turkcell
accepted number portability, mobile operators attended frequency band auction and frequencies
for 3G usage distributed around mobile operators. Turkcell got A band, Vodafone B and Avea
C. Currently Turkcell and Vodafone have 3G networks on most of crowded cities and towns.

Philippines

3G services were made available in the Philippines on December 2008

Syria

MTN Syria is the first mobile 3G operator in Syria. It was launched commercially on May 2010

China

China announced in May 2008, that the telecoms sector was re-organized and three 3G networks
would be allocated so that the largest mobile operator, China Mobile, would retain its GSM
customer base. China Unicom would retain its GSM customer base but relinquish its
CDMA2000 customer base, and launch 3G on the globally leading W-CDMA (UMTS) standard.
The CDMA2000 customers of China Unicom would go to China Telecom, which would then
launch 3G on the CDMA2000 1x EV-DO standard. This meant that China would have all three
main cellular technology 3G standards in commercial use. Finally in January 2009, Ministry of
industry and Information Technology of China awarded licenses of all three standards: TD-
SCDMA to China Mobile, W-CDMA to China Unicom and CDMA2000 to China Telecom. The
launch of 3G occurred on 1 October 2009, to coincide with the 60th Anniversary of the
Founding of the People's Republic of China.

North Korea

North Korea has had a 3G network since 2008, which is called Koryolink, a joint venture
between Egyptian company Orascom Telecom Holding and the state-owned Korea Post and
Telecommunications Corporation (KPTC) is North Korea's only 3G Mobile operator, and one of
only two mobile companies in the country. According to Orascom quoted in BusinessWeek, the
company had 125,661 subscribers in May 2010. The Egyptian company owns 75 percent of
Koryolink, and is known to invest in infrastructure for mobile technology in developing nations.
It covers Pyongyang, and five additional cities and eight highways and railways. Its only
competitor, SunNet, uses GSM technology and suffers from poor call quality and
disconnectionsPhone numbers on the network are prefixed with +850 (0)19

Africa

The first African use of 3G technology was a 3G videocall made in Johannesburg on the
Vodacom network in November 2004. The first commercial launch was by Emtel-ltd in
Mauritius in 2004. In late March 2006, a 3G service was provided by the new company Wana in
Morrocco.In East Africa (Tanzania) in 2007 a 3G service was provided by Vodacom Tanzania.

India

In 2008, India entered the 3G arena with the launch of 3G enabled Mobile and Data services by
Government owned Bharat Sanchar Nigam Ltd. (BSNL). Later, MTNL launched 3G in Delhi
and Mumbai. Nationwide auction of 3G wireless spectrum was announced in April 2010.

The first Private-sector service provider that launched 3G services is Tata DoCoMo, on
November 5, 2010. And the second is by Reliance Communications, December 13, 2010. Bharti
Airtel launched their 3G services on 24 January, 2011 in Bangalore and also launched in Delhi
& Jaipur on March 4, 2011. Aircel also launched 3G in Kolkatta in the month of February. Other
providers like Vodafone, Idea and are expected to launch 3G services by Q1 2011.

Chhattisgarh
The state operated telecom company Bharat Sanchar Nigam Ltd. (BSNL) reportedly has plans
roll-out 3G mobile and high speed wireless internet services (data services) expansion in
Chhattisgarh district by October 15. The 3G network already exists in 5-7 districts.

Mr. Ram Yagna chief general manager of BSNL Chhattisgarh circle said, “We have planned to
launch the 3G service in all the 18 districts of Chhattisgarh by October 15 and the preparation
for the same has started,”

BSNL want to get more benefit of all the consumers like speed internet access, better voice
clarity, video calling etc.

BSNL earlier had 3G networks Raipur, Rajnandgaon, Kabeerdham, Mahasamund and Dhamtari
and recently it has been launched in Baikunthpur and Ambikapur. As of now, BSNL 3G
coverage includes mostly of urban areas and the company wants it to expand in rural areas also.
3G mobile technologies is still used by Indian Army but as the need of up gradation of
technology in India Government make it available for the peoples.3G is the 3rd Generation
Mobile Telephony that enable user to use high speed data transfer with video calling in their 3G
enabled Mobiles

3G Spectrum Battle is on full rise in c.g and before is start please taking a Look at these Best 3g
Mobile phone in India 2010 is not a bad idea. Who doesn't want the latest speed lighting 3g
technology in their pocket that uses internet in India In everywhere?

Here is a List of Top 3G Mobile Phones in India as given below:-

1. Apple iPhone 3G: - Very first we come to Iphone that hits the Indian market through
Airtel Loaded with Bands: GSM 850/900/1800/1900 and 3G Bands: HSDPA
850/1900/2100, Internal Shared Memory of 16 or 32 GB as desired by you, weighted
only 135 grams, Camera is slightly disappointing only 3 Mega Pixel with Auto Focus but
no Flashes.
2. Nokia N73:- It’s now bit old in the market but still is good to use and is my favorite why
its user navigation experience I Get is awesome. Gets a 2G & 3G Network with 42 MB
internal Memory and 64 MB RAM Expandable Memory swap mini 2G SD Card
supported, Camera is great with 3.1 Mega Pixels Autofocus and Led Flash Makes
pictures better in the Dark, Dual Speakers make It’s rocking in small area to chill out
with friends using stereo or FM Radio Features.
3. Blackberry Bold 9000:- Not a single person I found in the world who says no to the
Blackberry's performance & style that thrills the hearts of millions around the world.
 Using both 2G & 3G Networks gives a stylish look with its 2.6 inches display With a
1GB internal Memory & a Micro SDHC slot to expandable 8GB memory support, Ram
is quite good of 128 MR that makes Performance better, Camera is just 2Mega Pixel but
amazing with its LED Flash.
4. Nokia E71:- Business users love this QWERTY keyboard mobile phone that gives the
power of 2g & 3G networks with internal memory of 110 MB and expandable up to 8GB
with MicroSD Slot. Camera is just great like Nokia N73 with 3.1 Mega Pixels Autofocus
and Led Flash

There are more best 3G mobile phones in India so I will be back with more option for 3G mobile
that you can easily choose one that fits for the customer

