Kelsey B.

Jones
Cell: 608-792-7658 Twitter: @kelseybjones
kelsey.b.jones@gmail.com Blog: kelseybjones.com/blog

Education

Drake University, Des Moines, Iowa

Bachelor of Arts in Journalism and Mass Communication, Bachelor of Arts in Political Science
Majors: Public Relations and Political Science Anticipated Graduation: May 2011

Experience

Drake University Department of Marketing and Communications, Des Moines, Iowa

Public Relations Intern, Spring 2011
• Wrote articles about faculty, students, organizations and University events to highlight on school website.
• Reviewed story clippings about the University in Cision and local Iowa clipping service.
• Updated local community calendars with University events.
• Drafted press releases to be sent to local media.
• Worked with student photographers to coordinate “art” for stories.

American Cancer Society Cancer Action Network, Des Moines, Iowa

Advocacy Government Relations Coordinator, Fall 2010
• Brand Advocate for American Cancer Society at Washington D.C. National Lobby Day.
o Managed seven state volunteers’ pre-trip preparation and post-trip analysis.
o Traveled with volunteers to respective legislator meetings to advocate for cancer research funding.
o Facilitated meeting on strategies and tactics of bringing what we learned back to our Iowa branch.
• Executed final stages of fundraiser.
o Served as spokesperson for television media interview on purpose of fundraiser.
o Distributed materials across the state.
o Coordinated volunteers with series of timed e-mail releases and phone follow-ups.
o Produced and distributed e-mail and phone information letters to all fundraising participants.
o Assisted supervisor in fundraising glitches as point communications person.
• Gave Advocacy Importance Address at breast cancer awareness event of 100 people.
• Coordinated volunteer distribution of letters to the editor.

Sterling Cross Communications, Maple Grove, Minn.

Public Relations Intern, Summer 2010
• Produced comprehensive directories for:
o Public relations national publications and local, regional and national awards.
o Active food bloggers in the Twin Cities area.
o Local TV media and their specific respective journalists, producers and anchors to contact.
• Assisted in preparation and strategic implementation of two multi-media publicity campaigns for five
combined clients.
o Landed nine television placements, four food blogs, one radio and one print placement for the two
campaigns.
• Directed two solo media campaigns from news release to client wrap up report.
 o Called and e-mailed with journalists seeking confirmation of running a story and placed in seven
regional publications.
• Constructed strategic meeting wrap-up reports for clients.
o Sent wrap-up reports to clients after meetings to review the goals, future media campaigns, and
next steps in progressing our professional relationship.
• Assisted in media relations training and facilitation for new client facility.
• Developed strategic positioning statements for industry publications about beneficial social media
practices.
• Attended and participated in numerous networking events.
o Social Media Breakfast, PRSA evening with Brian Solis.
• Successfully secured client media coverage in leading print publications and on local and regional
broadcast channels.
• Contributed personal social media tactics and case study to strategic social media job-hunting story in The
Minneapolis Star Tribune.

American Cancer Society Cancer Action Network, Des Moines, Iowa

Advocacy/Government Relations Intern, Fall 2009-Spring 2010
• Updated website with news stories, videos and upcoming events.
• Organized weekly e-mails with schedule of legislators’ town hall meetings.
o Strategically sent e-mails to 20 most active and experienced volunteers.
• Constructed and implemented an e-mail campaign to recruit advocacy ambassadors.
o Received more than 100 interests and approximately 30-50 new volunteers.
• Wrote letters to the editor surrounding health care reform from a cancer perspective.
• Assisted in the execution of “Day at the Capitol” event in Des Moines
o 150 volunteers participated in the day’s events.
• Composed article for local volunteer’s newsletter on passage of clinical trials legislation.
• Created and managed Facebook and Twitter accounts.

The Historic Trempealeau Hotel, Trempealeau, Wis.

Public Relations/Special Events Intern, Summer 2009
• Established weekly employee newsletter to staff of 50 people.
• Promoted summer concert series to 12 media outlets.
• Organized outside vendor SEO of Walnut Burger website.
• Updated main website and Walnut Burger website on weekly basis.
• Set-up and served at outdoor weddings.
• Sent/managed monthly newsletter to 740 people on general interest mailing list.
• Created and managed social media presence with Facebook fan page.

Activities/Honors/Awards

PRSSA, Fall 2008-present (New Student Recruitment Chair 2009, Vice President 2010).
Drake University Presidential Scholarship, 2007-present.
Drake University Academic President’s List, Spring 2008, Fall 2008, Spring 2009, Spring 2010.
Drake University Academic Dean’s List, Fall 2007, Fall 2009, Fall 2010.

Computer Skills

HTML code, CSS Style sheets, Wordpress, Facebook, Twitter, Flickr, Adobe Photoshop, InDesign, Front Page,
iMovie, iPhoto, Dream Weaver, Tumblr, Prezi, Constant Contact, PowerPoint, Microsoft Word, Microsoft Excel

Other Experience
Republican National Convention, St. Paul, Minn.
Volunteer with Americans with Disabilities Act (ADA) Committee, September 2008
• Blogged for Drake University on my daily experiences.
• Assisted delegates with ADA passes to seats and around Convention.
• Directed delegates and high-profile guests to appropriate elevators and seats.