 Nokia
 Samsung
 Sony Ericsson
 Micromax
 Blackberry
 HTC
 LG
 Karbonn
 Videocon
 Zen
 Lava
 Motorola
 Spice
 Onida
 Intex
 Asus
 Fly
 Maxx
 Orion
 Lemon
 Olive
 Apple
 Wynncom
 Wespro
 Acer
 iBall
 Airfone
  Accord
 Vox

. 4G Technologies
 
4G is a multi purpose and versatile technology hence it can utilize almost all of the packet
switched technologies. It can use both orthogonal frequency division multiplexing (OFDM) and
orthogonal frequency division multiple access (OFDMA). OFDM mechanism splits a digital
signal into different narrowband and frequencies. The reason why 4G makes use of this
technology lies in its ability to minimize the intervention among symbols and channels
associated to data streaming.4G is also capable of using multiple input / multiple output
technology (MIMO).this antenna technology is used to optimize the data speed and reduce the
errors in the networks. Universal Mobile Telecommunication Service (UMTS) which is
basically a broadband 3G technology is also a part of 4G. This broadband technology transfers
data in the form of frames or packets. Hence it is capable of carrying voice, video, text and other
types of multimedia datagram with the speed of 2Mb. UMTS is part of 4G because it can
enables 4G to make use of international mobile phone roaming via using GSM (Global system
for Mobile Communications).another wireless telecommunication technology known as time
division synchronous code division multiple access (TD-SCDMA) provides support to 4G to
transfer both circuit switched data like video and voice and packet switched data.
 
4G’s New Horizon of Opportunities
 
The telecommunication companies like NTT Docomo from Japan and Sprint Nextel were also
deploying 4G wireless technologies from the early 2006 along with 3G mobile technologies. The
flexibility of 4G technologies to be used in combination with GSM and CDMA has provided it
an edge over other technologies. The reason is that the high broadband capability of 4G not only
increases data streaming for stationary users but also for mobile users.4G can be efficiently
combined with cellular technologies to make consistent use of smart phones. The digital cameras
attached in smart phones can be used to establish video blogs in scattered geographical regions.
This gives the manufactures the opportunity to produce more affordable user friendly 4G
compatible devices. Famous iPod is one such device that supports the working of video blogs.
Hence 4G is capable of providing new horizon of opportunity for both existing and startup
telephone companies.
Introduction to 5G technology
The world has seen a lot of changes in the realm of communication. Today we no more use
landlines. Everyone possesses a mobile phone that functions nine to seven. Our handsets not
only keep us connected with the world at large but also serve the purpose of entertainment
gadget. From 1G to 2.5G and from 3G to 5G this world of telecommunications has seen a
number of improvements along with improved performance with every passing day.
handsets. Users will go through a level of call volume and data transmission with 5G pushed
over a VOIP enables gadget. With increasing awareness of customers with respect to upcoming
technologies, affordable packages and good looks; it is very important that mobile producers
must give an altogether decent package for keeping up the customer loyalty. The most important
and leading motive of leading mobile phone manufacturers is the creation of best and latest
technology to compete with innovative market giants. We have seen great cell phones one after
another, with unbelievable traits. Apple has remained successful in shivering the electronic
world by putting forth its latest iPhone 4G that take the market by storm.

In such a small electronic piece huge features are getting embedded. There are very few mobiles
left without mp3 player or/and camera. People are focusing on getting everything without
spending a penny more. Keeping in mind the user’s pocket, economic cell phones are introduced
with maximum features. With 5G technology you can hook you mobile phone to your laptop for
broadband internet access. The characteristics especially video player, camera, mp3 recorder,
messengers, photo treatment and games have made today’s mobile phone a handheld computer. 

The developed world is already utilizing 4G and it is beyond imagination that what will be
engulfed in 5G as everything is already embedded such as smallest mobile phones, speed
dialing, largest memory, audio and video player, Microsoft office, etc. Pico net and Bluetooth
technology has made data sharing a child’s play. 

Initially infra red kept us bound for properly aliening two handset devices for data sharing. We
still remember the disturbance and irritation caused in transferring data but the advent of
Bluetooth changed the history. It enabled us to share data between two gadgets within a range of
50 meters. With the swiftness in data sharing the cell phone manufactures focused on mobile
broadband that can open a new window of communication and navigation in the world of
telecommunications. 

5G technology will change the manner in which cellular plans are offered worldwide. A new
revolution is about to begin. The global cell phone is around the corner. The global mobile
phone will hit the localities who can call and access from China to Germany’s local phone with
this new technology. The way in which people are communicating will altogether upgrade. The
utilization of this gadget will surely move a step ahead with improved and accessible
connectivity around the world. Your office will shrink into your handset with this cell phone that
is going to resemble PDA (personal digital assistant) of twenty first century. 

This 5G technology and its predecessors are going to give tough competition to laptops and
normal computers whose market will be affected. The market is still not easy to grab with
mobile phone currently equip with gigabytes of storage and latest operating systems.  The
telecommunication sector is going on blooming and its bloom is expected to stay for a very long
time. Latest technology will come in more affordable rates and better features. Plans are in
pipeline. Let’s wait and see how the world will look like with 5G!
 CHAPTER 2
COMPANIES PROFILE

Nokia
Corporation manufactures mobile devices principally based on global system for mobile communications,
code division multiple access (CDMA), and wideband CDMA (WCDMA) technologies. The company
operates in three divisions: Multimedia, Enterprise Solutions, and Networks. The Multimedia division
focuses on bringing connected mobile multimedia to consumers in the form of advanced mobile devices,
including 3G WCDMA mobile devices and solutions. The Enterprise Solutions division enables businesses
and institutions extend their use of mobility from mobile devices for voice and basic data to secure mobile
access, content, and applications. Its solutions include business-optimized mobile devices for end users, a
portfolio of Internet portfolio network perimeter security gateways, and mobile connectivity offerings. The
Networks division provides network infrastructure, communications, and networks service platforms and
professional services to operators and service providers. Nokia connects people to each other and the
information that matters to them with mobile devices and solutions for voice, data, imaging, games,
multimedia, and business applications. The company also provides equipment, solutions, and services for its
operator and enterprise customers. It sells its mobile devices primarily to operators, distributors,
independent retailers, and enterprise customers worldwide. Nokia Corporation is based in Espoo, Finland.

Historically, the thinking was: a good product will sell itself. However there are no bad products anymore in
today's highly competitive markets. Plus there are many laws giving customers the right to send back
products that he perceives as bad. Therefore the question on product has become: does the organization
create what its intended customers want? Define the characteristics of your product or service that meets the
needs of your customers.

Functionality:

 Quality
 Appearance
 Packaging
 Brand
 Service
 Support
 Warranty
LG:

LG Corp. (Korean: LG 법인) is the second largest South Korean conglomerate company,
headquartered in the LG Twin Towers in Yeouido-dong, Yeongdeungpo-gu, Seoul.LG produces
electronics, chemicals, and telecommunications products and operates subsidiaries like LG
Electronics, LG Display, LG Telecom and LG Chem in over 80 countries.
LG Corp. founder Koo In-Hwoi established Lak-Hui Chemical Industrial Corp. in 1947. In
1952, Lak-Hui (pronounced "Lucky", currently LG Chem) became the first Korean company to
enter the plastics industry. As the company expanded its plastics business, it established
GoldStar Co., Ltd., (currently LG Electronics Inc.) in 1958.
Goldstar produced South Korea's first radio. Many consumer electronics were sold under the
brand name GoldStar, while some other household products (not available outside South Korea)
were sold under the brand name of Lucky. The Lucky brand was famous for its line of hygiene
products such as soaps and HiTi laundry detergents, but most associated with its Lucky and
Perioe toothpaste.
In 1995, to better compete in the Western market, the company was renamed "LG", the
abbreviation of "Lucky Goldstar". More recently, the company associates the letters LG with the
company tagline "Life's Good". Since 2009, LG also owns the domain name LG.com

INQ

is a mobile phone manufacturer, headquartered in London with offices in Rome, San Francisco,
Beijing and Hong Kong, Toronto, Seattle, Singapore and Delhi.

It is a fully owned subsidiary of Hutchison Whampoa and was founded in 2008 by Frank
Meehan, who was previously General Manager of 3G Handsets and Applications for Hutchison
Whampoa. INQ is backed by Li Ka-shing who is Chairman of Hutchison Whampoa and is also
an investor in Facebook and Spotify.

INQ concentrate on affordable, mid-range smartphones which deeply integrate social

networking and a range of usability features. INQ's first handset, the INQ1 won Phone of the
Year at the 2009 GSMA Awards in Barcelona which are known informally as the industry
Oscars. The judges highlighted the handset's affordability, deep integration of social networks
and ease of use in their winner's announcement.

The INQ1 is notable for its very tight integration with Windows Live Messenger, Facebook and
Skype. It was endorsed at launch by Mark Zuckerberg and other industry identities. INQ phones
are currently sold in Canada, India, Singapore, UK, Australia, Hong Kong, Ireland, Italy and
Sweden.

A high level of firmware branding is present in the phone's operating system, this signifies a
push for highly proprietary "for the network, by the network" mobile telephones which are
extremely hard to unlock or debrand. In September 2009 INQ publicly stated that the company
would build phones based on the Android mobile operating system, and claims they will be
ready in early 2011.

In August 2009 the company launched two new models-the INQ Mini 3G (a candy-bar type
form factor with Twitter and Facebook) and the INQ Chat 3G (a QWERTY device with Twitter,
Facebook and GMail integration). Both models went on sale in Q4 2009 and feature removable
coloured back panels.

As per news reports, Singapore Telecommunications (Singtel), on September 14, 2009

announced that it would be start selling the social networking phone INQ Mini 3G, developed by
INQ mobile. This phone launched on September 19, 2009 in Singapore.

On March 18, 2010 Aircel in India started selling the INQ Mini and INQ Chat, and on July 28,
2010 the INQ Chat went onsale in Canada from Telus and Koodo.

In September 2010 news reports speculated about rumors that Facebook and INQ are working
together on a “Facebook Phone” that will be delivered early in 2011
Phones

The INQ1 was INQ's first mobile phone. It was released in December 2008, featuring a 2.2"
QVGA screen, and a 3.2megapixel camera. Applications on the phone include: Skype, Last.fm,
Ebay, Facebook, Myspace and Windows Live Messenger.

INQ Mini 3G
Main article: INQ Mini 3G

The follow on from the INQ1, this time with added Twitter functionality. Sharing a similar
design to its 'sister' phone the Chat 3G, interchangeable back covers are available to purchase.
The phone has a 2.0megapixel camera and was launched at £39.99 in the UK.

INQ Chat 3G
Main article: INQ Chat 3G

The 'big sister' to the Mini 3G, featuring similar functionality. However, the phone has an
additional QWERTY keyboard, a 3.2megapixel camera and a GPS device.

INQ Cloud Touch

Main article: INQ Cloud Touch

The first of INQ's new Android-powered phones, moving away from BREW used in their
previous phones. The mobile has more integration to Facebook than the previous phones, with
direct access from the homescreen to popular aspects like Chat and Places. This is also the first
INQ phone to feature Spotify, which replaces a proprietary music player altogether. The Cloud
Touch has a button dedicated to Spotify so you can access immediately, in addition to an 'Info'
button for quick access to settings and information. The phone has a 3.5” HGVA touchscreen,
and will be available in three different colours from April in the UK.
INQ Cloud Q
Main article: INQ Cloud Q

The second in the line of Android handsets from the manufacturer, following on from the Cloud
Touch. Like the Chat 3G, this features a QWERTY keyboard, in addition to a 2.6" touchscreen.
It will be available throughout the UK in Q3 2011 in The Carphone Warehouse and Best Buy.

Samsung mobiles

In India, Samsung mobiles is managed by SAMSUNG Telecommunications India (STI), a

design and technology leader in the mobile market. In Sync with its thrust on introducing
innovative, consumer oriented, breakthrough technology products, Samsung announced its new
brand positioning for Samsung mobiles, which is reflected in its new, spunky, tagline - 'Next is
What ?'. It is being used in all of 'Samsung Mobiles' communication material.

Samsung is the largest conglomerate in South Korea and a large multinational corporation,
making it one of the leading companies in the world. Headquartered in Suwon, South Korea, it
currently has operations in over 100 countries. The name Samsung in fact means 'three stars' in
Korean.

Samsung's business is actually composed of three different conglomerates united under one
Samsung Group. Samsung Electronics is part of the business conglomerate. Samsung
Electronics is also the world's largest electronics company. Samsung mobiles is a part of
Samsung Electronics whose main areas of concern are Digital media, semiconductors,
telecommunications, and digital LCD appliances. It is also a world leader in the field of liquid
crystal displays. In 2007, the company surpassed $100 million in sales, which was a sizable first
time achievement in the company's history.

Below is a list of popular Samsung mobiles in India

Top Selling Samsung Mobiles

Mobiles from Samsung :

 Samsung E1160
 Samsung C3010
  Samsung GT-E2550
 Samsung C3300 Champ
 Samsung S3310
 Samsung C3200
 Samsung Wave 533-S5330
 Samsung Omnia Lite B7300

Sony Ericsson

is a joint venture established on October 1, 2001 by the Japanese consumer electronics company
Sony Corporation and the Swedish telecommunications company Ericsson to manufacture
mobile phones. The stated reason for this venture is to combine Sony's consumer electronics
expertise with Ericsson's technological knowledge in the communications sector. Both
companies have stopped making their own mobile phones.

The company's global management is based in Hammersmith in London, United Kingdom, and
it has research & development teams in Lund, Sweden; Tokyo, Japan; Mexico City, Mexico;
Beijing, China and Redwood Shores, United States. By 2009, it was the fourth-largest mobile
phone manufacturer in the world after Nokia, Samsung and LG. The sales of products largely
increased due to the launch of the adaptation of Sony's popular Walkman and Cyber-shot series.
In 2010, its market share had dropped to sixth place behind Research In Motion and Apple.

Apple Inc.
2007–present: Mobile consumer electronics era

Delivering his keynote at the Macworld Expo on January 9, 2007, Jobs announced that Apple
Computer, Inc. would from that point on be known as Apple Inc., because computers are no
longer the singular focus of the company. This change reflects the company's shift of emphasis
to mobile electronic devices from personal computers. The event also saw the announcement of
the iPhone and the Apple TV.The following day, Apple shares hit $97.80, an all-time high at
that point. In May, Apple's share price passed the $100 mark.
In an article posted on Apple's website on February 6, 2007, Steve Jobs wrote that Apple would
be willing to sell music on the iTunes Store without DRM (which would allow tracks to be
played on third-party players) if record labels would agree to drop the technology.On April 2,
2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in
the iTunes Store, effective in May. Other record labels followed later that year.

The Mac, iPad, and iPhone now form the core of Apple's business.

In July of the following year, Apple launched the App Store to sell third-party applications for
the iPhone and iPod Touch. Within a month, the store sold 60 million applications and brought
in $1 million daily on average, with Jobs speculating that the App Store could become a billion-
dollar business for Apple. Three months later, it was announced that Apple had become the
third-largest mobile handset supplier in the world due to the popularity of the iPhone.

On December 16, 2008, Apple announced that after over 20 years of attending Macworld, 2009
would be the last year Apple would be attending the Macworld Expo, and that Phil Schiller
would deliver the 2009 keynote in lieu of the expected Jobs. Almost exactly one month later, on
January 14, 2009, an internal Apple memo from Jobs announced that he would be taking a six-
month leave of absence, until the end of June 2009, to allow him to better focus on his health
and to allow the company to better focus on its products without having the rampant media
speculating about his health.Despite Jobs' absence, Apple recorded its best non-holiday quarter
(Q1 FY 2009) during the recession with a revenue of $8.16 billion and a profit of $1.21 billion.

After years of speculation and multiple rumored "leaks" Apple announced a large screen, tablet-
like media device known as the iPad on January 27, 2010. The iPad runs the same touch based
operating system that the iPhone uses and many of the same iPhone apps are compatible with the
iPad. This gave the iPad a large app catalog on launch even with very little development time
before the release. Later that year on April 3, 2010, the iPad was launched in the US and sold
more than 300,000 units on that day and reaching 500,000 by the end of the first week. In May
of the same year, Apple's market cap exceeded that of competitor Microsoft for the first time
since 1989.

Apple released the fourth generation iPhone, which introduced video calling, multitasking, and a
new uninsulated stainless steel design, which acts as the phone's antenna. Because of this
antenna implementation, some iPhone 4 users reported a reduction in signal strength when the
phone is held in specific ways. After a large amount of media coverage including mainstream
news organizations, Apple held a press conference where they offered buyers a free rubber
'bumper' case, which had been proven to eliminate the signal reduction issue. Later that year
Apple again refreshed its iPod line of MP3 players which itroduced a multi-touch iPod Nano,
iPod Touch with FaceTime, and iPod Shuffle with buttons which brought back the buttons of
earlier generations.

In October 2010, Apple shares hit an all-time high, eclipsing $300. Additionally, on October 20,
Apple updated their MacBook Air laptop, iLife suite of applications, and unveiled Mac OS X
Lion, the latest installment in their Mac OS X operating system.On January 6, 2011, the
company opened their Mac App Store, a digital software distribution platform, similar to the
existing iOS App Store.

On January 17, 2011, an internal Apple memo from Jobs announced that he will once again take
a medical leave of absence, for an indefinite period, to allow him to focus on his health. Chief
operating officer Timothy D. Cook will take up Jobs' day-to-day operations at Apple, although
Jobs will still remain "involved in major strategic decisions for the company."
Micromax Mobile

Micromax mobile phones are available in Wide-range featuring dual-SIM,touchscreen,Music-

centric,extra-long battery life,3G,and full QWERTY keypad mobile phones.Micromax mobiles
are affordable price mobiles with lots of exciting features.Micromax Mobile has revolutionized
the Indian mobile phone market with its low-priced feature-packed mobile phone.It is the first
Indian mobile phone company which pose serious competition to the mobile MNC’s like
Nokia,Samsung,LG.Their successful mobiles like Micromax Q7 and Micromax Q55 bling have
forced their competitors to rethink their strategy for the Indian mobile market.

Below is the Micromax Mobile Price List.To view features and picture of the particular
mobile,click on the respective mobile link.Micromax mobile phone are available in almost all
mobile phone stores in India.

Micromax mobile

 Micromax A60 Android mobile price – Rs.6,500

 Micromax M2 music mobile Price – Rs.4,200
 Micromax Q7 mobile price – Rs.3,600
 Micromax PSYCH X505 mobile price – Rs.3,400
 Micromax EG333 mobile price - Rs.6,900
 Micromax X560 mobile price – Rs.5,250

 Micromax X266 Mobile Price – Rs.2,550

 Micromax C114 CDMA Mobile Price – Rs.1,250
 Micromax X365 Music Mobile Price – Rs.2,800
 Micromax E360 EVDO mobile with Live TV – Rs.3,900
 Micromax X200 Price – Rs.1,450
 Micromax X410 Price – Rs.2,850
 Micromax X370
 Micromax X230
 Micromax Kombat Rugged mobile price – Coming soon ..
 Micromax X395 convertible
 Micromax GC256 mobile price – Rs.2,500 (approx)
 Micromax X265 mobile price – Rs.2,450
 Micromax Q66 mobile price – Rs.5,850
 Micromax Modu T mobile price – Rs.10,300
 Micromax Q50 mobile price – Rs.4,500
 Micromax X117 mobile price – Rs.1,490
 Micromax Q75 mobile price – Rs.3,790
 Micromax Q3+ mobile price – Rs.3,150
 Micromax GC360 mobile price – Rs.3,590
 Micromax Qube X550 mobile price – Rs.4,190
 Micromax X510 Pike mobile price – Rs.3,999
 Micromax X600 mobile price – Rs.4,499
 Micromax Q6 mobile price – Rs.4,700
 Micromax Q5c mobile price – Rs.4,500
 Micromax GC400 mobile price – Rs.4,200
 Micromax Q55 bling mobile price – Rs.4,700
 Micromax Q5 Mobile Price – Rs.3,790
 Micromax X330 mobile price – Rs.2,900
 Micromax G4 Gamolution mobile price – Rs.4,700
 Micromax X235 mobile price – Rs.2,600
 Micromax Q1 mobile price – Rs.1,800
 Micromax W900 mobile price – Rs.7,900
 Micromax Q2 Mobile Price – Rs.2,900
 Micromax X118 mobile price – Rs.2,200
 Micromax X220 mobile price – Rs.2,300
 Micromax C112 CDMA mobile price – Rs.1,600
 Micromax X215 Mobile Price – Rs.2,900
 Micromax X116 Mobile price – Rs. 2,150
 Micromax X115 Mobile price – Rs. 1,699
 Micromax X113 Mobile price – Rs. 2,399
 Micromax X1U Mobile price – Rs. 2,598
 Micromax X1i Mobile price – Rs. 2,299
 Micromax X2i Mobile price – Rs. 2,350
 Micromax X310 Mobile price – Rs. 4,099
 Micromax H360 Mobile price – Rs.5,500
 Micromax X114 Mobile price – Rs. 1,650
 Micromax X511 Mobile price – Rs. 6,499
 Micromax X500 Mobile price – Rs.5,700
 Micromax X555  Mobile price – Rs. 7,499
 Micromax GC255  Mobile price – Rs. 4,500
 Micromax GC700 Mobile price – Rs. 11,900
 Micromax Q3 (Ezpad) Mobile Price- Rs. 3,600
 Micromax X332 Mobile price – Rs. 3,499
 Micromax X280 Mobile price – Rs.3,999
 Micromax X250 Mobile price – Rs. 3,250
 Micromax X260 Mobile  price – Rs.3,500
 Micromax X414 Mobile price – Rs.5,500
 Micromax X225 Mobile price – Rs.3,399
 Micromax X211 Mobile  price – Rs. 2,750
 Micromax X800 Mobile price – Rs.15,000
New Products Launching & Operating Highlights

The Mobile Phones business group increased its consumer offering during the quarter with the
introduction of new models in a range of form factors and designs. Highlights include:

 International roaming facility,

* Reduction in the background sounds and static,
* Good clarity of sound,
* Deterrence of fraud,
* Enhanced call privacy,
* The batteries of GSM phones are very durable,
* Reduced chances of cross- connections and
* Easy management of heavy call traffic so that the network is never *congested.

Its 3G all around, isn’t it? It helps you browse internet multiple times faster than GPRS, helps
video calling, streaming video and lot more. Although 3G services are a bit expensive for now
but like all other mobile stuffs, it will also go cheaper with time.

Are you ready for the 3G evolution. Does your mobile support 3G? or the mobile you are going
to buy has 3G capabilities in built. To answer these issues and to help you buy a 3G enabled
mobile, MobileTalks.in has compiled a list of all 3G enabled mobiles available in raipur market
below Rs. 10,000 with their price in India as of February 2011.

3G mobiles in raipur below 5K

1. Samsung C5010 Squash : Rs. 3,500

2. Samsung C3212 Dual Sim Active : Rs. 3,600
3. Samsung C5130 : Rs. 3,900
4. INQ Mini 3G : Rs. 4,000
5. Nokia 2730 Classic : Rs. 4,100
6. Spice G6500 : Rs. 4,300
7. Nokia C2 01 : Rs. 4,500
8. LG GU285 : Rs. 4,600

3G mobiles in raipur below 10K

1. Sony Ericsson Cedar : Rs. 5,100

2. Samsung Star Nano 3G S3370 : Rs. 5,100
3. Samsung L700 : Rs. 5,300
4. Spice QT95 : Rs. 5,500
5. Sony Ericsson J105 Naite : Rs. 5,800
6. Nokia 7230 : Rs. 5,800
7. Samsung Metro 3G S5350 : Rs. 6,000
8. Micromax A60 : Rs. 6,600
9. LG T325 : Rs. 6,700
10. Sony Ericsson T700 : Rs. 6,900
11. LG GS500v Cookie Plus : Rs. 7,000
12. INQ Chat 3G : Rs. 7,000
13. Nokia 5230 : Rs. 7,100
14. Sony Ericsson Zylo : Rs. 7,300
15. Nokia C5 : Rs. 7,300
16. Nokia 3710 Fold : Rs. 7,400
 17. HTC Smart : Rs. 7,500
18. Dell XCD28 : Rs. 7,800
19. Acer beTouch E110 : Rs. 7,900
20. Samsung S5620 Monte : Rs. 8,000
21. Samsung Omnia 652 B6520 : Rs. 8,000
22. Nokia E63 : Rs. 8,100
23. LG GW525 : Rs. 8,100
24. Sony Ericsson Elm : Rs. 8,100
25. LG GD580 Lollipop : Rs. 8,200
26. Sony Ericsson T715 : Rs. 8,400
27. Samsung Wave 575 S5753 : Rs. 8,600
28. Nokia 5235 : Rs. 8,700
29. Nokia C3 Touch and Type : Rs. 8,700
30. Micromax Modu T : Rs. 8,700
31. Samsung Galaxy 5 I5503 : Rs. 8,900
32. Spice Mi300 : Rs. 9,000
33. Nokia X5 01 : Rs. 9,100
34. Sony Ericsson W595 : Rs. 9,100
35. Samsung Galaxy Pop S5570 : Rs. 8,990
36. LG Chocolate BL20 : Rs. 9,200
37. Sony Ericsson C510 : Rs. 9,300
38. Nokia C5 03 : Rs. 9,400
39. Samsung Corby Pro B5310 : Rs. 9,400
40. Samsung Star 3G S5603 : Rs. 9,400
41. Samsung M5650 : Rs. 9,500
42. Spice G6565 : Rs. 10,000

Note : All the price are approximate and may vary with time and according to area
 CHAPTER 3
Review of literature
The Promotion Mix
Promotion mix is the communication mix which deal with the personal and impersonal
persuasive

Communication about the product and service of the manufacturer communicate with their
present and potential customer in wide verity of way. The most distinguishable categories are
two namely.

Personal and impersonal. Personal communication relates to face to face meeting between the
sales

Force of the company and the clientele. On the other hand , impersonal communication include

Advertising .sales promotion and public relation .

The promotion mix variables:

The promotion mix variables worth considering are personal selling. Advertising . sales
promotion

exhibitions and fairs and public relations.

Following are the brief outlining of these.

1. Personal selling: Personal selling has an important role to play in communicating between

A firm and customers. The important question to the answer to the achieve fair degree to
Success are how important is personal selling? What is its role in marketing mix and in
management of sales force? Recruitment-selection-training-motivating and controlling the

Sales force?

 - A process of helping and persuading one or more prospects to purchase a good or

service or to act on any idea through the use of an oral presentation. Examples: Sales
presentations, sales meetings, sales training and incentive programs for intermediary
salespeople, samples, and telemarketing. Can be face-to-face or via telephone.

2. Advertising: Advertising is a very popular method of impersonal communication using its

Wide verity of media and media vehicles. These media are indoor .outdoor direct and Display
advertising, decisions must be made on the objective to be achieved the audience To be reached,
the themes and appeals of advertisements, the media selection advertising Appropriation,
coordination with sales-force advertising agency .advertising effectiveness

Any paid presentation and promotion of ideas, goods, or services by an identified sponsor.
Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-
store displays, posters, motion pictures, Web pages, banner ads, and emails

Its evaluation and so on It is a form of communication intended to persuade an audience

(viewers, readers or listeners) to take some action. It includes the name of a product or service
and how that product or service could benefit the consumer, to persuade potential customers to
purchase or to consume that particular brand Modern advertising developed with the rise of mass
production in the late 19th and early 20th centuries.

Commercial advertisers often seek to generate increased consumption of their products or

services through branding, which involves the repetition of an image or product name in an
effort to associate related qualities with the brand in the minds of consumers. Different types of
media can be used to deliver these messages, including traditional media such as newspapers,
magazines, television, radio, outdoor or direct mail; or new media such as websites and text
messages. Advertising may be placed by an advertising on behalf of a company or other
organization.

Non-commercial advertisers that spend money to advertise items other than a consumer product
or service include political parties, interest groups, religious organizations and governmental
agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service
announcement

3. Sales promotion: Sales promotion is the achievement of short-term marketing objective By

schematic means. It is the function in marketing of providing inducement to buy, offered For a
limited period only at the time and place the purchasing decision is made, which are
Supplementary to a product nominal value precisely, it implies special offers. Though, it is an
Important tool of marketing, it is secondary to advertising and personal selling. It deals with
offering of short-term incentives such as coupons, premiums, contests for consumers, buying
allowance, cooperating ,advertising allowance, free goods for distribution to dealers discounts

Gifts extras, sales contests, special bonus for members of sales-promotion programmme,

Its finalization, testing and implementation and evaluation.

 - Media and non-media marketing communication are employed for a pre-determined,

limited time to increase consumer demand, stimulate market demand or improve product
availability. Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-
ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.
 Sales promotions are short-term incentives to encourage the purchase or sale of a
product or service.
 Sales promotion includes several communications activities that attempt to provide
added value or incentives to consumers, wholesalers, retailers, or other organizational
customers to stimulate immediate sales. These efforts can attempt to stimulate product
 interest, trial, or purchase. Examples of devices used in sales promotion include coupons,
samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes

4. Trade Fairs and Exhibition: An exhibition is the huge congregation of manufacturers and

Dealers under a single offer for displaying, demonstrating and selling their products. On the
other hand, a trade fair is a mammoth gathering of prospects arranged by manufacturers and the
dealers where fun and frolic and entertainment are prominent. The success of these depends on
the sound planning as to size, site, design of exhibitions an spots, administrative and sales staff,
slaes literature, display and demonstration style.

 - Are try-outs. You make your product, and let potential buyers try the product, this way,
you know directly what people see in your product. The downside, your competitor can
see exactly what you are doing

5. Public Relations: Public relations involve the installation and maintenance of mutual
understanding between a firm and all who are likely to come in contact with it these section of

Society are customers and share holders, administration staff and general public , it attempts

To portray the image and the personality of the organization. It is and impression of public
opinion. It is the art and science of developing reciprocal understanding and goodwill.
Functionally, it encompasses different activities communication process through books, house
organs, literature. Press, publicity , films conferences, tours and visits all called as public
relations programme .

It is and attempt to achieve good relations with public and the techniques used include publicity,
promotion, exploration and advertising. It is planned ,deliberate and sustained effort to institute
and maintain good relations between the form and its publics.
Paid intimate stimulation of supply for a product, service, or business unit by planting significant
news about it or a favorable presentation of it in the media. Examples: Newspaper and magazine
articles/reports, TVs and radio presentations, charitable contributions, speeches, issue
advertising, and seminars

6.Corporate Image: The product can be as good as possible, but if the company has a bad
image already, people won't trust in the company, and won't be buying the product

7.Direct Marketing: Is often listed as a the seventh part of the marketing mix.is a form of
advertising that reaches its audience without using traditional formal channels of advertising,
such as TV, newspapers or radio. Businesses communicate straight to the consumer with
advertising techniques such as fliers, catalogue distribution, promotional letters, and street
advertising.

Direct Advertising is a sub-discipline and type of marketing. There are two main definitional
characteristics which distinguish it from other types of marketing. The first is that it sends its
message directly to consumer without the use of intervening commercial communication media
The second characteristic is the core principle of successful advertisingdriving a specific "call-
to-action." This aspect of direct marketing involves an emphasis on trackable, measurable,
positive responses from consumers (known simply as "response" in the industry) regardless of
medium.

Significance of Promotion Mix :

The business world today is a world of competition. A business cannot survive if its products do
not sell in the market. Thus, all marketing activities are undertaken to increase sales. Producers
may spend a lot on advertising and personal selling. Still the product may not sell. So incentives
it is important to increase the sale of any product. Let us discuss the of promotion importance
from the point of view of manufacturers and consumers.

From the point of view of manufacturers

i It is important for manufacturers because it helps to increase sales in a competitive market and
thus, increases profits;

ii. It helps to introduce new products in the market by drawing the attention of
potential customers;

iii. When a new product is introduced or there is a change of fashion or taste of

consumers, existing stocks can be quickly disposed off;

iv. It stabilizes sales volume by keeping its customers with them. In the age of competition it is
quite much possible that a customer may change his/her mind and try other brands. Various
incentives under its schemes help to retain the customers

From view point of consumers :

It is important for consumers because

i. The consumer gets the product at a cheaper rate;

ii. It gives financial benefit to the customers by way of providing prizes and sending
them to visit different places;
iii. The consumer gets all information about the quality, features and uses of different
products;
iv. Certain schemes like money back offer creates confidence in the mind of customers
about the quality of goods; and
v. It helps to raise the standard of living of people. By exchanging their old items they
can use latest items available in the market. Use of such goods improves their image
in society.
 CHAPTER 4
Research Methodology
RESEARCH METHODOLOGY:-
It is the science, which tells the method for doing research, it mainly consist following main
steps.

1) Developing Research Design.

2) Determine the data collection method.
3) Developing a sampling plan.
4) Conductive fieldwork.

RESEARCH DESIGN:-
A research design in preconceived scheme or blue print followed in completion the formal
investigation. It provides the framework within which the researcher is to work. The formulation
of sound research design is dependent on the problem identified. It mainly calls for decision on
research approaches.
RESEARCH APPROACHES:-
Research is basically of two types:-
1) Exploratory.
2) Conclusive.
CONCLUSIVE RESEARCH:-My research is a conclusive type of research in which:-

DATA COLLECTION METHOD:-

Primary Data:-Data collected through interview.
Secondary data: - Data collected through internet.

TYPES OF DATA:
There are mainly two types of data.
1) Primary data.
2) Secondary data.

PRIMARY DATA: -These data, which are directly collected by the researcher from the field.
These are latest data and are hence reliable.

SECODARY DATA: - It is the data which has already been collected by some one else and has
been passed through the statistical process and which is applicable or usable in the study
researcher has presently undertaken these data provide both published and published information
which is readily available with the external parties.

3.1 METHOD OF DATA COLLECTION: -

There are two basic methods available for collection of data these are.
1) Interview.
2) Observation method.
.
SAMPLING PLAN: - A plan, which determines the type of respondents and their number from
whom researcher has to collect the data. This plan calls for four decision.
1) Sampling Unit.
2) Sampling size.
3) Sampling Procedure.
4) Medium for collecting sample.

RESEARCH DESIGN: -

Considering the importance of the objective of study and also the importance of decision area it
was decided to undertake an exploratory survey first. Brand loyalty of the telecom operator in
pre-paid area employees were observed by the interview held through structured questionnaire
along with open ended and close ended question. The main purpose of this survey was to get
information about

DATA COLLECTION METHOD

The relevant data and information for the survey was collection through both primary source as
well as secondary source. The primary data were collected directly from the organization’s
employees. Secondary source includes books, magazines as well as reports available in the
department and internet. Secondary information mainly provided the background for the survey
and help in providing information in the subject for which sufficient primary information was
not available.

The Data Collection consist of interview

SAMPLING PLAN

Considering the important of the topic and limitation of time,

Thus in short the research methodology of the survey is following:-

Research Design Companies

Data collection Primary data collected through
Interview. Secondary data from books,
magazines and internet.
Sample unit Customer
Sample size 160
Field work Raipur region was divided into 4
sectors

Generally a research methodology comprises of the following step.

S.No. General Methodology
Step1. To decide the objective of the study.
Step2. To decide the research design
Step3. To determine the source of data
Step4. To design data collection form
Step5. To determine sampling design and sample size
Step6. To organize and conduct the fieldwork
Step7. To process and analyze the collection data
Step8. To prepare the research report
 \ Questionnaire

A study on 3G technology and its applicability with special reference to handsets in Raipur
zone:-

1. Name:
2. Address:
3. Mobile no:

4. How many 3g mobile companies do you know?

*4-5………….. *5-6…………..
*7-9………… *More than 10………..

5. Which company 3g mobile you are using?

*Nokia…. * Samsung … *Sony Ericsson… * Micromax…. * Blackberry...

*Videocon… *Motorola…. *onida…. *Apple….. *Airfone ….

*LG… *others…

6. Experience in 3g Mobile handling ?

* 1-3months…….. *4-7months……..

*8-9months ……… *above 1years………

7. How long you are dealing with any handset(mobile) company?

*1-3years…….. *4-7years………

*8-9years…….. *above 10years………

8. What do feel about quality of features 3g mobile companies are providing?

*Very.good……… *Good………..

*Satisfaction……. *Poor………..

9. Which factor enables you to be customer of 3g mobile company?

*Promotional scheme….. *Quality……..

*Company policy……. *Margine…….

10. What do you feel about credit period given by mobile companies after 3g?

*Very.good……. *Good…….

*Satisfactory…….. *Poor……..

11. Which mobile companies promotional activities do you prefer?

*nokia…… *samsung… *micromax… *LG… *Apple……

*blackberry… *onida… *videocon.. *airfone… *other…..

12. What do you feel about value pack ‘prices’ of mobile company?

*Very.High……. *High…….

*Average…….. *Low……..
13. What type of promotional activity do you prefer with 3g technology mobiles
provider companies?

*Discount….. *Gift……

*Prize……. *Offers…….

14. Whether the expected quantity of product,servise’s etc is supplied to you in time?

*Yes……… *No…………

15. Are you dealing with other companies?

*Yes……. *No………..

If Yes specify:……………………………………………………………….

16. Do you have proper accessibility of handset you are using?

*Yes…….. *No…………

If No specify:…………………………………………………………………

17. Do you have any complaints about mobile company you are using?

*Yes…….. *No……….

If yes reason:…………………………………………………………………
18. For what purpose you are using 3g handset?

*video conferencing……….. *communication……………..

*Data transfering……….. *internet………….

19. What do you feel about customer care service given by mobile companies?

*Highly satisfied……….. *Satisfied……………..

*Moderate……….. *Dissatisfied………….

20. Are you satisfied with the questionnaire format?

*Yes……….. *No…………..

If No specify:…………………………………………………………………

Signature:
 CHAPTER 5
Analysis and findings.
Findings

The business world moves at lightning speed, requiring that key decisions be made in seconds.
Managers and executives increasingly work more hours each year and are expected to be
available for communication 24/7. The invention of 3G Mobiles technology has allowed these
key personnel to get information and engage in strategic communication from any location.

One of the main characteristics of the GSM 3g mobile phone is that it is dependent on the SIM card.
The SIM card is a tiny detachable smart card. It stores the data of one’s contacts. Your phone
number depends on your SIM card as the SIM is connected with the 3g mobile phone service
provider. You can remove the card from one handset and put it into another, without any change in
the phone number. To use a phone on the GSM technology, you just need to insert an active SIM
card

The frequency band in which the GSM 3g mobile phone can function can be dual band, tri band
or quad band. As the name indicates, a dual band enabled GSM 3g mobile phone can work at
two frequencies that is at 900 MHz and at 1800 Mhz. Europe, Africa, Asia, Australia, New
Zealand and a part of South America are covered under this bandwidth. A tri band GSM 3g
mobile phone will also work at the 1900 MHz frequency thus covering North America too. The
quad band GSM phone is a true international phone as it can function at 850 MHz in addition to
the other frequencies.

Advertising strategies in Raipur region are impressive to attract and add on more customers
 Advertising on TV, on billboards, in magazines and in other media outlets reaches large
audiences and spreads brand image message very effectively. This is known as above the line
promotion

 Stores have special offers, promotions and point of sale posters to attract those inside the
stores to buy.

 Mobile-stores and its staff all project the brand image of 3g handsets.

In Raipur region each handsets (mobile)company actively develops good public relation by sending press
release national & local newspapers and magazines to explain new products and ideas but still
unawareness in regards to 3g in public is very huge.

Following is the SWOT Analysis for 3g handsets mobile companies

 STRENGTH

1. The companies are focused towards technologies(3g,4g,5g).

2. Holds good sales forces
3. Providing better retailer schemes
4. Advertisement strategies of the companies

 WEAKNESS

1. Low penetration in Raipur interior market

2. Almost similar features providing
3. Latest technology and low cost advantage.
4. Huge market.

 OPPORTUNITY

1. Raipur interior market

 2. Advance & High technology

 Thread

1. Availabilities of around 300 register players

Suggestion

Suggestion

After the complete analysis of entire study of 3g mobile companies put forward a set of
recommendations which are as follows:

1. PRICING
Depending on the market conditions / competition from cellular or various-mobile
service providers and also to suit local conditions, there should be flexible pricing
mechanism (either at central or local ).

2. IMPROVEMENT IN TECHNOLOGY
Mobile companies should immediately shift to two--third generation mobile
handsets.This will improve the quality of sales services to desired level and provide
simultaneous integration with the Raipur region wise wide network.

3. ESTABLISHMENT OF DISTRIBUTION CHANNELS

Mobile companies should establish widespread and conspicuous distribution to match

that of the competitors. The distribution network shall make the product visible and
available at convenient locations.

4. LOW PENETRATION RURAL MARKET NEAR BY RAIPUR ZONE

Large part of Raipur interior, rural market is still untapped therefore mobile companies
required to bring that area under mobility

CHAPTER 6
Conclusion
Conclusion

Mobile companies are coming with cheaper products rates and good service to the customers,
The companies advertisement and marketing strategies are impressive and attracting customers
they have many tariff plans for different category of people.many mobile companies are an
international companies and some are local which has their own reputation in market.All the
companies have various functional departments such as human resource management, training
and development, sales and marketing, supply chain management and finance department.In a
very competitive telecom market in India that to in raipur due to there brand image and brand
positioning the companies has a huge growth potential we see today is a result of the continuous
research in the field of communication which started with the invention of telephone by graham
bell to the current avatar as we see In the form of internet and 3g mobile phones all this
technology come to existence because man continued endeavor toward the objective but until the
people do understand the importance of technology,implementation is of no use, so it is
necessary for human being to move with the nature of development to exists in present scenario.
 Limitation

Limitations

 Time period

 Lack of Information

 Unawareness about 3g in some region ,Sometime the people do-not give good response

 Retailers do not give proper response due to lack of product knowledge.

 Human body, human-nature

CHAPTER 7
Bibliography
Bibliography
S.A.Sherlekar Marketing Management

C.R. Kothari Research Methodology

Phillip Kotlar;- Marketing management

WIBLIOGRAPHY
www.management paradise.com